Today there are a lot of dishonest people – it’s become the default. Finding someone who is actually truthful is rare. So with this in mind, let’s stop being polite about this, what we’re living inside online right now isn’t “social media.” It’s a managed enclosure – a system designed to extract value, shape behaviour, and concentrate power. It’s what I have been saying for the last 20 years. Call it what it is – digital #feudalism – The Lords, the Serfs, and the Server. When everyone is pushed onto one big virtual server, you don’t get community, you get hierarchy. Platform owners become landlords. Users become tenants. Visibility becomes rent. This is not accidental. It’s the business model and once you see it, you can’t unsee it.
The lie of “Ease of Use”. People say these #closedweb systems are “easy.” They’re not, they hide the cost, what looks simple is just complexity moved out of sight. Advertising Is the rot, a business model moral hazard, when profit depends on attention truth becomes optional and outrage becomes profitable leading to manipulation as the new normal. You don’t get healthy communities from this, you get addiction loops and behavioural engineering. And yes, the inevitable result is screen clutter, noise, and a slow degradation of any meaningful communication, communities are managed, not grown.
So who is going to do the #DIY work? Real moderation works when it’s embedded in the community itself. Algorithmic control is anti-social, the algorithmic timeline is one of the worst ideas we’ve normalised. It drives distraction, by showing you more of what you’ve already seen, it tries to control your desires by interfering with human communication. Over time, this destroys trust, when people stop knowing if they’re being heard, they stop knowing what is real, stop trusting the space. That’s not a bug, it’s the outcome.
The celebrity illusion is how centralised platforms manufacture “importance” for brands and influencers. These only function inside controlled visibility systems, outside of that? They’re often just paper tigers. In a real network – a messy, distributed, human one – influence has to be earned, not bought or algorithmically inflated.
The commodification of human life leads to inevitable decay. Left alone, centralised platforms drift towards monopoly, manipulation and towards the amplification of the worst actors as these actors game the system best. Without constant control from above, the system degrades, with repression, it becomes what we see today, authoritarian. That’s the trap, a community you can buy your way into is not a community, it’s a marketplace.
So what’s the alternative? We don’t fix this by tweaking features. We fix it by changing the ground or tech grows from. This new growth has been seeded by the #Fediverse, It’s where the #OMN comes in, not as another platform, but as a shift back to distributed networks instead of central servers, commons-based paths instead of enclosure, social moderation instead of outsourced control, open protocols instead of locked interfaces. And yes, that means less “slick”, less uniform, more messy. But also more real, accountable and human.
A final point (That should be obvious). The problem is not that the current #dotcons systems are broken, the problem is that they are working exactly as designed. If we want something better, we don’t patch the system, we compost it to grow the #openweb back – this time with the native cultural roots intact.
We need to have a clearer, more grounded conversation about “security” and what it actually means in the context of the #openweb. There is a long history of thinking in #FOSS spaces that security is something we can solve purely technically: better encryption, better protocols, better architectures. But in everyday life and practice, people need to work from a much simpler starting point – We do not trust client–server security. We only meaningfully trust what can be verified through the #4opens. And even with #p2p, we keep our trust closed limited.
Why? Because the underlying systems people actually use are insecure by design: old phones, opaque operating systems, proprietary blobs built and controlled by #dotcons. You can build the most secure system in the world, but if the people you are communicating with are using compromised devices, then your security collapses to their level.
That’s the bit people who fixate on closed don’t like to face. So a #KISS approach helps cut through the illusion – At normal use, there is very little real security. At paranoid levels, security breaks down socially, because you still need to interact with people operating at the normal level. That doesn’t mean security doesn’t matter. It means we need to stop pretending it technically works in isolation from social reality.
Why closed paths, spaces and projects fail socially, is a harder point. Closed systems are often justified in the name of security, privacy, or control, but socially, they create a very different dynamic in that they remove visibility. And without visibility, you cannot form shared judgment, without shared judgment, you cannot have social truth. In closed environments, bad actors – call them “monsters” if you like – can manipulate, divide, coordinate in the dark to avoid accountability, because there is no wider context to test what is happening.
In open systems, the same actors exist, but they are much easier to see, challenge, and trip up, because conversations are visible, processes are transparent and history is accessible. Closed breeds monsters, open pushes them out of the light and into the shadows. This is why, for the #openweb, “closed” should be deliberately limited and clearly bounded, not expanded as a default.
There is a very real social problem on this with #Encryptionism, as a social project as it is where meany parts of the #FOSS world go wrong. There is a strong tendency – what we call the #encryptionists – to treat encryption as a kind of universal solution, were in reality, this to often becomes: a focus on abstract technical purity, a dismissal of messy social reality to retreat into systems that don’t scale socially. And too often, aligns – ironically – with the same #deathcult logic it claims to resist: control, fear, and abstraction over lived practice. Encryption is a tool, not a culture.
This brings up the #Geekproblem – put simply – The people building the tools often cannot see the social problems those tools create. Even when those problems are pointed out repeatedly, over years, with real-world examples, the response is often negative and #blocking – to retreat into technical framing, to rephrase the issue in jargon, to build another “better” tool that misses the point.
A useful way to explain this to the #FOSS crew is yes, jargon can be messy, but this is not just about language. The deeper issue is cultural blindness, lets look at a concrete example that might help in bridging: #Indymedia was a ten-year working global experiment in open publishing and #4opens practice. And, yes, it ran into exactly these tensions, in the UK, the project fractured along three lines:
#Encryptionists – blocking aggregation due to abstract security concerns
#Fashernistas – pushing shiny but incompatible “better” solutions
#Openweb practitioners – arguing for simple, interoperable approaches (like #RSS)
Instead of adopting existing standards like RSS, parts of the project built new, incompatible formats, “better” on paper, but useless in practice. The result? Fragmentation, internal conflict, loss of interoperability, eventual collapse. All three sides lost. This pattern should feel familiar, you can still see it today in parts of the Fediverse.
The practical path forward, starts with taking this history seriously, then a few things become clear, that closed should be minimal and purposeful, not the default. Open processes (#4opens) are the only scalable form of trust, interoperability beats cleverness, social reality matters more than technical purity. And most importantly we need to design for the world as it is, not the world we only wish existed.
