It’s how humans have always lived – together

For 200 years, capitalism, for the last 40 years #neoliberalism, taught us that we’re isolated individuals who compete to survive. But any real view of our actual history – and our biology – say the opposite: we’re interdependent, social, and ecological beings. For almost all species time we thrived through commons-based systems, shared forests, grazing lands, rivers, and community knowledge. Villages maintained open wells, fishermen shared tidal calendars, and guilds protected collective craft standards. Cooperation, not competition, is what allowed us to endure.

This is why now alt tech, matters, it is about rediscovering, what makes us human, the digital form of that is commoning online. Just as medieval commons were fenced off during enclosure, our early digital commons were captured by #dotcons. Rebuilding the #openweb is the act of reclaiming that shared ground, not nostalgia, but in the era of #climatechaos and hard right shift its #KISS survival.

What we need to compost is our own-shared memory. The commons are missing from today’s “common sense”. The idea that people can manage shared resources together has vanished from public imagination. Yet the commons is the older, more adaptive, and far more humane way of organizing.

In tech, the #Fediverse shows this in action, thousands of community run servers cooperating through a shared protocol, ActivityPub. Projects like #PeerTube, #Pixelfed, or #Funkwhale replace enclosure with federation, showing that open paths can scale through trust rather than control. Alt tech, built on open protocols and co-governance, is simply the digital commons rebooted, a network of networks where no one owns the whole.

We need much more resources and focus pushed into this real grassroots path of reclaiming the means of communication, in the 1990s and early 2000s, the internet was all ready a commons: decentralized, people-driven, and impactful. Early #Indymedia collectives covered protests outside mainstream #blocking narratives. #4opens email lists and wikis built movements across borders. Then capital pushed in, WE let the #nastyfew of #Facebook, #Google etc privatize our collective infrastructure, turning participation into surveillance and creativity into content.

Alt tech projects like the #OMN (Open Media Network), Mastodon, and wider #Fediverse are attempts to rebuild what we keep forgetting, this time, protected by #4opens shield to build shared governance. This path is not a nostalgic throwback, but living/acting paths for post-capitalist communication we need in the growing era of social backdown.

It’s not only “tech” – it’s social trust infrastructure. A common is not only software; it’s the culture of cooperation that surrounds it, shared values, mutual aid, and relational ethics, you can’t “code” trust into hardware, as the last decade of #blockchain and #AI mess proves. Smart contracts failed to make people honest; they just automated mistrust, it’s on going #geekproblem blindness we need to be working to compost.

What works, the resilience, comes from people, not algorithms. Through frameworks like the #4opens: open data, open code, open standards, open process. We can build transparency and accountability into the social layer of the network. Trust is a practice, not a protocol #KISS

We need a future that’s better, not just less bad. The #deathcult story – neoliberalism’s great myth – says “there is no alternative.” Alt tech is the alternative, working proof that cooperation scales, that people build shared infrastructure without extraction and less coercion. Look at LibreOffice, Wikipedia, Linux, or the #Fediverse, all imperfect, collaborative systems built on trust, not profit. They are real-world examples of how collective will outperform the normal deadened paths of corporate hierarchy.

Alt tech gives us believable hope, which is the only real antidote to despair and apathy. The ground for grassroots power is in pushing change and challenge. If the liberal state and #dotcons won’t reform, we need to be building parallel structures that work differently.
Projects like the #OGB (Open Governance Body) experiment with federated, transparent decision-making. The #OMN builds tools to connect grassroots media in trust networks, bypassing gatekeepers entirely. Together they form a scaffolding of a working commons, capable of hosting culture, not only control.

Healing the social media wound? We need to compost the lie of #dotcons which spent the last 20 years turning us into consumers and outrage machines. The shovel we need is affinity groups rebuilding social tech around self-governance, interoperability, and most importantly trust to reclaim the human side of the internet. Imagine the world different, feeds that empower communities, not advertisers, tools that nurture relationships, not metrics, platforms that amplify context, not conflict.

This is the work of making the internet human again, working together on the path of alt tech matters because it’s not about gadgets; it’s about freedom, community, and survival. It’s our path to remembering that the #openweb, like the Earth itself, belongs to everyone, or it belongs to no one. And every time we build a shared tool, or hold open a door, we remind the world that cooperation is not naïve, it’s our oldest #KISS technology.

A cross-cultural conversation on this subject

UPDATE: I haven’t touched on two other #4opens projects here, so let’s tap them at the end: #Nostr is a “me-too” project stuck in the #geekproblem loop, it won’t go anywhere until it learns to value community as a building block. #Bluesky, on the other hand, is already drifting into the hands of VC-funded #fluffy elitists who turn every commons into a brand. It’s a very likely a dead-end for real change or challenge, which is why the #mainstreaming #blocking #NGO and #fashionista crowds flock to it.

UPDATE 02: Digesting the comments. For the past 10,000 years of agriculture, 500+ years of Euro-colonialism, 200+ years of #capitalism, and 95 years of #neoliberalism (45 officially declared as such), the #nastyfew practicing control through production have dominated everyone else. Capitalism, as described in Capital, grew wherever it could. By the late 19th century, labour organised and fought back. Social democracy transformed the capitalist state so effectively that capitalist development stalled by the 1930s.

