The heart of our collective confusion and frustration about climate action. Yes, it’s true – Solar and wind energy are cheaper than ever, EVs are booming in sales and generating profits, energy, efficiency is improving, public awareness is spreading.
So why are emissions still rising? Here’s the #KISS truth, we’re not changing fast enough, and what we’re doing is being drowned out by what we’re not doing. Global demand is still rising, example: Between 2022 and 2023, global energy demand grew by over 2%, with much of that demand met by coal in India and gas in China. Even though renewable capacity grew, it wasn’t enough to cover the rising total energy needs, especially in rapidly developing economies.
We’re adding renewables on top of fossil fuels, not replacing them. Fossil fuels are not in decline, they’re still expanding. Example: In 2024, ExxonMobil reported record profits again, largely from oil and gas. The UAE, host of COP28, announced plans to expand oil output. The G20 countries still spend $1.4 trillion annually subsidizing fossil fuel production and consumption. Fossil subsidies still massively outweigh renewable investments.
Infrastructure lock-in, example: The U.S. Interstate Highway System, built around car travel, still dominates transport. Globally, $1 trillion is earmarked for airport expansion. Meanwhile, high-speed rail remains underfunded in most countries. Cities are still built for cars, suburbs still require long commutes, and agriculture is still oil-intensive. You can’t steer a container ship with a kayak paddle, but that’s what we’re trying.
Methane and industrial agriculture, example: The meat and dairy industry accounts for about 15% of global emissions, largely via methane. Companies like JBS and Nestlé continue to receive subsidies while deforestation for feed crops and grazing intensifies. Methane traps 80x more heat than CO₂ over 20 years, and we’re doing little to curb it.
Green growth ≠ degrowth. Example: EV sales hit record highs, but global car production also increased, and most EV buyers are adding a second car, not replacing an old one. Air travel in 2024 rebounded to pre-pandemic highs, while luxury emissions (from SUVs, yachts, private jets) surged. “Green” growth without cutting consumption is just lipstick on a fossil-powered pig.
Greenwashing and delay, companies like Shell tout “net-zero by 2050” while investing billions in new oil fields. Carbon offset schemes are riddled with fraud, and governments announce climate goals decades away, then approve new pipelines. #PR replaces progress, action is delayed, and the climate clock keeps ticking.
False dawn is not a real turning point. Yes, we see solar panels, wind farms, EVs, and vegan burgers. But these visible signs mask the deep structural inertia in global systems. The real action needed, massive public transport investment, food system overhaul, radical equity-driven degrowth, isn’t happening at the needed scale or speed. We are mistaking motion for momentum. This is a false dawn, not sunrise.
Can “every little bit” help? Yes, but only if those small actions build toward collective, structural change. Your compost pile won’t offset Shell’s deepwater drilling. Your bike ride won’t cancel airport expansions. But your voice, organizing, and action, with others, can shift power.
“Every little bit helps” is only helpful if it’s connected to a bigger fight. Clear-eyed optimism, says we can’t afford delusion. But neither can we afford despair. This is the tension we all live in: Too little, too late – but never too late to matter. What we need now isn’t just hope, but radical, collective courage.
- Know the truth. Speak it plainly.
- Act with others. Act like time is short.
- Build lifeboats and flotillas, not illusions.