We Made This Mess—Time to Clean It Up

For the last 20 years, our own crew have played a big part in shaping the digital world we see today. The outcome is what began as a space of radical possibility has been enclosed, exploited, and transformed into a corporate-controlled dystopia of #dotcons. We now lived inside this algorithmic trap, and in many ways, we still do, fighting, trolling, and feeding the very system that keeps us addicted.

Most of us are still trapped inside the algorithm, these platforms we use don’t exist to foster community or critical thought; they thrive on division. They keep us locked into emotional reaction loops, rewarding outrage, amplifying conflict, and turning us into performance artists in an endless identity war.

Take as an example #Failbook and the rise of victim culture. This isn’t an accident, it’s by design. The algorithm doesn’t care about truth or justice; it cares about engagement, and what gets the most clicks? Anger, Fear, Outrage. The result is a world where people react instead of act, trapped in cycles of performative identity rather than building any of the needed real alternatives.

What we don’t need is more “ethical” #dotcons. Repackaging the same centralized control under a new brand of “ethical” capitalism, is not the solution. We don’t need another walled garden with a friendlier #PR campaign. We need an independent, federated media ecosystem, one that #KISS values community, autonomy, and the public good over profit.

This is why the #OMN (Open Media Network) path exists. It’s not just another platform designed to extract data and profit, it’s a network of trust-based spaces, where people interact as humans, not as data points. The #Fediverse and #ActivityPub offer the foundation for this, but we need to push much harder. Right now, these alternatives still carry too much of the #mainstreaming liberal baggage that makes them fragile to inrushing capitalist capture.

We need to build spaces that resist corporate logic from the roots, not just replicate centralized control under new branding. To avoid repeating todays mess making, we need to remember how the capitalists capture of the #openweb in the first place. To understand how we got here, we have to look at capitalism through the lens of the #dotcons. The enclosure of the #openweb was not inevitable, it was a deliberate shift from public good to private profit.

Capitalism broke the web, with commercialization & enclosure, the originally was built as an open, decentralized space for information sharing. Capitalism transformed it into a marketplace, where value is extracted rather than created. Now we have the #mainstreaming exploitation of users, platforms like Facebook, Google, and Amazon don’t sell products, they sell you. Your data, your attention, your behaviour, all harvested, manipulated, and monetized.

This leads directly to the current monopolization & centralization, the most ruthless companies buy out competitors, stifle innovation, and consolidate power. What started as an open system is now controlled by a handful of corporations. Surveillance capitalism, the term, popularized by Shoshana Zuboff, describes the commodification of personal data for profit. What was once a tool for communication is now a weapon of manipulation.

With this move, we have erased the public sphere. Corporate algorithms don’t care about truth, knowledge, or democracy. They prioritize profit-driven content, promoting misinformation, sensationalism, and division while destroying any sense of a shared public space. This leaves us in a world of short-term gains for the nasty few over long-term vision for the meany, this stagnates progress and accelerates environmental and social collapse we now face.

We made this mess, now let’s fix it, the logic of the #dotcons is the problem. We can’t keep being prats about this. We’ve spent 20 years making this mess, now it’s past time to clean it up. Decentralization alone isn’t enough. We need alternative media spaces that reject control from the start. That’s what the #OMN is about. If we’re serious about breaking free, we need to use the #4opens as a shovel to compost the #techshit we’ve currently drowning in.

Time to stop only talking, let’s build. We don’t need another debate. We don’t need another corporate-controlled “alternative.” What we do need is to step outside the algorithm and start building trust-based networks that work for people, not profit. We do need to reclaim the #openweb before it’s too late. So, what are we waiting for? Let’s get to work.

#4opens #nothingnew #deathcult #geekproblem #OMN #openweb

A #4opens alternative to the #deathcult

We live in a disastrous system that worships consumption. It’s not just about meeting needs, it’s about feeding an economy that only grows when people buy more, waste more, and replace instead of repair what they need. This is one of the core tenants of the #deathcult, the #neoliberal ideology that tells us there is no alternative to endless growth, even as it drags us toward #climatechaos.

