It’s how humans have always lived – together

For 200 years, capitalism, for the last 40 years #neoliberalism, taught us that we’re isolated individuals who compete to survive. But any real view of our actual history – and our biology – say the opposite: we’re interdependent, social, and ecological beings. For almost all species time before the current mess, we thrived through commons-based systems, shared forests, grazing lands, rivers, and community knowledge. Villages maintained open wells, fishermen shared tidal calendars, and guilds protected collective craft standards. Cooperation, not competition, is what allowed us to endure.

This is why now alt tech, matters, it is about rediscovering, what makes us human, the digital form of that is commoning online. Just as medieval commons were fenced off during enclosure, our early digital commons were captured by #dotcons. Rebuilding the #openweb is the act of reclaiming that shared ground, not nostalgia, but in the era of #climatechaos and hard right shift its #KISS survival.

What we need to compost is our own-shared memory. The commons are missing from today’s “common sense”. The idea that people can manage shared resources together has vanished from public imagination. Yet the commons is the older, more adaptive, and far more humane way of organizing.

In tech, the #Fediverse shows this in action, thousands of community run servers cooperating through a shared protocol, ActivityPub. Projects like #PeerTube, #Pixelfed, or #Funkwhale replace enclosure with federation, showing that open paths can scale through trust rather than control. Alt tech, built on open protocols and co-governance, is simply the digital commons rebooted, a network of networks where no one owns the whole.

We need much more resources and focus pushed into this real grassroots path of reclaiming the means of communication, in the 1990s and early 2000s, the internet was all ready a commons: decentralized, people-driven, and impactful. Early #Indymedia collectives covered protests outside mainstream #blocking narratives. #4opens email lists and wikis built movements across borders. Then capital pushed in, WE let the #nastyfew of #Facebook, #Google etc privatize our collective infrastructure, turning participation into surveillance and creativity into content.

Alt tech projects like the #OMN (Open Media Network), Mastodon, and wider #Fediverse are attempts to rebuild what we keep forgetting, this time, protected by #4opens shield to build shared governance. This path is not a nostalgic throwback, but living/acting paths for post-capitalist communication we need in the growing era of social backdown.

It’s not only “tech” – it’s social trust infrastructure. A common is not only software; it’s the culture of cooperation that surrounds it, shared values, mutual aid, and relational ethics, you can’t “code” trust into hardware, as the last decade of #blockchain and #AI mess proves. Smart contracts failed to make people honest; they just automated mistrust, it’s on going #geekproblem blindness we need to be working to compost.

What works, the resilience, comes from people, not algorithms. Through frameworks like the #4opens: open data, open code, open standards, open process. We can build transparency and accountability into the social layer of the network. Trust is a practice, not a protocol #KISS

We need a future that’s better, not just less bad. The #deathcult story – neoliberalism’s great myth – says “there is no alternative.” Alt tech is the alternative, working proof that cooperation scales, that people build shared infrastructure without extraction and less coercion. Look at LibreOffice, Wikipedia, Linux, or the #Fediverse, all imperfect, collaborative systems built on trust, not profit. They are real-world examples of how collective will outperform the normal deadened paths of corporate hierarchy.

Alt tech gives us believable hope, which is the only real antidote to despair and apathy. The ground for grassroots power is in pushing change and challenge. If the liberal state and #dotcons won’t reform, we need to be building parallel structures that work differently.
Projects like the #OGB (Open Governance Body) experiment with federated, transparent decision-making. The #OMN builds tools to connect grassroots media in trust networks, bypassing gatekeepers entirely. Together they form a scaffolding of a working commons, capable of hosting culture, not only control.

Healing the social media wound? We need to compost the lie of #dotcons which spent the last 20 years turning us into consumers and outrage machines. The shovel we need is affinity groups rebuilding social tech around self-governance, interoperability, and most importantly trust to reclaim the human side of the internet. Imagine the world different, feeds that empower communities, not advertisers, tools that nurture relationships, not metrics, platforms that amplify context, not conflict.

