Sorting the wheat from the chaff

If you currently can’t see beyond #mainstreaming then jump anywhere from the #dotcons, a little step is better than non, if you are a bit radical then please think where you are stepping to.

As the world flees from X (formerly #Twitter) to look for viable social media alternatives, platforms like #BlueSky and #Threads come into view pushed by #mainstreaming agendas. But please lift the lid to see that while these platforms appear promising, scrutiny reveals issues with ownership, funding, and community values that show they are on the same #dotcons path that people are fleeing. This compromises long-term independence and user-centricity. In contrast, the #fedivers exemplifies the principles, a truer, more sustainable #openweb alternative for social networking, it’s here and it works.

  • BlueSky’s #VC funded roots, there is a difference between what people say and what they do, this one presented itself as a beacon for decentralized social networking, advocating user control and a light-touch moderation. The project’s founding under Jack Dorsey promised a platform engineered to transcend limitations in social media governance. However, its venture-funded path tells a more conventional story. With investments from entities like Blockchain Capital LLC, co-founded by crypto magnate Brock Pierce, the concerns about centralization are unavoidable. Historically, VC backing brings pressured for profitability and pushes investor interests, at odds with maintaining decentralized, user-first ideals the project keeps talking about. This is a mess soon down the road, it’s a dead-end for people to jump to. For a tech view of this and the VC and culture side. A good tech/social write-up https://dustycloud.org/blog/how-decentralized-is-bluesky/
  • Threads is native to the #dotcons and corporate agenda’s. Threads, developed by #Meta (#Facebook), promises much, but it is firmly on the Meta’s path, rooted in data monetization, algorithmic control driving ad revenue. While Threads appears more user-friendly, its development trajectory inevitably follows Meta’s historical focus: ad-heavy strategies and extensive moderation policies that prioritize corporate interests over user freedom they talk about now. And a long writeup How decentralized is Bluesky really? A post on the #dotcons out reach to the #openweb mess. Why is Meta adding fediverse interoperability to Threads?
    https://fediversereport.com/why-is-meta-adding-fediverse-interoperability-to-threads/ What is the stress? What is the game?
  • The #Fediverse and #Mastodon are the #openweb’s champions, built for people, not profit. This path is in stark contrast, firmly, on the path of the openweb. From its decentralized structure to its open-source foundation. Managed by non-profit people and communerties, funded through voluntary donations and support from like-minded organisations, not venture capital or private investment. This independence ensures that people networking is never beholden to shareholders and subjected to the profit motives that drive centralized platforms. This embodies the principle that social media should amplify what people value, not what maximizes revenue.

Choosing platforms and paths that align with #openweb values is more than just a preference; it’s a stand for a future where digital spaces are driven by transparency, user empowerment, and shared stewardship. #BlueSky’s reliance on venture funding and Threads’ adherence to Meta’s corporate motives demonstrate the limitations of profit-oriented social media. We need a path where we prioritize community, collective action and autonomy over corporate growth.

In the pursuit of genuine alternatives, platforms like the Fediverse do more than fill the void left by ; they embody the promise of a decentralized, people first internet—the very essence of the #openweb.

#Openweb: This refers to the original, decentralized ethos of the internet, built on openness, freedom, and people’s autonomy. Linking enhances knowledge sharing, amplifies lesser-known voices, and enables people to explore varied content freely.

#Closedweb: This describes platforms dominated by algorithms, corporate interests, and paywalls. On dotcons, linking is often spam and is penalized or buried, precisely because it can disrupt the curated control these platforms wield over what people see.

Don’t feed the trolls, keeps coming to mind, when looking at the influx, this is like waves washing on the shore, be the shore not the waves.

Mastodon, Meta and Threads

For people who focus on working with the #dotcons there are meany traps, and a lot of dead-ends. This is less of an issue for people fighting them, the problem here is “common sense” #blocking this second path which is a much less lucrative and a thank less task. So we will continue to have more people on the first path. A post that grew from a toot seed, I wonder if Mastodon is to Meta what Firefox once was to Google a small but significant project that big corporations can point to whenever regulators start murmuring about monopolies.

In the early #openweb days, #Firefox was seen as the open-source challenger to the #dotcons of Internet Explorer and later Google Chrome. The NGO #PR represented it as a scrappy, independent alternative, championing the openweb against the increasing dominance of corporate-controlled browsers. But over time, and a lot of funding, Firefox became a tool for companies like Google to gesture toward whenever their monopolistic practices were questioned., “Look, there’s competition! We’re not the only game in town.” The blotted NGO that Firefox became, let the dotcons who funded them, maintain the appearance of a healthy, diverse internet while consolidating power and control.