One Foot In, One Foot Out. Right now, most people are still inside the #dotcons. So the path forward isn’t purity, it’s transition. The approach we are taking with #OMN, it is simple, install and configure usable #openweb tools, make them accessible, let people use them alongside existing platforms to support a gradual #walkaway culture. One foot in. One foot out. If enough people take that step, the balance shifts.
But to take this step we need to compost the closed, we don’t need to destroy everything that exists, we need to compost it. Take what works, turn over what doesn’t, to grow something better from the remains. That means being honest about the limits of security, about the dangers of closed systems and about the cultural blind spots in #FOSS. If we can do that, we have a chance to build an #openweb that actually works.
If we can’t, we will keep repeating the same failures – just with better code.
A recent essay on deadSimpleTech makes a point the #openweb community should hear: the biggest problem in technology is not only the tools, it’s also the culture behind them. For years the tech world has operated under a form of “tech empiricism”: the belief that if something produces results quickly, then it must be working well. In this mindset, success is measured by novelty, speed of production, and the ability to create something new. The heroes of this culture are disruptors and iconoclasts who ship fast and build shiny things that capture #fashionista attention.
But this basic #geekproblem ignores a simple #KISS truth: technology only has meaning inside the culture that builds and maintains it. And this is where the real problem begins. In the dominant tech worldview, the culture rewards novelty, disruption, rapid production, and personal prestige. Inside this environment of #deathcult worship, producing new code becomes a way to gain status among peers. Shipping quickly matters more than maintaining systems or improving what already exists.
But there is another culture that exists alongside this, the culture of engineering and maintenance. In fields like civil engineering or infrastructure design, the heroes are not disruptors. They are the people who quietly maintain systems, improve reliability, and prevent failures. The emphasis is on responsibility, long-term stability, and care for systems people depend on. This difference in culture matters enormously. Because what counts as something working “well” depends entirely on what the culture values.
From the perspective of blinded tech culture, a tool that generates lots of new code and features appears incredibly successful. But from the perspective of infrastructure and engineering culture, that same tool may look deeply flawed – even dangerous. Real systems require debugging, maintenance, testing, and institutional memory. Most importantly, they require people who accept responsibility when things fail.
In mature systems, the first prototype is only the beginning. The real work comes later: years of maintenance, improvement, and adaptation. Yet this long-term work is largely invisible in tech culture and funding systems, which celebrate the person who creates something new but rarely honour the people who keep it running. This cultural blindness leads to fragile systems and recurring cycles of hype and #techshit to compost.
The same problem is in the #OpenWeb. Unfortunately, this problem is not limited to Silicon Valley, it also appears inside the #openweb, #NGO, and #FOSS ecosystems. Many conversations focus almost entirely on: code, protocols, scaling, features and UX. All of these are important, but without balance they are not enough to sustain a functioning ecosystem.
Without the native social culture that originally shaped the open web, open technology slowly drifts toward the dominant norms of the wider #dotcons tech industry of status competition, short-term innovation cycles, neglect of maintenance and eventual capture by institutions or corporations. This is one reason so many promising #openweb projects stagnate or collapse.
The technology works, but the social infrastructure fails. It’s in part why the #OMN exists as a project. This is the gap we need to address, not primarily as technical project. Most of the protocols and software already exist. What is missing is the social infrastructure that allows them to function as a public commons. Instead of focusing only on building new non-native platforms, the #OMN focuses on growing the wider ecosystem around what all ready works.
This means recognising that the real value of a network comes from the people who maintain it, moderate it and build communities around it – not just from the code itself.
From tech “empiricism” to social infrastructure, if we want the #openweb reboot to succeed, we need to move beyond the narrow mindset that treats technology as purely technical. The lesson from history is simple, code builds systems, culture makes them work. Without a healthy culture, even the best open technologies will eventually fail or be captured by more powerful institutions.
A deeper mess is “The End of Theory”, tech empiricism problem is really the #geekproblem amplified by ideas like this, the claim that massive data sets make traditional scientific thinking unnecessary. This idea, popularised by Chris Anderson, suggests that with enough data we no longer need theories, models, or human understanding. But this is a dangerously narrow view as large data models are epistemologically weaker than scientific theories. They can recognise patterns, but they do not understand them.
This becomes even more problematic in the age of opaque and unexplainable #AI systems. Deep learning models can be efficient at pattern recognition, but they lack human comprehension and produce opaque but believable outputs. At the same time, the increasing “datafication” of society means that communication and public life on the #dotcons platforms are moderated by these same algorithms. These systems prioritise engagement and behavioural prediction over needed values like: accuracy, truth, democratic deliberation. The result is a social environment driven by metrics rather than meaning.
It is past time to compost the mess as it is becoming easier and easier to see. But seeing the problem is only the first step. The next step is to compost it – to take the failures of the current system and use them as nutrients for something better. The future of the #openweb will not be decided by better code alone. It will be decided by whether we build the social infrastructure to support it. That is the work the #OMN is trying to grow.
Hamish Campbell is a long-time #openweb activist and technologist working on grassroots media and digital commons. He was involved in the early development of #Indymedia and continues this work through projects like the Open Media Network (#OMN), which works on how federated tools and community publishing supports public-interest media infrastructure. His focus is balancing building native platforms and on growing the social culture that makes the #openweb work: transparency, decentralisation, and horizontal collaboration. Through writing, workshops, and practical projects, he argues that the future of the Fediverse depends as much on culture, governance, and shared infrastructure as it does on code.
Purpose is to open conversation that many people feel but rarely articulate: the tension between grassroots culture and institutional capture. Start with your simple distinction:
Bad #mainstreaming → corporate/NGO structures reshaping the Fediverse
Then ask: “Which direction are we currently moving?”
Discussion topics – funding and governance, foundations and institutional capture, developer vs user power, infrastructure vs platforms. How to avoid repeating Web 2.0
Activity is to ask participants to map layers: Grassroots – NGO / institutional – Corporate. To discuss where power currently sits and what healthy balance might look like.
Outcome is people leave with language to understand the tensions they are experiencing in the Fediverse.
Workshop 02
Maybe a second one on why #makeinghistory is needed? Translating #OMN from “activist infrastructure” into “missing public digital infrastructure.” That language is what this event is trying to figure out. The Open Media Network (#OMN) proposes a model where grassroots publishing, community moderation, and institutional participation are balanced. Participants can discuss how institutions support shared infrastructure rather than just deploying isolated platforms.
