The Failure of #Mainstreaming – What Comes Next?

It should be painfully obvious by now that all the current #mainstreaming paths have failed. Whether we look at politics, technology, media, or activism, the same patterns emerge, co-option, stagnation, and eventual collapse under their own mess and self-destructive contradictions.

The valid question isn’t whether mainstreaming has failed, it has. The real question is – What do we do about it? This applies just as much to our efforts to reboot the #openweb as it does to broader struggles in the “real world”.

The failure of mainstreaming in the #openweb, the openweb, in its original form, was about freedom, transparency, and grassroots empowerment. But as it became “mainstreamed,” it was gradually stripped of its radical paths and potentials. We’ve seen co-option by corporate interests, with Big Tech adopting the language of openness while building walled gardens. #NGO bureaucracy, with funding models turning radical ideas into managed, defanged projects that no longer challenge power. Gatekeeping by the #geekproblem with overcomplicated, insular development processes alienate the people the #openweb was meant to be for.

This leads to fragmentation and infighting, instead of building a strong, collective movement, energy is wasted on internal disputes and purity tests. What is the alternative? This is simple, if we don’t want to repeat the same old failures, we need to do things differently. For an #openweb reboot to work, it needs to balance:

Rejecting the mainstreaming path, this means resisting corporate and #NGO capture while keeping the web decentralized and grassroots-driven.
Building real alternatives, not only endless discussion, but practical, working tools that people can actually use.
Embrace the organic intellectual, knowledge should come from real-world experience, not echo chamber theory and academic bubbles.
Find a balance between structure and openness to avoiding bureaucracy, which doesn’t mean avoiding organization. We need cooperative governance models like #OGB to navigate this.

This isn’t only about tech, it’s about power. If we keep letting traditional power structures dictate how things develop, we will always end up back in the same mess. The mainstream has failed. It’s time to build something that works. Read more: hamishcampbell.com

#DIYculture #4opens #nothingnew #OMN #OGB #openweb

Composting the mess

Fighting the #mainstreaming is pointless if you don’t have anything to replace it with #KISS.

We need to present a sharp critique: funding structures not only shape but often stall #openweb development. The core issue is that #NGO funding models divert energy away from real grassroots alternatives, trapping projects in bureaucracy rather than fostering a thriving #DIY culture.

The rise of full-scale, paranoid individualism—born from #stupidindividualism and fueled by the #deathcult’s mainstream influence—further entrenches these issues. NGO funding mechanisms consume real alternatives, replacing them with sanitized, ineffective projects that lack transformative potential. The missing link is a genuine #DIY culture, yet structural forces keep it suppressed.

The #OMN and #OGB offer a possible escape, but without more organic intellectuals actively engaging, the cycle of stagnation will only repeat. The challenge is clear: can the #OGB carve out a space where real alternatives can grow, or will it become just another casualty of the NGO machine?

For the #OMN and #OGB to succeed, they must open a genuine alternative path—but the battle is uphill. The key lies in the organic intellectual: grounded, engaged, and practical. This stands in stark contrast to the alt-tech “chatting classes,” who recycle uninspired narratives instead of building real solutions.

What software do activists need?

The core problem for the last 20 years has been that most activists were locked into #dotcons (corporate social media silos) because open alternatives were either too difficult to use, lack network effects, or fail to meet their practical needs. With the current reboot of the #openweb with the #fedivers based on #ActivityPub has already taken a step away from this mess.

Here’s what’s needed from a software development perspective to break out of this mess. Open & accessible publishing networks. Activists need easy ways to publish and share information outside corporate-controlled platforms. Right now, #Fediverse tools like #Mastodon and #PeerTube exist, but they are still largely copies of centralized platforms rather than native alternatives that work for grassroots media.

To take the second step in alt tech we need a native decentralized, trust-based publishing network (#OMN is the example I am working on) Bridging tools to syndicate content between #dotcons and open platforms. Better “unbranded” discovery tools for surfacing trusted grassroots content (think of a federated search engine that’s not controlled by Google)

Secure yet open communication, is already mostly in place. Activists do need secure yet transparent communication tools that balance privacy with accessibility. Right now, many are stuck using encrypted corporate platforms like #WhatsApp and #Telegram, which create silos and exclude people who don’t have the apps. Projects like #Signal and XMPP based chat kinda work in this space, so this is not a strong tech focus, but is a social issue to work on.

