#Mainstreaming Social Media: Digital Drugs, Not Social Connection

The essence of #mainstreaming social media isn’t about fostering genuine communication or community—it’s about delivering digital drugs. Platforms like #Facebook, #Instagram, and #TikTok thrive by exploiting addictive design patterns, keeping users hooked with endless dopamine hits.

This addiction is why many people struggle to stay on native #openweb social media platforms. These alternatives, built with #4opens at their core, lack the engineered highs of the #dotcons. Without the “fix” of notifications, likes, and algorithmically curated content, people feel withdrawal and gravitate back to the platforms designed to exploit learned their impulses.

The challenge of real meaningful outreach on the #openweb, is to address this addiction cycle. It’s not enough to offer better tools or ethical platforms; we need to actively incorporate digital drug detox into the user experience (#UX). This means, designing for intentional use, replacing infinite scrolling, endless notifications with features that encourage mindful engagement.
Rebuilding reward systems on genuine connections, creativity, and learning instead of shallow metrics like likes and shares. Educating people to recognize and break free from the addictive patterns perpetuated by #dotcons.

A detox-focused UX for the #openweb is shifting focus from passive content consumption to active participation in meaningful communities. This path to breaking free from digital addiction is no small task, but it’s needed for building any sustainable future. The #openweb can lead to this shift, offering not just an alternative, but a detox from the digital drug cycle that defines #mainstreaming social media mess.

Supporting Native Grassroots Projects in the Fediverse

To balance the current #mainstreaming outreach in the #Fediverse, we need to rally support for native grassroots projects. These empower underrepresented voices and strengthen community-driven networks. With funding applications submitted to NLnet, we invite your comments, feedback, and wide sharing of these proposals. Here’s an overview of the projects:

The MakingHistory Project

A collaborative effort to create a decentralized and participatory network for documenting and sharing:

Grassroots movements
Historical events
Underrepresented narratives

This initiative empowers communities to control their own stories and ensure diverse histories are preserved and accessible.

IndymediaBack Project

A Fediverse project to reboot the radical grassroots media network, #Indymedia, with a foundation in trust-based principles:

#4opens: Open Data, Open Source, Open Process, and Open Standards

This project aims to restore Indymedia as a vital, decentralized platform for radical journalism and activism.

The OGB Project

Focused on creating a trust-based, decentralized framework for governance, the #OGB project supports:

Grassroots networks
Community-driven decision-making

Its goal is to enable fair, transparent, and inclusive governance for communities striving for equity and sustainability.

On all the projects, feedback and support can make a difference. Let’s work together to build goodwill and foster consensus around “native” projects. If you think that there is a need for decentralization, trust-based systems, and grassroots empowerment, please comment, share widely, and help to create a stronger, more inclusive future.

Naming the problem, a first step on this path, what is the #deathcult

Naming the problem is a first step, let’s take a step, what is the #deathcult? The “death cult” refers to the systemic prioritization of profit, consumption, and power over life, sustainability, and equity. Relentless resource extraction, despite environmental collapse. Neoliberal policies that sacrifice public good for corporate gains. And most importantly, the dogmatic passive social complicity in maintaining these destructive paths.

Active vs. default worship, active worshippers are leaders, corporations, and influencers who knowingly drive destructive practices. Default worshippers, are the majority who, often unknowingly, sustain the system through everyday actions shaped by a lack of alternatives and awareness.

To challenge default worship, there is the normal path of awareness and education, campaigns that demystify the ways neoliberalism and climate inaction shape everyday life. On the fluffy side, practical Steps for people and communities, join or start local climate and justice groups. Advocate for sustainable policies in your community (e.g., green energy, public transit). This is about shifting narratives, a core part of this is contributing to independent media and grassroots storytelling. A second thread is practical building resilience by developing skills and networks for mutual aid, local food systems, and sustainable living.

Then the is creating alternatives, by invest in and promote grassroots initiatives like community energy projects, mutual aid networks, and cooperative economies. Supporting platforms and movements that embody values of sustainability, equity, and transparency (e.g., the fediverse, #4Opens initiatives).

This then needs to be balanced by more radical action, mobilizing for more immediate change, direct action, organizing protests, strikes, and civil disobedience to demand systemic shifts. Then celebrating and amplify these stories of resistance and regeneration.

#dotcons fail human connection

It’s obvious to us all now, that we do need a critique of the trajectory of social media platforms like #Facebook and #Instagram, to highlight how their growing reliance on AI-generated profiles and diminishing organic engagement undermines the little trust, satisfaction, and the purpose of social connection that people have left in them.

This started with the death of organic engagement, Facebook and Instagram’s shift around 2013 to force content creators and businesses to pay for visibility, marked the end of organic engagement for the majority of people. This created a reliance on paid boosts, alienating real people and the army of small creators who pushed the platforms into prominence. Without organic engagement, people feel unseen, leading to declining satisfaction. The current shift to AI-generated profiles and bots are an attempt to simulate “engagement”, the illusion of interaction.

It should by now be simple, for meany people, to see that #dotcons fail to fulfil the human need for connection and actually alienate people and communities, even when this shift manages to build short-term engagement with profiles and “interactions” to create “likeable” fictional characters for product placement. Replace human influencers with bots is cost efficiency. Feeding artificially inflate metrics to attract advertisers. But as people become more aware of bots replacing humans, the sense of authenticity diminishes, particularly among those who value any real social connections.

