Setting up a #Mastodon account to move away from supremacist platforms like #Twitter, #Threads, #Bluesky, and #LinkedIn felt like the right step. But almost immediately, I ran into one of the core failures of the so-called #openweb—drastic post length limits, artificial restrictions, and a general lack of usability. At first glance, Mastodon appears no different from the mainstream platforms it’s supposed to replace. With the post lengths, why are we still replicating big tech models?
But that’s only partially true. Some Mastodon instances do allow longer posts, and the broader #Fediverse is full of different options, many of which are free from the limits imposed by inherited #mainstreaming culture. The issue isn’t Mastodon itself, but how fragmented and confusing the experience still is. The #Geekproblem strikes again, a quick dive into the openweb landscape reveals the same story:
Messy, inconsistent user experiences
Endless debate over technical details while real users struggle
A lack of funding or structured support for meaningful improvements
This fragmentation preventing mass adoption
All the noise about “fixing” this is just noise. Yes, the #openweb path exists and works, but it’s underfunded, unsupported, and often overshadowed by corporate-backed alternatives. A Familiar Failure that is both frustrating and predictable, this is a view of these struggles from an outside perspective. We still have a chaotic landscape where even well-intentioned users find themselves frustrated and giving up. The open web won’t succeed just by existing, it needs to work. Right now, for too many people, it doesn’t.
For the last 5 years conversations have been about, the #Fediverse, #Web3 and more recently the pushing of #mainstreaming into the #openweb native path. But despite this, the fediverse is still a notable outlier in the digital landscape. This is in part because unlike the dominant tech trends, which emerge from Silicon Valley and the cross-Atlantic #dotcons agenda, the fediverse is rooted in European ideals of decentralization, federation, and digital autonomy, it’s a “native” openweb project.
When you step outside, into so-called “global” tech events, you’re hit with a wall of #techshit nonsense. Looking back, when I used to bring up the Fediverse at these events, the reaction was predictable: blank stares, polite nods, and then a quick return to parroting the latest #bluesky, #blockchain, talking points. This tells us that the techshit is still mainstreaming and more native paths will continue to be invisible to most people looking for real decentralized alternatives.
One of the issue that pushes this is Identity Politics, in our own spaces, beyond the tech sphere, this issue impacts the Fediverse and grassroots media projects or more precisely, its misapplication dose. By overemphasizing individual identity over collective struggle, leftist and progressive movements fall into fragmentation, making them easier for the #nastyfew to co-opt, divide, and neutralize. This is not to dismiss identity politics outright, systemic oppression is real, and addressing issues of race, gender, and class matters deeply. But when these struggles are disconnected from broader grassroots organizing, they are easily absorbed into the neoliberal agenda.
This is the normal mess dressed in a dress, to push a likely unhelpful metaphor. We’ve seen this time and again with corporate tokenism of big tech and NGOs pushing superficial diversity while maintaining exploitative structures. This “thinking” leads to co-optation of radical movements, which are watered down into harmless social branding exercises that don’t threaten power. Feeding divisiveness, when instead of organizing collectively, activists are pitted against each other over micro-issues, while top-down power structures remain untouched.
The central question is who gains power, the only question that matters in activism, are we giving more power to the centralizers, or are we shifting power to the grassroots? Everything else, culture wars, internal leftist feuds, academic debates, is secondary. And the normal reality is that our current #mainstreaming always leads to power centralization. When the path we need to take, requires discomfort, real change, which is never easy. And right now, we are still stuck in this mess, watching many in the #Fediverse waste time repeating liberal nonsense instead of challenging the #neoliberal dieing old world order.
This leads us onto the illusion of the liberal “centre”, where many so-called progressives are still worshipping the #deathcult, by amplifying right-wing culture war narratives. Why? Because it’s easier. The liberal-left is caught in an endless cycle of reacting to right-wing provocations instead of fighting systemic power. The truth, is that the “centre” is not holding, the centre is never going to hold. And that if you refuse to choose a side, both the left and the right will decide your fate for you. Liberal fence-sitting has always been about the rise of reactionary forces, both online and offline. Thus, if you’re still spending your time fighting over petty internal issues while ignoring the big-picture consolidation of power, you are helping the system you claim to oppose.
What’s can people do? A good first step is building real alternative’s. my example is the #OMN projects and growing the Fediverse, this means: Keeping focus on systemic power, not just individual experience that people keep focusing on. Actively pushing back against co-optation, building truly decentralized native alternatives, not only clones of corporate platforms. Rejecting the culture war distractions and pushing real organizing.