This is the work of making the internet human again, working together on the path of alt tech matters because it’s not about gadgets; it’s about freedom, community, and survival. It’s our path to remembering that the #openweb, like the Earth itself, belongs to everyone, or it belongs to no one. And every time we build a shared tool, or hold open a door, we remind the world that cooperation is not naïve, it’s our oldest #KISS technology.

A cross-cultural conversation on this subject

UPDATE: I haven’t touched on two other #4opens projects here, so let’s tap them at the end: #Nostr is a “me-too” project stuck in the #geekproblem loop, it won’t go anywhere until it learns to value community as a building block. #Bluesky, on the other hand, is already drifting into the hands of VC-funded #fluffy elitists who turn every commons into a brand. It’s a very likely a dead-end for real change or challenge, which is why the #mainstreaming #blocking #NGO and #fashionista crowds flock to it.

UPDATE 02: Digesting the comments. For the past 10,000 years of agriculture, 500+ years of Euro-colonialism, 200+ years of #capitalism, and 95 years of #neoliberalism (45 officially declared as such), the #nastyfew practicing control through production have dominated everyone else. Capitalism, as described in Capital, grew wherever it could. By the late 19th century, labour organised and fought back. Social democracy transformed the capitalist state so effectively that capitalist development stalled by the 1930s.

The response? A reorganisation of capital, using anti-communism as its rallying cry (WWII, NATO, Korea, Vietnam) to defeat social democracy and retake control of the state. By the 1980s, “they” felt secure enough to brand reform itself as a product: #Neoliberalism. I’m simplifying, of course – this is for the #hashtagStory outreach, so it can become a #KISS tool people can actually use. Clarifications and deeper dives you can find in the comments 🙂

Now, about this idea that “capitalism told us we’re isolated individuals competing to survive.” It’s partly true, but not in the way people think. Capitalism depends on interdependence, we work together to produce, but in a way that isolates us socially and politically. That’s the contradiction: interdependence turned into alienation. It’s the mess in our heads that recreates these bad social structures, the inner factory of control. That’s what we have to compost.

In the end, it’s not just social control, it’s social destruction. As we rush deeper into #climatechaos and the global hard-right turn, it’s clearer than ever: the ideology of separation keeps power safe and people powerless. I know this isn’t #mainstreaming liberal logic, that’s the point. We have to think differently.

And for context, I’m not speaking from the sidelines – I’ve got an MA in politics and 30 years of hands-on work in grassroots #openweb tech. Isolation is social control, see #stupidindividualism. Let’s keep this grounded and not turn it into trolling, yeah?

Stepping away: #OMN through clear, grounded communication

In the world shaped by corporate control, liberal co-option, and empty activism, the language we use is a battleground. The unthinking push for #mainstreaming has dulled radical energy, replacing effectiveness with sanitized, #NGO-friendly language that avoids real social change and challenge. To be serious about building an alternative, we need to rethink how we communicate—not just what we say, but how we say it.

An example that I have been developing for the last ten years is the #OMN (Open Media Network) hashtag story—a practical first project rooted in direct action, radical media, and bottom-up organizing. It’s a #KISS path away from corporate-controlled narratives and into messy, human, and effective grassroots activist communication. A useful path if people take it.

The problem is that people take the easy path, with #mainstreaming language, NGO-driven activism and #traditionalmedia which has the easy to see flaw, it seeks acceptance rather than transformation. This easy path blunts most radical movements, it dilutes the message, #mainstreaming turns radical ideas into soft, palatable soundbites. Instead of speaking clearly about power, control, and oppression, it replaces them with vague, feel-good language designed for funding applications and powerless media appearances.

Example: Instead of saying, “Capitalism is a #deathcult destroying the planet,” we get, “We need sustainable economic growth and green investments.”.