As I have been arguing for 20 years there is a real need for alternatives, #DIY and grassroots movements, platforms like the #Fediverse and open-source projects demonstrate that decentralized networks prioritize human connection and transparency over profit. These alternative resist capture by corporate interests and maintain authenticity, creating #openweb ecosystems where trust and interaction thrive.

Embracing “messiness” is a feature in effective tech solutions

Embracing “messiness” as a feature, not a bug, in creating humane and effective tech solutions.
Why messiness matters, real-world social paths are inherently messy. Attempting to design tech solutions that are rigid, “perfect” systems leads to failure because they cannot adapt to human complexity and unpredictability. Projects that actually work in messy environments prioritize flexibility, openness, and adaptability over strict control and rigid frameworks.

Wikipedia was a messy, decentralized project that thrives because it prioritizes community and collaboration over technical perfection. The #Fediverse, with its federated nature, allows for diverse approaches and experimentation, embracing a level of messiness to resist centralization and foster creativity.

Code is a tool, not the goal, the value of software lies in its social impact – how people use it – not in the technical complexity or “cleverness” of the code itself. Over emphasizing code at the expense of social “use” creates #techchurn and decay. Projects without meaningful use end up abandoned, despite the sometimes impressive technical work. The practical path we argue for, is to prioritize designing for social utility, not only technical performance.

The #geekproblem we need to mediate is the churn of #techshit, of developers focusing too heavily on technical aspects, ignoring the social context and long-term utility of their work. This results in churn, continuous cycles of development with little lasting value, adding to the pile of decaying, unused code.

What are #KISS paths to avoid this, a simple first step is involving non-technical voices early in the process to ensure social relevance and usability. Use iterative development methods that prioritize real-world feedback over technical perfection. Embracing the #4opens: Open Data, Open Source, Open “industrial” standards, Open Process. Build for use, not show, with simplicity and usability over technical complexity. Engage people in testing and iterating early and often. Embrace the mess, imperfections and unpredictability are part of the process.

Strategies to build messy, human-centric projects: Start with the “Why”, clearly define the social purpose of the project before writing any code. What problem are you solving? Who benefits, and how?

#KISS

Mediating bad faith missteps in grassroots movements

The #Fediverse is native to anti-common-sense governance

My perspective is shaped by years of hands-on experience, weaving together grassroots activism, technology, governance, and the growing crisis of #climatechaos leading to social collapse. On this “native” Alt path, I highlight the failures of liberal #foundation models, which often start with good intentions but inevitably lead community-driven projects into the hands of corporate interests, diverting resources toward maintaining the status quo rather than driving real social change.

Take #OpenAI as an example: originally championing openness, it quickly shifted toward closed, profit-driven models once corporate interests took hold. This is a pattern of capture, often pushed by #fashionista agendas, where grassroots energy is co-opted and repurposed to reinforce existing power structures.

Why governance matters: Resisting centralization & co-option. To counter this, we need governance models that resist centralization and remain rooted in bottom-up, DIY approaches. This is where #OGB (Open Governance Body) and #DIY become tools of resistance and grassroots empowerment.

The #OGB path aligns with the ethos of the Fediverse, prioritizing non-elitism, democratic participation, and simplicity. By following #KISS (Keep It Simple, Stupid) principles, we create governance that is accessible, adaptable, and grows organically—rather than being imposed from above.

The Fediverse is a template for the future, unlike corporate-controlled platforms like Facebook and Twitter, which impose governance designed to serve profit over social good, decentralized networks like the Fediverse provide space for experimentation with participatory, community-driven governance.

This opens up opportunities for anti-“common sense” tools, such as reputation networks, which build trust through human connections rather than encryption-based paranoia. Moving away from “trust nobody” models toward community-focused trust systems allows us to foster resilience rather than fear. The Fediverse, with its anarchistic roots, offers a sandbox for developing governance models that could influence the broader #openweb movement to challenge the #deathcult mentality

Social collapse, fueled by #climatechaos and the prioritization of short-term profits over long-term survival, defines the “deathcult” mindset. Examples include: Governments doubling down on fossil fuels despite overwhelming evidence of climate catastrophe. Corporate greenwashing, where unsustainable practices are deceptively marketed as solutions.

To challenge this, we need tools that emphasize simplicity and accessibility. The #OMN (Open Media Network) follows this principle, ensuring that its systems remain open and easy to use. The #4opens provide a foundation for transparency and trust, which are crucial in resisting co-option and capture. Practical Steps we can take:

Reputation-based trust systems → Prioritizing human connections over algorithms, strengthening real-world communities.
Human-readable governance → Avoiding jargon-heavy, overly technical solutions to keep participation inclusive.
Keeping it #KISS → Simplicity prevents alienation and ensures broader engagement in the movement.

The fight against the #deathcult is not just about technology, it’s about reclaiming governance, community, and resilience. Let’s build systems that work for us, not against us.

Why does this matter?

This matters because the frameworks we live in—whether modernism, post-modernism, or the neoliberal #deathcult—shape how we understand reality, our place within it, and the potential for change. If we don’t recognize these structures, we remain trapped in illusions that prevent meaningful action.