The Fediverse should be better, it’s one of the last remaining spaces where you can create rather than just consume. But we won’t get there unless we actively fight for it. So the question is: Are we ready to stop feeding shit and start building something real?
The #mainstreaming success of #Bluesky means we have a crew who keep pushing the idea of creating a “native” #AP federated codebase/platform that captures its simplicity and ease of use. The problem they focus on is complexity vs. accessibility, the #open path is inherently more complex than the #closed path, and that’s a good thing in an open society. It allows for diversity, resilience, and decentralization. But in a closed society (which is what we’re working with), complexity hinders adoption. In this, the problem isn’t just technical, it’s social.
Bluesky thrives because it prioritizes usability (#closed). What these people keep brining up is what if we had a #AP federated equivalent that did the same? As a new entry point for the #Fediverse? The idea that keeps coming back, and sometimes pushed is the normal #dotcons path of imaging a platform designed for non-technical users, with #Bluesky-like simplicity in setup and everyday use, a sleek, intuitive interface that doesn’t overwhelm, built-in discovery features to easily find content and people. With seamless onboarding for users unfamiliar with federation
This “new” path wouldn’t replace #Mastodon, and the wider #Fediverse apps, it would complement them. Mastodon remains the power-user platform, while they think that the new space could serve as a gateway for mainstream adoption of the Fediverse.
Questions to consider: Is there a genuine need for such a platform, or is this just another #techcurn distraction? What key features from Bluesky (or other platforms) would be essential to replicate on this path? How do we simplify federation without sacrificing its core values? What social and technical challenges stand in the way of making this happen? Why do we not simply continue down the existing #openweb path of pushing cultural change.
What do you think? Is this a #techcurn distraction, or could it be the missing path for wider Fediverse outreach and adoption? What I think about this is discussed here http://hamishcampbell.com
The #socialweb is shifting away from corporate-controlled paths like #Twitter and #Facebook toward decentralized, more #DIY alternatives. The idea is simple: instead of a single company having control, decentralized protocols allow different platforms to connect while giving people the power to shape and control their digital paths.
Three major decentralized protocols have emerged:
Fediverse (#ActivityPub) – The most established and widely used, forming a “native” backbone of the #openweb.
Bluesky (#AtProto) – A Twitter-funded project that claims decentralization but is still highly centralized.
Nostr – A relay-based, censorship-resistant protocol with interesting tech but major cultural and usability challenges.
While all three claim to support decentralization, only ActivityPub (the #Fediverse) actually delivers on this promise. An overview:
The Fediverse (ActivityPub) – The Decentralized #openweb
Background & history, the Fediverse is powered by ActivityPub, a W3C-recommended standard, since 2018. Unlike Bluesky and #Nostr, which are still evolving, ActivityPub is already a mature, widely adopted protocol. It was designed from the ground up, through a 20-year unbroken history to enable interoperability between platforms, meaning people on different apps can communicate seamlessly.
This #ActivityPub network exploded in popularity after Twitter’s collapse under Elon Musk, with Mastodon seeing millions of new users in 2022. Popular apps & servers, it not just one platform—it’s a whole ecosystem of independent apps that mostly copy #dotcons:
Mastodon – The most well-known microblogging platform, often compared to Twitter.
PeerTube – A decentralized YouTube alternative.
Pixelfed – A decentralized Instagram-style photo-sharing app.
Pleroma / Misskey – Alternative microblogging platforms.
How ActivityPub Works, Federation: Different servers (instances) talk to each other, creating a #4opens network of networks. How this works, you create an account on one instance, but interact with people across the entire Fediverse. Each server is independently operated, meaning no single company owns the network. There is an issue of instance Lock-In: If a server shuts down, yes, people must migrate manually—but this is a small tradeoff compared to the massive corporate control seen in more #mainstreaming paths.
Bottom Line: ActivityPub is the most decentralized and established protocol, already powering a thriving ecosystem of apps with real communities. #Bluesky (AtProto) – Fake Decentralization, A shadow #Dotcons
Background & history, Bluesky started as a Twitter-funded project in 2019, originally backed by Jack Dorsey. It claims to be building a decentralized social network, but in reality, it’s architecture favers centralization, due to it being built to prioritise scaling. The #AtProto, allows for theoretical federation, but in practice, Bluesky is still just a Twitter clone controlled by a single company.