The type of project we do need #indymediaback, #makeinghistory, #OGB and the base #OMN coding. There is a continuing need for resilient infrastructure, hosting and sysadmin alongside sustainable funding tools for activists’ websites, blogs, and tools often get taken down due to coordinated attacks or lack of resources. On the more dev side of this path, hybrid peer-to-peer hosting solutions (so sites can stay online even under attack) could be useful to bridge client server tools.

There’s a roadmap, but the problem is developer focus and funding. If you’re serious about helping, check out the stalled dev work on https://unite.openworlds.info and see how it can be set in motion agen. If you’re a dev who wants to make a real impact, this is a good place to look.

The issue with #FOSS tech development

The failure of many #FOSS projects is a failure to move from theory to practice. The issue is that developers work in isolation, disconnected from grassroots needs, and get lost in perfectionism rather than delivering functional prototypes.

The #geekproblem dominates, many coders prioritize control, abstract debates, or self-contained experiments over practical, usable tools for real-world communities. This is why projects stall: they are not built with activists in mind. Meanwhile, centralized platforms continue to consolidate power, because they offer simple, accessible, and functional solutions, despite their deep flaws.

To break this cycle, we need:

Practical iteration—build rough, working solutions rather than endless theorizing.
#4opens culture—embrace open process, standards, and real collaboration.
Bridging solutions—tech that activists can actually use, not just developer-driven experiments.
Funding models beyond #NGO traps—so projects remain independent and sustainable.

The fight for the #openweb is not only about resisting #dotcons but creating alternatives people can and will use. Can we move beyond abstraction and actually make history?

The #mainstreaming mess

The #mainstreaming project is visibly failing. Worse, it is set to catastrophically fail over the next 30 years as #climatechaos escalates. The signs are everywhere: environmental collapse, political instability, and the hollow nature of mainstream culture. Yet, large parts of liberal society continue to bow to the #deathcult, a path of power, greed, and control over life, community, and sustainability. The end result we can now clearly see is the rule of big, dumb, ugly men with guns, a world driven by violence and fear rather than cooperation and creativity.

But we do still have a choice, on the internet we can build and support alternative projects and paths. Instead of kneeling before the #deathcult, we could embrace a #lifecult dedicated to nurturing the #grassroots, growing resilient communities, and reclaiming our collective autonomy. This path is not easy, nor is it comfortable, but it is one of the humane outcomes we can hope for. Am not up for cults my self, but if this is what people won’t let’s make it life rather than death.

The challenge of change, is that this does not emerge from #mainstreaming circles without friction. When alternative movements gain traction, they are both rejected outright and then co-opted and diluted until they become meaningless. The #OMN hashtag story highlights this process, and pushes back the rejection, to balance the struggle, and the slow but real impact on agendas we need.

The question is whether people can engage with this, in the needed #4opens processes. The #4opens is a completely obverse “social” restating of the #FOSS development process, with a crucial addition: #openprocess. Over the last decade, much of this transparency has been lost as activist communities and developers shifted towards encrypted chat for process, locking away vital discussions from needed public discourse.

The weaponization of process, in my experience, whenever we create rigid structures, people inevitably pick them up and start hitting each other with them. This pattern has repeated over decades, killing countless effective grassroots social challenge/change projects. Nearly all of them, in fact. The result? Communities that should be working together end up tearing each other apart over minor ideological differences, procedural disagreements, or personal conflicts. This cycle of infighting and stagnation serves the interests of those in power, it ensures that no real alternative ever gains momentum.

Food for thought is how do we break this cycle? One path is rebuilding the commons, which is currently possible in the digital spaces. Yes, more evaluation than revolution. It’s not about grand theoretical debates or ideological purity, it’s about doing the work by getting involved in your communities. By gather a group together to take practical steps towards #stepaway to move to the #openweb and start rebuilding commons outside the #dotcons.

From a growing network of people and groups doing this, we might get real social change, or we might not. But at least we’ll be doing something practical, rather than simply feeding the current corporate machine.

Seeding the #OMN is a solution to a universal problem, the shit nature of both mainstream/traditional media and the #dotcons that dominate the media landscape. Our lives, economies, and governments are now totally embedded in these corporate-controlled spaces, leaving us little room to manoeuvre. The #OMN offers an alternative, but the biggest barrier is not technology, it’s people’s capture and passivity. Right now, the ONLY thing holding us back is the mass acceptance of despair. The #mainstreaming system breeds apathy. It tells us there’s no alternative, that change is impossible, that resistance is futile. But we know that’s a lie.