The role of ideology, modernist ideology offers a foundation of human history and collective progress, but it’s been co-opted by right-wing propaganda (e.g., the #economist masquerading as “common sense”). Meanwhile, post-modernism undermines shared truths, leaving us with no clear path forward. Recognizing these dynamics is the first step toward regaining agency.

Understanding the tag of #stupidIndividualism, over the past 40 years, we’ve been conditioned to prioritize individual success over collective well-being. This focus on personal gain erodes community bonds and undermines our ability to work together for systemic change. The result? A fractured society that’s easy to manipulate and exploit.

The consequences of this inaction, we’ve endured 40 years of class war from the center—an assault on public goods, social safety nets, and collective action. The results are evident: #climatechaos, rising inequality, and a culture of apathy. Without a counterbalance, this path will deepen.

What can normal people do? Start small, reconnect with neighbours, support local initiatives, and rebuild trust. Collective action begins with shared experiences and mutual support. Engage with grassroots projects like #OMN, #OGB, and #indymediaback which offer practical tools and platforms for decentralized, community-led solutions. These initiatives challenge #mainstreaming narratives and provide spaces for alternative voices. Get involved, contribute your skills, and amplify their reach.

Challenge the illusions, by questioning the media we consume. Recognize propaganda dressed as “common sense” and seek out alternative sources on the path of community and equity. To find balance, in extremes—whether of individualism or collectivism—can lead to stagnation or authoritarianism. The goal is balance: fostering individual creativity within a framework of collective care and accountability.

Think beyond the #deathcult, by clearly rejecting the neoliberal worship of markets, privatization, and profit at all costs. A left-led class war balances pushback against extreme inequalities and injustices of the past 40 years. A first step is rejecting apathy and embracing balance, to create spaces where hope thrives and change becomes possible.

The challenge is real, so is the potential for change. There are grassroots paths. The tools can exist. The question is, will we act?

Signal vs Noise

The idea of “signal” amidst the “noise” of the #mainstreaming agenda is both a necessary aspiration and a challenging philosophical undertaking. To frame this concept, we need to connect it to practical action and helps to see it through the lens of #OMN and the metaphor of the shovel.

Signal represents news, agendas, and actions that prioritize public good, transparency, accountability, and social responsibility. It’s about stories that connect people, foster community resilience, and address systemic problems. Signal has a purpose beyond profit or personal gain—it’s rooted in collective benefit and meaningful change.

Noise is the overwhelming chatter of sensationalism, clickbait, fear-mongering, and consumerist narratives that dominate the #mainstreaming agenda. It’s the distraction that keeps us from focusing on real solutions, fuelled by #deathcult ideologies of neoliberalism, #stupidindividualism, and private greed.

Building signal in a noisy world is about judgment for social good, signal requires active discernment. Instead of going with the flow, we need to pause and critically evaluate the impact of information. Does this serve the community? Does it align with principles of equity, justice, and sustainability?

Action through metaphors, the shovel and compost metaphor is perfect. The OMN is a tool—a shovel—to sift through the noise, dig into the messy realities, and create fertile ground for new, better narratives. The act of composting represents transforming waste (noise) into something fertile (signal).

Collaborative projects like OMN focus on creating decentralized, trust-based paths where communities can curate and amplify signal. By focusing on horizontal governance and community-first publishing, the OMN counteracts the corruption and privatization inherent in current systems.

The moral imperative, we’ve lived in a metaphorical sewer for over 40 years. The #deathcult’s grip on society has normalized being covered in “shit,” but what’s tragic is the embrace of this state through #stupidindividualism and #fashionista agendas. These aren’t just distractions—they actively undermine collective progress.

Instead of lamenting, we need to act. Grab the shovel, embrace the mess, and build compost heaps that nurture real alternatives. When private greed meets public need, corruption is inevitable. The shovel isn’t just a tool—it’s a commitment to refuse passivity and to turn decay into growth. Let’s build ecosystems of signal together. #OMN

The clear and urgent challenge, to step away from entrenched thinking

There are deep cultural and structural problem in our social world, here I concentrate on the #openweb and tech spaces, which are shaped by entrenched hierarchical thinking (#feudalism) and the inability to embrace horizontal governance models. This #geekproblem represents a persistent resistance to the solutions necessary for the meaningful change we need, and defaults to patterns that reinforce the status quo (#deathcult worshipping).

Horizontal solutions have proven foundations, community-driven models like #OGB (Open Governance Body) reflects a grounded understanding of what works. The last five years of work in the decentralized #Fediverse shows that horizontal technology can scale without succumbing to the mess of centralized, hierarchical control.

#Nothingnew is about combining what works. The creative task now is to integrate these proven social and technical approaches into cohesive systems: #OMN (Open Media Network): A decentralized framework for building media networks based on trust, transparency, and shared governance. #OGB: A governance model for the open web, ensuring horizontal decision-making structures that resist co-option by hierarchical or neoliberal influences. #Indymediaback: Reviving radical, grassroots media projects that embody these principles, amplifying voices outside the mainstream.

To do any of these project we need to break the #blocking cycle, when discussions about radical or progressive changes are met with #blocking, the result is to often a stagnant cycle of unresolved issues that eroded goodwill. This stagnation is a direct threat to the social commons. To break this cycle, we can use, and, think inside the Fluff/Spiky debate to encourage broad, inclusive paths while not shying away from hard truths and unpopular calls for accountability. Reject #fashernista worship to push back against superficial trends that align with neoliberal and #mainstreaming values, which are ultimately harmful to the #openweb.