Popular Apps & Servers
Bluesky – The only major client, self-hosting is possible, but current federated servers are limited to 100 users, and Bluesky can refuse to federate with them.
How AtProto works: #DID-based identities – Users can theoretically move between services, but only if Bluesky allows it. Centralized moderation – The vast majority of users rely on bsky.social, meaning Bluesky still has the power to block or censor at will. Limited self-hosting, Bluesky restricts who can run a server and limits federated instances.
Bottom Line: Bluesky is currently a trap, a con, It looks decentralized but is a #dotcons, the normal corporate-controlled path.
Nostr – Interesting Tech, but bad culture
Background & history, #Nostr (Notes and Other Stuff Transmitted by Relays) was created by an individual in 2020 as a censorship-resistant social protocol. Where ActivityPub and AtProto, use server-based networks to build community and distribute moderation, Nostr uses a relay-based model where users broadcast messages across multiple relays. It gained popularity in #Bitcoin circles and received funding from Jack Dorsey (again).
Popular Apps & Clients
Primal, Nos, Snort – Web-based clients.
Damus – iOS client.
Amethyst – Android client.
How #Nostr works, It is Relay-based, with no comminute based instances – No centralized servers, messages are published to multiple relays. Cryptographic Identity – people have opaque public/private keys instead of usernames. No true federation – people rely on relays to store and transmit data, but relays don’t communicate with each other like ActivityPub servers do. Difficult for adoption – The reliance on cryptographic keys makes it confusing, and there’s no built-in moderation system, so comminutes remain fragmented, its tech for the native #stupidindividualists paths, in this diversity is good and as it bridges it might become a useful project.
ActivityPub (Fediverse) is a clear winner, it’s proven, widely adopted, and already functional with true federation across multiple apps, decentralized and people-controlled. Where #Bluesky (#AtProto) is a hidden #Dotcons which claims to be decentralized but is still controlled by Bluesky, Inc. Federation is limited, and self-hosting is discouraged thus is a Trojan horse for another corporate-controlled network. Nostr is interesting but niche, completely decentralized, but difficult to use. No federation between relays and not practical for mass adoption.
Final verdict: If you care about real decentralization, community, and people, ActivityPub (Fediverse) is the clear choice.
What is needed next is to take the step in the Fediverse is moving beyond simply copying the #dotcons. It is time to reboot the #Openweb with a project like the #OMN. The Open Media Network is about taking control of our digital paths and building a future beyond the #dotcons. If we want a truly decentralized internet, one core message is that we need to support ActivityPub-based paths instead of getting fooled by corporate-backed “alternatives” like #Bluesky.
Join the Fediverse today: https://fediverse.observer/ It’s time to reclaim the #openweb to build digital spaces that work for people, and the social change challenge we so urgently need.
One thing is clear, you can and need to walk away from the corporate #dotcons.
As the #fashernista and #geekproblem “debate” over social media platforms intensifies, the choice between truly public, decentralised networks and corporate-controlled #dotcons has never been clearer. Let’s look at a simple example:
Mastodon is owned by no one and everyone (community-driven). Its structure is public non-profit. Number of distributed nodes are in the thousands (fully decentralised). Post length: 500 characters and more. Can edit? Yes. Mastodon represents the native #openweb. It’s built on decentralised principles, where people and communities own and control their spaces. There’s no central authority dictating rules or exploiting for profit.
Bluesky is owned by Venture Capitalists, Its structure is corporate for-profit. Number of “distributed” nodes: One (centralised in practice) Post length: 300 characters Can edit? No. Bluesky, despite its claims of decentralisation, is owned and operated as a for-profit venture. Its structure centralises power and prioritises profit over people’s control, offering a polished but limited alternative to #mainstreaming paths.
The choice between #Mastodon and #Bluesky reflects a broader conflict between decentralisation and #dotcons corporate control. It should, but often is not easy to see that networks like the #fedivers are native to the #openweb where Bluesky is an interloper, though they are both #4opens.
Projects like the #OMN, #4opens, and the #Fediverse itself, offering freedom, community ownership, and transparency. Bluesky, on the other hand, represents the same closed, profit-driven ethos of the #dotcons, repackaged in a new “shiny” wrapper.
When you choose a network, you’re not just choosing where to post, you’re choosing what kind of internet you want to build. The open, public internet is still within reach. The choice is clear.
