The problem of #fashionistas in activism within activist circles is the priority of style and appearance over substance and meaningful action. These people are more concerned with projecting a certain image or brand of activism rather than engaging in genuine effect for social change. The phenomenon of #fashionistas in activism manifests in various ways and poses challenges to the efficacy and integrity of grassroots movements. Some aspects of this:
- Superficiality over Substance: Fashionistas prioritize surface-level aesthetics and trends over substantive analysis and action. They focus more on creating a visually appealing image of activism, such as through trendy protest attire or social media posts, rather than engaging in deep-rooted grassroots activism that addresses systemic issues.
- Performative Activism: Fashionistas engage in performative activism, where their actions are more about signalling commitment to a cause rather than making contributions. Participating in protests or events primarily for photo opportunities or social media validation, rather than working towards tangible change.
- Exclusionary Practices: The emphasis on fashion and style in activism creates barriers to participation for people who do not conform to slavish aesthetic norms. This marginalize people from diverse backgrounds, experiences, and identities who do not fit into the narrow standards set by fashionistas within the movement.
- Distraction from Core Issues: When activism becomes focused on appearances and trends, it detracts from the issues and objectives of the movement. Attention and resources are diverted to superficial aspects of activism, rather than towards addressing the root causes of injustice and inequality.
- Reinforcement of Consumer Culture: The influence of fashionistas reinforce consumerist attitudes and behaviours within activist circles. This involve promoting consumer-driven solutions to social problems or aligning activism with commercial brands and products, rather than challenging the structures of capitalism and exploitation.
- Dilution of Message and Impact: Activism that prioritizes style over substance risks diluting the movement’s message and impact. When the emphasis is placed on spectacle and aesthetics, the underlying principles and goals of the movement become obscured or watered down, leading to reduced effectiveness in achieving meaningful change.
Addressing the problem of fashionistas in activism requires a commitment to centring authenticity, inclusivity, and meaningful action within grassroots movements. This involves a culture of critical reflection, accountability, and solidarity. By prioritizing substance over style, activists work to building resilient, impactful, and inclusive movements to challenge systems of power and oppression.