The question is: will we act before it’s too late?

Struggling for a Real Alternative

For the last 5 years conversations have been about, the #Fediverse, #Web3 and more recently the pushing of #mainstreaming into the #openweb native path. But despite this, the fediverse is still a notable outlier in the digital landscape. This is in part because unlike the dominant tech trends, which emerge from Silicon Valley and the cross-Atlantic #dotcons agenda, the fediverse is rooted in European ideals of decentralization, federation, and digital autonomy, it’s a “native” openweb project.

When you step outside, into so-called “global” tech events, you’re hit with a wall of #techshit nonsense. Looking back, when I used to bring up the Fediverse at these events, the reaction was predictable: blank stares, polite nods, and then a quick return to parroting the latest #bluesky, #blockchain, talking points. This tells us that the techshit is still mainstreaming and more native paths will continue to be invisible to most people looking for real decentralized alternatives.

One of the issue that pushes this is Identity Politics, in our own spaces, beyond the tech sphere, this issue impacts the Fediverse and grassroots media projects or more precisely, its misapplication dose. By overemphasizing individual identity over collective struggle, leftist and progressive movements fall into fragmentation, making them easier for the #nastyfew to co-opt, divide, and neutralize. This is not to dismiss identity politics outright, systemic oppression is real, and addressing issues of race, gender, and class matters deeply. But when these struggles are disconnected from broader grassroots organizing, they are easily absorbed into the neoliberal agenda.

This is the normal mess dressed in a dress, to push a likely unhelpful metaphor. We’ve seen this time and again with corporate tokenism of big tech and NGOs pushing superficial diversity while maintaining exploitative structures. This “thinking” leads to co-optation of radical movements, which are watered down into harmless social branding exercises that don’t threaten power. Feeding divisiveness, when instead of organizing collectively, activists are pitted against each other over micro-issues, while top-down power structures remain untouched.

The central question is who gains power, the only question that matters in activism, are we giving more power to the centralizers, or are we shifting power to the grassroots? Everything else, culture wars, internal leftist feuds, academic debates, is secondary. And the normal reality is that our current #mainstreaming always leads to power centralization. When the path we need to take, requires discomfort, real change, which is never easy. And right now, we are still stuck in this mess, watching many in the #Fediverse waste time repeating liberal nonsense instead of challenging the #neoliberal dieing old world order.

This leads us onto the illusion of the liberal “centre”, where many so-called progressives are still worshipping the #deathcult, by amplifying right-wing culture war narratives. Why? Because it’s easier. The liberal-left is caught in an endless cycle of reacting to right-wing provocations instead of fighting systemic power. The truth, is that the “centre” is not holding, the centre is never going to hold. And that if you refuse to choose a side, both the left and the right will decide your fate for you. Liberal fence-sitting has always been about the rise of reactionary forces, both online and offline. Thus, if you’re still spending your time fighting over petty internal issues while ignoring the big-picture consolidation of power, you are helping the system you claim to oppose.

What’s can people do? A good first step is building real alternative’s. my example is the #OMN projects and growing the Fediverse, this means: Keeping focus on systemic power, not just individual experience that people keep focusing on. Actively pushing back against co-optation, building truly decentralized native alternatives, not only clones of corporate platforms. Rejecting the culture war distractions and pushing real organizing.

The Fediverse should be better, it’s one of the last remaining spaces where you can create rather than just consume. But we won’t get there unless we actively fight for it. So the question is: Are we ready to stop feeding shit and start building something real?

It’s not easy, and it’s not as simple as clicking “sign up” and walking into a ready-made community

Q: Very interested in what you have to say. I’ve been trying to find a place in the #Fediverse that’s not in thrall to big tech. How do I join up? #OMN #OpenWeb. Hungry, feed me!

A: This is harder than it should be, and that itself is a telling sign of where we are right now. The #Fediverse is a fascinating, messy, and diverse space, but much of it is still trapped in the gravity of the #dotcons. What you’ll mostly find are either clones of corporate social media—Twitter-like, YouTube-like, Reddit-like—attempting to reimplement the same narrow and limiting designs, or small, scattered projects built by devs scratching a personal itch.