The future of grassroots and decentralized media lies in federated trust networks, not merely replicating the centralized, broadcast-focused models of the #dotcons. There are problems with simply copying #dotcons as #FOSS that is replication without change, simply mimicking the #dotcons replicates their flaws, including centralized control and scalability issues that lead to degradation in quality and trust.
Broadcasting models focus on individual reach rather than collective, community-driven engagement. For example, #bluesky and #mastodon scale without accountability, over-scaling singular nodes results in reduced moderation quality, fostering misinformation and people’s dissatisfaction.
There is a strong case for human scale federated trust networks, with human moderation for quality. In the #OMN, every instance is moderated by a competent crew responsible for maintaining content standards. Expanding requires growing the moderation team to sustain quality. This path ensures people and communities gravitate toward smaller, well-moderated instances, balancing scale and trust.
Tag flows for better categorization, we need to create distinct admin tools for personal and news flows, so networks can handle content more effectively and avoid mixing purposes.
Decentralization with purpose, federated networks with #ActivityPub, allow instances to share content while maintaining autonomy. This prevents over-centralization and supports diverse community voices.
The #4opens—open process, open data, open licenses, and open standards—are baked into the #OMN to maintain transparency and community ownership.
An example of this is the #OMN is key to rebooting #Indymedia The #OMN project provides a framework to reboot alternative media, like #indymediaback, in a way that prioritizes the “native” quality, trust, and community moderation. The first steps toward a reboot will be integrating federated systems and trust-based governance to revitalize the platform. This is key, learning from the past, avoiding a rehash of dead indymedia, the #OMN emphasizes creating new structures based on lessons learned, particularly the importance of human-centered workflows. With the ultimate goal is to restore indymedia domains to active use while avoiding past pitfalls.
For those wanting an #indymedia reboot, supporting #OMN projects is crucial, as it is directly aligned with this vision. The #OMN and federated trust networks offer a roadmap for reclaiming decentralized media spaces. By focusing on trust, moderation, and the #4opens, we move beyond the failures of centralized #dotcons and create sustainable, community-driven alternatives. This isn’t just a revival of the old; it’s a necessary evolution to meet the challenges of today’s digital paths.
The blame, attack, and ban culture we’re seeing is not native to the #openweb. The principles that uphold the open web are built on the #4opens: open data, open source, open standards, and open process. These values encourage linking, transparency, and trust—qualities that are essential for constructive dialogue and a positive community atmosphere.
An example of why this matters: In recent months, reports have surfaced that developers associated with #bluesky, including those contributing to projects like #bridgy, have faced harassment. This behaviour runs contrary to the core path of the #openweb, #FOSS developers are humans too, with lives and responsibilities beyond their code, with #FOSS they provide their time to building #4opens free and open-source projects that benefit everyone. This kind of personal infighting can be not only unproductive but harmful. Yes, talk, argue about ideas and categories, but the focusing on individuals is often adding more mess to be composted.
A way out of this kinda mess is #netiquette, diversity, we need to foster spaces where diversity of thought and technology can coexist without wholesale blocking each other. A way to do this is for us to have conversations within our communities about netiquette and the standards we want to uphold. Yes, this is a challenging discussion, and it won’t be easy to reach a consensus. But even if the outcome is embracing our differences, that’s not a bad thing.
For more on my thinking on one of the strong roots of this mess subject
A part of this might be that it’s interesting to see that the right-wing are picking up the real problems and mess on the left and then using it to forward their own ideological agenda.
NOTE the things they are critical of are often real issues with the left, so we too likely need to address these ourselves, but to do this we should ignore the right agenda that comes with these right criticisms as this will be built of the normal right-wing lies and misinforming that their ideology paths are full of.
The dominance of the free market, for the last 40 years personified by the #deathcult worship, has instilled in us a deep-rooted belief in the power of market-driven signals as a determinant of value and action. This belief system prioritizes capital and greed as the primary forces that drive progress and social development. However, as our world becomes increasingly digitized, it’s past time to rethink and replace these signals with something more sustainable and aligned with collective welfare: #opendata signalling based on the #4opens.
Market signalling, a core tenet of capitalism, operates on the assumption that prices, supply, and demand efficiently communicate the state of the economy. These signals guide decisions across industries, influencing everything from resource allocation to investment trends. While this system has propelled economic growth, it comes at a significant cost: environmental degradation, social inequality, and systemic exploitation. In resent years, our worship of this “free market” led to an economy built on misery—a #miseryeconomy where people and communities pay to escape the hardships imposed by the very system they are part of.
