People ask why the articles are hard to follow without background, it’s a fair point

People ask why the articles are hard to follow without background, it’s a fair point, but a distraction as these are not stand-alone hot takes, they are all a part of a long flowing story about how we got into this mess and how we might get out of it.

So, focus, please share this and the other posts if we’re going to recover focus and direction on the #openweb path. What happened over the last ten years on the Fediverse wasn’t random. It was a slow drift away from the native path that worked, and toward a confused mess of branding, #NGO careerism, platform thinking, and endless social noise.

The problem is most people now arrive in the #Fediverse with no memory of the culture that built the #openweb of trust networks, grassroots publishing, the messy but functional commons, the #4opens, the idea that media belongs in public and the understanding that social process matters more than shiny tech.

Instead, people arrive carrying the assumptions of the #dotcons – branding over community, engagement overtrust and control over openness. Leading to assumptions of private chat over public knowledge and algorithmic mediation over human responsibility. Then they push focus to rebuild the same broken structures again and again while calling it “innovation”.

That’s the real story of the last ten years, we inherited working social and technical traditions, then forgot why they worked. Now we’re drowning in signal-to-noise, fake “governance”, performative moderation, invisible power structures, startup logic and endless #fashionista churn.

The answer is probably much simpler than people want – public media, open processes, visible governance, trust networks, federation, and rebuilding commons culture from the ground up #KISS. Start reading the story flow https://hamishcampbell.com/stories/ and if you like semi hard definitions you can dip in here https://hamishcampbell.com/hashtags/ and for a bit of history of the #OMN path the Fediverse piece https://hamishcampbell.com/what-happened-over-the-last-ten-years-on-our-fediverse-path/

And yes, this matters beyond tech culture, because while people are busy polishing identities and building another pointless #techshit platform layer, the world is burning – #climatechaos, collapsing public infrastructure, rising authoritarianism and corporate enclosure of every part of public life. So yes, we need “alt sense” – alternative common sense – or we are genuinely beaten, not only in an abstract future way, but in ten years in a “rubber truncheons and floodwater” way.

Make the effort to understand the path built from alt common sense history, or we’ll keep repeating the same mistakes until there’s nothing left worth defending.

The #encryptionist detour

Let’s look back to before the #Fediverse, to be honest about the last two decades of #openweb failure, for a long time we got pulled off the path. Not only by enemies, but by a mix of fear, fashion, and half-understood technical “solutions” that felt right to fearful people at the time.

The rise of the dogmatic, blinded #encryptionist mindset came out of real conditions of mass surveillance revelations (Snowden era), common sense #neoliberal distrust of states and corporations and the real harms of our worship of the (same neoliberal) #deathcult of the #dotcons

Encryption mattered – and still does – private space matters, protection matters. But what happened next at this time is where things went wrong – we shifted focus from necessary tool to blinded totalising path. For the #geekproblem and its fashionista followers – encryption shifted from being a tool in the stack to the answer to everything.

Instead of asking what should be public? – what should be private? And how do we build shared, accountable space? We got a flattened answer of “make everything encrypted and trustless” that sounds good to the blinded fear filled crew as It feels “safe”. But if you are not blind, it obviously undermines the foundations of the #openweb we were working to reboot, the #openweb isn’t built on secrecy – it’s built on shared visibility, trust, and negotiation.

This was mess, enter #blockchain and #DAO – the peak of the detour, this is where the #fashionista layer really took over. Into this already confused path stepped #blockchain, #NFT’s and #DAO governance models of token economies. The mess making was wrapped in smoke and mirrors language of decentralisation, autonomy and trustlessness to “fixing governance”.

But look at what they actually did – financialisation of everything, instead of building commons, we got tokens, ledgers, “market” incentives leading to speculation. This is a very easy to see failed imagination of market logic reintroduced through the back door of wealth = power, not in any way new, it’s smoke and mirrors to hide the same old system the native #openweb path was supposed to move beyond. This detour directly contradicts gift economies, commons-based governance and trust-based collaboration, it was used to push this needed path out of sight.

    It’s the normal mess of fear based #stupidindividualism – governance avoidance disguised as governance. DAOs didn’t in any way solve governance, they simply avoided it as real governance is messy, social, contextual, rooted in trust and relationships. DAOs tried and failed to replace this with hard voting mechanisms, token-weighted decisions and rigid rules. That’s not in any way useful governance, that’s automation of power to remove the human layer instead of engaging with it, its pure #geekproblem that our #fashionistas were to blind (or self-interested) to see past.

      This is the same problem we are repeating today (still in embryo) with the current new crew taking over pushing the #openweb reboot – this time its not only encryption, but it’s the same mess of shifting focus away from what actually matters, the same distraction.

      What can we compost from the last mess, to shine light on this path, back in the day people were busy writing whitepapers, launching tokens, debating protocol layers. Were they should have been building communities, maintaining infrastructure to grow trust networks to support real-world use #KISS This misdirection of focus, resources and energy is the recurring damage as attention is diverted away from the soil layer into tiny self-interested abstract cliques that never root.

        The #geekproblem and the #NGO loop feed this mess, as the fashionista class capture does not happen in isolation. It is amplified by two reinforcing dynamics – the #geekproblem – preference for technical certainty over social mess, belief that systems can replace relationships, discomfort with ambiguity and lived complexity. The #NGO layer with its need for fundable, legible “solutions”, preference for clean frameworks – over messy reality, career pathways built on producing narratives, not outcomes.

        Put these together, and you get complicated “solutions” that look impressive, but don’t work in practice. Back then we had a decade of drift we need to not repeat now. Back then we ended up with over-engineered systems nobody uses, governance models disconnected from lived communities and fragmented efforts chasing the next “solution”. This weakened focus on building actual alternatives, meanwhile, the #dotcons carried on consolidating power.

        The reality check for today is we built a pile of #techshit, and we are doing the same now with the current takeover crew of the #Fediverse. The last time because we failed to compost the accumulated outcome of the mess of abandoned projects, broken promises, conceptual clutter we still have the current confused direction. We need to now compost this historical mess, as keeping pretending this is fine is part of the problem, it’s not fine. But – and this matters – this “shit” doesn’t need to be useless, it’s compost.

        The native path we didn’t take (but still can), was always simpler, and still is, to build in public (#4opens), separate public and private space (#KISS), focus on trust, not “trustless”, grow from real communities, not closed cliques.

        We need to develop governance as lived practice, not only code, this is what #OMN and #OGB are pointing toward – human networks first, tech as support, not driver, openness as default for shared knowledge, privacy where it actually matters. If we’re serious about a future – it is to stop chasing totalising tech fixes, stop “common sense” financialising community, stop pretending governance can be automated and start growing from the soil up. And most importantly shift from control → collaboration, from abstraction → grounded practice to shift from narrative → lived reality.

        The point is the #encryptionist turn wasn’t (only) evil as it was a reaction to real harm. But it became a dead end when it tried to replace the social with the technical. What we need to lean from this to shift the current mess is if we want a real #openweb we don’t need more “solutions”, we need to get our hands dirty again to compost the mess to make soil to plant something much more real that can grow.

        #openweb #4opens #OGB #OMN #geekproblem #techshit #KISS

        So what path should we be focusing on to balance this current oligarchy mess. The #OMN (Open Media Network) is decentralized, grassroots, focused on an “open process” rather than a fixed, top-down control structure, it’s a governance model:

        • Continuous ecological process, as navigation through lived memory rather than a set of static rules.
        • Decentralized & community-driven, from users, producers/creators, and admins, aiming to balance out central authority.
        • Federated coordination, strong transparency were no one has to agree, but reasoning and actions are publicly visible to produce accountability for public mess making.
        • The #4opens Principles – building on open data, open source, open standards, and open process.
        • Emergent structure, grows organically through “lived collaboration” and social federated tech flows #OGB (Open Governance Body).

        The #OMN is a path to growing an alternative to corporate-controlled platforms (#dotcons), a “public-first” digital commons.

        The Meta-Mess of the “Open” Social Web

        Signal, Noise, and the missing ground – We have a signal-to-noise problem, that if we’re serious about “paths to growth,” we need to be honest about the paths and people pushing us down paths we’re actually walking. The problem was never just the #dotcons platforms. It’s what we build instead – and more importantly, how and why we build it.

        Right now, too much of the #openweb conversation is caught in narrative loops of reframing stagnation as growth, critique as progress and visibility as impact. That’s the “paths to growth” trap. The #fashionista movement where activity is presented as meaningful change, without asking what is materially shifting underneath. From an #NGO perspective, this should ring alarm bells – outputs are being mistaken for outcomes. This is where the signal keeps geting lost.

        We don’t lack ideas, frameworks, or commentary, we have an abundance of them. What we lack is grounded, collective practice – work rooted in real-world use, trust, and actual need. Instead, we’ve built layer upon layer of people interpreting the #openweb, narrating it, funding it, branding it. Meanwhile, the “soil layer” – people running infrastructure, building communities, and holding things together day-to-day – remains underrepresented, under-resourced, and largely invisible. That’s where the “Open Social” ecosystem is currently quietly breaking down.

        The #fashionista problem is friendly gatekeeping is still gatekeeping. This isn’t about bad intentions, it’s about institutional form. Who decides what counts as “important work”? Who gets visibility, funding, and legitimacy? Which version of the #openweb gets promoted? In NGO thinking, this is a question of agenda-setting power, when soft curation becomes quiet exclusion. Over time, this “problem” shapes the field, not only through explicit decisions, but through accumulated bias. The result is a narrowing of what is seen as valid, fundable, and worth paying attention to.

        Let’s look at a current example of this mess we need to compost – This Jury is a Symptom. What follows isn’t a critique of individuals as people. It’s a mapping of roles within the ecosystem, and how those roles, collectively, skew the field.

        Audrey Tang

        “Prosocial digital tools” and civic tech, but operating within state infrastructure. A ministry is still a ministry when legitimacy flows from above. This is the #openweb translated into a form that fits government and #NGO logic: managed participation that stabilises systems rather than challenging them. Valuable in context, but not the same as bottom-up, native practice.

        Mike Masnick

        “Protocols Not Platforms” was useful framing. But with Bluesky, it became a foundation for the kind of product it critiqued. This is how #mainstreaming works: good ideas are absorbed, reshaped, and redeployed within existing power structures. From an #NGO lens, this is a classic case of co-option.