We haven’t yet built the truly native, #DIY #openweb alternatives, and it’s not for lack of effort. There have been decades of attempts, countless working groups, community-driven projects, and radical experiments, but again and again, they have been met with #blocking, not just from external forces, but from within our own communities. The failure isn’t technical; it’s social, political, and cultural. The conversation on https://hamishcampbell.com delves into this deeply.

The Open Media Network (#OMN) was created as a framework to address these issues, to move beyond the false choice between corporate clones and isolated passion projects. But it, too, has struggled to gain traction in a landscape that defaults to control-based thinking instead of trust-based collaboration. The #OMN dev site is http://unite.openworlds.info, but it has been static for the past two years, stuck, like so many other alternative projects, due to a lack of momentum, a lack of funders and coders who understand social needs, and a culture that too often rewards and pushes closed, individualistic development over collective, open building.

So what can you do now? For immediate participation, the best bet is to start using and supporting the #Fediverse platforms that exist, even if they are still copies of the #dotcons. They work, they are functional, and they serve as a stepping stone toward something better. But don’t stop there, push beyond them. Get involved with projects that are trying to break out of these patterns. Contribute to discussions, support developers who are thinking outside the mainstream, and help to fund and create the bridges we desperately need.

It’s not easy, and it’s not as simple as clicking “sign up” and walking into a ready-made community. The #openweb requires effort, participation, and sometimes frustration, but that’s the reality of building something instead of recycling the #mainstreaming. If you’re hungry, the food is there, but you might have to help cook it first.

I have been walking this path for 30 years as an #openweb organic intellectual, technologist, and part of the #OMN.

The #GeekProblem: Why Open Development Is Stuck in a Dead End

It’s no sin to have to submit to the #dotcons overlords—we all do it, whether we like it or not. Just recently, I found myself installing that vile spyware known as #WeChat because this was the only way to talk to the people I needed to talk to. That bitter swipe to hide the app from view brought a momentary sense of agency, but the reality remains: we are still too often failing at building out the #openweb that normal people find useful

The fundamental question is: why? It’s too easy blaming users. After all, if they just cared more, if they just tried harder to use open tools, we wouldn’t be in this mess. But let’s be honest: this isn’t on them. The real fault lies with the so-called “open developers” who have spent the last 20 years failing to make open tools actually work for normal people. And before anyone objects, yes, I’ve been in the trenches. I’ve been building, testing, promoting, and using these tools for two decades. I’ve seen what works, and more often, what doesn’t.

The truth is stark: “open development” is way too often a dead end. The current paths isn’t going anywhere useful. There are way to meany dysfunctional ecosystems of half-built projects, overcomplicated interfaces, and insular communities that gatekeep instead of welcoming. Meanwhile, the #dotcons corporate silos grow ever stronger, locking out alternatives at every turn. And what do the open devs do? They tinker endlessly on the backend, build for themselves rather than for real people, and when questioned they retreat into ideological purity rather than engaging in practical bridge-building. The #geekproblem is not just one of incompetence, it’s one of misplaced priorities and an aversion to social reality.

Control vs. Trust is the core divide, at the heart of the #geekproblem lies a fundamental misunderstanding of social dynamics. The #OMN sees the solution as building bridges, while the dominant geek mindset sees it as erecting gates. A gate is about control: who gets in, who stays out, who holds the keys. A bridge is about trust: connecting communities, facilitating movement, and breaking down barriers. Yet, the geek worldview, deeply shaped by corporate structures, #neoliberal ideology, and a toxic engineering mindset, defaults to control every time.

This is why open projects fail. They mimic the structures of the #dotcons without the resources to sustain them. They chase security and rigidity at the expense of usability and social flow. They then see failure as an inevitable technical problem, rather than a failure of community engagement and human-centred design. And worst of all, they refuse to recognize that openness isn’t just about code, it’s about social process. What needs to change:

Stop building for yourself, the #openweb won’t be rebooted by developers coding for their own niche needs. It needs to serve real people, communities in real contexts.
Embrace messiness, if it’s not messy, it’s not worth doing. The corporate mindset is about tidiness and control. The #openweb must be about adaptability and flexibility.
Then the is leaky by design – Data and communication should leak in ways that benefit social needs, but yes, not in ways that serve the surveillance economy. Locking everything down means locking serendipity out.
Bridge, don’t block: Instead of obsessing over ideological purity, we need to build pragmatic solutions that work alongside existing tools while providing clear alternatives.
Trust as the foundation: The default state of open networks should be trust, not fear. We have seen where the obsession with security leads, it builds walls instead of communities.