What if we build something different, something that values community over consumption, reuse over replacement, and #DIY culture over passive consumerism? This is where the #4opens come in, transparency, collaboration, and shared knowledge as the foundation for real alternatives to the corporate churn machine. It’s a social tool to mediate overconsumption, it isn’t just about the stuff, it’s about the system. It is a tool to push back at the #dotcons (big tech platforms, global brands, centralized supply chains) which exist to keep us dependent, feeding a cycle of control, waste, planned obsolescence, artificial scarcity, and throwaway culture.

We see this mess everywhere, in #techchurn, New phones, new software, endless updates that make old devices “obsolete” before they break. Fast fashion, clothing designed to fall apart, pushing people into a cycle of cheap, unethical labour and landfill waste. Algorithmic media distraction, a constant flood of junk entertainment designed to keep us too distracted to act, too demoralised to challenge or change the system. This is by design. The corporate web, the #dotcons, will absorb everything if we don’t (re)create our own independent alternatives.

The composting metaphor is about creating a regenerative culture, which isn’t only boycotting big brands or consuming “better.” It’s about nurturing and mediating alternatives—turning the waste of the old system into compost for something new. By embracing the #DIY ethic – Fix things, repurpose them, and share knowledge instead of feeding the churn. Then build the #openweb – Move away from corporate-controlled spaces to decentralized, transparent platforms that serve communities, not ad networks. Reject #mainstreaming trends – Stop chasing the latest thing just because the algorithm tells you to. Foster trust-based networks – Support local, independent, and open-source projects that work for people, not profit.

On this path, the #OMN as a tool for mediation, a practical example of challenging the corporate wasteland of mainstream media and tech. Instead of relying on big platforms, it can create a decentralized, grassroots-driven network where people control their own media, bypassing the need for #dotcons and centralized control.

In the same way, we need to mediate overconsumption—not just by refusing to buy, but by building something better in its place. This isn’t about guilt or purity. It’s about real alternatives. If we don’t start creating them, we will be left with nothing but the corporate churn, stripping away our agency and leaving us with a hollow, temporary world. The current mess is compost. We either let it rot uselessly or turn it into the soil for something new. The choice is ours.

#nothingnew #4opens #techchurn #deathcult

Decoding the Hashtags: A Roadmap for Social Change

The world we live in is shaped, created by 40 years of entrenched #neoliberalism and #postmodernism, both of which have systematically dismantled radical change and challenge that used to exist. To reclaim our path, we now need to reject the illusions of “common sense” fed to us by the #deathcult and reboot our social view from a place of clarity. This is where the #hashtags come into use, acting as conceptual tools for navigating, understanding, and breaking free from the mess we’re in.

#nothingnew – A Radical Return to Modernism

The #nothingnew hashtag is a simple and effective (#KISS) framework for understanding where we went wrong and how to start moving forward again. It rejects the dominant neoliberal and postmodern ideologies that have smothered radical politics for four decades. Instead, it seeks to reboot social change by returning to the original modernist path—one rooted in progress, structure, and tangible social transformation.

Once we re-establish this foundation, we can move beyond it to build #somethingnew. But without a starting point, all attempts at change remain trapped in the same neoliberal fog that has defined the status quo for so long. The modernist approach of clarity, direct action, and meaningful social structures needs to replace the disorienting, fragmented logic of postmodern cynicism that has paralysed social movements and left the field open for fascist dominance.

#geekproblem – Technology, Control, and the Worship of Power

The #geekproblem is a complex challenge, one that sits at the heart of many of our current struggles. While technology could be a liberating force, it has instead become a tool for control, both in the hands of capitalist class and within geek culture itself. At its core, the problem is that geeks, historically, have been builders and problem solvers. But many have a deeply ingrained need for CONTROL, which is fundamentally out of balance with the collaborative ethos of modernism. Over the last 40 years, as technology has concentrated power, geek culture has been co-opted by the #deathcult, prioritising power, profit, and authoritarianism over openness and freedom.