        Laurens Hof

        The Fediverse Report is useful journalism. But it’s still reading as observation from the outside. Analysis without embedded practice becomes detached – what looks like insight drifts into repetition. Even by his own admission, there’s fatigue. This is narrative acting as if it were ground truth.

        Johannes Ernst

        Advising organisations on “navigating decentralised platforms” sits squarely in the mediation layer. This is where translation happens – but also where capture creeps in. Spaces like #FediForum are structured, controlled, and legible to institutions. That makes them low challenge convening spaces, but also reinforcing the dynamics the #openweb is trying to move beyond.

        Melanie Bartos

        University-led open science communication. This is the institutional layer doing its best to adapt. Mastodon in a university context is a step forward – but the surrounding structures remain top-down. In #NGO terms: adoption of tools without a shift in governance or practice.

        Robin Berjon

        Operating at the standards and governance layer. Institutions like the W3C shape the infrastructure of the web, but participation is still dominated by well-resourced actors, often including #dotcons. This is reform from within, important, but with structural limits.

        PublicSpaces

        A coalition of public institutions building non-commercial alternatives. This is closer to the right instinct – moving away from pure market logic. But it remains institution-led. Public funding is valuable input (good compost), but it can still miss the lived reality of grassroots use.

        Waag Futurelab

        A long-standing critical tech organisation with roots in DIY culture. Over time, it has become embedded in #NGO and funding ecosystems. The work still has value, but the centre of gravity has shifted toward outputs that are legible to funders and partners. This is a familiar trajectory in NGO spaces.

        What’s Missing Matters Most

        Taken together, this jury represents the narrative, mediation, and funding layers of the #openweb ecosystem. What’s absent is the soil layer – People running Mastodon instances on minimal budgets, community organisers doing trust-based, messy work and practitioners dealing with moderation, governance, and sustainability in real time. In #NGO language: the implementing layer, the frontline, the lived experience.

        This absence isn’t neutral as it shapes outcomes. The mess we need to compost is that the “Open Social Awards” will surface work that is legible to institutions, aligned with existing narratives and cleanly packaged and communicable. Meanwhile, the genuinely native work – the messy, relational, unpolished work that actually sustains the ecosystem – remains invisible. Not because anyone intends harm, but because of #blinded institutional common sense – systems reward what they can see, measure, and understand.

        Compost, Soil, and Rebalancing

        This systemic bias, if we’re serious about the #openweb, need to shift to be more practical:

        • Less talking about it
        • More building within it
        • Less curation from above
        • More trust from below

        For NGOs, this isn’t (only) rejection, it’s a recalibration, a reminder that enabling ecosystems means resourcing soil, not just shaping the story. The key distinction metaphor here is between compost and soil.

        A lot of the work described above has real value. It produces compost – ideas, funding, visibility, structure, that’s necessary. But compost only matters if it feeds living systems, if we keep mistaking compost for soil, we end up measuring activity instead of growth. And that’s the meta-mess we need to start composting.

        Think I am starting to mix my metaphors – it’s the story I am telling 😉

        #OMN Grounding (the roots as a story)

        #techchurn is the endless cycle of adopting new platforms, tools, and technologies – not because they solve any real problems, but because novelty is mistaken for progress. It burns community trust, institutional memory, and activist energy, while leaving the underlying #nastyfew power structures untouched.
        https://hamishcampbell.com/?s=techchurn


        The #OMN uses #stupidindividualism to describe the culturally manufactured habit of prioritising personal gain and self-interest over collective well-being – a behaviour normalised by forty years of #neoliberalism, where people work against their own community and ecological survival while believing they are exercising “freedom”.
        https://hamishcampbell.com/?s=stupidindividualism


        In the #OMN hashtag story, #spiky is the confrontational, direct, and uncompromising tendency within radical movements – the willingness to push back against power, name uncomfortable truths, and refuse to sand down political edges for mainstream comfort.
        https://hamishcampbell.com/?s=spiky


        #RSS is the unglamorous but democratic backbone of the #openweb – a simple, open standard that allows content to flow without the gatekeeping, algorithmic manipulation, and the data hoarding of the #dotcons.


        #reboot is the necessary reset of the #openweb – stepping away from the dead ends of #techshit and #dotcons to rebuild human-centred, trust infrastructure using tools like #activitypub and the #fediverse, guided by the #4opens.
        https://hamishcampbell.com/?s=reboot


        #postmodernism is the cultural current that dissolved shared truth into competing narratives, undermines the foundations needed for collective action – leaving people fragmented, cynical, and unable to build solidarity.
        https://hamishcampbell.com/?s=postmodern


        In the #OMN hashtag story, #Oxford is a grounded example of real-world contradiction – where elitist power (#mainstreaming, #NGO, #deathcult) coexists with genuine grassroots community, making it a test bed for grassroots #openweb organising and the #4opens path.
        https://hamishcampbell.com/?s=Oxford


        In the #OMN hashtag story, #PGA (Peoples’ Global Action) represents horizontal, grassroots, anti-capitalist organising – a prefiguration of the #openweb, built on direct action and solidarity rather than #NGO bureaucracy or #mainstreaming compromise.
        https://hamishcampbell.com/?s=PGA


        In the #OMN path, #p2p means people-to-people before peer-to-peer – real human relationships and trust as the foundation that decentralised tech should serve, not replace.
        https://hamishcampbell.com/?s=p2p


        In the #OMN view, #opensource is not just a licence – it’s a political commitment to transparency, shared ownership, and community control over code, data, and process.
        https://hamishcampbell.com/?s=opensource


        The #openweb is internet infrastructure built on open standards, open-source code, and community control – where users share power – as opposed to the #dotcons, with the #closedweb which enclose and monetise the commons.
        https://hamishcampbell.com/?s=openweb


        #openprocess means decisions and governance happen visibly and participatorily – not behind closed doors, so people can see, challenge, and shape outcomes.
        https://hamishcampbell.com/?s=openprocess


        #opendata means data that is freely accessible and shareable – controlled by communities rather than locked inside corporate silos.
        https://hamishcampbell.com/?s=opendata


        In the #OMN path, #open means building on the #4opens – open code, data, standards, and process as a foundation for technology that serves people, not profit.
        https://hamishcampbell.com/?s=open


        #OMN (Open Media Network) is a grassroots project to build human-centred, trust-based digital infrastructure on the #openweb, grounded in the #4opens and focused on community control over technology.
        https://hamishcampbell.com/?s=OMN


        The #OGB (Open Governance Body) is a framework for transparent, inclusive decision-making – replacing hidden power structures with accountable, federated, messy collective governance.
        https://hamishcampbell.com/?s=OGB


        In the #OMN story, #nothingnew reminds us that cycles of co-option and failure have all happened before – and ignoring this history is how we repeat mistakes.
        https://hamishcampbell.com/?s=nothingnew


        In the #OMN story, #NGO refers to professionalised activism that defuses radical politics – replacing grassroots power with managed, funder-friendly “dissent”.
        https://hamishcampbell.com/?s=NGO


        In the #OMN path, #neoliberalism is the dominant ideology of markets over people – normalising greed and eroding solidarity into the logic of the #deathcult.
        https://hamishcampbell.com/?s=neoliberalism


        #makinghistory is the practice of communities reclaiming storytelling – building open, living archives rather than leaving history to those in power.
        https://hamishcampbell.com/?s=makeinghistory


        In #OMN usage, #mainstreaming is how radical ideas get absorbed and neutralised – keeping the language while stripping out real challenge.
        https://hamishcampbell.com/?s=mainstreaming


        In the #OMN path, #KISS (“Keep It Simple, Stupid”) is a political stance against the #geekproblem – rejecting unnecessary complexity as a form of control.
        https://hamishcampbell.com/?s=KISS


        #indymediaback is a call to rebuild grassroots, community-controlled media as an alternative to both #dotcons and hollow #NGO media structures.
        https://hamishcampbell.com/?s=indymediaback


        In the #OMN path, a hashtag is not just a label – it’s a node in a shared political vocabulary, building a map of meaning and direction.
        https://hamishcampbell.com/?s=hashtag


        #grassroots means bottom-up organising rooted in real communities – accountable to collective need, not institutions.
        https://hamishcampbell.com/?s=grassroots


        The #geekproblem is the tendency to replace human trust with technical control – embedding narrow values into systems that shape everyone’s lives.
        https://hamishcampbell.com/?s=geekproblem


        In #OMN, #FOSS is a political commitment to collective ownership of technology – not just a licensing model.
        https://hamishcampbell.com/?s=FOSS


        In #OMN language, #fluffy describes feel-good politics that avoid conflict – prioritising comfort over any real change.
        https://hamishcampbell.com/?s=fluffy


        #feudalism describes the emerging digital structure where platform owners extract value like lords from dependent users.
        https://hamishcampbell.com/?s=feudalism


        #fascism is what happens when the #deathcult drops its mask – authoritarian control to defend failing systems.
        https://hamishcampbell.com/?s=fascism


        On the #OMN path, the #fediverse is practical #openweb infrastructure – decentralised, federated, and not owned by corporations.
        https://hamishcampbell.com/?s=fediverse


        #encryptionist describes the tendency to prioritise technical security over social trust – a core expression of the #geekproblem.
        https://hamishcampbell.com/?s=Encryptionist


        #dotcons are corporate platforms built on data extraction and control, presenting themselves as neutral while enclosing the commons.
        https://hamishcampbell.com/?s=dotcon


        In the #OMN story, #DIY means reclaiming the ability to build and organise outside institutional control – grounding politics in practice.
        https://hamishcampbell.com/?s=DIY


        The #deathcult is the self-destructive logic of #neoliberalism – sacrificing social and ecological survival for short-term fear drivern greed.
        https://hamishcampbell.com/?s=deathcult


        In the #OMN story, #compost means breaking down failure and mess into fuel for new growth.
        https://hamishcampbell.com/?s=compost


        In #OMN, #closedweb is controlled, extractive digital infrastructure where users have no power.
        https://hamishcampbell.com/?s=closed


        #climatechaos describes the accelerating breakdown driven by the #deathcult, beyond manageable “climate change.”
        https://hamishcampbell.com/?s=climate


        #classwar is the ongoing conflict between the #nastyfew and the communities they exploit – often hidden by #mainstreaming narratives.
        https://hamishcampbell.com/?s=classwar