Many institutions are experimenting with the Fediverse as an alternative to #dotcons corporate social media. However, simply running institutional servers risks reproducing the same platform dynamics in a federated form. We need workshops that explore the broader ecosystem of public-interest media infrastructure.
“What happens after institutions join the Fediverse?” The #KISS answer is they need to support the commons infrastructure that makes it socially viable. Running Mastodon is not enough, institutions need to support the wider open media ecosystem.
Talking about #openweb culture in a constructive way is tricky because most #FOSS and Fediverse conversations default to technical framing: code quality, scalability, moderation tooling, and #UX. These things matter, but they are not the foundation that determines whether a network lives or dies.
Maybe a useful way to open the conversation is to shift the starting point. Instead of saying “culture is important too”, say something stronger but practical: The success or failure of open systems is primarily a cultural question, not a technical one. The code only expresses the culture behind it.
Start with a simple historical observation. Many technically strong systems failed because the social layer was weak, while some technically rough systems succeeded because the community culture worked.
Examples from the open web – early open source projects that thrived because communities shared norms of collaboration. Grassroots networks like Indymedia worked socially even when the software was messy. Corporate platforms that succeeded not because they were technically better, but because they built powerful social gravity.
The pattern is clear, that technology enables networks, but culture sustains them. This is the missing step in most Fediverse conversations. Right now to meany discussions focus on: scaling servers, moderation tools, interface design and onboarding. These are all necessary but insufficient.
What way to often goes missing is the deeper questions – What culture are we actually trying to grow? Without answering that, the system tends to drift toward the dominant internet culture, which today is shaped by the #dotcon platform model of engagement optimisation, algorithmic attention markets, influencer dynamics and centralised power. When that culture seeps into the Fediverse, the result is a federated copy of the same problems.
So why is culture harder than code? Code can be written by a few developers, culture requires shared understanding across thousands of people. To grow this we need native governance norms, trust networks, moderation values and expectations about ownership and participation to hold to native paths for how conflict is handled. These things cannot simply be implemented in software, they must be grown socially, fail to address this is why many technically strong projects fail, they assume the social layer will somehow emerge automatically. It rarely does.
To make this constructive, it helps to clearly describe what we mean by #openweb culture. Some core values historically included public-first communication rather than platform ownership, decentralised responsibility instead of central moderation authority, commons thinking rather than product thinking to nurture horizontal participation rather than audience/influencer hierarchies, this need clear #4opens processes rather than opaque decision-making.
These values were never perfect, but they created a different social environment from today’s corporate social media. If we do not actively cultivate these values, the surrounding internet culture will slowly overwrite them. If the Fediverse continues to grow without addressing culture as it currently is, the most likely outcome is large institutional instances dominate, smaller community spaces struggle leading to more moderation being centralised. This all shifts user expectations toward platform-style experiences.
At that point, the system may still be technically federated, but the culture will have drifted back toward Web 2.0. The code will be open, but the social dynamics will not be.
So the “extra step” is simply, we must talk about culture as deliberately as we talk about software architecture. That means asking questions like: What social norms should Fediverse communities encourage? What governance models support open participation? How do we keep the ecosystem diverse rather than dominated by large actors? What responsibilities come with running infrastructure in a commons network?
These conversations are sometimes uncomfortable, because they move beyond engineering into politics, sociology, and ethics. But avoiding them does not make them disappear, it simply means the culture will be shaped by default forces instead of conscious choices.
A simple way to frame this – A phrase that often works well in discussion is – “Code builds the network, but culture decides what the network becomes.” If we want the #openweb to remain something different from the #closedweb platform internet, we need to invest as much thought into the culture as we do into the code and #UX. Otherwise, the technology may succeed technically, but the social project behind it will quietly fail.
Public Money, Public Communication, Public Infrastructure
Public institutions are funded by taxpayers. Their role is to serve the public. So it should be obvious that their communication systems are open, accessible, and accountable to everyone -without requiring people to sign up to proprietary, for-profit platforms.
Yet this is not the world we live in. Today, much of public communication is effectively outsourced to the #dotcons. If you want to follow government updates, participate in consultations, or even access timely public information, you are often expected to create an account on a closed platform – designed for profit, data extraction, and behavioural manipulation. That alone should raise serious questions.
This contradiction is especially stark in Europe as they regularly speak about digital sovereignty, data protection and public accountability. And yet, at the same time, they rely on U.S.-based corporate platforms to communicate with their own citizens. It’s a strange situation:
Public institutions, funded by European taxpayers, using foreign, proprietary infrastructure to mediate public communication.
Not only does this create dependency, it also places public discourse inside systems that are not governed by public interest.
It’s not just ironic. It’s structurally broken, we should think about prosicuting the people who have made this happen.
The access problem, useing closed platforms to access public communication creates real barriers: Not everyone wants to create or maintain dotcons social media accounts. Some people are excluded for ethical, political, or practical reasons. Algorithms decide what is seen and what is not. Public information becomes entangled with advertising and engagement metrics. This undermines a basic democratic principle that public communication should be universally accessible, without conditions.
We already have an alternative to this curupt mess, the #DIY#OpenWeb comes from europe, it offers a different path. Instead of #closedweb platform dependency, it builds on open standards, interoperable systems with multiple access points, no user lock-in. This is not a new path, it is how the web was originally created to work in the EU.
An example project that contines this native mission and supports this is the #OMN whitch creates spaces where public institutions and public communities can meet on equal terms, without one dominating the other, and without relying on closed corporate systems. If institutions instead invest in and support the wider #OMN ecosystem, they help build something fundamentally different, a public communication infrastructure that is open by default, accessible to all, resilient and distributed and aligned with democratic values.
A simple principle, if it is funded by the public, it should be accessible to the public – without restriction. No accounts required, no platform dependency and no hidden gatekeepers.
We need to organise a call to act. Public institutions need to move beyond simply using the #Fediverse. They need to help build and sustain the commons that makes open communication possible. That means, supporting open infrastructure projects, funding shared ecosystems like the #OMN and building real, not facke PR commitment to public-first communication practices.
This is not just a technical shift, it is a political and cultural choice.