The open vs. closed data dichotomy is currently largely invisible, so good to bring focus on this path. When considering alternatives to market signalling, we need to explore the difference between open and closed data paths. The original #openweb was built on the #4opens principles —open source, open data, open standards, and open processes. These fostered transparency, collaboration, and equitable growth. However, the rise of the #dotcons over the past two decades introduced #closeddata silos that have stifled and blocked this native path. Closed data systems prioritize proprietary algorithms, user data and metadata hoarding, and opaque decision-making processes. This has been used to reinforcing capital-driven signals as the only path.
In the emerging #openweb ecosystem, there is a new model—one rooted in opendata signalling. Unlike market signals driven by profit, opendata signalling operates on transparent and shared data inputs that inform decision-making across communities. This shift prioritizes communal benefits, sustainability, and builds trust. This path can only be glimpsed in the messy #fashionista driven #openweb reboot we are a part of. Consider the surge in decentralized networks such as #Mastodon, the broader #Fediverse, #BlueSky, and #Nostr. Over the past years, these have grown from a few hundred thousand users to tens of millions, highlighting an appetite for more community-driven paths. Open-source platforms like WordPress are integrating ActivityPub to support decentralization, extending open data practices to a quarter of the web. Even #dotcons corporations like #Facebook (with its #Threads initiative) are adapting to this movement, albeit with a corporate agenda.
What opendata signaling looks like? In a practical sense, opendata signalling means that any institution or person running a Mastodon instance, for example, can access a significant portion of the Fediverse’s content as plain text in their database. This access allows communities to collaboratively analyse and act on data without the current corporate intermediaries distorting and monetizing it for control.
Imagine policymaking informed by real-time public discourse, free from the profit-driven filters of major platforms. Local governments could tap into decentralized data to plan infrastructure, health initiatives, or educational reforms that reflect actual community needs. Environmental policies could be shaped by transparent data on ecological impact, rather than suppressed by industry lobbyists protecting capital interests.
Challenges and Considerations? Transitioning to opendata signalling isn’t without challenges. Regulation and policy will need to adapt to safeguard open data’s integrity and prevent exploitation. The fear of spam and manipulation, which critics often raise, must be addressed with intelligent design and community moderation. Yet, these challenges are surmountable compared to the unsustainable trajectory of a market that fails to act collectively for basic ssurvivallet along the greater good.
Moving beyond worship, with our reverence for the “free market” as an ultimate arbiter has reached its limit. By embracing opendata signaling and shifting away from closed, profit-driven paths, we create a foundation where collaboration, sustainability, and shared progress are at the forefront. This is not only a technological shift but a cultural one, As we continue this transition, let’s recognize that our digital choices will dictate whether we uphold the values of the #openweb or fall back into the restrictive practices of #closeddata. Let’s try to have a real conversation about this, please.
If you currently can’t see beyond #mainstreaming then jump anywhere from the #dotcons, a little step is better than non, if you are a bit radical then please think where you are stepping to.
As the world flees from X (formerly #Twitter) to look for viable social media alternatives, platforms like #BlueSky and #Threads come into view pushed by #mainstreaming agendas. But please lift the lid to see that while these platforms appear promising, scrutiny reveals issues with ownership, funding, and community values that show they are on the same #dotcons path that people are fleeing. This compromises long-term independence and user-centricity. In contrast, the #fedivers exemplifies the #4opens principles, a truer, more sustainable #openweb alternative for social networking, it’s here and it works.
BlueSky’s #VC funded roots, there is a difference between what people say and what they do, this one presented itself as a beacon for decentralized social networking, advocating user control and a light-touch moderation. The project’s founding under Jack Dorsey promised a platform engineered to transcend limitations in social media governance. However, its venture-funded path tells a more conventional story. With investments from entities like Blockchain Capital LLC, co-founded by crypto magnate Brock Pierce, the concerns about centralization are unavoidable. Historically, VC backing brings pressured for profitability and pushes investor interests, at odds with maintaining decentralized, user-first ideals the project keeps talking about. This is a mess soon down the road, it’s a dead-end for people to jump to. For a tech view of this and the VC and culture side. A good tech/social write-up https://dustycloud.org/blog/how-decentralized-is-bluesky/
Threads is native to the #dotcons and corporate agenda’s. Threads, developed by #Meta (#Facebook), promises much, but it is firmly on the Meta’s path, rooted in data monetization, algorithmic control driving ad revenue. While Threads appears more user-friendly, its development trajectory inevitably follows Meta’s historical focus: ad-heavy strategies and extensive moderation policies that prioritize corporate interests over user freedom they talk about now. And a long writeup How decentralized is Bluesky really? A post on the #dotcons out reach to the #openweb mess. Why is Meta adding fediverse interoperability to Threads? https://fediversereport.com/why-is-meta-adding-fediverse-interoperability-to-threads/ What is the stress? What is the game?