        #capitalism is the dominant system turning everything – relationships, nature, culture – into “profit”.
        https://hamishcampbell.com/?s=capitalism


        In #OMN, #block is the reflex to shut down challenge – preventing the messy work needed for real change.
        https://hamishcampbell.com/?s=block


        #blinded is being unable or unwilling to see beyond #mainstreaming and #dotcons logic.
        https://hamishcampbell.com/?s=blinded


        #fashernista describes performative activism that prioritises appearance over substance.
        https://hamishcampbell.com/?s=fashionistas


        #dotcons are the corporate platforms – Facebook, Twitter/X, Instagram, YouTube and their kin – whose business model is built on harvesting user data, manufacturing engagement, and converting human attention and community into profit, while presenting themselves as neutral public spaces.

        https://hamishcampbell.com/?s=dotcon


        In the #OMN hashtag story, #DIY means reclaiming the practical capacity to build, organise, and maintain tools and communities outside of corporate and state control – not as a lifestyle choice, but as a political act of grounding radical change in real skills, real trust, and real human relationships rather than outsourcing power to institutions that don’t serve you.

        https://hamishcampbell.com/?s=DIY


        The #deathcult is the #OMN metaphor for the self-destructive logic of forty years of #neoliberalism – an ideology so committed to short-term profit, individualism, and economic growth that it knowingly sacrifices the ecological and social foundations that human life depends on.

        https://hamishcampbell.com/?s=deathcult


        In the #OMN hashtag story, #compost means taking the failures, mistakes, and accumulated mess of past movements and tech projects – rather than discarding or ignoring them – and breaking them down into something that can feed new growth, treating dysfunction and #blocking dead ends as raw material for building better rather than as waste to be hidden.

        https://hamishcampbell.com/?s=compost


        In #OMN language, #closedweb refers to the controlled digital infrastructure – platforms like Facebook, Google, and Twitter – built on proprietary code, extractive business models, and centralised power, where people have no meaningful control over their data, their communities, or the rules that govern them.

        https://hamishcampbell.com/?s=closed


        The #deathcult of #neoliberalism has driven us past the point where “climate change” – with its implication of manageable, orderly shifts – remains any honest description of what we face now. What we actually have is #climatechaos: cascading, systemic breakdown of the ecosystems, weather patterns, and social structures that human civilisation depends on, accelerating faster than institutions built on forty years of market logic are capable of, or willing to, address.

        https://hamishcampbell.com/?s=climate


        #classwar is the ongoing and unacknowledged conflict between those who benefit from and actively reproduce the #deathcult of #neoliberalism – the #nastyfew, managing, and credentialed classes – and the communities, workers, and ecosystems they exploit. A conflict that #mainstreaming culture works to render invisible, reframing systemic dispossession as individual failure.

        https://hamishcampbell.com/?s=classwar


        #capitalism is the current common sense – the water we swim in – the economic system that systematically converts collective goods, human relationships, and the natural world into private profit, enforcing this logic through every institution and platform we touch, while presenting itself as the only possible reality.

        https://hamishcampbell.com/?s=capitalism


        In the #OMN hashtag story, #block refers to the reflexive, unconscious tendency of individuals and communities to shut down unfamiliar and challenging ideas, people, and processes – a defensive gesture rooted in #stupidindividualism and #postmodernism that prevents the trust-building and messy collective work needed for real #openweb organising.

        https://hamishcampbell.com/?s=block


        #blinded refers to being so captured by #mainstreaming tech orthodoxy and ideological “common sense” – particularly #neoliberalism and #dotcons culture – that you no longer see, or refuse to see, the harms those systems cause or any alternative paths that exist outside them.

        https://hamishcampbell.com/?s=blinded


        #fashernista describes a person in progressive or radical spaces who prioritises the appearance and aesthetic of activism – the right look, language, and social positioning – over the unglamorous, difficult work of actually building lasting structural change.

        https://hamishcampbell.com/?s=fashionistas


        If you want, the next step is to cluster these into a clean “chapter flow” (roots → mess → behaviours → solutions) so this stops being just a glossary and becomes a narrative tool.

        These are the foundation tags – the ones everything else grows out of – the overall project: grassroots, trust-based, human-centred media infrastructure

        #openweb – the political/technical terrain we’re trying to reclam

        #4opens – the non-negotiable baseline (open code, data, standards, process)\openprocess – visible, participatory decision-making as default

        #grassroots – bottom-up power, not institutional mediation

        This cluster is about legitimacy, if it’s not grounded in these, it drifts into #NGO capture or #dotcons logic quickly. This is the “native soil” everything else either grows from or gets rejected by.

        The Problem Space (what we’re composting), these tags describe the mess we’re in – the stuff we don’t ignore, but break down.

        #deathcult (neoliberalism as destructive common sense)

        #neoliberalism – 40 years of market logic shaping behaviour

        #dotcons – corporate capture of digital space

        #closedweb – controlled, extractive infrastructure

        #mainstreaming – dilution and co-option of radical ideas

        #NGO – managed dissent and professionalised politics

        #classwar – underlying structural conflict

        This is the compost heap, you don’t fix this directly, you don’t “win” against it head-on. You break it down, reuse what’s useful, and grow alternatives around and through it.

        The #geekproblem Layer (tech distortions) is where things go wrong in implementation.

        #geekproblem – replacing social trust with technical control

        #techchurn – endless pointless rebuilding

        #encryptionists – over-prioritising technical purity over social reality

        #KISS – counterbalance: keep things simple and usable.

        This cluster is why good ideas fail, not because the ideas are wrong, but because the tools and culture get shaped by people who don’t understand social process. This is where most #openweb projects die.

        Cultural/Behavioural Patterns (how people act). The human layer – messy, unavoidable, and central.

        #stupidindividualism – learned self-interest over collective good

        #postmodernism – fragmentation of shared meaning

        #fluffy – avoidance of conflict, feel-good paralysis

        #spiky – necessary confrontation and edge

        #block – reflex rejection of challenge

        #blinded – inability to see outside dominant narratives

        #fashernista – prioritising appearance over substance

        This is the real battlefield, not tech, not policy – behaviour. If you don’t mediate this layer, everything collapses back into dysfunction, no matter how good your structure is.

        The Alternative Infrastructure (what we build), are the actual tools and practices that make change possible.

        #fediverse – decentralised network as a base layer

        #activitypub – the protocol glue

        #RSS – simple, open distribution backbone

        #p2p – people-to-people first, tech second

        #FOSS / #opensource – shared ownership of tools

        #opendata – accessible, non-extractive information

        These only work if rooted in the first cluster, otherwise they get captured and turned into another layer of the #closedweb.

        Governance & Process (how we hold it together). Where most projects fail – or succeed.

        #OGB – structured, open governance

        #openprocess – again, because it’s that important

        #DIY – practical ownership and responsibility

        Without this, informal power takes over. You end up with hidden hierarchies, gatekeeping, and eventual burnout. With it, you get messy but functional collective control.

        Practice & Direction (how we move).

        #reboot – reset and rebuild from working patterns

        #indymediaback – learning from past grassroots media

        #makinghistory – documenting and owning our narratives

        #nothingnew – grounding in historical cycles

        This cluster stops you repeating mistakes, without it, every new wave thinks it’s inventing something new and walks straight into the same traps.

        Grounding Example Layer

        #Oxford – real-world test bed of contradictions

        #PGA – historical example of horizontal organising

        Without grounding, this all drifts into theory, these are example tags anchoring it in lived practice, where things break, and where they can actually work.

        The Meta Layer (how to use this)

        #compost – break down failure into growth

        This is the key to the whole thing – Don’t try to “fix” the mess. Don’t try to “win” cleanly, you compost:

        bad behaviour → learning

        failed projects → patterns

        conflict → structure

        Final point (this matters) is the mistake people make is trying to tidy this into a neat theory, reduce it to messaging, turn it into a fixed ideology. That kills it, this clustering is not about control – it’s about navigation.

        The mess stays messy, but now people can walk through it without getting lost.If you don’t cluster this stuff, it turns into a wall of noise. The mess is useful.

        A fresh look at the mess we need to compost

        In every activist space, grassroots project, every loose collective, you get people who bring mess in the wrong way – sniping, backbiting, constant undermining. Call it ego, trauma, status games, burnout… it doesn’t matter. What matters is, this friction is normal, it’s part of the #mess we can’t avoid. The mistake is thinking we can eliminate it. You can’t, but you can design for it. That’s where the #OMN path is useful: don’t try to “fix the people,” build processes that compost the behaviour instead of letting it rot the group.

        In the big picture, what we need to actively compost is that anything that starts as a real idea – community, freedom, or independence – gets picked up, processed, and turned into something hollow. Not just by “the other side,” but by the entire modern media and tech machine. Good ideas go in, slogans come out, you’ve seen it: “freedom” becomes branding, “community” becomes marketing and recently “sovereignty” becomes a funding pitch.

        This is the trap, when ideas get flattened into talking points, they stop doing anything real. They become easy to repeat, to weaponise and impossible to build with. And once that happens, it doesn’t matter who started the idea, it’s no longer useful. So the question isn’t only left vs right. It’s how do you keep ideas grounded so they can’t be hijacked and sold back to us?

        One answer is structure, the #4opens approach is simple, a way to stop things being quietly twisted behind closed doors. If you can see how something works, it’s harder to fake, if you can take part, it’s harder to capture. The other answer is mess (the good kind), the #OMN hashtag approach doesn’t try to clean everything up into a single strait message. It keeps things local, contextual, rough around the edges. That “mess” is protection, because systems that are too neat, too polished, too uniform… are exactly the ones that get captured, repackaged, and pushed back at you.

        In plain terms if an idea can be turned into a neat slogan, it can be taken over. If it stays tied to real people, real places, and real processes, it’s much harder to fake. This is the difference between something you can live with and something that gets sold to you. Call it compost if you like – You break things down, keep what’s real, and grow from that.

        As this essay is about the internet, lets look at some of the players, an example – Tactical Tech is a Berlin-based nonprofit that’s been around since the early 2000s, working on tech, activism, media, and education. Their core thing is:

        • building digital literacy + critical thinking tools
        • producing toolkits, exhibitions, and guides (like The Glass Room, Data Detox Kit)
        • working with civil society orgs, journalists, activists, educators
        • focusing on how tech shapes power, politics, and society

        They’re not grassroots infrastructure builders, they’re capacity builders and narrative shapers, working through partnership networks, funding, and “field building” – the classic #NGO patterns.