A simple #KISS way forward is to shift public social communication onto the #Fediverse. This is already a significant improvement on current platform dependency. However, I want to raise a point that may sound controversial at first, but is actually quite practical: public institutions should not rely exclusively on the existing codebases.
Most current Fediverse platforms have done vital groundwork – particularly in establishing shared protocols, interoperability, and a working culture of federation. That contribution is important and should be recognised. However, many of these tools evolved shaped by the same assumptions as #dotcons and constrained by #NGO project models. As a result, they can be complex, difficult to maintain, and not always well aligned with the long-term needs of public institutions or commons-based infrastructure.
A constructive path forward would be to fund the development of a small number of new, purpose-built codebases focused on commons publishing. Not one, but three parallel implementations.
Why three? Because diversity reduces risk. In practice, not every project will succeed – this is normal and expected. Funding multiple approaches ensures resilience, encourages innovation, and avoids over-reliance on a single solution. The cost of doing this would be minimal relative to existing public digital budgets, yet the potential long-term value is significant.
Importantly, this is not about replacing the existing ecosystem. Because the Fediverse is built on shared protocols, any new tools would remain fully interoperable with current platforms. This means users of existing services can still interact seamlessly, while the overall ecosystem becomes stronger, more diverse, and better aligned with public service values.
In short: build on what exists, but don’t be constrained by it. By investing modestly in new, commons-oriented infrastructure alongside the current tools, public institutions can shape a more robust, sustainable, and genuinely public digital communication space.
Outreach to @newsmast interesting to see the #NGO view of the real alt path we need to take https://hamishcampbell.com/thinking-of-workshops-to-run-at-nodes-on-a-web-noaw-unconference/ you guys might be interested in working on the 3ed workshop outline. The 3 codebase need to be 1) mainstreaming, 2) radical #NGO and 3) native messy grassroots. You guys could be the second codebase. We do need diversity, best not to keep blindly messing up this path in the current globe mess.
Individual fear scales into collective outcomes, when people act mainly from fear, they tend to choose control, isolation, and short-term protection, and those choices accumulate into worse social paths. It’s useful to frame this as the dynamic between fear/control and trust/open in #openweb thinking.
So the practical question becomes – how do we reduce fear enough that people act more cooperatively? We can try some grounded ways to make this to work.
Build Real Social Support
Fear grows when people feel alone and powerless, it shrinks when people feel supported and connected. Historically, societies with strong collective structures – unions, cooperatives, community groups, local media, commons infrastructure – tend to show lower social anxiety and higher trust. What helps is strong local communities with shared institutions people actually control through mutual aid and cooperative structures. When people know others have their back, they are less likely to act defensively.
Reduce Information Panic
Traditional and #dotcons media systems amplify fear, because fear drives attention and engagement. Constant exposure to crisis narratives makes people feel the world is collapsing even when their local reality may be more stable. To counter this we need slower, contextual media, local reporting and shared storytelling in flows in media systems not driven by advertising attention metrics. This is the place where the #OMN fits: if communities control their own media infrastructure, the incentives shift away from panic amplification.
Increase Agency
Fear grows when people feel they cannot influence outcomes, when people have real participation in decisions, fear tends to drop and responsibility rises. So when people help shape the systems, they no longer see it purely as something happening to them.
Create Stable Material Conditions
A lot of fear is simply economic insecurity, worrying about housing, food, healthcare, or work, their nervous systems remain in threat mode. In that state, cooperation becomes much harder.
Encourage Contact Between Groups
Fear comes from distance and misunderstanding, interacting across social, political and cultural differences in real life, fear tends to decrease. Shared projects and cooperation help more than debate. This is why collective building projects (community media, shared infrastructure, local initiatives) can be powerful: people work together rather than just argue.
Normalize Courage Instead of Panic
Fear spreads socially, but confidence spreads socially too, when people see others acting constructively – organizing, building alternatives, cooperating – it changes what feels possible. Visible examples of working alternatives matter because they shift the emotional landscape from “Everything is collapsing.” to “We can actually build something better.”
The idea we need to balance is fear itself is not the enemy, in moderation it is a normal protective response. The problem comes when systems, like much of today’s personal and social mess exploit fear to maintain control. When that happens, fear multiplies and becomes self-reinforcing. Reducing fear at scale usually requires: stronger communities, trustworthy “native” institutions using #4opens communication to drive real participation in building visible alternatives.
In short: build systems that reward trust instead of systems that profit from fear. That is one reason projects like #openweb infrastructure of the #OMN matter. They are not just technical tools, they are about building communication spaces that encourage cooperation instead of panic.
There is a point that often gets misunderstood in conversations about the future of the #openweb and #FOSS that #mainstreaming itself is not inherently good or bad. What matters is who is influencing whom. We can think of it in two very different directions.
Good #mainstreaming is when the values of the #openweb move outward into the wider world: Transparency, decentralization, cooperation, shared infrastructure and community governance. In this case, mainstream society learns from the cultures that grew around free software and open networks. But there is another direction.
Bad #mainstreaming happens when the mainstream flows inward and reshapes the open ecosystem in its own image. The values that arrive tend to look like this: corporate control, surveillance capitalism, hierarchical governance, branding over substance leading to growth and extraction over community. In this case, the #openweb is not influencing the mainstream, the mainstream is absorbing and reshaping the openweb. And historically, that absorption rarely ends well.
This second bad option of co-option Is the default, in the current context, mainstreaming tends to dilute radical alternatives into market-friendly compromises. This is not accidental, the system many of us are working inside – what I often call the #deathcult of neoliberalism – does not absorb things in good faith, it absorbs them in order to neutralize them.
We have seen this pattern repeatedly when open communities become venture-backed platforms, cooperative tools become monetized services, grassroots networks become brands. What begins as a commons to often ends as a product. For people building or funding #FOSS infrastructure, this pattern should be familiar.
Because of this messy dynamic, we need active mediation when interacting with mainstream institutions. Not blanket rejection, but not naïve acceptance either. The question is always contextual: Is the mainstream being influenced by open values or are open communities being reshaped to fit mainstream power structures? Right now, the balance is heavily tilted toward the latter, which means the priority is not endless integration. The priority is protecting and strengthening the roots of the #openweb.