To fix this, we need to take the “problem” out of “geek.” That means confronting the fetishisation of control, hierarchy, and technocratic elitism that pervades much of tech culture. This is not a #KISS problem, it requires real and deep reflection, social engagement to back into focus the reclamation of technology as a force for liberation.

#deathcult – The Worship of Neoliberalism

The #deathcult is a blunt and direct metaphor for neoliberalism, the ideology of destruction that has dominated the world for the last 40 years. This is a #KISS idea because it’s simple, Neoliberalism isn’t about building, it’s about extraction, enclosure, and control. It disguises itself as common sense, but in reality, it is an economic death spiral, for the planet, for workers, for public services, and for communities. Every time you hear markets presented as the solution to our problems, you are hearing the voice of the #deathcult.

For an example of this, just look at #UN COP process, where the world’s response to climate catastrophe was to double down on markets and profit-driven “solutions.” We are in a truly nasty mess because we have spent decades blindly worshipping a system destined to destroy us.

Breaking free from the mess, understanding the #hashtags bring clarity, a rejection of the confusion and stagnation that has kept us locked into #mainstreaming dogma.

Using these frameworks, we can begin to rebuild a movement that is rooted in reality, not neoliberal delusions. The question is, are we ready to do this work?

Cutting through 99% of the #techshit

The #openweb is a much better framing than #fediverse when trying to break out of the tribal bubbles. It speaks to something broader and historical, whereas #fediverse is just one (flawed) expression of those ideas.

Why #openweb matters, it’s not new, which is actually a strength, this is the original internet vision before it got hijacked by #dotcons. It avoids the self-referential nature of the #fediverse, which often turns into a closed loop of devs talking to devs. It’s a term that can bridge communities rather than reinforcing in-group/out-group dynamics.

The limits of mirroring #dotcons, the first stage of the #fediverse, was largely about copying corporate social media platforms but without the profit motive. That was useful, but it’s hit a ceiling. Why? Lack of real community support – Devs build stuff, but actual social infrastructure is missing. Scaling the wrong way – Just copying individualist, engagement-driven models doesn’t actually create an open, healthy network. Reinforcing the #geekproblem – Developers remain in control, not communities, which leads to predictable NGO-style behaviour creeping in.

Shifting the balance in tech, we can’t just keep replicating the #mainstreaming mess in different codebases. The tech itself needs to reflect the values of the #openweb, decentralised in governance, not just code, community-led, not dev-controlled, process transparency, not just ‘open-source’ performatively.

Dealing with the #geekproblem, devs are used to solving problems in isolation, but society isn’t a coding challenge. They often bring #NGO behaviour into the #fediverse, expecting deference to their authority—and then act surprised when there’s kickback.

Being #openweb native, if you’re coming from the NGO world, you’ll have a much better time if you actually engage with the native culture of the #openweb rather than trying to impose external hierarchies. Otherwise, you’ll just recreate the same socially and self-destructive patterns that have wrecked everything else. So yeah, to boost this thinking, we need to start using #openweb more and move beyond the #fediverse branding trap.

The #4opens and #nothingnew both cut through 99% of the crap so the few people who are going to do something can do something that would be useful rather than unless. From useful you get a few more people, rinse and repeat, and you get social change and challenge, even if this is repressed or implodes, it will be more fun, and interesting than the current mess making.

The difference between struggle and #fashernista ethics. The latter is comfortable. The former matters.

Power in tech isn’t neutral, and our issue over the last 20 years is that we have allowed the #dotcons to hoarded and weaponised it. The answer to our failer isn’t to retreat or seek more “ethical” enclosures, it’s to reclaim our power through radical, commons-based networks like #indymediaback and the #OMN.