The result? The useful core critique is lost. The uncomfortable causes of oppression are left untouched. It shifts focus to liberal activism that places way too much trust in institutions—governments, tech corporations, and NGOs—assuming that change can happen from within. Instead of building our own autonomous paths and networks, we waste time begging for reforms from the #mainstreaming that never come.

Example: Instead of rebuilding grassroots media, activists push for more regulations on social media companies—keeping power centralized rather than challenging the #dotcons path itself.

The result? Big tech controls everything, and alternative voices are algorithmically pushed to the margins. Yes, this avoids direct conflict and struggle, real social change is messy, requires taking risks, building new paths, and confronting power. #Mainstreaming, on the other hand, prefers safe conversations and endless dialogue over real action.

Example: Instead of fighting for community-controlled spaces, NGOs organize panels and workshops on “inclusion”—without actually shifting power.

The result? It is that we #blindly talk while the same power structures remain intact.

The #OMN path for communication is about real change. For this to become real, we need to escape the #NGO liberal mess, to reclaim radical communication. A step to this is speaking in clear, direct language:

Say this: “The internet is controlled by #dotcons—giant corporations profiting from our data and attention. We need to take back control.” or “The #deathcult of neoliberalism is driving us to #climatedisaster.” and “#NothingNew: Stop wasting time chasing tech hype—fix what already works.”

Language should be sharp, memorable, and rooted in activist everyday experience.

But this is not only about talking, building alternative structures, not just critiquing the system is needed. Talking is not enough. We need to build. The #OMN project is about creating a working alternative to corporate-controlled media through grassroots, federated networks.

Instead of: Complaining about Facebook’s censorship, build: A network of ActivityPub-powered, self-hosted media hubs that can’t be shut down.

Instead of: Asking Twitter to fact-check misinformation, build: A trust-based network of independent journalists and aggregators.

The Fediverse and #OMN are already moving in this direction. We #KISS need to push harder.

Recognizing that change comes from conflict and challenge, social movements succeed when they agitate. That means, calling out, and pushing out, power structures instead of begging them to change. Defending radical voices instead of silencing them to fit liberal narratives. Using technology as a tool for liberation, not just self reflecting convenience.

The biggest lie of #mainstreaming is that change happens by playing nice. History tells a different story: The labour movement won rights through strikes and resistance. The civil rights movement succeeded because of direct action, not just speeches. Open-source software survived because of forks, fights, and refusal to comply. If we want a free and open internet, we need to fight for it.

If you want to join this fight the #OMN is a practical vision of a radical media network for the future, decentralization, breaking free from corporate control, autonomy by creating trust-based networks instead of top-down paths and action over talk, by building real alternatives, not just complaining about problems.

This is a path to escape the bland, corporate-friendly language of the liberal web, we need to make it “common sense” that we need to reclaim radical, direct, and effective communication.

You can get involved by joining the Fediverse (#Mastodon, #PeerTube, #Pixelfed etc). If you have resources or skill, then support and develop the #OMN. Then help build #OMN-powered media hubs. Spread the #4opens principles. Push back against the #NGO takeover of this #openweb reboot.

It’s past time to take back control of our narratives, our media, and our future.

Talking #openweb or #Fediverse, I have to talk about #Mastodon

Let’s look at this “#branding” issue. The tech world is changing as there is a #reboot of the #openweb happening, yes a lot of people don’t see this, so worth talking about a bit. If you are interested in this subject, every day you likely hear another big player joining the #fediverse. What does that mean? It is not complex, there is a chance you are already on this path, if you are on #dotcons sites like #meta #Threads or #WordPress etc.

It’s actually something we already know about, a network of websites that interact with each other through a shared protocol, just like #email has worked for the last 50 years. The term #Fediverse is a mash-up of two words: federate and universe. To federate means to form an alliance, so the Fediverse is an alliance of websites or apps that federate content with each other. It’s a federated universe, a part of the #openweb we all grew up on if we are over our teenage years.