The language trap, #liberalism, and by extension #neoliberalism dominate conversations, we need a constant low level critical examination of this misalignment with the goals of the #openweb. Then calling this out is uncomfortable but necessary, to recognize and challenge how these frameworks perpetuate the #deathcult. The question remains, will others step up to help make this happen? Are they ready to take on this challenge?

Application 2025-02-040 Makeinghistory received

The following submission was recorded by NLnet. Thanks for your application, we look forward to learning more about your proposed project.
Contact

name
hamish campbell
phone
email
hamish@visionon.tv
organisation name
OMN
country
UK
consent
You may keep my data on record

Project

code
2025-02-040
project name
Makeinghistory
fund
Commons_Fund
requested amount
€ 50000
website

    https://unite.openworlds.info/Open-Media-Network/MakingHistory

synopsis

The MakingHistory project is a collaborative initiative to create a decentralized, participatory network for documenting and sharing grassroots movements, historical events, and underrepresented narratives. Rooted in the ethos of the #openweb and leveraging Fediverse technologies like ActivityPub, the project empowers communities to take control of their stories, ensuring they are preserved and amplified outside corporate-controlled paths.

The project focuses on enabling user-generated timelines, multimedia integration, and collaborative curation to document history in real-time or retrospectively. By prioritizing transparency, inclusivity, and grassroots participation, it provides tools for meany voices to be heard and for diverse perspectives to be shared. It combines modern federated tech with the collective spirit of earlier grassroots media movements.

experience

I have been involved in projects that align with the ethos and goals of the MakingHistory project, particularly through my work with Indymedia and the Open Media Network (#OMN).

Indymedia: Building the Foundations for Grassroots Media. I was an active participant in the global network, a pioneering grassroots media project launched in the late 1990s. Indymedia provided a decentralized platform for activists, communities, and independent journalists to report on issues overlooked by mainstream media. It was one of the first major digital efforts to democratize media creation and distribution, fostering participatory and collective storytelling. This work underpins much of the MakingHistory vision, highlighting the importance of grassroots participation, robust federated technologies, and transparent governance. I bring 20+ years of experience to this native path of open, community-driven initiatives, blending technical expertise with a deep commitment to empowering underrepresented voices. MakingHistory is the next step in a long journey to reclaim narrative power and ensure our collective history is preserved and accessible for future generations.

usage

The MakingHistory project’s requested budget is strategically allocated to ensure its success, focusing on building the infrastructure, fostering community engagement, and maintaining sustainable growth. Below is a breakdown of how the budget will be utilized, along with a discussion of funding sources:

Budget Allocation:

Technical Development: Platform Infrastructure: Funding will support server hosting, domain management, and storage for federated platforms that form the backbone of MakingHistory.
Software Development: Resources will be allocated to improving and customizing tools, the Federated Wiki and other ActivityPub systems to meet the project’s goals.
Testing and Maintenance: Ongoing efforts to ensure platform stability, security, and scalability as the user base grows.

Content Creation and Archiving: Collaborative Storytelling Tools: Developing features to empower communities to collaboratively document and share historical narratives, aligning with the MakingHistory vision. Digital Archiving: Ensuring long-term preservation of user-generated content, with open access to historical narratives and multimedia resources.

Community Engagement and Education: Workshops and Training: Organizing events and online sessions to onboard contributors and familiarize them with the platform and principles of decentralized storytelling. Outreach Campaigns: Promoting the project within the Fediverse and other relevant networks to build a diverse and engaged user base.

Administrative and Governance Support: Project Coordination: Supporting a small team to manage the day-to-day operations, oversee development, and facilitate community governance.
Documentation and Reporting: Creating transparent records of decision-making processes and project progress in alignment with the #4opens framework.

Contingency and Scaling: Allocating funds for unexpected challenges and ensuring the project can scale effectively as adoption increases.

Funding Sources: Past and Present: The project has drawn inspiration and lessons from prior initiatives like Indymedia and OMN, which were largely self-funded and supported through volunteer efforts. While MakingHistory does not currently have additional external funding sources, it builds on a history of successful resource pooling and community-driven contributions.

Key Historical Context: Indymedia relied heavily on grassroots funding models, including small donations from community members and solidarity events.

The Open Media Network (#OMN) has been developed on a minimal funding approach, emphasizing open-source collaboration and volunteer labor to maintain independence.

Future Plans: The project aims to diversify funding sources by: Pursuing small grants from organizations aligned with open culture and grassroots storytelling. Encouraging direct community contributions through crowdfunding campaigns and donation drives. Partnering with like-minded initiatives within the Fediverse to share resources and minimize overhead costs.

The budget will enable the project to blend technical excellence with grassroots participation, ensuring the MakingHistory network becomes a sustainable and impactful resource for communities worldwide. This path emphasizes independence and aligns with the principles of transparency, collaboration, and decentralization.

comparison

The MakingHistory project stands apart from traditional #NGO-funded efforts by addressing the systemic failures that have often plagued similar initiatives, while also building on the successes and lessons from historical grassroots and open-source projects.