The #Fediverse and #Mastodon are the #openweb’s champions, built for people, not profit. This path is in stark contrast, firmly, on the path of the openweb. From its decentralized structure to its #4opens open-source foundation. Managed by non-profit people and communerties, funded through voluntary donations and support from like-minded organisations, not venture capital or private investment. This independence ensures that people networking is never beholden to shareholders and subjected to the profit motives that drive centralized platforms. This embodies the principle that social media should amplify what people value, not what maximizes revenue.
Choosing platforms and paths that align with #openweb values is more than just a preference; it’s a stand for a future where digital spaces are driven by #4opens transparency, user empowerment, and shared stewardship. #BlueSky’s reliance on venture funding and Threads’ adherence to Meta’s corporate motives demonstrate the limitations of profit-oriented social media. We need a path where we prioritize community, collective action and autonomy over corporate growth.
In the pursuit of genuine alternatives, platforms like the Fediverse do more than fill the void left by #X; they embody the promise of a decentralized, people first internet—the very essence of the #openweb.
#Openweb: This refers to the original, decentralized ethos of the internet, built on openness, freedom, and people’s autonomy. Linking enhances knowledge sharing, amplifies lesser-known voices, and enables people to explore varied content freely.
#Closedweb: This describes platforms dominated by algorithms, corporate interests, and paywalls. On dotcons, linking is often spam and is penalized or buried, precisely because it can disrupt the curated control these platforms wield over what people see.
Don’t feed the trolls, keeps coming to mind, when looking at the #X influx, this is like waves washing on the shore, be the shore not the waves.
It’s clear there are differing perspectives on whether #BlueSky, now backed by Blockchain Capital, aligns with the values of #openweb or is moving to the #dotcons path. Blockchain Capital’s focus on decentralized technologies includes investments beyond cryptocurrency, yet the question remains about how much this continuing VC involvement influences BlueSky’s direction. In the hashtag story the “#dotcons” refers to corporations profiting under a facade of openness, potentially undermining grassroots and community-led standards.
Good to understand removing posts isn’t the goal; instead, fostering, community, transparency and critical dialogue around these paths is crucial. Ensuring open communication about motivations and funding helps prevent co-option by profit-centric interests—something I am arguing the #openweb aims to avoid. Yes, not everyone agrees on this, so we need to hold a balance, where this balance is, is a consensus, we need to find if we are to hold this community together.
The core issue isn’t blockchain technology itself but its common role in enabling corporatization within decentralized tech, shifting focus from community control to venture-driven paths and how these goals align or diverge from #openweb principles shapes the ongoing debate.
OK, this is a bit off subject. So back to the actual thread: “The consensus process is about us being the community we talk about – it’s likely the only thing that can work at the moment-can we focus please.”
The focus on consensus in SocialHub is embodying the collaborative, community-driven spirit native to grassroots and openweb paths. In discussions about governance and decision-making, consensus helps ensure that the process reflects shared values rather than any single, dominant voice. It’s practical, particularly now, as it aligns with the decentralized nature of the projects within SocialHub. Staying focused on building consensus is a path to achieving functional, inclusive community, reflecting the community “ethos” rather than replicating corporate or hierarchical structures we are so used to work in.
It’s a path for us to become what we often say we want to be.
This is what I am talking about, the rest, the “subject” is food for this path.
For forty years, we’ve been steeped in a dominant, and largely invisible ideology I call the #deathcult, a metaphor for the relentless spread of neoliberalism that has reshaped our social, economic, and technological systems in destructive ways. Alongside this, the rise of #dotcons (corporate, centralized tech platforms) over the past twenty years has distorted the path of the internet and #openweb, steering it away from #4opens collaboration and into monopolized, extractive business models. We’re have been living the fallout now for the last ten years: a fractured digital landscape built on artificial scarcity and closed systems. This article explores the roots of this ideological mess and touches on the return to community-oriented solutions, rooted in collective ideals, through projects like the #fediverse and a renewed openweb.