This network is decentralized, meaning no #dotcons controls it, people and communities have control over their information, news and data flows. While most are run by communities and individuals, a few are run by corporations. Some may have thousands of users, while others have just a few.

Each of these websites has their own myths and traditions to shape their local feeds, but people on one site can easily interact with people on another site because they’re using the same protocol, an open-source tool that connects websites into a “native” #openweb global network. How Does It Work? The protocol is called #ActivityPub, which you might’ve heard of because it powers apps like Mastodon. But it also powers #Peertube, #Pixelfed, #Lemmy, and our own #OMN etc, and even the #dotcons are sharing this space, with #meta’s #Threads. It’s extremely popular. When you publish a post on your website, it gets federated to all the people who follow you on other websites that are based on this protocol. They can like, share, or comment on your posts. That’s the path of federation and what the #4opens #openweb is about https://fediverse.party/en/miscellaneous/

The #4opens process that governs the culture of this path is simple in abstract, If the website admins notice a ton of spam coming from another website, they can either block that individual user or they can block that whole website. If that server is sending too much spam, it’s a problematic server. You can defederate from that server so you’re no longer hit with spam until they clean up their act. This is a horizontal path of how moderation works on this path, it works as an individual and as a community.

Like email, when the first thing you do is pick a username that’s available on that website. To do this, find a site that fits your interest, pick a username that’s available on that server. Your Fediverse handle is going to look like an email address: It’s going to be username@server, for example info@hamishcampbell.com for this blog’s #ActivityPub feed.

When I talk to people about the #openweb or mention the #Fediverse, I have to talk about #Mastodon for them to get an understanding on the subject, this is a non-native issue, thus the need for this blog post to try and fix this blindness. While Mastodon is a decentralized microblogging platform similar to Twitter. If you’re looking for a Twitter alternative, this is probably the one you’ve heard of. It’s one of the largest applications on the Fediverse. But Mastodon is not the Fediverse https://fediverse.observer/map look wider there are meany interesting projects.

What names to use?

The term #openweb describes a social/tech ecosystem for the internet rooted in decentralization, interoperability, and community-driven values. It embodies the #4opens – open data, open source, open standards, and open process. This stands in contrast to the #closedweb of the #dotcons, whose platforms are centralized and proprietary, and the broader #mainstreaming of the internet, which has a strong tendency to replicate closed, corporate models. The #openweb offers a fundamentally different vision for the future, both for the web and the society it shapes.

In this landscape, the #Fediverse is an example of decentralized networking. Built on the protocol #ActivityPub, it enables people and communities across different platforms to interact seamlessly. Codebases like #Mastodon, #PeerTube, and #Pixelfed serve as alternatives to corporate platforms, Twitter, YouTube, and Instagram, offering a more ethical, people-centric path for people to walk.

For more technical or geeky conversations, the term #web1.5 is useful. It acts as a buffer against the confusion and hype of #web3 and the #encryptionist obsession with blockchain-driven solutions that miss the social dimension.

When communicating with broader or more mainstream people, talking about the Fediverse can be tricky. In many cases, simply saying “Mastodon” is enough. As the most recognizable platform in the Fediverse, it serves as a useful gateway for those unfamiliar with decentralized technologies, yet curious to explore alternatives to Big Tech.

Ultimately, terminology should match context and audience. Whether you’re deep in conversation with fellow geeks or introducing someone new to decentralized spaces, choosing the right term can make all the difference in clarity and accessibility.

Of course, tribalism within these communities can sometimes make things harder than necessary. A gentle reminder applies here: don’t be a prat. Shared understanding matters more than gatekeeping.

The development of ActivityPub was a collaborative effort

One thing that is missing from much of the unthinking #mainstreaming outreach and expansion is that the history of #ActivityPub and the #Fediverse is a grassroots collaboration, and an ongoing struggle between open and closed paths. To understand this history, we need to explore the origins of ActivityPub and its evolution within the broader #openweb movement.