Comparison of MakingHistory focusing on how it diverges from typical #NGO approaches and aligns with the ethos of the #openweb and #4opens principles.

Indymedia: Historical Example: Indymedia was a pioneering grassroots initiative that provided a decentralized platform for citizen journalism and activism during the early 2000s. It thrived on community-driven content and a federated approach to publishing. Strengths: Empowered local voices, operated transparently, and embraced grassroots values. Weaknesses: Over time, it struggled with sustainability, internal conflicts, and adapting to technological shifts, leading to fragmentation and decline. MakingHistory builds on Indymedia’s ethos of storytelling but modernizes the approach with ActivityPub based technology, collaborative wiki tools, and stronger focus on sustainability through decentralized governance.

Comparison with Typical #NGO-Funded Paths: Top-Down Structures: Many #NGO-funded media initiatives operate within rigid, hierarchical structures. Decision-making is centralized and driven by donor priorities rather than community needs. Result: This approach frequently alienates grassroots participants, undermining the authenticity and trust necessary for lasting impact. MakingHistory Difference: Operates on a bottom-up, decentralized governance model, allowing communities to shape their own narratives and priorities. It values trust and humanity over external control. Funding Dependency: #NGO projects are heavily reliant on external funding, which leads to shifts in focus, bureaucratic inefficiencies, and an overemphasis on metrics that satisfy donors rather than serving people. Result: Projects fail to adapt once funding dries up or priorities change, leaving behind fragmented and abandoned ecosystems.

Overemphasis on Professionalization: #NGO efforts prioritize professional content creation and institutional partnerships, sidelining grassroots contributors and reducing community engagement.
Result: The platforms may appear polished but lack genuine participation and long-term relevance to their target communities. MakingHistory Difference: Prioritizes participatory storytelling, encouraging communities to create and share their own historical narratives. The focus is on tools that are accessible to everyone, regardless of technical expertise.

Technological Approaches: Many #NGO-funded media projects adopt proprietary or siloed technologies, limiting interoperability and peoples autonomy. These systems tend to mimic corporate #dotcons paths, prioritizing control over collaboration. Result: This creates dependency on centralized systems, contradicting the principles of decentralization and the #openweb.
MakingHistory Difference: Built entirely on open standards and federated technologies like ActivityPub, ensuring interoperability and communerty control. It actively resists the commodification of user data and narratives.

Why Historical #NGO Paths Fail: Mission Drift: Over time, #NGO projects shift away from their original grassroots objectives due to donor pressure and institutional inertia. Lack of Community Ownership: Decision-making and content creation are often detached from the communities they aim to serve, resulting in low engagement and eventual obsolescence. Inability to Adapt: Tied to rigid funding cycles and institutional agendas, projects struggle to respond to changing technological and social landscapes.

Conclusion: The MakingHistory project avoids these pitfalls by embracing a grassroots-first approach, rooted in transparency, participation, and adaptability. It rejects the typical #NGO path of hierarchical control and funding dependency, focusing instead on empowering communities to collaboratively document their own histories. By leveraging modern federated technologies and the lessons of historical efforts like Indymedia and the #OMN, MakingHistory creates a sustainable and impactful #openweb native path that reflects the diversity and richness of grassroots storytelling. This path ensures the project remains relevant, resilient, and rooted #KISS

challenges

The MakingHistory project faces significant (social) technical challenges, many of which are intertwined with the development and implementation of overlapping initiatives such as the Ibis Wiki, Indymediaback, the Open Media Network (#OMN), and the Open Governance Body (#OGB). These challenges arise from the #KISS goal of creating a cohesive path that supports decentralized storytelling, collaboration, and governance while addressing the limitations of existing tools and technologies.
Key Technical Challenges: Seamless Integration of Federated Tools:

The MakingHistory project will utilize ActivityPub to enable federated communication between platforms, such as wikis, blogs, and media repositories.
Challenge: Ensuring compatibility and seamless data exchange across diverse platforms in the Fediverse, while maintaining high performance and user-friendly interfaces.
Solution: Building upon the open standards demonstrated in Ibis Wiki, integrating its federated wiki approach with other #OMN tools for decentralized content creation and sharing.

Decentralized Content Management:

Like Indymediaback, the project requires a robust system for managing decentralized content, including publishing, moderation, and archiving.
Challenge: Implementing decentralized moderation and curation tools that respect user autonomy while maintaining trust and quality within the network.
Solution: Leveraging mastodons dynamic federated design and adapting it for the needs of grassroots media communities.

Scalability and Resilience:

The system must scale to accommodate growing user bases and diverse use cases, while ensuring resilience against platform failures or external attacks.
Challenge: Designing systems that balance decentralization with scalability, ensuring reliable performance even in resource-limited environments.
Solution: Building lightweight, modular tools inspired by existing Fediverse codebase and architecture, optimized for grassroots deployments. Most of the solutions already exist.

User Experience for Non-Technical Audiences:

Engaging grassroots communities requires networks that are easy to use, even for people with limited technical expertise.
Challenge: Simplifying complex federated technologies like ActivityPub into intuitive interfaces and workflows.
Solution: Enhancing exiting fedivers codebase #UX usability to integrate accessible tools for storytelling and collaboration, making a practical path for community organizers and activists.