There are paths forward, and a good place to start is with the principles of the #OMN and #4opens. These aren’t abstract theories; they’re rooted in decades of radical tech and media movements that worked, before they were systematically ignored and buried by the rising tide of centralized control. It’s time to stop pretending the current model will somehow fix itself. It won’t. We need to go back, dig up the roots, and start again, not with another doomed attempt at technical perfection, but with a renewed commitment to social usability, community-first development, and a radical rejection of the failed control-based mindset.

The alternative is simple: keep failing, keep watching the #openweb erode, and keep making excuses while we all install the next piece of #dotcons spyware just to stay connected. The choice is ours, but the time to act is now.

The #NGO mess is hard blocking

We need to talk, again, about how the #NGO world pushes HARD BLOCKING over the native #openweb paths we need to take. This isn’t some new issue; we’ve been having the same conversation for years. And yet, here we are, watching the same bad behaver and the same mistakes repeating, only now, with the #mainstreaming flooding in, with more funding and institutional interference.

The simple antidote to this incompetence? Listen. Think. And stop blocking. Seriously, it’s not that complicated. If the #NGO crowd could grasp this, we might actually find a compromise that builds bridges instead of walls. What do we currently get? More #BLOCKING, more CONTROL, and an ongoing refusal to engage with the people working on the paths we need for digital commons building.

The example I keep talking about is the #OMN approach, which is messy, leaky, and human. At the #OMN, we have a different view: if it’s not messy, it’s not worth doing. And by messy, we don’t mean technological chaos, we mean social messiness. Because here’s the #KISS truth: Social change is messy, The best ideas leak and evolve, Security and CONTROL in the social realm are just dressed-up gatekeeping. If you try to lock everything down, what you’re really doing is blocking creativity, trust, and progress. We need a leaky system where communication and data flow in ways that benefit community needs, when we don’t have an idea of what the community is.

The #geekproblem has spent years pushing CONTROL and SECURITY as the primary solutions, because they don’t understand social reality. The cult of CONTROL is why the #geekproblem is still a very real problem. This isn’t a personal attack, it’s just a fact. Many of these folks see the world in mechanical terms, where every problem has a technical fix. But social trust isn’t a tech problem, it’s a human one. And let’s be clear: while CONTROL can create functioning systems, it also creates bad societies.

Fear-based governance has always led to failure, whether in tech, politics, or history. Look at the Soviet Union: they built an economy on CONTROL and FEAR, and it collapsed under its own weight. If we blindly follow this same path in the #Fediverse, we’re going to end up in the same place.

Who organizes the #Fediverse? For the last few years, there’s been a struggle for control over who organizes the #Fediverse. Most want it to be a #DIY but some, this is described by our #fashionista as a #DoOcracy, where whoever does the work makes the decisions. Where the more native path is parallel communities cooperating, as is outlined in the #OGB social tech project. The two, are currently blocking each other, it’s a mess that needs composting.

One thing we can be shore is that the #twittermigration and #mainstreaming influx isn’t going to magically fix this. And the current path of doing nothing is itself a form of BLOCKING, by refusing to change, we entrench the same old power structures.

We need to be #KISS (Keep It Simple, Stupid) about this:

No more dressing up old CONTROL structures in #fashernista cloth

No more gatekeeping disguised as governance

No more pretending that fear and CONTROL will lead to a better society

What will unblock this needed path? How do we shift the balance from CONTROL back to TRUST?

1️) Stop treating the #Fediverse like a product to be managed, it’s a social movement.
2️) Shift from CONTROL-based structures to TRUST-based ones, this means radical transparency and the #4opens.
3️) Stop repeating #mainstreaming mistakes, if we follow the centralized web’s path, we will be consumed by the same mess.
4️) Find and fund coders who actually understand TRUST, not just software engineers, but community builders who can work in code.

The first step on this path is the need to move beyond #geekproblem agendas and build something that actually has power for social change. The #OMN is one such path, but only if people stop blocking and start listening, understanding and building. So, the question is simple: Are you on the side of CONTROL or TRUST? Because one leads to stagnation, and the other leads to a real alternative future we say we need.