Today, Mastodon, the corporation, and new NGO projects like the #SWF are likely, unthinkingly, to end up playing a similar role for Meta (#Failbook). With #Meta’s monopoly and influence across social media, platforms like Mastodon offer a symbolic counterpoint. The wider #Fediverse, decentralized, federated model, the alternative “nativist” path, that rejects the data-harvesting, surveillance capitalism model perfected by Meta and the rest of the #dotcons. But in a world where Meta dominates user attention, advertising dollars, and social engagement, the existence of Fediverse when we push #NGO agenda, as people will, like most people did with Firefox could feel more like a token gesture toward competition than a real threat that it needs to be.

The danger on the NGO paths is that Mastodon, and the Fediverse becomes a shield for Meta, just as Firefox was for Google. With the regulators knocking, Meta points to Mastodon and say, “See? There’s healthy competition in the market.” Meanwhile, our grassroots #DIY path will continue to struggle with the challenges that come from operating, outside the #mainstreaming, on the margins, limited resources, scalability, and the constant threat of being drowned out by the sheer weight of the dotcons inflow into our grassroots #openweb reboot.

The truth is, while decentralized paths like Fediverse are vital to the change and challenge we need, not to mention keeping the spirit of the #openweb alive, they’re still pushing hard for space in a corporate-dominated internet. If we only take the #mainstreaming and NGO path, the existence of projects could be used by the dotcons to maintain their monopoly while paying lip service to “competition.”

The question, can we really afford to be only the ‘token alternative’ when the stakes are so high? Or do we need to find a way to build native projects that not only stands apart from the #dotcons, but also changes and challenges them on equal ground? It’s time to think beyond being the counterculture, and start focusing on how we grow and sustain real alternatives. If we don’t, if we cop out on #fluffy only paths, there is a danger that we’ll just keep serving as convenient props in mainstream monopoly charade.

Let’s try very hard not to be irrelevant in the fight for humanity and ecological sustainability in the era of #climatechaos and social brake down being pushed by the #mainstreaming mess making, we are composting.

The #openweb, a partnership, not a nasty walk over

On the subject of #NGO foundations for the #openweb what do they do with this money https://projects.propublica.org/nonprofits/organizations/262852431 this one is shutting down, and this one is in trouble https://projects.propublica.org/nonprofits/organizations/200097189 This kinda funding could cover the costs of the #Fediverse hundreds of times over…. what do they do exactly?

Where do you see the opportunity for these dialogues

The current path in “governance” of the #Fediverse is a few people and money, where other people live and create the value of our native #openweb path. This is oligarchy at best, if you think about this, is this what we won’t? How can we, actuary, tell what we won’t, if not what can we do about this?

A critical issue with #SocialWebFoundation is that they’re avoiding real change and challenge, which by default leads to a “safe path” of the commercialization of the #Fediverse. This #NGO path is about keeping a seat at the table, but history tells us it is always unproductive without engaging in deeper structural shifts.

The current lack of user and admin representation on the SWF board clearly signals elitism, which diminishes the collaborative, grassroots potential for native decentralized networks of “governance”. Which without this, we move to a corporate entrenchment rather than fostering the liberating potential of the #openweb we have spent the last 5 years building.

One potential solution is embracing #openprocess, backed by activism, as a way forward. While it may be an uncomfortable path for the wannabe establishment, this path is necessary to preserve the integrity of decentralized platforms and our reboot in the openweb space. Open governance and participatory, maintain transparency and avoid the top-down elitist structures currently being reinforced by the “common sense” #NGO default being imposed.

To start this conversation, we could actively push for deeper community engagement, cultivating dialogues around representation, and organizing inclusive spaces where server admins, users, and activists can voice concerns and meaningfully influence decision-making processes. However, a key challenge lies in whether it’s even worth pushing this path, as many within the establishment will block any understanding or discussion about the need for such structural shifts.

It’s worth reflecting on how many early #dotcons initially tried to be #openweb native, but found it impossible to reconcile with the profit-driven structures of dotcons. The same is happening now, and it’s important to ask: Can we forge a better path this time around? Clearly, the NGO-driven model isn’t the answer. Exploring frameworks like the #OGB (Open Governance Body) would provide a more transparent, accountable, and community-driven alternative, avoiding the pitfalls we’ve seen before.

You can find more details about the OGB here: Open Governance Body (OGB).

Question, where do you see the best opportunity to initiate these dialogues and get past the resistance to real change to walk the path we acturly are walking.