Interoperability Across Projects:

The MakingHistory project shares common goals and infrastructure with Indymediaback, #OMN, and #OGB. Creating a unified codeing ecosystem.
Challenge: Coordinating development across projects to avoid duplication, resolve conflicts, and maximize synergy.
Solution: Developing shared APIs and data models, ensuring interoperability and a cohesive user experience across all initiatives.

Governance and Trust Models:

Governance structures must align with #OGB principles of transparency, inclusivity, and grassroots control.
Challenge: Implementing governance mechanisms that can operate effectively in a federated environment, balancing peoples autonomy with collective decision-making.
Solution: Using the OGB framework to prototype and test governance models within MakingHistory, adapting them to meet the needs of federated storytelling communities.

Preservation and Archiving:

As with Indymediaback, preserving the history created by people and commneties is essential for future generations.
Challenge: Developing decentralized archiving methods that ensure content longevity without relying on centralized infrastructure.
Solution: Utilizing distributed redundant storage solutions and metadata tagging for efficient archiving and retrieval.

Overlap and Synergies: The MakingHistory project serves as a bridge between Indymediaback, #OMN, and #OGB, leveraging shared infrastructure and principles:

From Ibis Wiki: A federated, collaborative wiki system that lays the foundation for decentralized storytelling.
From Indymediaback: Grassroots media publishing tools and workflows for content creation and moderation.
From #OMN: A federated media ecosystem rooted in the #4opens principles of transparency, inclusivity, and collaboration.
From #OGB: Governance models that empower communities to take ownership of their narratives.

By addressing these challenges, MakingHistory will provide an effective tool for documenting grassroots stories but also strengthen the broader ecosystem of decentralized and federated media, demonstrating a scalable, trust-based model for community-driven storytelling, simply put making history.

ecosystem

The ecosystem of the MakingHistory is rooted in the broader framework of the Open Media Network (#OMN) and the decentralized social web of the Fediverse. Combining principles of openness, decentralization, and grassroots engagement, MakingHistory creates a vibrant and interconnected path for collaborative storytelling and historical documentation. This ecosystem will leverage existing platforms, tools, and communities while fostering new connections to build a sustainable network for grassroots DIY media.

Ecosystem Overview, Core Components:

OMN: A federated media network built on the #4opens principles of open data, open source, open processes, and open standards. MakingHistory will integrate seamlessly with #OMN tools to allow decentralized content sharing and collaboration.

Fediverse: Using ActivityPub and other open standards, the project will connect with established platforms like Mastodon, PeerTube, WriteFreely, and Ibis Wiki to ensure compatibility and engagement across the decentralized web.
Grassroots Media: Building on the ethos of Indymedia, the project will provide tools for activists, journalists, and communities to document and share their history without reliance on centralized platforms or corporate control.

Key Actors: Grassroots Communities: Local organizations, activists, and storytellers who document and share their narratives. Fediverse Developers and Admins: Collaborating with developers and instance administrators to ensure technical interoperability and promote the project within the Fediverse. Allies in the FOSS Ecosystem: Engaging with free and open-source software projects that share the goals of decentralization and people empowerment. Educational and Historical Institutions: Partnering with groups interested in archiving and preserving grassroots stories for future generations.

Engagement Strategies

Community Outreach: Host workshops, webinars, and meetups within grassroots networks and Fediverse communities to introduce MakingHistory and its tools. Collaborate with existing activist networks to co-develop and test features that meet their specific needs.

Promotion on the Fediverse: Actively use Fediverse platforms like Mastodon and Lemmy to share updates, gather feedback, and engage with the wider decentralized social web. Publish guides and tutorials to encourage adoption by Fediverse users and admins.

Collaboration with Developers: Work with ActivityPub crew and SocialHub communities to align technical development with existing standards and best practices. Share code, documentation, and progress transparently on platforms like federated Git’s to invite contributions from the wider FOSS ecosystem.

Building Trust Through #4opens: Promote the project’s adherence to the #4opens principles to build trust and credibility among users and partners. Use open processes for decision-making and feature prioritization to ensure inclusivity and accountability.

Showcasing Outcomes: Develop case studies and success stories from pilot deployments to demonstrate the project’s impact and potential. Highlight how MakingHistory complements and extends the capabilities of existing Fediverse and #OMN tools.

Promoting Outcomes

Federation with Existing Tools: Integrate with platforms like Mastodon (for updates), PeerTube (for video storytelling), and WriteFreely (for blogs) etc to ensure content is accessible and sharable across the Fediverse. Collaborate with other #OMN initiatives, such as Indymediaback and OGB, to strengthen the ecosystem and amplify shared goals. Grassroots Campaigns: Encourage communities to create and share content, documenting local histories and movements, to build awareness and participation organically.

By nurturing a collaborative and inclusive ecosystem, MakingHistory amplifies the voices of grassroots actors and create a sustainable foundation for decentralized storytelling, aligned with the wider OMN and Fediverse vision #KISS

#Indymediaback Funding Application 2025-02-036 indymediaback received

The following submission was recorded by NLnet. Thanks for your application, we look forward to learning more about your proposed project.
Contact

name
hamish campbell
phone
email
hamish@visionon.tv
organisation name
OMN
country
UK
consent
You may keep my data on record

Project

code
2025-02-036
project name
indymediaback
fund
Commons_Fund
requested amount
€ 50000
website

    https://unite.openworlds.info/indymedia

Synopsis

The #indymediaback is a Fediverse project about rebooting the radical grassroots media network, Indymedia, by anchoring it in trust-based #4opens (Open Data, Source, Process, and Standards). It prioritizes local, collective publishing as the foundation for global solidarity and counter-narratives. The project resists the co-option of #mainstreaming and #dotcons by decentralized, democratic governance and focusing on native, horizontal structures.