Find out more about this

The #geekproblem is too often soft blocking change and challenge in tech

The #geekproblem has been an ongoing issue in the development of radical and open internet paths. This is particularly evident in the influx of #mainstreaming users into the #Fediverse, bringing with them behaviors that, for us #openweb natives, are easy to recognize as part’ish, a mix of good intentions and ingrained habits that common sense uphold the status quo. Our response needs to be one of patience, hand-holding rather than outright biting, because if we want real change, we need to build bridges, not gates.

In the #geekproblem worldview, technical infrastructure is about CONTROL. The metaphor they use for protocols and interactions is a gateway, something that can be opened or closed at will, something that allows some people in and keeps others out. The #OMN, by contrast, understands this infrastructure in terms of TRUST. Our metaphor is a bridge, something that facilitates free movement, allowing people to interact organically, without arbitrary restrictions. This fundamental difference in perspective is crucial. In real life, bridges don’t have gates. This should be obvious, but it is entirely non-obvious to the geek mindset and its rigid coding paths.

The root of the problem is the lack of social thinking. One of the driving forces behind the constant tech churn, the never-ending cycle of new projects, new code, new systems that never seem to lead anywhere, is a fundamental lack of respect for joined-up social thinking. In the #geekproblem worldview, technology exists in a vacuum, disconnected from the wider social context. They believe they can invent from their limited social experience and simply ignore the history of radical movements that shapes the flows they supposedly code for.

This is why so many geek-led projects fail to align with humane agendas. Without social grounding, their work reinforces the dominant, pointless, and extractive tech industry culture rather than challenging it. The irony is that this problem isn’t just limited to #dotcons; it also infects the alt-tech sphere, where supposedly radical projects fall into the same patterns of CONTROL rather than TRUST.

Open vs. closed, is the same old struggle: #openweb vs. #closedweb, TRUST vs. CONTROL. It is the spirit of the age, a battle that has now become a worldwide issue affecting both corporate platforms and alternative technology movements alike. What we need is a radical shift in thinking. We need to move from a mindset of CONTROL, of hard blocks, of gatekeeping, of rigid protocol enforcement, to one of TRUST. This requires unlearning deeply ingrained habits and embracing the messy, leaky, social reality of real-world interaction. The #4opens provide a clear path out of this mess, but the geek world’s obsession with control constantly obstructs that path.

Breaking the blocks to shift this balance? The first step is to recognize that the current approach is failing. The narrow #DoOcracy model, which has dominated for the last five years, is not working. With the #dotcons bringing an influx of new people to the #Fediverse, the problem is only going to get worse if we don’t address it. And it’s useful to remember that to do nothing is to actively block progress.

Solutions, challenge the orthodoxies, that the dominant thinking in tech culture is not set in stone. We need to push back against the assumption that CONTROL is the only way to maintain order.

Build bridges, not gates: The infrastructure we create must facilitate movement and exchange, not gatekeeping and restriction. We must actively design for TRUST rather than CONTROL.

Reject the #fashernista trap: Many existing solutions are just old ideas dressed up in new clothes. If we want real change, we must strip away the façade and get to the core of what actually works.

Trust-based coding: We need to find and support #FOSS coders who are willing to build systems based on trust, rather than reinforcing the culture of control. The #OGB is one example of an initiative attempting to do this.

Learn from history: We need to avoid repeating the mistakes of the past. For a #mainstreaming example, the Soviet Union’s control-based economic system ultimately failed, and we should be wary of replicating its top-down approach in our tech movements.

A non-mainstreaming movement, is a truly radical path to break free from the invisible constraints that now seem like common sense. We need to go back in time, before these blocks solidified, and build up from there. Non-mainstreaming tech must be SOCIAL and COMMUNITY-driven. To achieve real social change, we step away from the current narrow geek agendas and refocus on the needs of people rather than the diversity of protocols. let’s treat them as simple flows.

The #OMN project is a answer to this problem. By using the #4opens as a foundation, we build a open and transformative alternative to both #dotcons and alt-tech dead ends. But to get there, we must first overcome the #geekproblem’s obsession with control. The bottom line is the desire for CONTROL in both code and culture is a dead-end. It is part of the #deathcult ideology that underpins both corporate and alternative tech spaces. If we want to break free from this cycle, we must embrace TRUST, social thinking, and real-world complexity. We must compost the old ways of thinking and build something new.