This argument is #nothingnew, we don’t need endless reinvention, we need continuity. The #openweb isn’t about mimicking #dotcons; it’s about breaking their privatisation model and returning power to collective hands. Hashtags, metadata, and federated networks help on this path, but the real strength is social, not just technical.

Examples of this: #Indymediaback isn’t just a project, it’s a continuation of a proven model that worked before the #dotcons stole the narrative. It was a social technological project embedded in radical movements, used real-world trust systems, and functioned outside of state/corporate control. Rebuilding it isn’t nostalgia; it’s a practical step toward rebalancing power.

We need ongoing arguments about power, opting out or running to “better” #dotcons just dodges the issue. Power is always there. The question is who holds it, and for what purpose? Right now, the #dotcons wield it for social control, profit, and policing. The #openweb flips that, if we build it as a “native” path.

The fight isn’t about making people “feel good” about tech choices, it’s about removing power from enclosures and putting it back into the commons. That’s the difference between real struggle and #fashernista ethics. The latter is comfortable. The former matters.


Paranoia is one of the biggest blockers in alt-tech and radical spaces. It breeds mistrust, isolation, and internal sabotage, making collective action impossible. While some caution is necessary, too much just feeds into stasis and control, mirroring the systems activists are trying to break away from.

The #4opens is a direct antidote to this. Transparency counters paranoia, when decisions, processes, and networks are open, there’s less space for suspicion to fester. Trust isn’t built by secrecy but by consistent, open, and accountable action.

The irony is that a lot of these paranoid actors think they’re resisting control, but by shutting everything down, they’re just self-sabotaging. The solution isn’t more walls—it’s more flows. The #4opens provides the framework to move past the paranoia blockade and rebuild trust in practice, not just theory.


The victimhood narrative is often a trap, weaponised by the right and co-opted by the #fashernista left to shut down alternatives. It can be used as a tool of control, not liberation. Composting the mess, in part, by refuse to play their game, victimhood, is in part real and in part is used to create moral authority without real action. If we engage on those terms, we just get dragged into performative battles.

Expose the power dynamics, by asking who benefits from this? In the negative sense, it’s often gatekeepers who want to control the narrative. NGOs do it for funding, #dotcons for engagement, and #mainstreaming activists for status. A path out of this is reclaiming direct action, which sadly meany in the left abandoned, and the right picked up. We need to take it back, not through reactionary purity politics, but by actually doing the work outside their controlled spaces. A healing path is shifting from identity to process, the current model is all about who is speaking, not what is being built. That’s a dead end. We need #4opens process-driven organising, not personality cults or gatekept “safe spaces.” Make failure visible, one of the biggest weapons against alt movements is pointing out their failures, while #mainstreaming projects hide their rot. If we embrace messy openness, we take that power away.

Breaking the cycle:

  • The right weaponises grievance → to mobilise.
  • The liberal left weaponises grievance → to control and suppress real challenge.
  • The alt-left needs to weaponise transparency → to break gatekeeping and rebuild trust.

So the question is: how do we make “openness” an effective tool in this? The #4opens is a step.

Crossing the River: Tech & Politics

Most tech and political projects are pointless. They churn in circles, endlessly repeating the same mistakes. The river that needs crossing—where tech meets politics—is blocked on both sides. On the political side: arrogance and ignorance. On the geek side: naivety and over-complexity.

A solution? #NothingNew. Most of the problems we face have already been solved, or at least mediated. Instead of chasing the latest shiny, we should be composting the old and using what already works. The #4opens is a way of stepping away from the current tech mess, cutting through the churn, and building something that lasts.

Politics, of course, is messier. As always, “people are afraid of what they do not understand.” But that fear has been weaponised. Thatcher and Reagan’s children, raised on market dogma, are hopeless at cooperation. They can’t think beyond #stupidindividualism, and that’s a serious problem when trying to build #openweb projects.