        In #OMN view they sit squarely in what we call the #NGO / #mainstreaming layer of the #openweb story. In that they don’t live in the soil (infrastructure, protocols, messy grassroots tools). They build the interpretation layer (how people think about tech). They push this into narratives + toolkits that travel across institutions. That’s why they’ve lasted 20+ years – they’re adaptable mediators, not rooted projects.

        So why dose it feels like “they create mess”? The friction comes from this pattern the balance of abstraction over grounding in that they translate messy realities into frameworks, exhibitions and “kits”. This flatten lived complexity into safer portable concepts – in to language production. They are part of the ecosystem that generates terms like digital literacy, resilience and sovereignty (adjacent space). These become floating signifies – useful for funding and policy, messy in practice.

        They collaborate with foundations, governments and large NGOs. So their outputs are shaped to be fundable, presentable and non-threatening enough to circulate. That’s where the “compost” instinct kicks in – because this layer detaches language from practice.

        But it’s not just negative, if were honest (and it’s worth being), groups like this do some real things. They’ve help millions engage “critically” with tech issues to make complex problems accessible (privacy, AI, influence systems). They might create bridges between activists, educators, and institutions. So they’re not empty, they’re just not where the roots are.

        The real tension, the problem isn’t that they exist, it’s where they sit in the ecology. They are compost producers, but they mistake themselves for gardeners. Or more sharply

        • They circulate meaning rather than anchor it
        • They mediate change rather than enact it
        • They stabilize narratives that should sometimes stay unstable

        So yes – they create “mess” …but it’s a different kind of mess than grassroots paths. Grassroots mess = fertile, emergent – #NGO mess = abstracted, packaged, drifting.

        Projects like Tactical Tech can be a part of the same ecosystem we need – but they sit one layer up from where change actually happens. Their outputs duse need composting because they generalize lived practice into frameworks, turn struggle into language and then feed that language back into systems which tends to blunt its edges.

        The task isn’t only to reject them, it’s to ground what they produce back into lived, messy, trust-based practice – the bit they can’t really do. Once you see this pattern, a lot of the confusion in the #openweb space makes sense.

        • Soil layer → messy, native, trust-based (#indymediaback, grassroots, actual users)
        • Infrastructure layer → protocols, servers, code (#ActivityPub, Fediverse devs)
        • Mediation layer → governance, coordination (#OGB-type thinking)
        • Narrative/NGO layer → language, framing, funding-facing outputs
        • Power layer → states, corporations, capital (#dotcons)

        Most confusion comes from people mixing these layers up, Here are more examples of this thinking and working:

        Tactical Tech – Layer: Narrative / NGO
        Role: Translator of tech → society
        What they do (in practice)
        • Turn complex tech issues into stories, exhibitions, toolkits
        • Shape how civil society talks about tech
        • Build “awareness” rather than infrastructure

        In #OMN terms they produce processable compost input, but often pre-packaged into neat bags. This problem pattern flattens messy reality into clean narratives to encourages passive understanding over active building. So what is there value? Good at onboarding people, opens doors into the conversation. But risk is people stop at understanding instead of doing.

        Mozilla Foundation – Layer: Narrative + Funding + Soft Infrastructure
        Role: Bridge between grassroots + institutions
        What they do is fund projects to run advocacy campaigns (AI, privacy, etc.) that maintains a symbolic connection to the #openweb. In #OMN terms they gate keep legitimacy to define what is “acceptable open”. This is a problem pattern because of NGO gravity → safe, fundable ideas win, radical edges softened into “trustworthy AI” and “ethical tech”. So what is the value? Real money → keeps projects alive and visibility → amplifies issues. The risk is common sense #mainstreaming capture that shapes agenda toward what institutions tolerate. Makeing only more mess to compost.

        Open Society Foundation – Layer: Power / Funding
        Role: Macro-level agenda shaping
        What they do is fund civil society globally to influence policy, rights frameworks, governance. In #OMN terms its a part of the liberal wing of the #deathcult. Problem being funding creates dependency, agenda alignment when movements adapt to grant logic. Value is it enables work that wouldn’t exist otherwise to support rights-based infrastructure. The risk is it turns movements into professionalised NGOs and risk-averse actors.

        Sovereign Tech Agency – Layer: State / Infrastructure funding
        Role: Stabiliser of critical open tech
        What they do is fund maintenance of open-source infrastructure with a focus on “digital sovereignty” In #OMN terms they are trying to support the infrastructure layer by using state-language framing. Its a problem pattern as language like “sovereignty” pulls toward state/control logic and away from commons/trust logic. What is the value? It pays for the essential work to keeps #FOSS tools alive. But it risks reframes the #openweb as national infrastructure instead of shared commons.

        NLnet Foundation – Layer: Infrastructure funding (closer to soil)
        Role: Rare “good compost feeder”
        What they do is fund small, weird, early-stage open projects with minimal interference. In #OMN terms one of the few funding bodies that, could in theory not over-shape outputs to respect messy innovation. But the are problem pattern of limited scaling and still within funding constraints, Value is they enables actual building and possibly supports non-mainstream ideas. The risk is the normal that they still are pulled into NGO gravity over time.

        Electronic Frontier Foundation – Layer: Advocacy / Legal
        Role: Defensive shield
        What they do – Legal battles, policy advocacy and civil liberties protection. In #OMN terms they protects space for the #openweb to exist. But the are problem patterns, the focus on defence, not creation that only works inside existing legal frameworks. Value they are absolutely necessary to stops things getting worse. The risk is they doesn’t build alternatives = slowing decline, not transformation.


        The pattern, is all these orgs sit above the soil. They translate, fund, shape, defend. But they rarely grow rooted communities of sustaining messy trust networks or live with the consequences. So why dose this create “mess”? it is because language drifts away from practice, Ideas come and go: “digital sovereignty”, “trustworthy AI” or “resilience”. These sound solid, but float free of lived reality, then incentives bend behaviour. Funding → reporting → metrics → simplification is when mess gets cleaned up too early or packaged instead of composted

        Here the #geekproblem and #NGO problem merge, you get geeks wanting to tidy systems and #NGOs wanting to tidy narratives. The result is generally bad, over-simplified systems + over-simplified stories. The #OMN position is clear and grounded, we don’t reject these orgs, we place them correctly: Useful → yes, Central → no and ground truth → never.

        The simple way to say this (#KISS) These organizations sometimes help explain, fund, and defend the world, but they do not remake it. If we mistake them for the source of change, we end up with only better words and worse reality. They have no real role in the next stage, a practical progression from “mapping the mess” → “building something that can survive it”.

        To make anything work we need to stop confusing layers (cognitive clarity) – Before anything technical, the path we walk needs to never treat NGO / funding / advocacy layer as if it is THE system. This is the correction we need, in #OMN terms:

        • NGOs ≠ infrastructure
        • funding ≠ governance
        • narratives ≠ reality
        • protocols ≠ politics

        If we can balance this, the outcome the people trying to “fix the web” by only better policy decks, better ethical frameworks, better terminology (like “digital sovereignty”) to start asking “What is actually being built, and by whom?”

        How to do this? we need to build the soil layer first (not apps, not orgs) as this is where most projects fail. The soil layer is trust groups, working collectives, repeated interaction spaces and small-scale publishing + coordination. In #OMN framing #indymediaback style groups, #OGB governance spaces and local + affinity networks. If it doesn’t survive social breakdown, it isn’t infrastructure.

        Define “failure as feature” systems, is one of the strongest #OMN ideas. Instead of perfect systems that must not break – We grow systems that fail into human repair. What that means in practice is moderation doesn’t escalate → it returns to people, governance doesn’t lock → it re-opens, conflicts don’t freeze → they surface into trust spaces. The path is breakage need to increase human contact, not reduce it, but this directly counters the platform logic (#dotcons), #NGO sanitisation logic and geek “perfect system” logic.

        On this path we need to build mediation layers (not control layers). This is where #OGB thinking fits. Mediation layer ≠ governance authority, is translation between groups, conflict visibility, trust routing and decision recording (not decision ownership). We don’t centralise power – we route attention. This is the difference between bureaucracy (control) and federation (flow).

        Define “trust as infrastructure” this is the “missing” technical core. Most systems assume identity, verification and thus control. #OMN flips this to assume partial trust, local trust, evolving trust and broken trust. So native systems must record trust signals (lightweight) to allow contradiction, allow decay and allow repair. Trust is not a certificate, it is a living social flow.

        Explicitly resist “narrative capture”. This is where problem orgs like Tactical Tech / Mozilla / OSF become relevant. The patterns to avoid – messy reality emerges, #NGO translates it, funding aligns around translation and original practice disappears. #OMN counter-path is if it can be fully explained in a funding report, it is likely already dying. So we maintain ambiguity, partial documentation and lived process > polished narrative.

        Build dual-stack reality (critical stage). This is essential, you always run:

        Native stack (real community power)

        • trust networks
        • local groups
        • Fediverse-native tooling
        • #4opens processes

        Interface stack ( individual survival layer)

        • NGO language when needed
        • funding language when needed
        • policy translation when needed

        The path is never confuse the interface with the infrastructure. So what are composting failures about? Instead of discarding failed projects, rewriting history and blaming actors, we need to explicitly turn failure into reusable material, compost includes:

        • broken governance attempts
        • failed funding models
        • collapsed communities
        • conflict histories

        Output:

        • patterns
        • lessons
        • reused structures
        • new trust layers

        This is where the “mess is valuable” idea becomes operational.

        Anti-capture safeguards – Every healthy #OMN system needs resistance to #NGO capture, funding capture, geek capture and ideological capture. Mechanisms:

        • lose roles
        • refuse most permanent authority
        • keep systems reversible
        • enforce transparency (#4opens)
        • limit scale before complexity dominates

        The long game is federated commons, at scale, the goal is not a platforms, it is many overlapping, messy, partially connected commons. Not one #Fediverse or one governance model, not one truth layer. But overlapping trust regions, with shared protocols and local autonomy to weak global coupling.