Neoliberalism, is the driver of our current crisis, is anti-social at its core, cutting shared resources and social spaces in favour of so-called “efficiency” and profit, leading to what I call in the hashtag stories the deathcult—a mindset where profit pushes over life, social well-being, and environmental health. This ideological control permeates our sense of “common sense,” bending it to fit a world where exploitation is not just tolerated but expected. With our worship, we’ve been pushed to accept social and environmental sacrifices as the price of “progress”, instead of recognizing them as a sign of systemic failure.
The #dotcons and digital enclosure of our commons. The internet was built to be an open and decentralized platform. Yet, the past two decades of “dotcom” culture transformed it into a centralized, corporate-controlled ecosystem that discourages innovation and subverts people’s and community autonomy. Companies like Google, Facebook, and Amazon thrive by enclosing the commons, creating walled gardens where data and attention are commodities for sale and control. This shift, which we all played a role in, has stifled alternative voices and projects, pushing out grassroots initiatives in favour of profit-driven silos.
The dotcons path exploits not just users’ data but the very concept of community, turning every interaction into controlling people for private profit. At long last, we’re now seeing a response in the form of projects like the #fediverse and #activertypub, which decentralize and reclaim digital space from these corporate giants. However, without collective action and a shared vision, this new path remains under threat of co-option from these corporate interests, with #dotcons and #VC funded #threads and #bluesky both being pushed into this “commons” we have spent years opening.
On a parallel path of the last 20 years, we have been suffering from a #geekproblem: a cultural fixation within the tech community on solving social issues through purely technical means, in ways that exclude non-technical people. Encryption, for instance, is a valuable tool for privacy but isn’t a universal solution to all social or technological issues. The “more encryption” mindset neglects the importance of building trust and understanding in online communities, focusing instead on individual security in isolation.
For example, with projects like #nostr when encryption becomes the end-all solution, we’re left with technology that is impenetrable to regular people, creating more barriers than it removes. The challenge isn’t just technical; it’s social. We need to mediate the geek-centric approach with practical, accessible solutions that empower people, not only a few tech-savvy minorities.
A #KISS and #nothingnew path, can help to mediate these issues, concepts that encourage us to revisit old, tried-and-true solutions rather than reinventing the wheel in ways that add complexity. Complexity and “innovation for innovation’s sake” leads to, too much, #techshit—overly complicated tech that serves no one but its creators. The KISS path reminds us that simplicity fosters inclusivity. If we want more people to engage with the openweb, we need to create tools that prioritize accessibility and usability over complex features. The nothingnew philosophy supports this by encouraging us to look to the past for inspiration, reviving old ideas that worked instead of constantly chasing the latest #fashernista trends.
Hashtags are tools for #DIY community organization, but in this era of #stupidindividualism, hashtags get dismissed as tools for self-expression or “fashion statements” (#fashernista). Yet, hashtags can serve a deeper purpose in organizing and connecting people around shared ideas and goals. Instead of using hashtags to show off, we can use them to build flows of mutual support and collaboration. The DIY ethos is central to this: organizing from the bottom up, using digital tools to strengthen offline communities and collective action.
Embracing collective paths, one of the main issues that fractured early movements, like #indymedia, was the inability to work collectively. The culture of individualism championed by neoliberalism crept into activist spaces, weakening them from within. Reclaiming the openweb means reclaiming collective processes, where shared resources and collaborative decision-making are balanced with individual control. We need native digital spaces where communities work together, rather than being siloed into “users” isolated by individualistic platforms.
Moving forward: Composting the #Techshit. We’re now on a path to compost the tech detritus of the past two decades—the techshit accumulated through#NGO funding of misguided projects and closed systems. Just as composting turns organic waste into fertile soil, we can take the lessons of past failures to create a thriving, resilient commons reboot. By fundamentally abandoning the pursuit of artificial scarcity and focusing on shared abundance, we foster this better, more humane path.
For this to work, we need to address the #geekproblem to place as much value on social solutions as we do on technical ones, to create tech that supports community needs rather than hindering them. This path values process over product, relationships over transactions, and social well-being over profit.