If we want real change, we need to stop trying to own everything and start learning how to work together. Otherwise, we’ll keep drowning in the same river.

Rethinking Technology

A lot of the post on this site are based on this thinking. Technology is how a society interacts with physical reality. It’s how we feed, clothe, shelter, and heal ourselves. It’s the material stuff that makes life possible, from cooking fires to solar panels, from flint knives to AI algorithms. The idea that only ‘hi-tech’ counts as technology is an absurdity born from a century and a half of industrial brainwashing.

We’ve been so numbed by endless ‘progress’ that we assume only things as complex as computers and jet bombers qualify as technology. As if paper, ink, wheels, clocks, and aspirin pills weren’t tech—just things that exist, like trees and rivers. As if steel saucepans with copper bottoms and fleece vests spun from recycled glass grew on trees, ripe for the picking.

The false divide of ‘hi-tech’ and ‘low-tech’ is a con. Try lighting a fire without matches—realise that even so-called primitive tech takes skill and knowledge. Try making a fishhook, a shoe, or a simple tool—realise how much has been lost in the rush towards hyper-specialised consumerism.

Tech isn’t just what we consume—it’s what we can learn to do. That’s the point. And all science is, at its core, technological, whether or not we understand this.

A lot of what the #geekproblem thinks as social is just as much technology, as the hard blinded modernism they tend to worship, cults are as much a problem as a “solution”. Our social structures that we use to shape the world our geeks tend to “blindly” worship is technology #KISS

Post inspired by https://www.ursulakleguin.com/a-rant-about-technology

The idea that technology is not politics (which is a technology) is an echo of the myth that is at the very heart of our predicament.

#Technology #NothingNew #TechShit #OpenWeb #4Opens #DeathCult #DIY #CompostTheFuture

The web wasn’t built by solo tech geniuses

The web wasn’t built by solo tech geniuses, finance firms, or flashy luminaries making illusionary promises. It was grown by the collective time, energy, and creativity of millions of grassroots people and communities working together to create something greater than themselves. The internet as we know it emerged not from the top-down visions of elites, but from decentralised, collaborative efforts. This same collective energy will be what propels us into the next era of the #openweb, a web that remains true to its native principles of accessibility, freedom, and inclusivity.

For the last 20 years, however, we’ve been stuck in the corporate-controlled ecosystem of the #dotcons. Platforms like Meta, Google, and Amazon have dominated the landscape, turning the internet into a commodity to be bought, sold, and controlled. Their vision has led to the rise of the #closedweb, where profit and surveillance trump openness and collaboration. This #mainstreaming path is deeply concerning because it fundamentally contradicts what the web was meant to be, a space for sharing, learning, and connecting without the old gatekeepers.

There is a movement to reverse this trend, the #Fediverse, but like meany reboots it’s floundering as it grows through the inrushing of “common sense”. What we need is native #KISS foundations for a thriving #openweb, A path to this is to embrace the #4opens as guiding principles:

  • Open Data: Ensuring that information can be freely shared and reused.
  • Open Source: Building tools and platforms that anyone can access, modify, and improve.
  • Open Standards: Creating interoperable systems that work across platforms and communities.
  • Open Process: Making decisions transparently and inclusively to foster trust and collaboration.

This is a simple retelling of the #FOSS process with the addition of #openprocess as is used in the best projects, this is a part of the #nothingnew path we are on.

It’s not enough to critique the #dotcons, we need to actively build alternatives, the #Fediverse has already taken the first set on this path. The next step is focusing our energy on “native” projects like #OMN (Open Media Network), #IndyMediaBack, and #OGB (Open Governance Body), on this path we can create a decentralised, human-centred web that prioritises communities over corporations. These projects are not about recreating the same flawed systems in a slightly different guise; they’re about fundamentally rethinking how we engage with technology, governance, and communication. This rethink is #nothingnew as it’s copying the working structure of grassroots activism.