The response? A reorganisation of capital, using anti-communism as its rallying cry (WWII, NATO, Korea, Vietnam) to defeat social democracy and retake control of the state. By the 1980s, “they” felt secure enough to brand reform itself as a product: #Neoliberalism. I’m simplifying, of course – this is for the #hashtagStory outreach, so it can become a #KISS tool people can actually use. Clarifications and deeper dives you can find in the comments 🙂

Now, about this idea that “capitalism told us we’re isolated individuals competing to survive.” It’s partly true, but not in the way people think. Capitalism depends on interdependence, we work together to produce, but in a way that isolates us socially and politically. That’s the contradiction: interdependence turned into alienation. It’s the mess in our heads that recreates these bad social structures, the inner factory of control. That’s what we have to compost.

In the end, it’s not just social control, it’s social destruction. As we rush deeper into #climatechaos and the global hard-right turn, it’s clearer than ever: the ideology of separation keeps power safe and people powerless. I know this isn’t #mainstreaming liberal logic, that’s the point. We have to think differently.

And for context, I’m not speaking from the sidelines – I’ve got an MA in politics and 30 years of hands-on work in grassroots #openweb tech. Isolation is social control, see #stupidindividualism. Let’s keep this grounded and not turn it into trolling, yeah?

A Tolkien view of #OMN

A central thesis of Tolkien’s books is that evil provides the means of its own defeat. Sauron forged the One Ring that destroyed him. Shelob impaled herself on Sam’s blade. Smaug exposed his belly to Bilbo and revealed the weak point that brought him down. Tolkien’s world is full of this pattern: the seed of destruction lies buried inside the will to dominate. Power over others always carries its own undoing.

But there’s a second truth, less often spoken. Good must still act. The Ring did not cast itself into the fires of Mount Doom, it had to be carried, inch by inch, through the mud and terror, by two small Hobbits who refused to give up. Shelob could only fall because Sam held his arm firm when it would have been easier to drop the blade. Smaug was slain not by fate, but by the hand that fired the black arrow.

Even when evil weakens itself, the act of courage still has to be taken. The small people still have to step up. And there’s a third lesson here, one that feels painfully relevant to our time: good only loses when it surrenders to hopelessness. Denethor’s despair nearly doomed Minas Tirith.
Frodo would have fallen without Sam’s stubborn love. Bilbo’s small act of faith. In Tolkien’s world, hope is not naïve optimism, it’s an act of defiance.

In our current #closedweb Mordor, we see a similar pattern. The #dotcons – Facebook, Google, X, TikTok – are our modern Mordor. Their empire of control looks invincible, but the same logic applies: the seed of their undoing lies within their design. They rely on enclosure, makes them brittle. They feed on attention, makes them hollow. They claim to connect, yet they isolate. Their power depends on us believing there is no alternative. The moment we act otherwise, the “Ring” begins to crack.

This is where the #OMN (Open Media Network) is about, it’s the Hobbits of the #openweb, a simple idea built around trust, openness, and shared meaning, the values that the #mainstreaming web abandoned in their push for scale and profit. The #OMN path is not glamorous, it’s messy, human, and small in the best possible way, it’s the hobbit path.

While the lords of code build towers of algorithms and surveillance, the #OMN builds compost – small, fertile spaces for stories, community, and resistance to grow. Each node, each local server, each trust-based network is another Hobbiton – small, grounded, but vital to the health of the wider networked world.

And like Tolkien’s hobbits, the people carrying these projects are not heroes in the conventional sense. They’re tinkerers, storytellers, boat-dwellers, coders, gardeners – ordinary people who refuse to give in to despair.

The weakness of the Ring, is the weakness of Mordor – and of our #dotcons empires – is that they depend entirely on compliance. Their control works only as long as we feed it: our attention, our data, our labour. The act of reclaiming media, even on a small scale, is an act of resistance, the equivalent of carrying the Ring toward Mount Doom.

But again: it doesn’t happen automatically, we have to act, have to keep building, sharing, teaching, mediating – before the co-option machine moves in, before the #fashernista crowd turns the work into branding and drains it of meaning.

This is the role of projects like #OMN, #indymediaback, #4opens, and the broader #openweb ecosystem. They’re not just technical projects, they’re moral ones. They remind us that good requires persistence, that hope is work, and that defeat only comes when we stop trying.

Evil destroys itself, yes, but only if someone carries the Ring. The systems of enclosure, surveillance, and monetized despair will fall apart on their own contradictions, but only if enough of us are walking the long, muddy road toward something better.

That’s what the #OMN is for: a space to hold hope, to act before hopelessness takes root, to build the commons even when it feels impossible. And like Tolkien’s world, we won’t win through strength, but through endurance, through small acts done together, with trust.

Because the web – like Middle-Earth – is worth saving.

STAR WARS: THE SOFT EMPIRE

Let’s try some metaphors DRAFT (was looking for a Star Wars meme but find them horribly right-wing, we have made a real mess,,,)

Had to use an old video, kinda on subject to the metaphor

A long time ago, in a network not so far away… The internet was once alive with wild diversity. Countless small worlds of the #openweb – linked by fragile trust, shared roots, and messy, beautiful collaboration.

The #FOSS Federation of Commons was rising… until the Soft Empire came. They did not come with star destroyers or stormtroopers. They came with funding proposals, frameworks, and friendly smiles. Their weapons were not lasers but language, phrases like “scaling up,” “alignment,” and “governance.” They promised stability. What they brought was assimilation.

Across the #Fediverse, the #NGO Order spread its doctrine of “professionalisation,” pushing free instance into managed dependency. The “Fluffy Fleet,” draped in banners of care and civility, softly conquered all that was unruly, replacing the grassroots with “strategic partners.” Yet in the outer systems, among abandoned nodes and fading servers, a Native Resistance survived.