Thinking about this kinda mess making helps to highlight the problem of the #NGO Path, where the NGO layer becomes problematic. The people involved are sometimes well-meaning, many think they are genuinely trying to help. But the institutional incentives they operate under reshape projects in subtle but powerful ways.
Our #FOSS funding structures push toward professionalization, opaque centralized governance, brand management, risk avoidance that is compatibility with existing power structures. Over time, this acts like a kind of social poison inside grassroots ecosystems. That might sound harsh, but it is simply a reality of social dynamics and institutional gravity. People working within those systems carry those assumptions with them, often without realizing it.
For the health of the ecosystem, we need to mediate our intake of that poison. This is not about demonizing individuals, it is about recognizing structural effects. There is no contradiction in saying both things at once: They may be good people – Their institutional logic still damages grassroots culture. So a useful rule of thumb is simple is don’t drink too deeply from the #mainstreaming.
Visibility Matters – Another issue for #FOSS projects is much more practical – Grassroots infrastructure often stays invisible. If people don’t know a project exists, they cannot adopt it. And when that happens, the public will naturally drift toward the next “ethical” platform marketed by the very companies reproducing the #dotcons model. The difference is that those companies have huge PR budgets. If open projects do not communicate what they are building and why it matters, the narrative will be written elsewhere and it will not favour the commons.
The real value of the #OpenWeb at its simplest, the #openweb path does something very straightforward in that it empowers horizontal, DIY culture and dis-empowers vertical, closed systems. That shift alone has enormous value.
It changes who gets to publish.
It changes who controls infrastructure.
It changes who participates in shaping the network.
Yet one of the strangest things in the current moment is how many people actively reject or ignore this possibility. Part of that blindness comes from habit, part from career incentives, part from the cultural gravity of the mainstream. But the result is the same: the tools that could strengthen public digital space are sidelined in favour of systems designed primarily for profit.
So what can maintainers and funders do? If you maintain or fund #FOSS infrastructure, there are a few practical steps that can help strengthen the ecosystem:
Fund the commons, not just products. Support infrastructure that serves communities, even if it does not generate revenue.
Protect open governance. Funding models should strengthen community decision-making rather than centralizing power.
Support grassroots visibility. Help projects communicate what they are building and why it matters.
Resist quite capture. Watch for subtle shifts where open projects become shaped by market logic or branding priorities.
Invest in horizontal ecosystems. The long-term health of the web depends on many small interconnected projects, not a few dominant platforms.
The choice in front of us is the future of the #openweb will not be decided by technology alone. It will be decided by culture, governance, and resource flows. If the current trend continues, open infrastructure will increasingly be absorbed into corporate platforms, #NGO programs, and venture ecosystems.
But there is another path, slower one, messier, more grassroots one. One that keeps the web as a commons rather than a marketplace. Whether that path survives depends heavily on the choices made by #FOSS maintainers and the people who fund the work.
One of the biggest barriers to building projects like the #OMN (Open Media Network) is not technical – it is structural – how resources are distributed in our society. Under capitalism, the driving force behind what gets built and what counts as “innovation” is profit. Investment flows toward projects that promise financial returns. Venture capital, grants, and corporate funding all operate under this logic: if a project can generate profit, scale, or market dominance, it is considered worthy of investment. If it cannot do those things, it does not get funded.
This creates a deep distortion in what kinds of technology and social infrastructure actually get built. Projects that could save lives, strengthen communities, or benefit wider society struggle to find any resources simply because they do not generate profit. We can see this clearly in the digital world. Billions flow into speculative technologies, advertising systems, surveillance platforms, and financial schemes. Meanwhile, the basic tools people need for public communication, community coordination, and independent media remain fragile and under-resourced.
The result is the landscape we now call the #dotcons: platforms that monetize our attention, harvest our data, and shape public conversation for the benefit of a handful of corporations and shareholders.
A different motivation? The native Fediverse and projects like the #OMN are built from a completely different starting point. Not designed to extract profit or built encloser. And not driven by the logic of venture capital. Instead, at best they grow from a humanist motivation: the desire to build social meaning and meet simple human needs. The goal is to improve the quality of life in general by supporting open publishing, shared media infrastructure, and grassroots communication. These are the kinds of tools we need to help communities tell their own stories, organise collectively, and respond to crises.
In this sense, the #OMN sits firmly in the tradition of the #openweb and projects like #indymedia. The technology exists, the cultural knowledge exists, what is missing is not possibility, but resources. Because the #OMN does not promise financial returns, it sits outside the normal funding pipelines. Venture capital has no interest, corporate sponsors want control, institutional funding comes with strings attached that reshape projects into something “safer” and less disruptive.
Over the past decades we have also seen how #NGO funding models neutralize grassroots initiatives, the original goals become softened, the governance shifts upward, and projects become professionalized to the point where they lose the communities they were meant to serve. So the challenge becomes very simple, but very real how do we resource projects that are built for social value rather than profit? This is the core difficulty in building the #OMN.
It is not that people disagree with the idea, in fact, many people recognise the need for open, public-first media infrastructure. The difficulty lies in finding ways to support that work outside the normal profit-driven economy.
Growing from seeds – the good news is that the #OMN does not need to start big. Many of the most important pieces of the #openweb have always grown from small seeds: communities, volunteer effort, shared infrastructure, and trust networks. The #Fediverse itself is proof that distributed systems can grow organically when people care enough to build and maintain them.
The aim is not to replace the existing system overnight. It is to grow an alternative ecosystem alongside it, rooted in openness, collaboration, and public benefit. This means building slowly, sharing knowledge, and keeping the processes transparent and simple. The #4opens principles remain a useful guide: open data, open source, open standards, and open process.
What you can do – if the #OMN is going to exist – it will exist because people decide it should. There are a few practical ways to help make that happen:
Contribute skills and development. Developers, designers, writers, organisers, and testers are all needed to grow the network.
Use and experiment with the tools. Real projects and real communities are what give infrastructure meaning.
Share the ideas. Talk about the need for public-first media systems and the problems with the current #dotcons landscape.
Help build the culture. Technology alone is not enough. The #OMN depends on the social culture of the #openweb: cooperation, trust, and collective responsibility.
This is a #KISS path to building the world we need. The current system directs enormous resources toward technologies that extract value rather than create it. That is not inevitable, it is simply how our economic structures currently allocate attention and funding.