The solution is clear, stop hard-blocking progress, embrace messiness as a necessary part of building real alternatives, design systems that prioritize TRUST over CONTROL. If we can do this, we have a chance to build the future we actually want. If not, we will remain trapped in an endless cycle of reinvention, failure, and stagnation.

The choice is ours. Let’s make it wisely.

Composting the #TechShit

The value of the #Fediverse isn’t in the tech specs. It’s not in the #ActivityPub protocol or the code itself, those are tools. The value lies in the culture that birthed it. The #Fediverse is the living embodiment of the #openweb, not some #VC Silicon Valley plaything. But as money floods in #mainstreaming forces will unconsciously increasingly try to turn it into another hollow platform, on this we risk losing the very thing that makes it powerful, its strong decentralized, trust-based roots.

The looming battle is CONTROL vs. TRUST

We need to shout this loud and keep shouting it: if we don’t compost the inrushing #techshit, we will rot in it. So if you’re plotting a power grab, do us all a favour – DON’T. These grabs for control create more mess that others then have to clean up. #Powerpolitics is a wasteful distraction, and we have better things to do. The #Fediverse is built on trust and open collaboration, it is not the place for #fashionista influence peddling or backroom power games. If you want real change, try the #4opens, it’s the grounded native path.

Look at history, every commons that survives long enough faces an inflection point. Do we defend openness, or do we let it be devoured by the forces of control? Right now, we are at that moment.

CONTROL wants to bring in governance models borrowed from the corporate. #NGO world, top-down, centralized, policed from above.
TRUST builds governance through open, messy, and transparent processes, by learning from failures rather than silencing dissent.

It’s the serious question: are you on the side of CONTROL or TRUST?

Breaking the cycle of destruction, the #mainstreaming web is collapsing under its own dead weight. People are stepping back to the #openweb, but they are bringing their baggage with them. We need better tools to mediate this influx. If we don’t, we’ll repeat the same mistakes that led to the first enclosure of the internet commons 20 years ago.

The Fediverse is working, and that’s terrifying to the #dotcons and the #NGO class trying to domesticate it. It still needs to destroy billions of dollars worth of CONTROL while growing billions of people and communities based on collective happiness. That’s the balance we push and maintain: keeping it messy enough to stay real, but structured enough to survive.

And let’s be clear, if we don’t call out those in our own communities who push control agendas, we are complicit in their mess making. If we don’t resist the #NGO push to turn the Fediverse into another grant-funded, #VC playground, we are signing its death warrant. If we don’t challenge the rising mobs of faux-activists and #fashernistas who police culture over substance, we are handing them control.

The Poison is the cult of control, isn’t only corporate overlords, it’s also being fed by dead ideologies like postmodern nihilism. Too many people are weaponizing identity politics, turning everything into a performative purity contest. The cruelty of social capital hoarding is just as toxic as corporate greed, it’s the same authoritarian impulse, just wearing a different mask.

YOU can’t do social change without annoying people. We need to stop chasing distractions and focus on real accountability. Otherwise, we are just repeating the cycle that destroyed the early web. Let’s be blunt: if you think you can do radical change without stepping on toes, you’re play-acting. You’re the problem, not the solution. If this annoys you, good—that means it applies. We don’t have time for the normal path of #stupidindividualism, for personal empire-building, or endless #powerpolatics struggles. The #Fediverse is about cooperation over control, culture over corporations, and trust over fear. Let’s keep shouting this, least we forget.

The reality is messy. The future is uncertain. That’s OK. The answer isn’t sterile management, it’s composting the ground into something fertile. We aren’t shouting into the void. We are building something new from the mess of the old. Dive in, follow the flow, and be part of the solution, click a hashtag to join the conversation:

#OMN
#openweb
#activitypub
#stepaway
#4opens
#geekproblem
#fashernista
#dotcons
#failbook

Are you here to build, or are you here to control? Choose wisely please.

Rebuilding Radical, Grassroots Media

For way too long, our digital spaces have been hijacked by corporate interests, turning the internet into a surveillance-driven wasteland where control, profit, and censorship push aside community, useful creativity, and communities autonomy. As a first step to reclaim our media and communication networks, we need to step away from the #mainstreaming mess and build self-organized, decentralized alternatives that resist capture.