The composting moon, a dim squat, in forests of forgotten code, small online imaginary fires burn. Around one fire sits a circle of rebels – coders, gardeners, storytellers – the last of the Commons Stewards.

“They say ‘alignment’,” whispers one.
“But what they mean is assimilation,” replies another.
“We compost their words,” says the elder. “We turn control into soil for renewal.”

They speak of ancient #FOSS practices – #4opens, the old code of trust. Their whispered language is relational: “affinity,” “balance,” “re-rooting.” They call themselves the Open Media Network (# OMN) keepers of the native web. Their mission: to expose the imperial euphemisms hiding behind “good governance,” to reclaim naming as an act of freedom, and to rekindle the federation of wild diversity across the digital web.

“In the age of the Smiling Empire, domination wears the mask of care. Naming is resistance. Trust is rebellion. And compost is revolution.”

Our language is where the imperialistic pushing hides

In the change and challenge of the #openweb reboot of the last few years, there are strong echoes of imperialism through #NGOs – soft domination rather than open conquest. Funding becomes a disciplining tool: if you want a seat at the table, you must conform to their norms. This is semi hidden economic and cultural imperialism inside the #openweb, pushing the path of replacing shared trust (#4opens) with institutional control.

First, we need to look at where the Imperialistic language hides, the imperialism here isn’t overt, it’s in tone, framing, and process. You see it in phrases like:

“Scaling up” or “professionalising” community work.

“Creating standards for everyone.”

“Ensuring governance” (but meaning control).

“Bringing structure” or “alignment” to “fragmented” communities.

“Representing the movement” or “speaking for the community.”

These sound neutral or helpful, but in context they reproduce colonial logic: centralising power, erasing difference, replacing “native” messy grassroots diversity with clean, managed systems that serve funders and institutional interests. This is soft imperialism – language as enclosure, framing itself as care (“we’re helping you get organised”) but it’s about ownership and #mainstreaming domestication.

In contrast, “native” grassroots languages, speak in a different tongue, open, lived, relational.
You can hear it in:

“Composting” instead of “managing.”

“Rebalancing” instead of “reforming.”

“Native paths” rather than “standardisation.”

“Affinity” instead of “alignment.”

“Trust” instead of “compliance.”

That’s the language of commons stewardship, not imperial management. The clash in practice, is when #NGO-fluffy or #dotcons outreach talk about “onboarding the next billion users” or “building shared infrastructure,” they’re actually talking about absorbing – pulling people into their world, under their definitions, within their control.

Our native path, on the other hand, speaks about bridging, federating, sharing roots, and keeping diversity alive. That’s anti-imperial by design, the tension is clear: #mainstreaming always wants to flatten difference, while we aim to amplify difference within shared openness.

In our work, with clearer naming, we strip away the euphemisms, we call things what they are. Imperial language real meaning:

“Scaling” Colonising
“Professionalising” De-commonsing
“Governance frameworks” Control mechanisms
“Community representation” Gatekeeping
“Alignment” Assimilation

And on the positive side is commons language rooted meaning:
“Grassroots governance” Native balance
“Decentralised collaboration” Open trust networks
“Interoperability” Mutual recognition
“Commons stewardship” Collective autonomy

The positive #KISS thing we can do is in naming the power play as it happens, not after it’s already shaped the story. Imperial language hides behind civility and “neutral coordination.” Naming is power. And if we name it, we can compost it. #OMN’s job – and ours – is to expose those euphemisms and restore native naming so we can see the social terrain clearly.

“Invisible roots / generation change”… “…the original crew who put the real work into growing the Fediverse… are no longer invited, invisible to the new fluffy crew.” This is historical erasure, rewriting origins stories, to present itself as the natural inheritor of progress. Here, “new” replaces “native.” The grassroots phase is forgotten or mythologized, allowing control to shift quietly to NGOs, corporate “helpers,” or state-aligned foundations.

“Fluffy dominance”, “…friendly, soft, smiling… but sliding into dogmatic blindness.” The language of niceness can act as imperial propaganda. It enforces a monoculture of tone, no dissent, no spikiness. This becomes ideological policing through manners, a soft colonialism of behaviour.

“Zero balance”, “…third event with the same narrow people… zero balance…” Imperial projects always stabilise imbalance. “Balance” is removed, so hierarchy can harden. Here, the imbalance is cultural: those aligned with funding and institutional legitimacy dominate; those rooted in messy grassroots work are marginalised.

Composting the imperialism, in #OMN terms, composting means turning the waste of mainstreaming into soil for renewal. The antidote to imperial framing is openness and plurality:

Reclaim language – stop saying “community” when we mean “closed club.”

Decentralise narrative – many voices, not one authority.

Re-root trust – back to the base layer, where people actually do the work.

Expose the smiling empire – funding, branding, and institutional capture need transparency.

Reassert the #4opens – the anti-imperial charter for #OMN governance.

The future of the #openweb depends on seeing through the soft imperialism of “good intentions.” If we can name it, we can compost it, and grow something real, grounded, and free.

#OMN #openweb #4opens #mainstreaming #grassroots #FOSS

Let’s try a #spiky view of #fluconf

The Fediverse is native to the open web

We are having a tech reboot for the last few years, federated seems to be where it’s at right now, and it makes sense, the #fediverse is flourishing where so many “#web3” or pure #p2p projects stumbled. This isn’t to say #p2p is bad. But for a peer-to-peer social network to actually work and be social useful, it would need mechanisms for collectivising: shared moderation, subjective trust, a way to handle conflict. Purely (stupid)individualist solutions have been tried before, and they don’t hold together at all beyond a tiny scale. Atomised people cannot build any lasting commons.