        The summary (#KISS version). If you compress all of this:

        1. Stop confusing explanation with infrastructure
        2. Build trust-first “soil systems”
        3. Design failure that returns to people
        4. Keep governance as mediation, not control
        5. Treat trust as a living system
        6. Resist narrative capture
        7. Run dual-stack (native + interface)
        8. Compost failure, don’t hide it
        9. Prevent capture structurally, not morally
        10. Scale as messy federated commons, not platforms

        The shift is from “understanding the system” → to “acting in a small part of it without being captured” This means choosing a river, a locality, a topic, or a community and committing to working inside its mess without trying to abstract it into a universal model too early. #OMN path is if it doesn’t exist in a place, it doesn’t exist at all. This is where a lot of NGO / narrative layer work fails – it stays placeless.

        Build “thin infrastructure”, the #OMN correction to both NGO thinking and geek thinking is that wrong instinct is to build full systems, design complete governance models, define everything upfront. #OMN instinct is to build the minimum structure that lets humans keep adjusting it together. Thin infrastructure = simple publishing tools, basic coordination spaces, visible decision trails and lightweight identity/trust signals. Nothing heavy, nothing “final”, because heavy systems attract control, thin systems attract use.

        Make conflict visible, not resolved. This is where #NGO culture diverges hardest from native systems. NGO pattern is resolveing conflict, smooth disagreement and force consensus narrative. #OMN pattern is surface conflict so it can be worked with socially, why, because in real networks conflict is information, disagreement is structure and tension is direction. The compost is the rot in conflict, buried conflict always returns, festers, later as system failure.

        Build “trust scaffolding”, not trust systems. This is subtle but crucial, you cannot design trust, you can only create conditions where trust can form and where it can fail safely. Trust scaffolding includes repeated interaction spaces, low-stakes collaboration, visible contribution histories and reversible decisions with clear exit paths. The path to trust is an emergent behaviour of stable mess, not a product of design. This directly opposes #mainstreaming ideas of identity systems, certification systems and #techbro reputation scoring systems.

        We need to explicitly reject “clean governance” as this is where most of well-meaning systems collapse. The trap is people try to build clean voting systems, formal representation and universal rule sets. But in messy reality governance is not clean – it is negotiated, situated, and constantly patched. #OMN path, instead of clean governance, we grow layered responsibility, overlapping legitimacy with temporary authority and visible disagreement. Think of governance as weather, not architecture.

        Anti-scale principles is very important as most systems fail because they assume more scale = more success The #OMN flips this with a path of scale should be resisted until coordination proves it is needed. Because scale introduces abstraction, funding dependency, narrative capture, bureaucratic drift. So instead we grow horizontally first, federate slowly and allow divergence to tolerate inconsistency.

        Build “failure memory” as infrastructure, its one of the most underused ideas in this whole space. Most ecosystems forget failures, hide conflict history and rewrite past attempts. #OMN path is that failure is the most valuable dataset. So you build public failure logs, conflict histories and abandoned project archives with “why this didn’t work” notes. Not as shame, but as compost, because systems that cannot remember failure are forced to repeat it.

        Soil layer (real life)

        trust groups
        lived coordination
        actual practice

        Infrastructure layer

        tools
        protocols
        servers

        Mediation layer

        conflict handling
        coordination
        routing

        Narrative layer

        NGOs
        funding language
        public explanation

        Power layer

        states
        capital
        platforms

        On this working group path no layer is allowed to pretend it is another layer, a core anti-confusion mechanism.

        So what is the actual #OMN outcomes, when this all works, you don’t get a platform, a movement or a unified system. You get a living field of partially connected commons that can adapt without central control, yes it looks messy from outside – and that’s correct. Because coherence is not the goal, survivability and humain flourishing is. lets reduce the whole thing to operational clarity – Build small, stay local. Keep systems thin, let conflict stay visible, treat trust as emergent. Avoid clean narratives, resist scale, remember failure. Separate layers to never centralise experimentation into control.

        That’s where theory finally has to become dirt-under-the-fingernails practice, where the abstraction has to survive contact with reality. Lets look at some example work flows, different angles of the same living loop.

        What a real example #OMN #oxfordboaters river project looks like day-to-day. The river “communerty” is not in anyway an organisation. It’s a persistent coordination low affinity around a real place/problem/ecology (a river in this case). if we had a seed of the tech we need working, daily reality looks like this: Morning layer (signal gathering) when people notice things:

        • water quality change
        • planning notices
        • blocked access points
        • local council updates
        • photos from walks
        • stories from anglers / walkers / residents

        This is not formal reporting, It’s messy input that lands in:

        • Fediverse posts
        • local group chats
        • simple shared logs

        Mid layer (sensemaking) is when a few people (DIY, not fixed) do:

        • cluster reports (“this looks like sewage spike again”)
        • link patterns (“this happened upstream last month”)
        • tag relevance (#pollution #access #planning)

        No authority – just attention shaping (or focalising).

        Action layer (light coordination) is made up of small, reversible actions:

        • someone emails council
        • someone visits site
        • someone talks to landowner
        • someone checks data source
        • someone posts explainer thread

        Crucially no one needs permission to act, only visibility into what others are doing

        Weekly rhythm (social compression) is a loose gathering (online or physical):

        • “what changed?”
        • “what patterns are forming?”
        • “what are we missing?”
        • “what broke this week?”

        Light authority, rather focused on shared memory and process. The river project is not a formal group. It is a shared affinity flow. That’s why it works (when it works) – it stays situated, porous, and continuously re-formed.

        Lets look at a second example, how #OGB decision flows actually operate, it is not voting or governance in the institutional sense. It is a routing system for trust, conflict, and attention.

        Step 1 – Issue appears, something surfaces

        • conflict
        • proposal
        • blockage
        • uncertainty

        It is posted publicly (default open).

        Step 2 – Context attaches, people attach:

        • experience (“this happened before”)
        • local knowledge
        • technical input
        • historical memory
        • disagreement

        Important – contradiction is allowed and expected

        Step 3 – Clustering happens (not authority). Instead of leaders deciding clusters of alignment form naturally, disagreement clusters remain visible and minority views persist. Think weather systems, not committees

        Step 4 – Decision emerges as a path, not a vote – a “decision” is a visible “common” path of action with acknowledged alternatives still open. So nothing is deleted, nothing is finalised, nothing is owned

        Step 5 – Follow-through is voluntary, but visible. People act based on trust in community, reasoning based on proximity and capacity. And they report back into the same system. The native path is the #OGB doesn’t only decide things – it makes decision pressure visible.

        What a Fediverse-native governance loop feels like is where it becomes felt reality rather than structure. It feels like slow public thinking, less meetings, less agendas. More like threads that evolve over days, posts that accumulate context and replies that become infrastructure

        Persistent memory in the stream, nothing disappears old decisions are still linkable, conflict history is visible and prior attempts remain accessible. So governance is navigation through lived memory. Weak coordination, strong transparency as no one is forced to agree. But disagreement is visible, reasoning is public and action is observable. This produces accountability without authority to grow temporary gravity centres.

        Certain threads or instances become coordination hubs, discussion anchors and action nodes. But they fade naturally – nothing, but memmery is permanent. It feels like thinking in public with other people who sometimes act on what emerges. Not bureaucracy, not formal consensus culture. More like shared situational awareness that occasionally crystallises into action.

        OMN / #OGB model is: surface → act → observe → remember → re-surface, it is governance more as continuous ecological process, less a fixed control structure.

        Think that is anufe for today, please ask in comments to help finish this.

        Why do we keep bringing this up?

        If we want a better web, we have to stop pretending this is just about “bad tech companies doing bad things.” Of course, they are-that’s what capitalist incentives produce. The real question is: what are we doing differently?

        That means accepting some uncomfortable truths. The better path will be less convenient, at least at first. We will have to socially support things that used to look free on the #dotcons. Because the cost we didn’t want to face is simple: the #openweb was always going to be harder, someone has to:

        • run the servers
        • maintain the software
        • fund development
        • handle abuse, moderation, and #UX

        The fantasy wasn’t that this work didn’t exist. The fantasy was that the market – advertising – would cover it without consequences.

        In the current mess in tech paths, this becomes visible again. Bluesky and #ATproto keep getting lumped in with #ActivityPub under the easy label of “open protocols, yay”… but that’s just not true. Yes, they both sit in the #openweb space, but there’s a real structural problem here, and we’re seeing it play out in real time.

        At AtmosphereConf, the signal was stark:

        “Why would anyone fund an Atmosphere project if Bluesky, with $100 million in the bank, might ship a competing feature at any moment?”

        That’s not an ecosystem. That’s a platform with enough gravity to crush its own edges. And people are noticing. The old pattern is back:

        • invite the community in
        • let them build the value
        • then absorb and replace them

        Same playbook, again and again. It feels open – but the centre still holds the power. The same dynamic we saw with Twitter. The DNA is obvious.

        The difference really matters. #ActivityPub was built as a commons path from the start – messy, flawed, but natively open. #ATproto is something else: a platform-first model with openness layered on top. That’s why it keeps drifting this way. It’s not a bug, it’s the design.

        Too much #techshit, and everything starts to stink. Why would anyone step into the #openweb if that’s the smell? This creates a bigger problem, that it’s a mess that keeps coming back, and as usual we’ll be the ones left to compost it, underfunded, unrecorded, and unthanked.

        We’ve been here before – with the #encryptionists and the #blockchain mess. Big promises, lots of noise, overlapping hype cycles. Now there’s a clear overlap with #Bluesky and #AI. The risk isn’t just that this fails. It’s that when it fails, it leaves a miasma behind, making it harder for people to trust the actually working open paths. That’s the real damage.

        Neglect is not innocence, this isn’t about blaming users instead of power. Power matters. Monopolies matter. Venture capital mess matters. But still, if the #openweb mattered, why didn’t we support it?

        Why do people pay for streaming, cloud, and delivery, but not support publishing tools, independent media, hosting, or open infrastructure?

        Why did so many #NGO organisations that talked about openness still push people onto closed platforms the moment growth and analytics are on the table? We keep choosing short-term convenience over long-term stewardship, not just a market failure, a cultural one.

        So lets look at this mess again. I’ve been trying to find a way to express my view of the people who took over outreach in the #Fediverse, and in doing so helped shape the current #openweb reboot.

        DRAFT: naïve, controlling, and self-interested.

        They’ve left a mess that the people they pushed aside now have to compost. It’s really useful to look at how we got here.