The #OMN represents a small but practical step to build something different, not a platform empire, or another startup. Just a shared piece of public media infrastructure, grown from the grassroots, and built to serve the people who use it. If that sounds like a world worth building, you can help make it real: https://opencollective.com/open-media-network
For a long time the focus has been on solving two linked problems – both of which are actually #nothingnew. The first is grassroots publishing and organising. The second is network coordination between communities. Neither of these problems started with the internet, and they certainly didn’t start with Silicon Valley.
Projects like #Indymedia and community organising networks solved these problems culturally long before modern platforms existed. They worked through shared practice, trust networks, affinity groups, and rough consensus. Importantly, they worked in non-federated ways – loose collaboration across independent nodes. This model likely stretches back a century or more in activist and cooperative cultures.
What the last five years of #ActivityPub rollout has given us is something new to add to that history: technical federation. So we now have two complementary paths that both grow naturally from the #openweb:
Grassroots #DIY culture – social federation built on trust, practice and community.
Technical federation – protocols like ActivityPub enabling networks of independent servers to interoperate.
Both are native to the open web. From the #OMN perspective this leads to practical projects:
#indymediaback – rebuilding grassroots publishing and organising infrastructure based on the lessons of the original Indymedia movement, but updated with openweb tools.
#OGB – a parallel path emerging through EU outreach and institutional engagement.
The key point is that these paths do not depend on the dominant platform ecosystem, the #dotcons. In fact, if we step back historically, we can see a fork in the road that happened twenty years ago. Instead of building open infrastructure, most movements ended up relying on corporate platforms. It was easier, faster, and seemed practical at the time. But that path turned out to be a trap.
The current tech landscape – platforms, algorithms, venture capital ecosystems, and the ideology surrounding them – is largely #techshit. Not because technology itself is bad, but because the dominant model is built to extract value and control attention rather than support communities. The solution isn’t simply to reject technology, it’s to compost it. Take what works, discard what doesn’t, and grow something healthier from the remains. That’s the thinking behind #OMN projects.
The projects start from a social understanding: technology alone doesn’t create networks. Culture, trust, and shared practice do. The tools should support those relationships, not capture or replace them. So the historical loop closes. Grassroots culture + open protocols – #DIY practice + federation. If we had taken that path twenty years ago, the web might look very different today.
The task now is simple, go back to that fork and take the other path.
Something that’s worth saying out loud: many of the people currently talking for the #Fediverse had very little to do with the generation that seeded this version. That doesn’t automatically make what they say wrong. But it does mean we should be careful about building strategy around their narratives.
A lot of the early Fediverse energy came from the older #openweb traditions of hacker and #FOSS culture, experiments in federated infrastructure and grassroots publishing networks. The long history of things like RSS feeds, blogging, and projects like #indymedia
The #Fediverse didn’t appear out of nowhere, it grew from decades of experimentation with open protocols, decentralised communication, and commons-based infrastructure. Some of the current commentators arrived after the current seeds had already been planted. That’s normal, every movement eventually attracts interpreters, professionalisers, and institutions. But it does mean there is a risk that the story gets rewritten in ways that lose the original lessons.
One of those lessons is simplicity, the systems that spread tend to follow a basic rule: #KISS – Keep It Simple: Simple protocols. Simple tools. Simple ways for people to publish and connect. When infrastructure becomes complicated – governance layers, funding structures, branding strategies, endless, #NGO mediated theoretical debates – the distance between the actual people and the invisible elitism occupying the space, talking the loudest, grows larger.
The Fediverse itself only exists because a handful of people quietly built working code and released it under #4opens licences. Communities adopted it because it worked, not because it was well marketed, not because institutions endorsed it and not because a conference panel explained its importance.
For projects growing the #openweb, the lesson is straightforward: Don’t get too distracted by who is currently speaking for the ecosystem. Look at flows, what is being built, at what people have used and at what follows the basic principles of the commons. And keep things simple. #KISS is still the best guides we have.
Stepping around the recurring #NGO voices in #openweb debates. To do this the problem we need to compost is our lack of balance, meany of the people talking for us have done the same thing for each generation of the open web and bluntly there “common sense” has always failed as it is not native to the #openweb. These people have no idea that they keep circling this mess, so please try and step around them. Because they talk loudly and consistently, newcomers often assume they represent the ecosystem, they don’t. The practical lesson is simple:
Notice them.
Learn from the patterns of past generations.
Step around them.
Our task is to grow native, functioning, living networks, not to repeat old mainstreaming debates that have consistently led nowhere. In other words: don’t argue with the noise, build around it. Keep the focus on grassroots projects, real communities, and real trust-based infrastructure.
There is a persistent myth pushed in our culture that intelligence – high IQ, academic credentials, elitist education – leads naturally to clear thinking. My organic experience suggests the opposite, what matters is disciplined, skeptical, freethinking curiosity. Without that, intelligence simply becomes a tool for defending whatever assumptions people already hold.
This is one of the reasons many academic environments produce people who are, bluntly, credulous. Not because they lack intelligence, but because the institutional structures around them reward conformity and reputation management far more than genuine curiosity.
Over the last two years I’ve been spending time in and around the university culture in Oxford, participating in discussions, events, and academic life. The experience has been instructive, if in the end frustrating. You would expect a place associated with University of Oxford to be a centre of open intellectual challenge. In practice, it feels like something else: a system that filters, polishes, and reproduces existing assumptions.
This is not universal, some of the hard scientific disciplines still cultivate a form of disciplined skepticism, experiments fail, evidence contradicts theory, so you are expected to question results. The process encourages a narrow but very real culture of doubt, but outside those narrow areas, skepticism to often fades.
Instead, you find intellectual fashion cycles building reputational alliances that push institutional caution based on #blinded ideological signalling. The result can be a strange mix of high intelligence and low #blocking curiosity. People who are good at working inside established frameworks, but much less comfortable questioning the foundations of privilege those frameworks rest on.
This matters for the #openweb and projects like #OMN. I got nowhere here as many of the institutions that might have supported open digital infrastructure – universities, NGOs, research centres – have shifted toward the same #deathcult#mainstreaming#blocking that dominates the wider tech world. Funding cycles shape research priorities, institutional partnerships shape acceptable ideas and career incentives shape what can safely be questioned.