The time is now to come together and make history by working on these alternatives. The #openweb is not just an ideal; it’s a necessity for a sustainable, democratic future. Let’s reject the illusions of the #closedweb and instead build a web that truly belongs to everyone.

The clear and urgent challenge, to step away from entrenched thinking

There are deep cultural and structural problem in our social world, here I concentrate on the #openweb and tech spaces, which are shaped by entrenched hierarchical thinking (#feudalism) and the inability to embrace horizontal governance models. This #geekproblem represents a persistent resistance to the solutions necessary for the meaningful change we need, and defaults to patterns that reinforce the status quo (#deathcult worshipping).

Horizontal solutions have proven foundations, community-driven models like #OGB (Open Governance Body) reflects a grounded understanding of what works. The last five years of work in the decentralized #Fediverse shows that horizontal technology can scale without succumbing to the mess of centralized, hierarchical control.

#Nothingnew is about combining what works. The creative task now is to integrate these proven social and technical approaches into cohesive systems: #OMN (Open Media Network): A decentralized framework for building media networks based on trust, transparency, and shared governance. #OGB: A governance model for the open web, ensuring horizontal decision-making structures that resist co-option by hierarchical or neoliberal influences. #Indymediaback: Reviving radical, grassroots media projects that embody these principles, amplifying voices outside the mainstream.

To do any of these project we need to break the #blocking cycle, when discussions about radical or progressive changes are met with #blocking, the result is to often a stagnant cycle of unresolved issues that eroded goodwill. This stagnation is a direct threat to the social commons. To break this cycle, we can use, and, think inside the Fluff/Spiky debate to encourage broad, inclusive paths while not shying away from hard truths and unpopular calls for accountability. Reject #fashernista worship to push back against superficial trends that align with neoliberal and #mainstreaming values, which are ultimately harmful to the #openweb.

The language trap, #liberalism, and by extension #neoliberalism dominate conversations, we need a constant low level critical examination of this misalignment with the goals of the #openweb. Then calling this out is uncomfortable but necessary, to recognize and challenge how these frameworks perpetuate the #deathcult. The question remains, will others step up to help make this happen? Are they ready to take on this challenge?

What we need to do

There is a direct line between the challenges of the #mainstreaming of the #openweb and the critical need for tools like the #4opens to address these challenges. The #mainstreaming of the openweb brings visibility and new energy but also risks flooding it with shallow “common sense” that undermines its foundational values. The 4opens is your shovel, a tool for mediating this balance and preserving the integrity of the native ecosystem.

Tools to Shift the Balance:
#4opens as a Guiding Principle: Ensure every project or platform respects:
Open data
Open source
Open standards
Open processes

Using this framework to evaluate and pressure projects co-opted by corporate or NGO agendas, will “naturally” lead to community-led governance to keep control in the hands of people and communities, avoiding capture by #dotcons and other hierarchical paths and structures.

Then we have the urgency of the #geekproblem which is aptly named—it is a paradox where geeks often already “have all the solutions” but lack the social frameworks to implement them. This disconnect exacerbates issues and entrenched systemic failures.

Next we have the shifting from individualism to collectivism to balance “stupid individualism” which fills tech culture, to grow collaboration and shared responsibility. Rooting the work in #nothingnew helps to focus on proven solutions and resist the allure of constant innovation for its own sake. Embed ecological awareness to tie technological development directly to ecological paths we need, making sustainability a core design principle. Shovel Work, encourages collective efforts to “compost the #techshit” and build sustainable alternatives. This promotes the slow and messy work of growing robust, community-driven ecosystems rather than relying on quick-fix solutions.

The call to action – Use or Lose – The healthy #openweb development community needs active engagement. Whether through contributing to existing projects, advocating for the 4opens, or simply resisting the co-option of open spaces, it’s time to pick up the shovel and start digging. The message is clear: there’s no magic, just work. The #OMN and #4opens provide the framework and the tools—we need to use them before they’re buried under the weight of the mainstream flow of “common sense”.

