Let’s look at this “#branding” issue. The tech world is changing as there is a #reboot of the #openweb happening, yes a lot of people don’t see this, so worth talking about a bit. If you are interested in this subject, every day you likely hear another big player joining the #fediverse. What does that mean? It is not complex, there is a chance you are already on this path, if you are on #dotcons sites like #meta #Threads or #WordPress etc.
It’s actually something we already know about, a network of websites that interact with each other through a shared protocol, just like #email has worked for the last 50 years. The term #Fediverse is a mash-up of two words: federate and universe. To federate means to form an alliance, so the Fediverse is an alliance of websites or apps that federate content with each other. It’s a federated universe, a part of the #openweb we all grew up on if we are over our teenage years.
This network is decentralized, meaning no #dotcons controls it, people and communities have control over their information, news and data flows. While most are run by communities and individuals, a few are run by corporations. Some may have thousands of users, while others have just a few.
Each of these websites has their own myths and traditions to shape their local feeds, but people on one site can easily interact with people on another site because they’re using the same protocol, an open-source tool that connects websites into a “native” #openweb global network. How Does It Work? The protocol is called #ActivityPub, which you might’ve heard of because it powers apps like Mastodon. But it also powers #Peertube, #Pixelfed, #Lemmy, and our own #OMN etc, and even the #dotcons are sharing this space, with #meta’s #Threads. It’s extremely popular. When you publish a post on your website, it gets federated to all the people who follow you on other websites that are based on this protocol. They can like, share, or comment on your posts. That’s the path of federation and what the #4opens #openweb is about https://fediverse.party/en/miscellaneous/
The #4opens process that governs the culture of this path is simple in abstract, If the website admins notice a ton of spam coming from another website, they can either block that individual user or they can block that whole website. If that server is sending too much spam, it’s a problematic server. You can defederate from that server so you’re no longer hit with spam until they clean up their act. This is a horizontal path of how moderation works on this path, it works as an individual and as a community.
Like email, when the first thing you do is pick a username that’s available on that website. To do this, find a site that fits your interest, pick a username that’s available on that server. Your Fediverse handle is going to look like an email address: It’s going to be username@server, for example info@hamishcampbell.com for this blog’s #ActivityPub feed.
When I talk to people about the #openweb or mention the #Fediverse, I have to talk about #Mastodon for them to get an understanding on the subject, this is a non-native issue, thus the need for this blog post to try and fix this blindness. While Mastodon is a decentralized microblogging platform similar to Twitter. If you’re looking for a Twitter alternative, this is probably the one you’ve heard of. It’s one of the largest applications on the Fediverse. But Mastodon is not the Fediverse https://fediverse.observer/map look wider there are meany interesting projects.