Expected outcomes include a revived independent media landscape that amplifies marginalized voices, balancing corporate and state narratives, and builds resilience against #posttruth misinformation. By composting the #geekproblem and embracing simplicity (#KISS), the project empower communities with sustainable, open tools for storytelling, activism, and solidarity. The goal is to seed a flourishing, cooperative #openweb native media as a part of the current activertypub based web reboot.

Experience

I’ve been actively engaged in #FOSS and #openweb projects for over 20 years, focusing on building grassroots, community-driven alternatives to centralized and corporate-controlled platforms. My work emphasizes creating and sustaining open, democratic, and resilient digital paths.

In the early days of the Fediverse, I ran five instances for the first five years, helping to seed the decentralized ecosystem that has since grown into a viable and widely recognized alternative to the #dotcons. This hands-on involvement gave me a deep understanding of the technical, social, and governance challenges of decentralized networks.

Since the launch of the ActivityPub standard, I’ve contributed to shaping the underlying paths that enable decentralized social networking. My work has facilitated discussions, advocating for grassroots perspectives, to ensure that the voices of smaller, community-oriented projects are heard amid broader efforts to standardize and scale the Fediverse.

My involvement includes engaging in advocacy, community building, and technical implementation, ensuring that open standards remain open and accessible. By bridging technical expertise with grassroots activism, I work to mediate the #geekproblem and bring human-centered, trust-based solutions to the forefront.

These experiences directly feed into the #indymediaback project, where I bring not only technical skills but also a rich history of working within collaborative, open frameworks. By combining lessons from past successes and challenges, we plan on contributing to building a robust #openweb ecosystem that stands resilient in these fragile social, ecological and technical times.

Usage

The budget for the #indymediaback project will be allocated to support the development, outreach, and sustainability of the initiative. Drawing on code from Ibis 0.2.0 https://ibis.wiki/article/Ibis_release_0.2.0_-_Federated_Wiki_with_Shiny_Redesign

Platform Development: Core Infrastructure: Building a lightweight, federated publishing platform that aligns with #openweb principles, based on a federated wiki approach like Ibis. This includes robust ActivityPub integration for seamless interconnectivity with the Fediverse. UI/UX enhancements on top of this to show and shape the media flows.
Community Support and Training: Workshops: Conducting training sessions to onboard activists, journalists, and developers onto the platform, focusing on decentralized publishing and governance. Documentation: Creating clear, multilingual resources to empower communities to use and extend the platform independently.
Outreach and Advocacy: Network Building: Expanding the grassroots network by collaborating with existing projects in the Fediverse and the broader #FOSS ecosystem. Awareness Campaigns: Promoting the importance of independent media and the dangers of the #closedweb to engage both activists and potential contributors.
Maintenance and Sustainability: Hosting Costs: Providing stable hosting for early adopters and community-managed hubs. Ongoing Development: Allocating resources for iterative updates, security improvements, and adapting/building code and UX from user feedback.

Past and Present Funding Sources: Historically, the #indymediaback project has operated with minimal funding, relying on volunteer efforts and community goodwill to sustain its activities. Some aspects, such as initial platform experimentation and hosting small-scale instances in the Fediverse, were supported by personal contributions and donations from allied groups.

While the project has not yet received large-scale institutional funding, it has benefited from the collaborative ethos of the #FOSS and #openweb communities. Moving forward, the project seeks to diversify funding sources by exploring grants, grassroots crowdfunding, and partnerships with aligned organizations. However, maintaining independence from corporate or agenda-driven funding remains a core principle to safeguard the radical and democratic essence of the initiative.

The requested budget will act as a seed, enabling the #indymediaback project to transition from concept to sustainable implementation.

Comparison

Comparison with Historical Indymedia: #Indymediaback: builds on the original ethos of news publishing and grassroots participation but adapts to modern needs with more robust and user-friendly technology. The project focuses on federated systems and decentralized governance to avoid the bottlenecks and centralization that hindered the original Indymedia.

Technology: early Indymedia used custom-built CMS platforms like DadaIMC, which were groundbreaking at the time but eventually became outdated. The lack of resources for updates and scalability led to significant challenges as the internet evolved.

Indymediaback: Leverages ActivityPub and the Fediverse, building on existing protocols and infrastructure while maintaining an open and adaptable architecture. This ensures scalability, security, and relevance in the evolving landscape of decentralized web technologies.

Comparison with Existing Fediverse Media Projects

Mastodon and Pixelfed, Flagships of the Fediverse project focused on microblogging, popularized ActivityPub and brought decentralized platforms into mainstream conversations. However, this success has also led to “NGO-style” #mainstreaming tendencies, with decisions catering to wider audiences rather than grassroots paths. Pixelfed: A decentralized alternative to Instagram, Pixelfed focuses on visual storytelling but often lacks the “news” path that #indymediaback seeks to prioritizes.