#nothingnew sets the stage for #somethingnew

The #nothingnew hashtag offers a straightforward and bold #KISS (Keep It Simple, Stupid) approach to rejecting the prevailing ideologies of the past 40 years: #neoliberalism and #postmodernism. These ideologies have shaped the current “common sense” to push individualism, relativism, and market-driven solutions, at the expense of collective action and systemic change we so urgently need.

Neoliberalism is an ideology that emphasizes free markets, deregulation, and privatization, by eroding social safety nets and collective power. It normalizes austerity, wage suppression, and the commodification of public goods, making systemic exploitation appear inevitable and unchangeable. This is the mess we have made over the last 40 years.

Postmodernism, is rooted in scepticism and relativism, which undermines the belief in truths and collective narratives. While it does critique power structures, it leaves people without a path forward, reinforcing apathy and fragmentation which our economic system has spread.

Together, these ideologies create a world-view where large-scale social change is dismissed as impossible, reinforcing a status quo that benefits the few. We are past the time when we need to reboot social change back to a more action orientated modernism path. This is how #nothingnew sets the stage for this #somethingnew.

The #nothingnew framework advocates revisiting modernism, which championed progress, reason, and collective solutions to social challenges. Modernism’s optimism and belief in systemic change are powerful antidotes to the paralysing scepticism of postmodernism. By rejecting the last 40 years’ intellectual and economic inertia, #nothingnew seeks to create a foundation for practical, action-oriented social movements we need to mediate the building crises.

Building #somethingnew, is about recentring collective action with a shift of focus from isolated individual efforts to collaborative, community-driven paths. This path needs simplicity and accessibility by keeping frameworks clear, actionable, and rooted in shared goals, avoiding over-complication. to make this happen we need to build trust in progress, by advocate for meaningful growth—improvements in living conditions, equality, and sustainability that serve humanity rather than the profits of the few.

The #nothingnew project isn’t about nostalgia—it’s about learning from the past to chart a clear, modernist-inspired course for a future that values fairness, collaboration, and systemic change over stagnation and skepticism. It lays the groundwork for a transformative shift to #somethingnew and is an important part of the #hashtag story and #OMN

The #deathcult: 40 Years of neoliberal poisoning the #openweb path

For forty years, we’ve been steeped in a dominant, and largely invisible ideology I call the #deathcult, a metaphor for the relentless spread of neoliberalism that has reshaped our social, economic, and technological systems in destructive ways. Alongside this, the rise of #dotcons (corporate, centralized tech platforms) over the past twenty years has distorted the path of the internet and #openweb, steering it away from #4opens collaboration and into monopolized, extractive business models. We’re have been living the fallout now for the last ten years: a fractured digital landscape built on artificial scarcity and closed systems. This article explores the roots of this ideological mess and touches on the return to community-oriented solutions, rooted in collective ideals, through projects like the #fediverse and a renewed openweb.

Neoliberalism, is the driver of our current crisis, is anti-social at its core, cutting shared resources and social spaces in favour of so-called “efficiency” and profit, leading to what I call in the hashtag stories the deathcult—a mindset where profit pushes over life, social well-being, and environmental health. This ideological control permeates our sense of “common sense,” bending it to fit a world where exploitation is not just tolerated but expected. With our worship, we’ve been pushed to accept social and environmental sacrifices as the price of “progress”, instead of recognizing them as a sign of systemic failure.

The #dotcons and digital enclosure of our commons. The internet was built to be an open and decentralized platform. Yet, the past two decades of “dotcom” culture transformed it into a centralized, corporate-controlled ecosystem that discourages innovation and subverts people’s and community autonomy. Companies like Google, Facebook, and Amazon thrive by enclosing the commons, creating walled gardens where data and attention are commodities for sale and control. This shift, which we all played a role in, has stifled alternative voices and projects, pushing out grassroots initiatives in favour of profit-driven silos.