Ultimately, the choice is clear: continue worshiping at the altar of the #deathcult, or support the “native” path with the openweb. The former is the path we are on now, of escalating, isolation, environmental destruction, and social disintegration, while the latter offers a chance at connection, collaboration, and resilience. This path won’t be easy, but it’s worth the effort to avoid being subsumed by the dominant, #deathcult story we repeat to ourselves.
As we work to reboot old systems and build better ones, let’s ask ourselves: What are we helping to reboot today? By choosing collective action over individualism, KISS over complexity, and cooperation over control, we can step away from the current mess and plant the seeds for hope and survival.
Lift your head, dirty your hands we have a world to plant
From a left-wing perspective, identity politics and class-based politics feel like competing ideologies. Identity politics focus on individual identities (race, gender, sexuality, etc.), while leftist movements emphasize collective struggle against class-based oppression under capitalism and neoliberalism. Both approaches aim to address inequality but through different paths. For the #geekproblem we can view them like competing tech standards (e.g., #Bluesky, #Nostr, #ActivityPub), in that they risk fragmenting movements unless there’s an effort to bridge them, balancing specific identity struggles with broader systemic change.
An example of this is #Postmodernism, which often leaves us questioning even the most basic aspects of life, and frankly, it can be exhausting. A recent example is the ongoing debate around biological sex. While it’s true that some people are born with disorders of sexual development, these cases are rare, just like being born colorblind or with physical disabilities. However, the overwhelming majority of the 80 billion humans that have ever lived were born from the combination of an XX and XY chromosome pairing.
The postmodern argument blurs these distinctions unnecessarily, but common sense tells us that reproduction still fundamentally relies on this biological reality. It’s not about denying people’s rights to live as they choose—people should love and live however they wish—but recognizing that certain basic truths shouldn’t be muddled by this long dead ideology. We need to move past the confusion and return to a clearer understanding of biology, while still fostering respect and dignity for all different people, regardless of how they choose to express themselves. Let’s focus on a healthier balance between respecting diversity and understanding the realities of the world we live in.
This is just one example, alongside #neoliberalisam in the economic path we have has 40 years of this mess shaping us, we need to step away from this #fashernista mess making. What would this look like?
Stepping away from the 40-year #fashernista mess shaped by consumer culture involves rejecting the shallow, surface-level trends and embracing deeper, systemic change rooted in sustainability and community. It means focusing on long-term, grassroots action instead of the trendy or performative activism that shapes us now. Practically, this would mean rebuilding independent, open media (#OMN), fostering, commons, collective ownership of resources, and rejecting the commodification of everything. It’s about creating social paths based on trust, openness, and shared values rather than profit-driven, corporate-controlled structures.
This path emphasizes:
Local Action: Rebuilding local communities around shared resources and sustainable practices, ensuring they operate autonomously from mainstream corporate structures.
Open Processes: Utilizing the #4opens as a framework to ensure transparency and collective engagement in both technology and activism.
Resistance to Co-optation: Staying vigilant against the dilution of radical movements by “common sense” #fashernista#NGO “market-friendly” paths which push for wider acceptance by abandoning the core values, we need to care to maintaining their original values and integrity.
Education and Awareness: Promoting knowledge-sharing and political education to empower people to resist superficial solutions and embrace affective and meaningful changes.
Ultimately, it’s about rewiring social values to cooperation, resilience, and ecological balance over competition, consumption, and power accumulation, It’s rebalancing our sense of self both individual and social.
From a left-wing perspective, the critique of identity politics, in the example at the beginning of this post, is that it fragments social movements by focusing on individuals or inward looking group identities rather than uniting around shared economic and outward class struggles. The #fashernista path driven by the current mess emphasizes personal identity over collective action, leading to the dilution of the solidarity needed to challenge systemic structures like neoliberalism (#deathcult). This #mainstreaming path leads to division within movements, creating competition for recognition rather than fostering collaboration and addressing structural inequalities
Let’s share the activism fire place, rather than fight over it, leaving only a cold smoky damp mess. #KISS
People often vilify and attack people in progressive projects:
Fear of change: Radical ideas threaten the status quo, leading to backlash.
Internal divisions: Disagreements within movements about strategy, purity, or priorities cause infighting.
Co-optation and sabotage: External forces, including media or political interests, intentionally discredit or sow discord in progressive groups.
Fragile egos and clashing ideals: Differing views on identity, politics, and tactics spark personal conflicts, leading to attacks.
These reflect broader social divisions and insecurities. Both of these paths are kinda progressive, but one is based on fear and the need for control, and the other on openness and building of trust paths.