Indymediaback, unlike Mastodon or Pixelfed, explicitly targets “news” communities and grassroots content. Its focus is on collective storytelling and action, ensuring that it serves as a platform for organizing, not just broadcasting.

Lemmy and Kbin: Are Reddit-style platforms for community-driven forums, Lemmy demonstrates the potential for federated discussion but lacks the tools for journalistic workflows or media dissemination.

Bonfire Networks, is a federated platform emphasizing modularity, Bonfire aims to provide tools for diverse community needs. However, its roots in the #NGO space mean it struggles to align with actually relaverent to grassroots paths.

Expected Outcome: The #indymediaback project revitalize “native” media by combining the best aspects of the original Indymedia—open publishing, grassroots participation, and activist focus—with the technological and governance advancements of the Fediverse. The outcome is a resilient, federated news network that empowers communities to create, share, and amplify their stories, freed from the constraints of corporate platforms and institutional agendas. This reboot provides a necessary counterbalance to the #closedweb and an avenue for meaningful news in these trubaled “post truth” times.

Challenges

The #indymediaback project faces some challenges:

Federated Open Publishing: Developing a robust, ActivityPub-compatible open-publishing system to handle collaborative content creation and moderation at scale.

Scalability and Usability: Ensuring the platform can support diverse communities while remaining accessible to non-technical users.

Trust and Governance: Implementing transparent moderation tools and decentralized governance to balance openness with accountability.

Interoperability: Seamlessly integrating with existing Fediverse platforms while providing unique activist-focused features.

Ecosystem

The ecosystem focus on empowering local activists, citizen journalists, and independent media organizations, providing them with tools for collaborative storytelling, decentralized publishing, and grassroots governance.

Key Ecosystem Actors:

Fediverse Platforms: Like Mastodon, Pixelfed, Peertube form the foundation for connecting and amplifying diverse communities. #indymediaback interoperates with these platforms, enriching the Fediverse with news-focused capabilities while leveraging their existing user bases.

Citizen journalists: community reporters, and activists will be the core creaters of the platform. The project will provide tools for collaborative content creation, transparent moderation, and open publishing to ensure their voices are heard.

Developers and technologists: open-source developers and technologists in the Fediverse and ActivityPub communities will play a critical role in refining and scaling the platform. The project will actively engage with forums like SocialHub to share progress, seek feedback, and align with broader Fediverse standards.

Grassroots organizations: Non-profits, collectives, and activist networks will be key collaborators. By building a decentralized news outlet, the project amplifys their impact while fostering cross-community solidarity.

Engagement Strategies: Collaborative development, hosting regular open sprints, hackathons, and discussions within the Fediverse to build a strong, participatory development culture.

Community support: Dedicated onboarding and user support resources will ensure seamless adoption by non-technical people and communities. Tutorials, workshops, and community-led training will help bridge the digital divides.

Outreach and partnerships: The project will engage with existing Fediverse admins, moderators, and activists to build a coalition for shared goals, promoting the outcomes through federated content streams and cross-platform collaborations.

Blindness and Compost

Let’s look fresh at an old idea, and useful path that is currently being blocked. Ideologies are frameworks for interpreting and navigating the world, the #mainstreaming “common sense” of rejecting them amounts to rejecting structured understanding. When people claim to eschew ideology, they default to the dominant paradigm, the #deathcult of #neoliberalism, without realizing it. This uncritical stance isn’t radical or alternative; it’s a by-product of mainstreaming and the disorienting effects of #postmodernism.

The act of composting this mess is acknowledging and breaking down these entrenched, harmful systems, for the needed, cultivating healthier, more grounded alternatives. Keeping it simple (#KISS) and reaching for that metaphorical shovel is the first step in transforming decayed ideas into fertile ground for the #OMN and other grassroots projects.

So yes, it’s time to dig deep, break it down, and build anew. Let’s shovel together. 🌱

What can you do? Some actions to reclaim the #openweb and refocus on its core principles of trust, humanity, and grassroots democracy is a good first step. The #posttruth era has eroded the integrity of our media, and tools like #Google—once a gateway to knowledge—have been reduced to serving the agendas of #dotcons and more recently the state, leaving us stranded in a desert of noise and distraction.

To take the different path, we need:

Composting the #geekproblem: Our tech culture has long been trapped in deterministic, myopic paths that prioritize tools over people. This “#techshit” needs to be broken down and repurposed, with a focus on social and democratic values rather than isolated, insular designs.
Pushing aside the #dotcons: These thrive on extraction, disconnection, and control. By putting them aside, we free ourselves to create paths and projects that genuinely serve communities, fostering collaboration rather than competition.
Rebooting the #openweb: Grassroots democracy must be central to this effort, with social technologies incorporating human and social needs into their design, ensuring they empower rather than alienate. The #OGB and projects like it offer a tangible path by embedding democratic processes and open collaboration into the fabric of the web.

A simple path is the on i take on this site, the invitation to “click on the hashtags and think” to challenge and break out of default paths of disengagement and passivity. The #OMN isn’t only a tech project; it’s a rallying cry for those who want to see through the mess of the #mainstreaming culture and the #deathcult of neoliberalism.

If you’re reading this and feel the pull, it’s time to act. Visit Statements of Support, sign up, and let’s compost the mess to grow a flourishing, democratic #openweb together. Don’t be shy—this is our moment. 🌱