The dotcons path exploits not just users’ data but the very concept of community, turning every interaction into controlling people for private profit. At long last, we’re now seeing a response in the form of projects like the #fediverse and #activertypub, which decentralize and reclaim digital space from these corporate giants. However, without collective action and a shared vision, this new path remains under threat of co-option from these corporate interests, with #dotcons and #VC funded #threads and #bluesky both being pushed into this “commons” we have spent years opening.

On a parallel path of the last 20 years, we have been suffering from a #geekproblem: a cultural fixation within the tech community on solving social issues through purely technical means, in ways that exclude non-technical people. Encryption, for instance, is a valuable tool for privacy but isn’t a universal solution to all social or technological issues. The “more encryption” mindset neglects the importance of building trust and understanding in online communities, focusing instead on individual security in isolation.

For example, with projects like #nostr when encryption becomes the end-all solution, we’re left with technology that is impenetrable to regular people, creating more barriers than it removes. The challenge isn’t just technical; it’s social. We need to mediate the geek-centric approach with practical, accessible solutions that empower people, not only a few tech-savvy minorities.

A #KISS and #nothingnew path, can help to mediate these issues, concepts that encourage us to revisit old, tried-and-true solutions rather than reinventing the wheel in ways that add complexity. Complexity and “innovation for innovation’s sake” leads to, too much, #techshit—overly complicated tech that serves no one but its creators. The KISS path reminds us that simplicity fosters inclusivity. If we want more people to engage with the openweb, we need to create tools that prioritize accessibility and usability over complex features. The nothingnew philosophy supports this by encouraging us to look to the past for inspiration, reviving old ideas that worked instead of constantly chasing the latest #fashernista trends.

Hashtags are tools for #DIY community organization, but in this era of #stupidindividualism, hashtags get dismissed as tools for self-expression or “fashion statements” (#fashernista). Yet, hashtags can serve a deeper purpose in organizing and connecting people around shared ideas and goals. Instead of using hashtags to show off, we can use them to build flows of mutual support and collaboration. The DIY ethos is central to this: organizing from the bottom up, using digital tools to strengthen offline communities and collective action.

Embracing collective paths, one of the main issues that fractured early movements, like #indymedia, was the inability to work collectively. The culture of individualism championed by neoliberalism crept into activist spaces, weakening them from within. Reclaiming the openweb means reclaiming collective processes, where shared resources and collaborative decision-making are balanced with individual control. We need native digital spaces where communities work together, rather than being siloed into “users” isolated by individualistic platforms.

Moving forward: Composting the #Techshit. We’re now on a path to compost the tech detritus of the past two decades—the techshit accumulated through#NGO funding of misguided projects and closed systems. Just as composting turns organic waste into fertile soil, we can take the lessons of past failures to create a thriving, resilient commons reboot. By fundamentally abandoning the pursuit of artificial scarcity and focusing on shared abundance, we foster this better, more humane path.

For this to work, we need to address the #geekproblem to place as much value on social solutions as we do on technical ones, to create tech that supports community needs rather than hindering them. This path values process over product, relationships over transactions, and social well-being over profit.

Ultimately, the choice is clear: continue worshiping at the altar of the #deathcult, or support the “native” path with the openweb. The former is the path we are on now, of escalating, isolation, environmental destruction, and social disintegration, while the latter offers a chance at connection, collaboration, and resilience. This path won’t be easy, but it’s worth the effort to avoid being subsumed by the dominant, #deathcult story we repeat to ourselves.

As we work to reboot old systems and build better ones, let’s ask ourselves: What are we helping to reboot today? By choosing collective action over individualism, KISS over complexity, and cooperation over control, we can step away from the current mess and plant the seeds for hope and survival.

Lift your head, dirty your hands we have a world to plant