So even where intelligence and resources exist, the culture of disciplined curiosity that drives the needed real innovation is thin if it exists at all. The irony is that the early internet grew out of exactly the same institutions, but with opposite culture. The original World Wide Web ecosystem, the hacker and #FOSS communities, and early grassroots media projects like #indymedia were built by people who combined technical curiosity with deep skepticism about centralised control.
They didn’t wait for institutional approval, they experimented, built #DIY tools that broke things and rebuilt them. That spirit is what projects like #OMN are trying to revive. The goal is not to outcompete corporate #dotcons platforms or impress #NGO academic institutions. The goal is simpler: to build open media infrastructure that communities can use based on small nodes, trust networks and open metadata flows. Simple tools that allow people to publish, share, and connect.
This is a working #KISS approach to rebuilding grassroots media. If the last twenty years of the web have taught us anything, it’s that intelligence alone doesn’t produce healthy systems. You can have brilliant engineers building platforms that clearly undermine democratic communication, it’s the mess that shapes the current #dotcons world.
What makes the difference is curiosity combined with skepticism, the willingness to question the structures that shape our digital lives. Without that, even the smartest institutions drift into the same patterns of credulity and conformity, which is why rebuilding the #openweb is not just a technical project, it’s a cultural one.
Why does it feel like so many people have become intolerant prats? A blunt observation: it increasingly feels like many people today are intolerant prats. And worse, this behaviour has started to feel normal. You see it everywhere. Online discussions collapse quickly into hostility. Small disagreements become unthinking moral #blocking were people retreat into camps where any challenge is treated as an attack.
This isn’t just a social media problem, though the #dotcons have certainly amplified it, it’s a deeper cultural shift. For decades the dominant systems shaping our culture have encouraged competition, individualism, and personal branding. The result is what I often call #stupidindividualism – a worldview where the individual ego becomes the centre of everything. In that environment, disagreement stops being part of learning and becomes a threat to identity, so people react defensively, aggressively or dismissively. What used to be debate becomes performance.
The platform problem is when the #dotcons platforms are designed to amplify this behaviour where algorithms reward outrage, tribal loyalty and moral signalling to push conflict to drive engagement. They do not reward patience, nuance, or curiosity, in other words, they are structurally optimised to turn ordinary people into worse versions of themselves. Over time this becomes cultural habit, people start to assume that hostility is normal conversation.
Another factor is the slow collapse of collective spaces. When communities interact face-to-face, or in smaller trust networks, people have to deal with each other as human beings. Relationships create friction but also accountability. In large anonymous digital environments, those social checks weaken. People become avatars and opinions rather than neighbours, this makes it much easier, “natural” to treat each other badly.
Why this matters for the #openweb. If we are trying to rebuild grassroots media and communication infrastructure, we need to recognise that these cultural habits have already spread into many communities, including the tech and activist spaces that should be alternatives. This is one reason projects fragment so easily as small disagreements spiral, people assume bad faith and thus trust collapses.
You end up with endless internal conflict instead of collective building. This isn’t just a personality problem, it’s the legacy of systems that reward attention and conflict rather than cooperation.
A different path can be grown in projects like #OMN which is partly about rebuilding infrastructure, but they are also about rebuilding culture. The idea is simple: smaller networks, trust-based publishing, open metadata flows and simple tools people can run themselves. A #KISS approach to communication infrastructure.
But technology alone doesn’t solve the deeper issue, what actually makes communities work is something much older and simpler: tolerance and curiosity. The ability to disagree without instantly turning disagreement into war. The ability to assume that the other person might have something worth hearing. Without those habits, no infrastructure – open or closed – will function well for long.
Composting the mess – the current online culture is a mess. A lot of the behaviour we see today is the product of twenty years of #dotcons platform design. But mess is also compost, it shows us clearly what doesn’t work. The next generation of the #openweb has an opportunity to build systems that encourage something better: slower conversation, local trust networks, collective responsibility, shared media infrastructure. Less shouting, more listening.
It won’t magically make people perfect. Some people will still be intolerant prats. But at least we won’t be running the entire communication system of society on platforms designed to encourage it.
This Oxford mess is a shadow of a larger mess. We were told the story of Prometheus: fire stolen from the gods and given to humans – our first real piece of technology. The myth asks a simple question: what do we do with power once we have it?
In democratic society why do we put up gig work and side hustles, endless surveillance platforms pushing algorithmic attention traps, housing crises and climate collapse all pushed by a handful of billionaires controlling huge parts of the economy. Why do we put up with What with the mess of technocratic oligarchy – a system where technological infrastructure concentrates power instead of distributing it?
The #mainstreaming mythology of the tech founder helped this happen. The “visionary genius” narrative around people like Bill Gates, Steve Jobs, Mark Zuckerberg, Jeff Bezos, Peter Thiel and Elon Musk turned corporate executives into cultural heroes. This mess is simply #KISS oligarchy with better marketing.
Even ancient thinkers warned about this. Plato and Aristotle described how societies cycle through forms of power, and how rule by the wealthy tends to serve the wealthy above everyone else. The irony is that many of today’s tech elitists think of themselves as the new aristocracy – the “smartest people in the room” guiding humanity forward.
Yet the future they’ve built is #techshit platform #feudalism with people monitored constantly, economic life mediated by a few #dotcons platforms. Infrastructure owned by private empires and democratic institutions bought out then sidelined.
The tragedy isn’t that technology failed, it is more that we let our technological imagination be captured by oligarchs. Prometheus gave humanity fire so we could build civilization together, not so a tiny #nastyfew tech CEOs can privatise the flame and sell back the light.
The real question isn’t whether technology will shape the future, it’s who controls it.
As #climatechaos accelerates, European politics will not stay where it is now. History suggests that periods of instability push politics to the right, because right-wing politics tends to be driven by fear and control. If that trajectory holds, then the digital infrastructure we build today needs to be resilient in a more hostile political environment tomorrow. This matters for the EU’s current technology strategy.
Most policy thinking still focuses on industrial competitiveness – AI funding, semiconductor independence, cloud sovereignty, cybersecurity frameworks. These are important, but they mostly reinforce state and corporate power structures. What is missing is investment in grassroots civic infrastructure.