        In the early years, outreach was organised by a genuinely diverse, native crew. It was a good time – three open conferences, and even getting the EU to adopt the standard. But that group burned out, focus splintered, self-interest crept in, driven by the need to control resources. The balance shifted, and grifters gradually outnumbered them, eventually tearing it apart. In the space left behind, a new crew stepped in – filling the vacuum with centralised power and influence. And that’s where we are today.

        We don’t fix this by arguing harder. We fix it by building – and holding – open spaces that don’t follow this pattern.

        It’s not about features. It’s about culture.

        #ActivityPub comes out of the #openweb tradition.

        #Bluesky comes out of a split lineage – #openweb roots, shaped by #dotcons incentives, with an #encryptionist upbringing.

        The Digital Commons: The Ground We Already Stand On

        At #NOAW event I talked a lot about the digital commons so thought it might be useful to write a post grounding this. The digital commons are not a future vision, it’s something we already have. At its simplest, the digital commons are the widely used #4opens digital resources of software, knowledge, data, and culture created collectively, governed by communities, and made available for public (re)use. This is the native path of the #openweb it’s been around for a long time, it might be hard to see but just about all of our current #dotcons mess is built on top of this layer.

        There is a long history of commons in wider society. But mostly today we focus on the licences that protect reuse and sharing. None of this is abstract theory, it’s making the practical, working infrastructure that underpins much of what people still find useful online. One of the roots of the current digital commons go back to the 1980s and the emergence of the free software movement, led by Richard Stallman and the Free Software Foundation. This was not just about code, it was a social and political project:

        • Software should be shared
        • Users should have control
        • Improvements should remain in the commons

        The creation of the GNU General Public Licence was the first step, enforcing a simple rule that if you benefit from the commons, you give back to the commons. The commons isn’t one thing, it’s an ecosystem – Some #KISS examples include:

        • Wikis – collectively written and maintained knowledge (#Wikipedia)
        • Open source software – built in public, shared freely (#FOSS)
        • Public code repositories like GitHub used to be (name one)
        • Open licensing systems like Creative Commons
        • Federated social tools built on ActivityPub (#Mastodon)

        The Path is governance by the people who use it. What makes the digital commons different from “just free stuff” is this the people building it can shape how it works, a key distinction it’s not just access – it’s agency. The commons are non-exclusive (available to others), oriented toward use and reuse and governed by its participants, this is why it matters politically.

        Today, much of the internet still runs on the digital commons, but the visible layer is dominated by #dotcons platforms. This creates a split of Commons layers → open, slow, sustainable and Platform layers → closed, extractive, growth-driven. People still rely on the commons, but interact through closed systems, this contradiction is unstable.

        Policy is our current-missed opportunity, as our institutions see only the surface value. The European Union’s European Commission has pushed open source strategies as part of digital sovereignty, particularly through programmes like Horizon Europe. The idea is native – Share code – Collaborate openly – Build public infrastructure. But in practice, most of this gets lost in #NGO process, bureaucracy, and capture. The money flows, but the commons don’t grow.

        The “Tragedy” of the Digital Commons. Like any commons, in the mess we live in today commons can be degraded from overuse (infrastructure strain), pollution (spam, low-quality content, noise) and information overload. The result is a corrupted signal-to-noise ratio, it is a real issue – but it’s to often used as an excuse to centralise control. This is largely solved by horizontal vs virtical scaling, if people can take this real native path.

        There are social gaps. The commons reflects the culture that builds it, yes gender imbalance persists, access is uneven, and geek culture is too often exclusionary (#geekproblem). But the bigger problem we face is capture and drift. We’ve already seen it happen once: Free software → “open source” (politics stripped out). Commons → #dotcons platform capture.

        Now we see this happening in the #Fediverse and #openweb reboot spaces with the last few years of vertical agendas dominating to meany outreach spaces, #NGO mediation and thus diluten is pushing native grassroots agency out, this is an old cycle repeating – the cycle that we need to compost.

        OK, despite all the #mainstreaming mess, the digital commons are still the most viable path we have, we need to see this path not as hypothetical – more as it just works, but is underresourced. From a #OMN perspective, the digital commons are not only infrastructure, it’s the soil. You don’t build movements on platforms, you grow them in commons, but this growth needs care:

        • Protection from capture
        • Active governance
        • Social grounding, not just technical process

        And most importantly the commons only survives if people act as commoners. The challenge now isn’t only to explain the digital commons, it’s to defend, rebuild, and extend it. That means funding native projects, keeping governance in the hands of participants to bridge activism, development, and real-world use as a path to push back against the continuing #mainstreaming capture.

        This is not about nostalgia, it’s about #KISS recognising that we already have the tools we need, then caring enough not to only exploit them. Please try and be better than the current #mainstreaming on this, thanks.

        Proposal – from #NOAW

        This is the open-source – split – FOSS moment for the Fediverse. We’ve seen this before. When “open source” was carved out of Free Software politics, it made the space more business-friendly – but at a cost, the movement never fully recovered from this. The result was a long-term weakening of the social and political grounding that made FOSS meaningful in the first place. We are in real danger of repeating this pattern in the Fediverse.

        Vertical agendas – loud, well-funded, and institutionally backed – dominate conversations and displace the native horizontalism that defines the Fediverse and the #openweb. These agendas will ultimately fail, but not before they push out the grassroots energy that actually makes things work.

        A Practical Intervention

        One leverage point is funding – specifically, how funding is framed, distributed, and justified within the #mainstreaming process.

        So the question is: how do we intervene effectively? It’s a simple classic path: mess – opening – implement.

        Create an EU-Focused Consortium

        Build a working consortium with three balanced pillars:

        * Activism – holding the political line and pushing for real change

        * #NGO layer – interfacing with bureaucracy and policy structures

        * Grassroots #FOSS builders – creating and maintaining commons-based code

        The goal is simple, to deliver real, native #openweb tools that create meaningful social change, not just online, but in the wider world.

        Strategy

        1. Discredit the Current Waste

        Document and publicize the massive misallocation of public funds:

        * Hundreds of millions wasted on blockchain projects

        * The same pattern now repeating with AI funding

        This isn’t just critique, it’s strategic pressure. It weakens the legitimacy of the current funding agenda.

        2. Open a Gap

        By exposing this waste, you temporarily sideline parts of the “blocking class”, those who dominate but do not deliver. This creates a window of opportunity.

        3. Seed the Commons

        Use that opening to:

        * Channel small, strategic funding (“cents on the euro”) into multiple grassroots projects

        * Fund at least three parallel codebases per call.

        * Expect two to be captured or fail

        * Ensure one remains viable and native

        Because these projects are built on ActivityPub, even “failed” or captured projects can still interoperate within the Fediverse ecosystem and thus can maybe grow to become meaningful. Diversity is good.

        Outcome

        This approach nudges EU technology policy – maybe programs like Horizon Europe – toward:

        * Practical, working tools, native research. Based on meany “#Nlnet” like federated working paths.

        * Federated, interoperable systems

        * Socially grounded infrastructure

        #OMN Fit

        The #OMN already has four native commons projects that align directly with this strategy:

        * Governance

        * Media

        * Historical memory

        * Digital addiction

        These are not abstract ideas, they are ready-to-grow seeds for a healthier #openweb ecosystem.


        Feel free to add to this in the comments I will update the text with feedback.

        UPDATE: for me the failer mode of this is the 3 groups won’t be able to stay together: Activism – holding the political line and pushing for real change. NGO layer – interfacing with bureaucracy and policy structures. Grassroots #FOSS builders – creating and maintaining commons-based code.

        It’s the snip problem, people will cut off pieces of the whole for there short term survival or career building, the coalition will splinter, and then fail. I think the above strategy is good apart from this hole – how do we fill or at least mediate this?

        The Tech “Empiricism” Problem

        A recent essay on deadSimpleTech makes a point the #openweb community should hear: the biggest problem in technology is not only the tools, it’s also the culture behind them. For years the tech world has operated under a form of narrow “tech empiricism”: the belief that if something produces results quickly, then it must be working well. In this mindset, success is measured by novelty, speed of production, and the ability to create something new. The heroes of this culture are disruptors and iconoclasts who ship fast and build shiny things that capture #fashionista attention.

        But this basic #geekproblem ignores a simple #KISS truth: technology only has meaning inside the culture that builds and maintains it. And this is where the real problem begins. In the dominant tech worldview, the culture rewards novelty, disruption, rapid production, and personal prestige. Inside this environment of #deathcult worship, producing new code becomes a way to gain status among peers. Shipping quickly matters more than maintaining systems or improving what already exists.

        But there is another culture that exists alongside this, the culture of engineering and maintenance. In fields like civil engineering or infrastructure design, the heroes are not disruptors. They are the people who quietly maintain systems, improve reliability, and prevent failures. The emphasis is on responsibility, long-term stability, and care for systems people depend on. This difference in culture matters enormously. Because what counts as something working “well” depends entirely on what the culture values.

        From the perspective of blinded tech culture, a tool that generates lots of new code and features appears incredibly successful. But from the perspective of infrastructure and engineering culture, that same tool may look deeply flawed – even dangerous. Real systems require debugging, maintenance, testing, and institutional memory. Most importantly, they require people who accept responsibility when things fail.

        In mature systems, the first prototype is only the beginning. The real work comes later: years of maintenance, improvement, and adaptation. Yet this long-term work is largely invisible in tech culture and funding systems, which celebrate the person who creates something new but rarely honour the people who keep it running. This cultural blindness leads to fragile systems and recurring cycles of hype and #techshit to compost.

        The same problem is in the #OpenWeb. Unfortunately, this problem is not limited to Silicon Valley, it also appears inside the #openweb, #NGO, and #FOSS ecosystems. Many conversations focus almost entirely on: code, protocols, scaling, features and UX. All of these are important, but without balance they are not enough to sustain a functioning ecosystem.

        Without the native social culture that originally shaped the open web, open technology slowly drifts toward the dominant norms of the wider #dotcons tech industry of status competition, short-term innovation cycles, neglect of maintenance and eventual capture by institutions or corporations. This is one reason so many promising #openweb projects stagnate or collapse.

        The technology works, but the social infrastructure fails. It’s in part why the #OMN exists as a project. This is the gap we need to address, not primarily as technical project. Most of the protocols and software already exist. What is missing is the social infrastructure that allows them to function as a public commons. Instead of focusing only on building new non-native platforms, the #OMN focuses on growing the wider ecosystem around what all ready works.