ActivityPub emerged as a response to the limitations of early social media protocols like #OStatus, which powered platforms such as #StatusNet (later GNU-social). While OStatus enabled some level of federation, it lacked robust privacy features and limited conversation dynamics. This pushed developers to seek alternatives that could better support native social interactions.

The early drafts of ActivityPub, initially called #ActivityPump, were an ambitious attempt to build a flexible protocol supporting rich, decentralized communication. In tech OStatus, used XML, ActivityPump adopted JSON, a more modern, lightweight, and developer-friendly format. This shift made it easier for platforms to adopt and extend the protocol.

The transition to ActivityPub, the move from ActivityStreams 1.0 to ActivityStreams 2.0, and ultimately to ActivityPub, reflected the need for a more comprehensive standard. ActivityPub introduced server-to-server communication, enabling platforms to share activities, like posts and follows, across different instances. This innovation laid the foundation for true federation, where separate platforms could interact seamlessly.

Key projects helped shape this evolution. Pump.io, created by #EvanProdromou (the developer behind StatusNet), was an early experiment with ActivityStreams, though it never achieved widespread adoption. But these experiments were stepping stones that informed the development.

Next is the role of #Mastodon and the rise of the #Fediverse, Eugen Rochko’s decision to implement ActivityPub as Mastodon’s primary protocol catalyzed the growth of the Fediverse. Mastodon offered a #openweb “native” but familiar Twitter-like experience with federation baked in, its rise attracted a wave of people disillusioned by #dotcons social media.

As Mastodon grew, other platforms joined the ecosystem, #PeerTube for video, #Pixelfed for images, #WriteFreely for blogging, and meany more. Each new platform enriched the Fediverse and reinforced the strength of the decentralized path.

There are challenges to openness, despite its successes, this journey of rebooting the #openweb with ActivityPub and the Fediverse hasn’t been without friction:

Commercial Capture: As the Fediverse gained traction, larger players began exploring it. #Threads’ integration with ActivityPub, for instance, raises concerns about whether the #dotcons might dilute the Fediverse’s grassroots ethos.
Technical Complexity: Implementing ActivityPub isn’t straightforward. the pushing of features like HTTP signatures for verifying interactions introduce technical hurdles that can create compatibility issues between platforms.
Centralization Drift: Even within the Fediverse, centralizing tendencies continue. Mastodon’s continuing dominance has concentrated influence, raising questions about how to prevent decentralized paths from replicating the “common sense” patterns of the #dotcons.

There is a constant need for guarding this open future, in which we need to balance the outreaching to the #mainstreaming with caring and supporting the native grassroots that created the value in the first place.

Looking forward, the future of ActivityPub and the Fediverse hinges on collective action. We need to resist the “common sense” commercial co-option from both friends and enemies to expand into building tools that make decentralized tech more accessible #OMN

The promise of the #Fediverse isn’t simply technological, it’s cultural and political. It’s about reclaiming the internet as public commons, where communities thrive on their own terms. On this path, by staying rooted in collaboration and community care, we ensure the Fediverse remains a beacon of hope in increasingly enclosed digital paths.

Why is Mastodon so dominant in the fediverse?

Q. Why is Mastodon so dominant in the fediverse?

A. It had better #UX and @Gargron running it was an effective communicator at #KISS and built it out as a #4opens project alongside a healthy (white) lie about security and privacy.
The rest of the projects lacked these things – #Pleroma the obverse compaine was ripped apart by the #geekproblem then embraced by the right-wing. #Peertube was stuck in a good but closed development for years. #Pixelfed is a little brother project to #mastodon. Then there are a whole flood of #NGO funded projects that have no community.

Might be useful to see it as we’re having a “KING” problem, then the rest are #feudalism all the way down. This should be easy to fix as its #4opens and all #openweb, but it’s not. Just about everyone is hard #BLOCKING the obvuse need for “democracy” as a path out of the mess #OGB

How is the #NOSTR world doing on this?