If democratic societies are going to survive the pressures of climate disruption, economic instability, and political polarisation, they will need independent communication systems that communities themselves can run and trust. This is where projects like #OMN, #OGB, #indymediaback, and #makeinghistory fit.
The starting point: is yes, we are all inside #neoliberal systems. For forty years Europe has been shaped by neoliberal infrastructure – platforms, markets, and institutions designed around extraction and competition. In the hashtag story language this is the #deathcult we have worshipped. None of us are outside this mess, the realistic mission is not purity but gradual exit.
That means: building small affinity groups, creating tools that allow communities to organise themselves to develop infrastructure that scales socially, not just technically. The #openweb is a core path for this. The #4opens – open data, open source, open process, open standards – provide a practical way to judge whether infrastructure actually supports commons-based development we need.
Why this matters politically? The dominant platforms – the #dotcons – centralised the web’s communication power. Grassroots movements traded their own infrastructure for convenience. In doing so, they gave away their media power. The problem we need to balance is if you have no power, talking directly to power is usually pointless. Grassroots power grows from the soil, from collective organisation.
What we need are projects like the #OMN which are not more platforms, rather it is an attempt to build simple trust-based media infrastructure, the design principle is #KISS – Keep It Simple. At its core, building and boot-up media nodes run by communities, systems for publishing and sourcing content with flows of rich metadata linking media together. Technically this becomes a very simple semantic layer: media objects linked through open metadata streams.
Think of it as a network of media “cauldrons” and flows, growing from local publishing outward. The important point is that the infrastructure is open and decentralised. Communities decide how to use it. Initial examples include: #makeinghistory and #indymediaback, the architecture is intentionally general. Once you have open pipes and flows, many other uses become possible. Protocols like #RSS and #ActivityPub are starting points for this type of infrastructure.
The path looks like this: Create a focus (hashtags, projects, shared language). Grow community networks around that focus. Use those networks to regain collective power. Then speak to power with power, this matters as we have mess to compost.
The control myth in tech policy? A lot of current EU tech thinking is built around control frameworks: cybersecurity regimes, digital identity systems, privacy enforcement and regulatory compliance layers. These are needed protections, but they also reflect a deeper ideological assumption: that the internet must be controlled to be safe. In practice, many of these approaches close possibilities for social paths we need.
Two concepts in particular have been used in ways that reinforce centralisation: security and privacy. Both are important. But when implemented through centralised systems, they become tools that close infrastructure rather than open it. Security without social trust becomes just another form of control.
So trust versus control. One of the biggest ideological shifts needed in tech infrastructure is moving from control-based systems to trust-based systems. In tech culture we to often fetishise control: permissions, identity verification, cryptographic enforcement and algorithmic moderation. But the internet originally grew through something very different: open trust networks.
The early World Wide Web forced enormous social change because it was built around open protocols and shared infrastructure. The #dotcons later captured that infrastructure and turned it into centralised platforms. Rebuilding the #openweb means reopening those pathways.
Digital infrastructure is a mode of production we need this deeper economic perspective, Karl Marx famously argued that the mode of production shapes social consciousness. The digital era represents a new mode of production, built on information flows, network effects, and data infrastructures. If those infrastructures are controlled by a handful of #dotcons corporations, they shape society accordingly. If they are open, distributed, and collectively governed, they create very different possibilities.
What this means for EU policy is we need better balance in EU funding, legislation and thinking. An effective EU digital strategy should not only fund: AI research, blockchain experiments and industrial platforms. It should balance support for public digital common’s infrastructure, funding projects that: follow the #4opens, strengthen the #openweb to enable local community media networks and reduce dependence on corporate platforms. These paths will not look like Silicon Valley platforms. They will look messier, smaller, and more local. But they are also more resilient.
King Canute and the digital tide. There is an old story about King Cnut, who supposedly ordered the tide to stop to demonstrate that even kings could not control nature. The digital tide is similar. No amount of regulation or platform power can permanently control networked communication. The question is not whether the tide moves, the question is who builds the boats.
Projects like #OMN are attempts to start building them, and yes – the tools required are simple.
One of the quiet assumptions built into almost every #dotcons platform is that the user secretly wants to become a #techbro. Not literally, of course, but culturally.
You are expected to optimise yourself by building your “personal brand” to track your metrics. Engage with algorithmic growth loops by understand platforms, feeds, APIs, monetisation tools, creator dashboards. You’re supposed to treat communication as a kind of performance engineering problem.
Most people never asked for this, they just wanted to talk to friends, share ideas, organise communities to publish things that matter. Instead, they got trapped inside systems designed around growth hacking and behavioural manipulation.
This is one of the reasons people are quietly, sometimes timidly, stepping away from the #dotcons, not always loudly, not always politically, but gradually. People feel something is wrong.
But when they look toward the #openweb, the path isn’t always easy either. Too often the tools we build assume something similar – just with a different flavour of geek culture. The user is expected to understand servers, protocols, instances, keys, forks, configuration files, federation quirks. In other words, the user is still expected to become a tech person.
This is the #geekproblem showing up again, if the #openweb is going to be a real alternative, we need to take this seriously. The vast majority of people do not want to be #techbros, sysadmins, protocol engineers or crypto specialists. They want tools that work socially, tools that support community rather than demanding narrow blind identity.
This doesn’t mean hiding the technology. The power of the #openweb comes from openness, the #4opens of open data, open source, open process and open standards. But openness should not mean unfriendly #UX.
The challenge for #FOSS and #openweb projects is to build tools with human-first design: Interfaces that feel welcoming rather than intimidating, workflows that reflect how communities actually organise with systems that support trust and relationships, not optimisation and metrics. We need onboarding that doesn’t require a technical worldview
In short: non-techbro #UX. This doesn’t mean dumbing things down, it means remembering what the web was originally good at, simple tools that let people publish, connect, and collaborate without needing permission or expertise.
Right now there is a real opportunity as people step away from the #dotcons, slowly, unevenly, sometimes reluctantly, but the shift is happening. If the #openweb meets them with only complicated tools and insider culture, they’ll drift back to the platforms they know. If we meet them with simple, social, welcoming infrastructure, the shift becomes something much bigger.
So the question for #FOSS developers is simple: Are we building tools for techbros? Or tools for people? If we want the #openweb to grow, the answer matters.