        This means recognising that the real value of a network comes from the people who maintain it, moderate it and build communities around it – not just from the code itself.

        From tech “empiricism” to social infrastructure, if we want the #openweb reboot to succeed, we need to move beyond the narrow mindset that treats technology as purely technical. The lesson from history is simple, code builds systems, culture makes them work. Without a healthy culture, even the best open technologies will eventually fail or be captured by more powerful institutions.

        A deeper mess is “The End of Theory”, tech empiricism problem is really the #geekproblem amplified by ideas like this, the claim that massive data sets make traditional scientific thinking unnecessary. This idea, popularised by Chris Anderson, suggests that with enough data we no longer need theories, models, or human understanding. But this is a dangerously narrow view as large data models are epistemologically weaker than scientific theories. They can recognise patterns, but they do not understand them.

        This becomes even more problematic in the age of opaque and unexplainable #AI systems. Deep learning models can be efficient at pattern recognition, but they lack human comprehension and produce opaque but believable outputs. At the same time, the increasing “datafication” of society means that communication and public life on the #dotcons platforms are moderated by these same algorithms. These systems prioritise engagement and behavioural prediction over needed values like: accuracy, truth, democratic deliberation. The result is a social environment driven by metrics rather than meaning.

        It is past time to compost the mess as it is becoming easier and easier to see. But seeing the problem is only the first step. The next step is to compost it – to take the failures of the current system and use them as nutrients for something better. The future of the #openweb will not be decided by better code alone. It will be decided by whether we build the social infrastructure to support it. That is the work the #OMN is trying to grow.

        If this work matters to you, help support it.

        Thinking of workshops to run at “Nodes On A Web” #NOAW unconference

        Hamish Campbell is a long-time #openweb activist and technologist working on grassroots media and digital commons. He was involved in the early development of #Indymedia and continues this work through projects like the Open Media Network (#OMN), which works on how federated tools and community publishing supports public-interest media infrastructure. His focus is balancing building native platforms and on growing the social culture that makes the #openweb work: transparency, decentralisation, and horizontal collaboration. Through writing, workshops, and practical projects, he argues that the future of the Fediverse depends as much on culture, governance, and shared infrastructure as it does on code.

        Workshop 01

        The #Mainstreaming Problem in the Fediverse

        Purpose is to open conversation that many people feel but rarely articulate: the tension between grassroots culture and institutional capture. Start with your simple distinction:

        • Bad #mainstreaming → corporate/NGO structures reshaping the Fediverse

        Then ask: “Which direction are we currently moving?”

        Discussion topics – funding and governance, foundations and institutional capture, developer vs user power, infrastructure vs platforms. How to avoid repeating Web 2.0

        Activity is to ask participants to map layers: Grassroots – NGO / institutional – Corporate. To discuss where power currently sits and what healthy balance might look like.

        Outcome is people leave with language to understand the tensions they are experiencing in the Fediverse.

        Workshop 02

        Maybe a second one on why #makeinghistory is needed? Translating #OMN from “activist infrastructure” into “missing public digital infrastructure.” That language is what this event is trying to figure out. The Open Media Network (#OMN) proposes a model where grassroots publishing, community moderation, and institutional participation are balanced. Participants can discuss how institutions support shared infrastructure rather than just deploying isolated platforms.

        Many institutions are experimenting with the Fediverse as an alternative to #dotcons corporate social media. However, simply running institutional servers risks reproducing the same platform dynamics in a federated form. We need workshops that explore the broader ecosystem of public-interest media infrastructure.

        “What happens after institutions join the Fediverse?” The #KISS answer is they need to support the commons infrastructure that makes it socially viable. Running Mastodon is not enough, institutions need to support the wider open media ecosystem.


        Talking about #openweb culture in a constructive way is tricky because most #FOSS and Fediverse conversations default to technical framing: code quality, scalability, moderation tooling, and #UX. These things matter, but they are not the foundation that determines whether a network lives or dies.

        Maybe a useful way to open the conversation is to shift the starting point. Instead of saying “culture is important too”, say something stronger but practical: The success or failure of open systems is primarily a cultural question, not a technical one. The code only expresses the culture behind it.

        Start with a simple historical observation. Many technically strong systems failed because the social layer was weak, while some technically rough systems succeeded because the community culture worked.

        Examples from the open web – early open source projects that thrived because communities shared norms of collaboration. Grassroots networks like Indymedia worked socially even when the software was messy. Corporate platforms that succeeded not because they were technically better, but because they built powerful social gravity.

        The pattern is clear, that technology enables networks, but culture sustains them. This is the missing step in most Fediverse conversations. Right now to meany discussions focus on: scaling servers, moderation tools, interface design and onboarding. These are all necessary but insufficient.

        What way to often goes missing is the deeper questions – What culture are we actually trying to grow? Without answering that, the system tends to drift toward the dominant internet culture, which today is shaped by the #dotcon platform model of engagement optimisation, algorithmic attention markets, influencer dynamics and centralised power. When that culture seeps into the Fediverse, the result is a federated copy of the same problems.

        So why is culture harder than code? Code can be written by a few developers, culture requires shared understanding across thousands of people. To grow this we need native governance norms, trust networks, moderation values and expectations about ownership and participation to hold to native paths for how conflict is handled. These things cannot simply be implemented in software, they must be grown socially, fail to address this is why many technically strong projects fail, they assume the social layer will somehow emerge automatically. It rarely does.

        To make this constructive, it helps to clearly describe what we mean by #openweb culture. Some core values historically included public-first communication rather than platform ownership, decentralised responsibility instead of central moderation authority, commons thinking rather than product thinking to nurture horizontal participation rather than audience/influencer hierarchies, this need clear #4opens processes rather than opaque decision-making.

        These values were never perfect, but they created a different social environment from today’s corporate social media. If we do not actively cultivate these values, the surrounding internet culture will slowly overwrite them. If the Fediverse continues to grow without addressing culture as it currently is, the most likely outcome is large institutional instances dominate, smaller community spaces struggle leading to more moderation being centralised. This all shifts user expectations toward platform-style experiences.

        At that point, the system may still be technically federated, but the culture will have drifted back toward Web 2.0. The code will be open, but the social dynamics will not be.

        So the “extra step” is simply, we must talk about culture as deliberately as we talk about software architecture. That means asking questions like: What social norms should Fediverse communities encourage? What governance models support open participation? How do we keep the ecosystem diverse rather than dominated by large actors? What responsibilities come with running infrastructure in a commons network?

        These conversations are sometimes uncomfortable, because they move beyond engineering into politics, sociology, and ethics. But avoiding them does not make them disappear, it simply means the culture will be shaped by default forces instead of conscious choices.

        A simple way to frame this – A phrase that often works well in discussion is – “Code builds the network, but culture decides what the network becomes.” If we want the #openweb to remain something different from the #closedweb platform internet, we need to invest as much thought into the culture as we do into the code and #UX. Otherwise, the technology may succeed technically, but the social project behind it will quietly fail.

        Workshop 03

        https://hamishcampbell.com/the-wall-of-funding-silence/ I am going to “Nodes On A Web” #NOAW to try and have this conversation in a polite way.

        Public Money, Public Communication, Public Infrastructure

        Public institutions are funded by taxpayers. Their role is to serve the public. So it should be obvious that their communication systems are open, accessible, and accountable to everyone -without requiring people to sign up to proprietary, for-profit platforms.

        Yet this is not the world we live in. Today, much of public communication is effectively outsourced to the #dotcons. If you want to follow government updates, participate in consultations, or even access timely public information, you are often expected to create an account on a closed platform – designed for profit, data extraction, and behavioural manipulation. That alone should raise serious questions.

        This contradiction is especially stark in Europe as they regularly speak about digital sovereignty, data protection and public accountability. And yet, at the same time, they rely on U.S.-based corporate platforms to communicate with their own citizens. It’s a strange situation:

        • Public institutions, funded by European taxpayers, using foreign, proprietary infrastructure to mediate public communication.
        • Not only does this create dependency, it also places public discourse inside systems that are not governed by public interest.
        • It’s not just ironic. It’s structurally broken, we should think about prosicuting the people who have made this happen.

        The access problem, useing closed platforms to access public communication creates real barriers: Not everyone wants to create or maintain dotcons social media accounts. Some people are excluded for ethical, political, or practical reasons. Algorithms decide what is seen and what is not. Public information becomes entangled with advertising and engagement metrics. This undermines a basic democratic principle that public communication should be universally accessible, without conditions.

        We already have an alternative to this curupt mess, the #DIY #OpenWeb comes from europe, it offers a different path. Instead of #closedweb platform dependency, it builds on open standards, interoperable systems with multiple access points, no user lock-in. This is not a new path, it is how the web was originally created to work in the EU.

        An example project that contines this native mission and supports this is the #OMN whitch creates spaces where public institutions and public communities can meet on equal terms, without one dominating the other, and without relying on closed corporate systems. If institutions instead invest in and support the wider #OMN ecosystem, they help build something fundamentally different, a public communication infrastructure that is open by default, accessible to all, resilient and distributed and aligned with democratic values.

        A simple principle, if it is funded by the public, it should be accessible to the public – without restriction. No accounts required, no platform dependency and no hidden gatekeepers.

        We need to organise a call to act. Public institutions need to move beyond simply using the #Fediverse. They need to help build and sustain the commons that makes open communication possible. That means, supporting open infrastructure projects, funding shared ecosystems like the #OMN and building real, not facke PR commitment to public-first communication practices.

        This is not just a technical shift, it is a political and cultural choice.


        A simple #KISS way forward is to shift public social communication onto the #Fediverse. This is already a significant improvement on current platform dependency. However, I want to raise a point that may sound controversial at first, but is actually quite practical: public institutions should not rely exclusively on the existing codebases.

        Most current Fediverse platforms have done vital groundwork – particularly in establishing shared protocols, interoperability, and a working culture of federation. That contribution is important and should be recognised. However, many of these tools evolved shaped by the same assumptions as #dotcons and constrained by #NGO project models. As a result, they can be complex, difficult to maintain, and not always well aligned with the long-term needs of public institutions or commons-based infrastructure.

        A constructive path forward would be to fund the development of a small number of new, purpose-built codebases focused on commons publishing. Not one, but three parallel implementations.