We need to compost, meany of the replies to these subjects as they often exemplify the #stupidindividualism that plagues conversations. Instead of engaging in collective, systemic thinking, people fall back on dismissive, reactionary attitudes: “I’ll wait and see,” or “If they mess up, I’ll just ignore them.” This approach sidesteps the responsibility we have to shape the #Fediverse and #openweb decentralized networks. It’s not about waiting for corporations like #Meta to make a move or some #NGO driven entity to fail, it’s about organizing from the ground up and mediating these incursions before they can set deep roots.

I use the hashtag #stupidindividualism as it illustrates what the “ignoring” means, that damage has already been done. Once corporate influence is in place, it’s harder to reclaim grassroots paths, which is why we need collective action now, not after bad decisions have been made. The “I’ll just ignore them if I don’t like it” mindset is dangerously passive, and has a very bad history. It’s not good to hope the right decisions will be made by those in power while reserving judgment until it’s too late.

The #fediverse was never meant to bow unquestioned to the corporate agenda or chase explosive growth at the expense of native paths. The focus needs to be on building a diverse, sustainable, and resilient ecosystem from the bottom up. In this we can’t afford to stand by, waiting for others to decide our fate, if we do, we’ll end up entangled in the same corporate mess the #openweb was originally meant to avoid. If you have any thought, the time to act on this was yesterday, not keeping watching from the sidelines.

Please try not to be a prat about this, thanks.

Talking #openweb or #Fediverse, I have to talk about #Mastodon

Let’s look at this “#branding” issue. The tech world is changing as there is a #reboot of the #openweb happening, yes a lot of people don’t see this, so worth talking about a bit. If you are interested in this subject, every day you likely hear another big player joining the #fediverse. What does that mean? It is not complex, there is a chance you are already on this path, if you are on #dotcons sites like #meta #Threads or #WordPress etc.

It’s actually something we already know about, a network of websites that interact with each other through a shared protocol, just like #email has worked for the last 50 years. The term #Fediverse is a mash-up of two words: federate and universe. To federate means to form an alliance, so the Fediverse is an alliance of websites or apps that federate content with each other. It’s a federated universe, a part of the #openweb we all grew up on if we are over our teenage years.

This network is decentralized, meaning no #dotcons controls it, people and communities have control over their information, news and data flows. While most are run by communities and individuals, a few are run by corporations. Some may have thousands of users, while others have just a few.

Each of these websites has their own myths and traditions to shape their local feeds, but people on one site can easily interact with people on another site because they’re using the same protocol, an open-source tool that connects websites into a “native” #openweb global network. How Does It Work? The protocol is called #ActivityPub, which you might’ve heard of because it powers apps like Mastodon. But it also powers #Peertube, #Pixelfed, #Lemmy, and our own #OMN etc, and even the #dotcons are sharing this space, with #meta’s #Threads. It’s extremely popular. When you publish a post on your website, it gets federated to all the people who follow you on other websites that are based on this protocol. They can like, share, or comment on your posts. That’s the path of federation and what the #openweb is about https://fediverse.party/en/miscellaneous/

The process that governs the culture of this path is simple in abstract, If the website admins notice a ton of spam coming from another website, they can either block that individual user or they can block that whole website. If that server is sending too much spam, it’s a problematic server. You can defederate from that server so you’re no longer hit with spam until they clean up their act. This is a horizontal path of how moderation works on this path, it works as an individual and as a community.

Like email, when the first thing you do is pick a username that’s available on that website. To do this, find a site that fits your interest, pick a username that’s available on that server. Your Fediverse handle is going to look like an email address: It’s going to be username@server, for example info@hamishcampbell.com for this blog’s #ActivityPub feed.

When I talk to people about the #openweb or mention the #Fediverse, I have to talk about #Mastodon for them to get an understanding on the subject, this is a non-native issue, thus the need for this blog post to try and fix this blindness. While Mastodon is a decentralized microblogging platform similar to Twitter. If you’re looking for a Twitter alternative, this is probably the one you’ve heard of. It’s one of the largest applications on the Fediverse. But Mastodon is not the Fediverse https://fediverse.observer/map look wider there are meany interesting projects.

Current messy thinking

Pushing defederation from #meta is not wrong in sentiment, the #dotcons are vile and cons. But is wrong from a practical sense. The #Fediverse and #ActivityPub are #openweb based on , this is a space where you do not have technical tools for stopping the #dotcons from taking the data, as the data in the end is in the open, unencrypted, in the database, in #RSS and in open flows.

The people who push the idea of closed are fighting for the #closedweb on a “native” #openweb platform. This makes no sense at all, incoherences everywhere, a lot of mess over the last 40 years that we need to compost.

There are likely good, useful motivation for unfederating from the #dotcons let’s be motivated by them please.

Who is making the shovel #OMN