The strength of federation as a path is that it collectivises by default. Servers are groups, not individuals, decisions are made within communities, not in isolation, this builds resilience. What is currently #blocking this path is our #fashionistas and #geekproblem people, who are still clinging to parts of #mainstreaming “common sense!. If you try to vertically scale, if you dream of competing head-on with Silicon Valley, running giant datacentres with teams of sysadmins, you’ve already lost. That’s their game, their best proficiency. You cannot beat them at it.

The path forward is to do something they cannot do without breaking their own business model. Something they would never want to do even if they could. That’s the opening. That’s the #OMN path. So let’s be clear about what the current #openweb reboot and the #fediverse is not:

The fediverse is not an electricity grid. You don’t have to be plugged in everywhere for it to function.

The fediverse is not feudalism. You are not a serf bound to some lord’s server. You can leave, fork, migrate, or self-host.

The fediverse is not a commodity. It is not like a telephone line or a utility service to be packaged, sold, or regulated in the same way.

And no, the fediverse is not a big truck that carries data down the highway. It’s a messy garden, a bazaar, a commons.

The #fediverse works because it is untidy, diverse, and decentralised. It’s a network of collectives, not a monopoly machine. The #OMN path and vision is to lean into this: not to replicate the #dotcons in smaller, scrappier forms, but to compost the mistakes of the past and grow something native, nourishing, and #4opens.

The #OMN isn’t about isolated gestures, it’s about building federated, trust-based media networks that actually work at scale. Right now, the truth is simple: you can’t just join or create one tomorrow. Why? Because the path needs composting first.

By composting, we mean taking the wreckage of past projects – messy, co-opted, burned-out, over-managed, or over-centralised – and turning it into fertile ground. From this social fertile soil can we grow #OMN that support:

Open, federated collaboration

Shared media creation and distribution

Affinity group – based moderation and governance

Strong social resilience against co-option by corporations or #dotcons

We need to then bride this existing federated path into the seed #p2p path with social tools that work and hold this bridge in place. The #OMN is a work in progress, and that’s intentional. It’s about building the crew, the culture, and the infrastructure before anyone can just “join.” This isn’t a platform you log into; it’s a path we create together, step by step. Until we do that composting, passive participation isn’t possible, the first step is #KISS that’s exactly what we’re focused on making happen.

A poet’s view of the path

The #AI bubble might be nastier than the Dot.com crash

The path the #mainstreaming in tech is taking is clear. #AI is fashion, the valuations are absurd, the cost structures unsustainable, and the hype cycle feels like it’s already outpacing reality.

We’ve been here before, dot.com déjà vu. The #dotcons bubble of 2000 was built on fake demand and fantasy valuations. Venture capital flooded into half-baked platforms that promised to “reinvent” everything, while the effect was to hollow out and enclose the native #openweb. When the bubble burst, it wasn’t just investors who lost, the damage was social, cultural, and technological, it’s the mess we are in today.

The AI bubble, 2025 edition, we’re watching the same movie again, only bigger and nastier. This time, the hype engine is driven by press releases and corporate lobbying, amplified by blinded compliant media desperate to see the next miracle story. Every company claims they’re solving “the biggest problem” with AI. But lift the lid, the rhetoric, and what remains? Business models that don’t add value, expensive wrappers around existing tools. Unsustainable costs – GPU farms burning cash and carbon in equal measure. Speculation over substance, #nastyfew investors betting on domination rather than usefulness.

Why this round may be worse, at least the #dotcons bubble left some infrastructure we could build on: fibre, hosting, and the spread of the web itself. The #AI bubble looks different, as it centralises power even further in the hands of a few #dotcons. Accelerates #climatechaos through energy-intensive training runs and datacentre inflation. It undermines our flawed democracies, trust in media and knowledge with floods of synthetic content.

The ending to this video is a shocker, but not unsepreising when you look at the context of the video.

Instead of building open, federated, useful tools, we’re watching another round of #techshit enclosure, hype and money funnelling into projects that can’t last, but which will leave more #techshit scorched-earth legacy when they collapse. The #dotcons crash was messy, the AI crash could be toxic.

What can people do to walk away from this mess? How do you help with the #OMN and #4opens? The AI bubble shows what happens when tech is built on the normal hype, enclosure, and extraction on the #dotcons path. The #OMN is the opposite of this. It’s about building trust-based, federated networks where media, knowledge, and tools aren’t just another asset class to be bought and sold. The #4opens are the activist #FOSS antidote to bubble logic:

Open Data – No black boxes. If #AI is going to be part of any future, the training data, biases, and methods must be transparent, not locked up by Google, OpenAI, or Microsoft.

Open Code – Instead of closed, centralised data sets and platforms that extract rent, we need free/libre code anyone can run, fork, and improve.

Open Standards – The current AI mess is about silos and monopolies. Federated standards (like ActivityPub for social) are how we work to keep diversity alive and break enclosure.

Open Process – The opposite of corporate secrecy and hype. Decisions need to be made in the open, accountable to communities, not hidden boardrooms or PR cycles.

The #AI bubble is the normal every day #deathcult logic of the #dotcons playing out again: extract, enclose, collapse, repeat. The #OMN and #4opens give us a way to compost this mess into something more fertile. From enclosure → to federation. From secrecy → to openness. From hype cycles → to slow, messy, sustainable growth.