        Why three? Because diversity reduces risk. In practice, not every project will succeed – this is normal and expected. Funding multiple approaches ensures resilience, encourages innovation, and avoids over-reliance on a single solution. The cost of doing this would be minimal relative to existing public digital budgets, yet the potential long-term value is significant.

        Importantly, this is not about replacing the existing ecosystem. Because the Fediverse is built on shared protocols, any new tools would remain fully interoperable with current platforms. This means users of existing services can still interact seamlessly, while the overall ecosystem becomes stronger, more diverse, and better aligned with public service values.

        In short: build on what exists, but don’t be constrained by it. By investing modestly in new, commons-oriented infrastructure alongside the current tools, public institutions can shape a more robust, sustainable, and genuinely public digital communication space.

        #KISS

        Outreach to @newsmast interesting to see the #NGO view of the real alt path we need to take https://hamishcampbell.com/thinking-of-workshops-to-run-at-nodes-on-a-web-noaw-unconference/ you guys might be interested in working on the 3ed workshop outline. The 3 codebase need to be 1) mainstreaming, 2) radical #NGO and 3) native messy grassroots. You guys could be the second codebase. We do need diversity, best not to keep blindly messing up this path in the current globe mess.

        Why It’s Difficult to Build the #OMN – and What We Can Do About It
        Growing the #openweb – Notes for Composting the #dotcons (and growing an #OMN)

        Stopped going to in-person general tech conferences around 15 years ago – they’d become beyond pointless. Since then, I’ve stuck to more focused online events.

        Now heading back to an in-person one. Curious what I’ll actually find.

        I have a feeling it’ll be about 75% pointless, 20% narrow geek, academic and #NGO-focused (slightly useful), and maybe 5% – probably less – actually useful.

        Let’s see how that shifts after the event.

        UPDATE: The event was posative, people were looking for change.

        A Note to #FOSS Maintainers and Funders: The Problem With #Mainstreaming

        There is a point that often gets misunderstood in conversations about the future of the #openweb and #FOSS that #mainstreaming itself is not inherently good or bad. What matters is who is influencing whom. We can think of it in two very different directions.

        • Good #mainstreaming is when the values of the #openweb move outward into the wider world: Transparency, decentralization, cooperation, shared infrastructure and community governance. In this case, mainstream society learns from the cultures that grew around free software and open networks. But there is another direction.
        • Bad #mainstreaming happens when the mainstream flows inward and reshapes the open ecosystem in its own image. The values that arrive tend to look like this: corporate control, surveillance capitalism, hierarchical governance, branding over substance leading to growth and extraction over community. In this case, the #openweb is not influencing the mainstream, the mainstream is absorbing and reshaping the openweb. And historically, that absorption rarely ends well.

        This second bad option of co-option Is the default, in the current context, mainstreaming tends to dilute radical alternatives into market-friendly compromises. This is not accidental, the system many of us are working inside – what I often call the #deathcult of neoliberalism – does not absorb things in good faith, it absorbs them in order to neutralize them.

        We have seen this pattern repeatedly when open communities become venture-backed platforms, cooperative tools become monetized services, grassroots networks become brands. What begins as a commons to often ends as a product. For people building or funding #FOSS infrastructure, this pattern should be familiar.

        Because of this messy dynamic, we need active mediation when interacting with mainstream institutions. Not blanket rejection, but not naïve acceptance either. The question is always contextual: Is the mainstream being influenced by open values or are open communities being reshaped to fit mainstream power structures? Right now, the balance is heavily tilted toward the latter, which means the priority is not endless integration. The priority is protecting and strengthening the roots of the #openweb.

        Thinking about this kinda mess making helps to highlight the problem of the #NGO Path, where the NGO layer becomes problematic. The people involved are sometimes well-meaning, many think they are genuinely trying to help. But the institutional incentives they operate under reshape projects in subtle but powerful ways.

        Our #FOSS funding structures push toward professionalization, opaque centralized governance, brand management, risk avoidance that is compatibility with existing power structures. Over time, this acts like a kind of social poison inside grassroots ecosystems. That might sound harsh, but it is simply a reality of social dynamics and institutional gravity. People working within those systems carry those assumptions with them, often without realizing it.

        For the health of the ecosystem, we need to mediate our intake of that poison. This is not about demonizing individuals, it is about recognizing structural effects. There is no contradiction in saying both things at once: They may be good people – Their institutional logic still damages grassroots culture. So a useful rule of thumb is simple is don’t drink too deeply from the #mainstreaming.

        Visibility Matters – Another issue for #FOSS projects is much more practical – Grassroots infrastructure often stays invisible. If people don’t know a project exists, they cannot adopt it. And when that happens, the public will naturally drift toward the next “ethical” platform marketed by the very companies reproducing the #dotcons model. The difference is that those companies have huge PR budgets. If open projects do not communicate what they are building and why it matters, the narrative will be written elsewhere and it will not favour the commons.

        The real value of the #OpenWeb at its simplest, the #openweb path does something very straightforward in that it empowers horizontal, DIY culture and dis-empowers vertical, closed systems. That shift alone has enormous value.

        • It changes who gets to publish.
        • It changes who controls infrastructure.
        • It changes who participates in shaping the network.

        Yet one of the strangest things in the current moment is how many people actively reject or ignore this possibility. Part of that blindness comes from habit, part from career incentives, part from the cultural gravity of the mainstream. But the result is the same: the tools that could strengthen public digital space are sidelined in favour of systems designed primarily for profit.

        So what can maintainers and funders do? If you maintain or fund #FOSS infrastructure, there are a few practical steps that can help strengthen the ecosystem:

        1. Fund the commons, not just products. Support infrastructure that serves communities, even if it does not generate revenue.
        2. Protect open governance. Funding models should strengthen community decision-making rather than centralizing power.
        3. Support grassroots visibility. Help projects communicate what they are building and why it matters.
        4. Resist quite capture. Watch for subtle shifts where open projects become shaped by market logic or branding priorities.
        5. Invest in horizontal ecosystems. The long-term health of the web depends on many small interconnected projects, not a few dominant platforms.

        The choice in front of us is the future of the #openweb will not be decided by technology alone. It will be decided by culture, governance, and resource flows. If the current trend continues, open infrastructure will increasingly be absorbed into corporate platforms, #NGO programs, and venture ecosystems.

        But there is another path, slower one, messier, more grassroots one. One that keeps the web as a commons rather than a marketplace. Whether that path survives depends heavily on the choices made by #FOSS maintainers and the people who fund the work.

        Why It’s Difficult to Build the #OMN – and What We Can Do About It

        One of the biggest barriers to building projects like the #OMN (Open Media Network) is not technical – it is structural – how resources are distributed in our society. Under capitalism, the driving force behind what gets built and what counts as “innovation” is profit. Investment flows toward projects that promise financial returns. Venture capital, grants, and corporate funding all operate under this logic: if a project can generate profit, scale, or market dominance, it is considered worthy of investment. If it cannot do those things, it does not get funded.

        This creates a deep distortion in what kinds of technology and social infrastructure actually get built. Projects that could save lives, strengthen communities, or benefit wider society struggle to find any resources simply because they do not generate profit. We can see this clearly in the digital world. Billions flow into speculative technologies, advertising systems, surveillance platforms, and financial schemes. Meanwhile, the basic tools people need for public communication, community coordination, and independent media remain fragile and under-resourced.

        The result is the landscape we now call the #dotcons: platforms that monetize our attention, harvest our data, and shape public conversation for the benefit of a handful of corporations and shareholders.

        A different motivation? The native Fediverse and projects like the #OMN are built from a completely different starting point. Not designed to extract profit or built encloser. And not driven by the logic of venture capital. Instead, at best they grow from a humanist motivation: the desire to build social meaning and meet simple human needs. The goal is to improve the quality of life in general by supporting open publishing, shared media infrastructure, and grassroots communication. These are the kinds of tools we need to help communities tell their own stories, organise collectively, and respond to crises.

        In this sense, the #OMN sits firmly in the tradition of the #openweb and projects like #indymedia. The technology exists, the cultural knowledge exists, what is missing is not possibility, but resources. Because the #OMN does not promise financial returns, it sits outside the normal funding pipelines. Venture capital has no interest, corporate sponsors want control, institutional funding comes with strings attached that reshape projects into something “safer” and less disruptive.

        Over the past decades we have also seen how #NGO funding models neutralize grassroots initiatives, the original goals become softened, the governance shifts upward, and projects become professionalized to the point where they lose the communities they were meant to serve. So the challenge becomes very simple, but very real how do we resource projects that are built for social value rather than profit? This is the core difficulty in building the #OMN.

        It is not that people disagree with the idea, in fact, many people recognise the need for open, public-first media infrastructure. The difficulty lies in finding ways to support that work outside the normal profit-driven economy.

        Growing from seeds – the good news is that the #OMN does not need to start big. Many of the most important pieces of the #openweb have always grown from small seeds: communities, volunteer effort, shared infrastructure, and trust networks. The #Fediverse itself is proof that distributed systems can grow organically when people care enough to build and maintain them.

        The aim is not to replace the existing system overnight. It is to grow an alternative ecosystem alongside it, rooted in openness, collaboration, and public benefit. This means building slowly, sharing knowledge, and keeping the processes transparent and simple. The #4opens principles remain a useful guide: open data, open source, open standards, and open process.

        What you can do – if the #OMN is going to exist – it will exist because people decide it should. There are a few practical ways to help make that happen:

        1. Support the project financially. Even small recurring contributions make a difference when building shared infrastructure https://opencollective.com/open-media-network
        2. Contribute skills and development. Developers, designers, writers, organisers, and testers are all needed to grow the network.
        3. Use and experiment with the tools. Real projects and real communities are what give infrastructure meaning.
        4. Share the ideas. Talk about the need for public-first media systems and the problems with the current #dotcons landscape.
        5. Help build the culture. Technology alone is not enough. The #OMN depends on the social culture of the #openweb: cooperation, trust, and collective responsibility.

        This is a #KISS path to building the world we need. The current system directs enormous resources toward technologies that extract value rather than create it. That is not inevitable, it is simply how our economic structures currently allocate attention and funding.

        The #OMN represents a small but practical step to build something different, not a platform empire, or another startup. Just a shared piece of public media infrastructure, grown from the grassroots, and built to serve the people who use it. If that sounds like a world worth building, you can help make it real: https://opencollective.com/open-media-network