Creating and supporting decentralized codebase like the #OMN, in this path we have already taken the first step on this with the #Fediverse for a community which already exist outside the old walled gardens of the #dotcons, #Facebook and #Twitter. This is the path of encouraging #4opens protocols that allow interconnectivity without corporate gatekeepers. It’s challenging opaque decision-making by insisting on community-driven governance. Our current problem is that our tools aren’t built with openness and transparency, thus they will always be vulnerable to co-option and corporate capture.

We don’t need permission from corporations, #NGOs, or governments to organize, publish, and communicate, we need tools, tactics, and commitment. To reclaim radical politics, we need to build and experiment with our own independent media infrastructure, like the #indymediaback project. Engage in direct action rather than waiting for institutions to change from within, to encourage self-sufficiency in media production, hosting, and distribution.

Refocusing on #DIY activism, with practice over theory, on this path the grassroots movements of the past succeeded because they prioritized action over academic theorizing. Today, many “activists”, if they have not completely sold out, are trapped in performative online discourse instead of real-world engagement.

On this path, the is built in challenge to change the dominant narratives of corporate capture & liberal pacification. The #mainstreaming narrative is designed to disempower us, keeping us passive while corporate and state power consolidates control. It tells us, “You need the platforms to reach people.” (No, we build our own.) “You can change the system from within.” (No, it co-opts and neuters movements.) “Decentralization is too hard, just use what exists.” (No, that keeps us trapped.)

The #NGO-driven “activism” of today is mostly liberal pacification, where radical demands are diluted into polite requests for reform. Instead, we must amplify disruptive, independent, and autonomous voices. The paths exist, but will we walk them? We know what needs to be done, decentralize—Build networks outside corporate control. Organize—Move beyond performative social media activism. Disrupt—Challenge power instead of negotiating with it.

The tools, knowledge, and communities already exist, the only question is, are we finally ready to act?

The problem with centralized data

The hidden centralization crisis in #openweb tech, and how #OMN fixes It. One of the often overlooked issue in #openweb technology is that our data remains dangerously centralized. Even in supposedly decentralized systems, vast amounts of critical information still rely on a handful of corporate-owned data centres. This fragile setup means that a single accident, political upheaval, corporate shutdown, or environmental catastrophe (#climatechaos) could wipe out entire digital histories overnight.

Despite the promise of decentralization, much of our infrastructure still depends on centralized hosting, leaving communities vulnerable to erasure. The illusion of permanence is just that, an illusion. The question isn’t if data loss will happen, but when.

The #OMN path to building a resilient web, is a radically different approach, ensuring that content remains accessible even in the face of system failures. Instead of relying on fragile, monolithic storage solutions, it embraces redundancy, simplicity, and resilience through the #4opens principles.

Here’s how #OMN keeps the web truly open and sustainable, redundant, grassroots network-stored content. Data is distributed across multiple independent nodes rather than locked into a single corporate-controlled server. This prevents mass erasure and ensures that no single entity controls access to vital information.

#KISS (Keep It Simple, Stupid) design, instead of complex, failure-prone tech, #OMN emphasizes simplicity and usability. The system is built to survive disruptions by keeping technology accessible, lightweight, and easy to replicate. No reliance on traditional backups, when a node fails (which it inevitably will), there’s no need for massive backup operations. Simply boot up a new node, input your hashtags and user info, and the network automatically reconstructs as much data as possible. This lossy-but-functional recovery method ensures continuity without unnecessary complexity.

Scalability through home hosting, the future of a resilient #openweb lies in decentralized, grassroots hosting rather than reliance on corporate servers. Home hosting allows people and communities to reclaim control, expanding the network organically without falling into the traps of commercialization.

Reboot the #OMN, follows the #4opens, the corporate web is fragile because it’s designed to serve profit, not people. The #openweb was never meant to be centralized, and yet, the forces of capitalism, surveillance, and convenience have led to its current vulnerable state. If we want a web that survives revolutions, #climatechaos, and the collapse of tech giants, we need to reboot the #openweb and commit to the #4opens:

Open Data – Data should be accessible and free from corporate control.
Open Source – Technology should be transparent and modifiable by anyone.
Open Standards – Systems should communicate and work together, not be locked into proprietary silos.
Open Process – Development should be done in public, ensuring accountability and community-driven decision-making.

The native path isn’t bigger servers or better encryption, it’s resilient, people-powered infrastructure that is based on trust, usability, and decentralization over corporate control.

Reboot the web. Build for resilience. Follow the #4opens.