If we don’t actively build and defend this needed native path, we’ll be left cleaning up another round of collapse, only this time with more concentration of power, more environmental damage, and a deeper erosion of trust. The choice is simple: do we keep betting on bubbles, or do we build commons?

And the path is #KISS, so people please don’t be a prat about this, thanks.

YouTube and the #deathcult of “Independent” Media

Over the last ten years, we’ve all been spending more and more time on #YouTube. And maybe you’ve noticed something strange: many of the channels you once thought of as independent are no longer independent at all. They’ve been quietly bought up by private equity firms with billions in backing from SoftBank, Amazon, Disney, Goldman Sachs, Blackstone – the usual #mainstreaming priests of the #deathcult.

Channels like Task & Purpose, Vice, Veritasium, Donut Media, Simple History, Economics Explained, The Drive, and History Hit are already part of the buyout wave. Some of the biggest names in our worship of “creator culture” – CocoMelon, Colin and Samir, The Theorists, Dude Perfect – too. And that’s just the ones who admitted it. There’s no law requiring disclosure.

Capitalism has a logic, that creators are commodities. “Independent” YouTubers once worked on tiny budgets – a camera, editing software, a couple of friends – to reach millions. They were messy, risky, sometimes radical. Capital sees something else: predictable cashflow, brand expansion, safe investment. But these operations are fragile. They depend on one platform (#YouTube), one personality, and an algorithm that can erase a career overnight. Normally, this risk would scare off capitalists. But with $12 trillion sloshing around private equity in the US alone, they’ve run out of businesses to buy. YouTube channels are the new frontier.

This is how grasping control kills creativity, when capitalism takes over, the overhead explodes. Analysts, strategists, managers, lawyers all need their cut. That means: more ads, more sponsorships, more merch, safer, algorithm-friendly content, the same formula cloned across every channel in the for profit portfolio. This “roll-up” logic flattens everything into old-school TV. Risk disappears, the spark that made YouTube compelling at first is smothered by business strategy. We’re already seeing it with channels like Veritasium, slowly shifting away from Derek Muller to reduce “keyman risk.” Once a personality becomes a liability, the accountants start grooming replacements.

Old school #traditionalmedia tried to counter te first wave of #dotcons social media by throwing money at “new media” outfits like Vice, Buzzfeed, Mashable, and Vox. They burned cash, collapsed, and left nothing but layoffs. The new approach is simpler: don’t build, just buy. Disney doesn’t need to grow the next Vice; it just needs to buy a handful of YouTube channels and tell shareholders it’s “ready for the future.”

The same #deathcult logic applies to this, appease shareholders first, audiences last. The cost is paid by viewers, the result for us – #dotcons friendly content becomes blander and safer, sponsorships dominate, but direct support (merch, memberships) dries up, because who wants to fund faceless #nastyfew agendas? “Creators” burn out, and vanish, replaced by interchangeable hosts or locked down with non-compete contracts. It’s the industrialisation of #fashionista “independent culture”.

There is a history to this, and #openweb parallels, we’ve seen this story before, in the 90s, independent radio stations were bought out by Clear Channel, homogenising the airwaves. In the 2000s, blogs were enclosed by Facebook, Google, and Twitter, killing off messy but vibrant grassroots media. Even movements like Occupy or Extinction Rebellion felt the same pressures: a burst of openness and creativity, followed by co-option, #NGO capture, and fragmentation under managed dissent. The lesson is always the same: once capital steps in, the mess is tidied away, and any possibility of change and challenge dies.

I have seen this on the #dotcons platforms we use as backups and hook for the #openweb native projects, our visionontv YouTube loses a video or two every month to not advertising friendly, copyright strike for clear fair use etc.

The #OMN Lesson, YouTube is repeating the same pattern we’ve seen across the #closedweb: a few years of openness and experimentation, followed by enclosure, consolidation, and financialisation. Capitalism cannot tolerate risk, it cannot tolerate diversity, it needs control, predictability, and growth at all costs. And that is the death of any real grassroots media.

The #OMN path is the opposite. We need federated, messy, trust-based networks where media is not just another asset class. Media must be inherently open – created, shared, and remixed under the #4opens. If we don’t build and defend this, the future of online culture is already sold out.

Mess and more mess, “diversity”

We need to look at our paths and current the controversy in “diversity” in our #deathcult worship, to see the need to compost the current mess. The problem with “pushing diversity” isn’t diversity itself. That’s fine – essential, even. The problem lies in the ideology shaping the push.

Much of it comes from #mainstreaming progressive liberalism, which operates inside the logic of the deathcult. It reduces diversity to a checklist, a branding exercise, a way to appear “inclusive” while leaving power untouched. This is not liberation, it’s management.

When we enter into these spaces, conversations about diversity collapse into the same-old mess: the mixing of right and left framings, suspicion on all sides, endless accusations. Instead of solidarity, we end up with #blocking. Instead of building, we burn out. The is no good outcome.

This is the normal worship of the #deathcult, the endless loop of optics and control, where movements fracture and collectives suffocate with “diversity strategies” that have no relation to grassroots realities.

The path as ever is compost. Take the mess – the liberal tokenism, the reactionary backlash, the burnout – and compost it into something alive. Composting means, returning to grassroots voices, not NGO checklists, seeing diversity as lived struggle, not branding. Grounding it in #4opens, where openness makes co-option harder, to turn toxic blocks into fertile soil for collective growth

The #OMN path is simple: it’s not about ticking boxes or replicating liberal #NGO frameworks. It’s about federated, messy collaboration that actually works. Diversity is not a corporate slogan. It’s the lived complexity of struggle. If we can compost the deathcult ideology that poisons it, diversity becomes strength rather than a management tool.

The question is, are we willing to compost the liberal mess, or do we let it keep rotting movements from the inside?

From “Woke” Capital to MAGA Capital – A Case Study

In the US, every presidential election is sold to us as a transformation of the nation. The chattering class pundits and their #fashionista followers tell us: a new people have been elected alongside a new government. Obama, Trump, Biden, each framed as a seismic cultural shift. But if you care to look, the reality is different: turnout is low, margins slim, the electoral college dulls change. What’s hyped as a national rebirth is just a reshuffling of the same #deathcult mess.

Still, perception matters. After Trump’s re-election, the “zeitgeist shift” rippled through politics and corporate boardrooms. Suddenly, dozens of corporations rolled back their Diversity, Equity, and Inclusion (#DEI) programs. Woke capital simply pivoted into #MAGA capital.

Liberal woke capital was about projecting inclusion as market expansion: Pride logos in June. Minorities cast in blockbuster films. “Inclusive” ad campaigns. It looked progressive, but it was always about markets: new demographics = new customers. Sometimes the invisible hand holds a rainbow flag.

MAGA Capital, in contrast, is about disciplining workers and pleasing investors. It’s about showing loyalty to the strongman, not customers. DEI didn’t collapse because “the people rejected it.” CEOs saw an opening: align with Trump, roll back diversity, keep profits flowing.

The firings of Colbert and Kimmel crystallized this shift. Networks needed mergers approved. “Ratings” were the excuse, but raw political loyalty was the reality. This is crony capitalism: the stockholder and the strongman aligning. Trump, the fake businessman from TV, borrows legitimacy from profits and ratings, hiding authoritarianism in smoke and mirrors “democracy”. This is the logic of the #deathcult: all values are disposable, as long as accumulation continues.

Lessons for the #OMN path. The shift from Woke to MAGA shows how fragile diversity is when it’s managed as a brand. It’s reversible, hollow, and always subordinated to capital. For the #OMN and the #openweb reboot, the lesson is simple: Don’t outsource diversity to branding exercises. Don’t confuse representation under capitalism with liberation. Don’t build systems where power pivots on a corporate whim. Instead, compost the mess. Root diversity in lived struggle. Anchor it in the #4opens so co-option is harder and collaboration is resilient.

What should be more obvious is that capital, the #nastyfew, its servants, doesn’t care about values, only accumulation. If we want diversity, inclusion, and justice to be real, we have to build them outside the #deathcult logic, in federated, grassroots spaces that don’t bend every time the political wind shifts.

The question remains: will we keep chasing the mess of spectacle – Woke vs. MAGA, or will we compost it and build something more rooted, messy, and alive #KISS

“Your Party” and the Fluffy/Spiky debate – a working path

A wider view of this https://nathanakehurst.medium.com/whose-party-ce23a8099624

Fluffy side: cautious, slow-moving, grounded in “keeping the peace” and managing optics. Classic problem: avoidance of conflict means bottlenecking decisions, blocking energy, and trying to centralise control, so things don’t blow up. Spiky side: impatient, direct, “get it done” energy. Spikiness pushes things forward, but often burns bridges, creating splits and mistrust. Neither path alone works – one stalls out, the other fragments. Their clash in the UK “Your Party”, just tore apart what was an opening for a broad left #mainstreaming alternative which we do need.

There are lessons here for horizontal/grassroots paths, a big one is that centralisation kills: When “leadership” becomes bottlenecked around personalities (Corbyn as “elder statesman”, Sultana as “young firebrand”), it reproduces the same control problems we see everywhere – #NGO capture, careerist gatekeeping, etc. Energy without mediation burns out: Spiky approaches are essential (they break inertia), but without social glue and open processes, the movement shatters.

Sadly, it’s looking like the political vacuum, is back. The 700,000 people who signed up are proof that there is real mass desire for something beyond the #deathcult #mainstreaming. But they’re now “homeless” – with no trustworthy structures to plug into. That vacuum will either be filled by opportunists (careerists, NGOs, “#fashernista”), or open the path for something like the #OMN: messy, federated, not centralised around personalities. And/Or the Green Party (this needs a separate post).

Focusing on the grassroots path I have been working on: this is exactly why the #OMN and #openweb reboot needs balance, so the signal-to-noise ratio can stay healthy. Otherwise, we just mirror the left’s long history of splits. What it means for the fluffy/spiky debate: The “Your Party” implosion shows us:

You can’t fix spiky by being fluffy. The soft style just frustrated allies and deepened mistrust.

You can’t replace fluffy with spiky.

The only path forward is process, not personality. That’s where horizontal projects like the #OMN can work – by creating open, transparent, mediated structures that don’t depend on charismatic individuals at the centre.

For the #openweb reboot, this bad moment is actually what we are working to fix. It shows how much energy there is (hundreds of thousands signing up). It shows the cost of control blindness. Likewise, it creates urgency for native governance paths and experiments in the #fediverse and beyond – where messy affinity-based groups, guided by the #4opens, can provide a home that doesn’t implode around personality clashes.

The question now is who can see the need for the practical mediation layer of the #OMN, is designed to bridge – not abstract theory – it’s the path that makes messy, spiky, fluffy humans work together without blowing everything up. For the #OMN and #openweb reboot, the answer isn’t “less conflict” or “more central leadership,” but better mediation and horizontal process, so collective energy isn’t wasted on repeating the same old splits.

What we are the seeing is the limits of #fashionista and #geekproblem control blindness.

How do we deal with this generation of people – formed by #neoliberalism, #dotcons, #mainstreaming, #stupidindividualism – when what’s needed is collective change and challenge?

The generation of the last 40 years of “There is no alternative” (Thatcher → Blair → Sunak/Starmer) produced passivity and cynicism. #Dotcons capture: people live inside algorithmic bubbles, shaped for consumption, not collaboration. This is the era of individualism as common sense: many can’t even imagine “the collective” except as a threat. We now face naked, fear + distraction: #climatechaos, wars, economic precarity → endless doomscrolling instead of agency. And this is why movements implode: the raw material (people) have been warped by the #deathcult.

What we can work with, even in this mess, people still show hunger for meaning (why 700,000 signed up for Corbyn–Sultana’s thing). Anger at the #nastyfew elitists (but it often gets channelled rightwards – Farage, Trump, Reform, conspiracies).

There are moments of solidarity (mutual aid, Palestine protests, climate camps). Skill fragments (#geekproblem energy, activist culture, DIY practice – but siloed). We don’t start from zero – we start from these contradictions.

Practical paths for dealing with this generation is in part about: Break the spell by expose #mainstreaming as a control system, using simple, repeatable stories (hashtags, memes, metaphors like composting/shovels) to make the invisible visible.

Then the path, affinity first, not mass. Don’t try to herd 700,000 people. Start with small, trust-based circles that actually work. Show results, not rhetoric. This attracts people who are sick of endless talking shops. Compost the conflict, instead of suppressing spiky energy (which turns toxic), build mediation layers, so conflict gets processed into growth. This prevents the inevitable splits from killing projects before they start.

We need working, visible alternatives, things people can touch: #OMN publishing hubs, #fediverse tools, radical media gardens. Each working piece is a counter-spell against “there is no alternative.” This is about reframing success and stop only measuring change in electoral wins or #NGO funding circles. We need to measure it in resilient collectives, working infrastructure, and shifts in common sense.

The challenge we need to compost, is that, the current generation has been trained in #stupidindividualism. What we need to learn is you cannot beat that as individuals, the only path is to recreate collectives – messy, organic, trust-based – where people can unlearn the #deathcult through practice. That’s why #OMN, #OGB, #indymediaback matter: they’re not just tools, they’re containers for relearning collective life.

Looking for an affinity group to take the first step #OMN

The #algorithm on #YouTube has flipped hard right wing for me, a few other people have said the same, please add if you have seen this as well? If this is widespread, it shows how important it is to get normal people back to the #openweb reboot we are all involved in here.

This is obviously a form of social control, with the dominating of the #dotcons platforms in most peoples lives, plain and simple, the price of us building this domination.

The #hashtag story begins with disempowering the #mainstreaming in our own minds. First step: breaking the spell, realising we don’t have to live inside their frame.

Second step: forming the affinity group circle. Gathering with others who can see through the smoke and mirrors. From that circle comes the power to build the #OMN shovel.

Third step: composting. Taking all the #techshit – the failed projects, poisoned cultures, and dead ends – and turning them back into fertile soil. #OGB

What we do with that soil is up to us. That’s where the future grows. #KISS

The #geekproblem only sees #cavetechnology. But society is far too complex for that, you’d have to kill billions to make it work.

4opens is the opposite: a data commons. Light as a tool to fight with, not darkness to hide in.

Thinking outreach of the hashtag story

Composting the #techshit, planting the future

DRAFT

We have been stripped naked by the last 40 years of the #deathcult. Every assumption that we lived in a tolerant, “good” world is slipping away. The growing #classwar was historically balanced to stop the possibility of a soviet takeover, as blinded liberals see this, two accidents: a temporary ecosystemic surplus and a temporary post-WWII settlement. Both have been rapidly dismantled. And when the foundations are gone, the liberal illusions fall with them.

What this looks like in the USA, Trump, neoliberalism’s golem, is dismantling his creators’ project. The Democrats wander listlessly like puppets with their strings cut. Client states are facing rebellion without the normal imperial backing. This growing stagnation wasn’t an accident, it was the plan. Just enough suffering to keep people scared, not enough to spark revolt. Just enough democracy to keep people hopeful, not enough to allow change.

If things keep going without major changes, we end up with fascism or authoritarianism in every major country. The next possibility of change is whether China’s technological developments manage to hold global warming under 2 degrees. If not, every border becomes a vicious killing zone, not the “minor” ones we already live with, but a planetary system of militarised exclusion and death.

What would stop this? It’s unpredictable, maybe the reboot of an old ideology, or the dramatic growth of one that barely exists today. A return to #neoliberalism won’t help, and a return to pre-neoliberal #liberalism is impossible. Between 1850 and 1950, ideologies bloomed, clashed, and died. In the last 80 years? Nothing but consolidation and suppression pushed the current blindness. In digital media ecosyteams the #dotcons algorithmic machine is accelerating the mess, the traditional media world is closing.

The suffering is accelerating beyond tolerance, beyond what can be hidden. Some say immiseration brings revolution, but, revolutions comes when expectations of something better are dashed, not when misery drags on. The 20th century Marxism of the authoritarian socialism crowded out other left paths, and when it faded, little remained. #Neoliberals didn’t have to control everything; they just had to preside over a void.

And into this void the blinded #fashionistas pushed the #dotcons. YouTube, Facebook, TikTok – as algorithmic machines of fear and control, that then went on to feed the hard right, who picked up the agendas and traditions of the left with the fall of the past left projects. The right twisted solidarity into nationalism, collective action into mob violence, critique into conspiracism. We fucked this up, and we have to fix it. The fix for this mess isn’t going to come from #mainstreaming policy papers or NGOs. The real fix has to come from the messy, grounded rebuilding of #classwar based open networks to grow grassroots trust.

To make this change we need an affinity group to short circuit the hopelessness they sell us, yes, it’s easy for the few to see that this hopelessness is a lie. But shifting to the majority to rebuild #mainstreaming is a much bigger project. So a small step is projects like the #OMN. If we don’t plant something better like this, we will be force-fed the future YouTube and Meta have already chosen for us. And that future looks a lot like fascism dressed up as entertainment.

#KISS

A small view of steps we need

The algorithm is feeding us fascism – Time to step away

The hard right is taking all the agendas, traditions, and paths that the left abandoned, and twisting them to push its authoritarian politics harder. It’s a mess of our own making. When we walked away from the sense-based left paths – trust, solidarity, open debate, collective action – we left a vacuum. The right filled it with fear and control. We fucked this up. Now we have to fix it. #KISS

With the spreading of right-wing propaganda on the #dotcons what we’re experiencing is a late-stage symptom of the #dotcons algorithm machine. Once it starts feeding this level of right-wing “recommended” propaganda, you can be certain that the average person has been saturated with it for years. That’s how we end up with the cultural rot and polarisation we see now.

The dynamic is simple:

Engagement is the only metric → anger and fear drive more engagement than trust or hope → the algorithms amplify right-wing and conspiratorial content.

Normalisation follows → people stop noticing the manipulation, because it comes wrapped in everyday “banter,” “debate,” or “news.”

Politics bends to the feed → #mainstreaming media, #NGOs, and politicians chase the same attention flows, further dragging “common sense” into the gutter.

So yes, getting people to step away from #dotcons and back into the #openweb is crucial. The compost metaphor fits:

#techshit to compost → all the broken, manipulative, ad-driven “social” platforms.

#OMN → a messy, trust-based garden where communities can grow their own media again, rather than being force-fed monoculture by algorithm.

Path forward → build simple, transparent tools (#KISS) and link them to social practices (trust, affinity, #4opens) so people see the difference in their own lives.

The move is urgently necessary because the alternative is to let the rotting #deathcult (#neoliberalism + #dotcons) push smoke and mirrors, feeding on our attention, poisoning our discourse, and steering our politics to the hard right.

The right propaganda, commentators, try to distract us from the extremes of the right by claiming there’s an “extreme left.” Let’s lift the lid on this. The right is driven by individualism and the obsession with “winning” as if it’s a contest. This path breeds selfishness and calculated cruelty with zero empathy – more selfishness, more cruelty. The left, is a strong contrast, it starts from kindness and mutual support. It believes in sharing, in building together. The extreme of that isn’t violent chaos but extreme kindness, extreme empathy. Which side would you rather see amplified by algorithms?

We need to get to work with shovels to compost this mess.

Pick up the shovel: turning habits into compost

The problem isn’t that people refuse to act. The problem is that most are stuck in paralysis: “What do I do?” If the only options they see are worshipping the #deathcult or reinventing the wheel, passivity looks like the safest choice.

The design challenge of the #OMN isn’t just tech – pipes, tanks, metadata – it’s rituals and rhythms that invite participation. We need a seed affinity group whose job is simple: set the shovel down in front of people.

Don’t only complain that they aren’t digging. Literally put the shovel in their hands and say:

Run a local flow.

Tag a batch of data.

Moderate one stream.

Host one screening/fire circle.

Tiny, clear tasks. The kind you can do in an hour. That’s how you turn passivity into momentum. Shifting habits into usefulness, instead of fighting people’s flaws, turn them into leverage.

#fashionistas crave visibility. Fine. Give them the role of spreading compost metaphors, making the work look alive and fresh. Let them shine light on the soil.

#geekproblem crave puzzles and edge cases. Good. Hand them the tricky parts: trust plumbing, metadata sieves, redundancy logic. Their obsessiveness is an asset if aimed at the right joints of the system.

#mainstreaming crave “safe” recognition. Use it. Frame #OMN as “the next big thing everyone will need to join.” Let them be the “early adopters” who stay safe by appearing ahead of the curve. They don’t need to lead, they just need to follow momentum.

Each group moves in circles, polishing surfaces while the compost pile rots. But if you show them something real – a flow that works, a network that breathes – they drift toward it. Shiny surface with soil beneath, puzzles that connect to lived use, recognition that feels inevitable.

The Lesson, is, don’t try to convince people in the abstract. Show them working compost. Show them trust flows in action. Show them that it’s easier to do something useful than to do nothing. That’s how we push. That’s how we turn paralysis into practice. That’s how you start to compost the #deathcult.

For this in activism, some traditions work, many do not. It’s more complex than it looks, because those traditions that “don’t work” often do work – but only for the people who push them. That’s the root of the hashtag story: a tactic, a format, a ritual can give visibility, ego, and career advancement to its promoters, while leaving the commons weaker. The tradition “works” as a personal lever, but fails as a collective tool.

We’ve all seen this: Endless meetings that build someone’s identity as a “process person,” but drain energy from action. Branding projects that make a clique look good to funders, while hollowing out grassroots trust. Campaigns designed for headlines and hashtags, not for long-term change.

The bitter truth: a tradition can succeed as a ladder while failing as a bridge. We don’t need to throw everything away. We need to compost. To ask: Who does this serve? Does it build trust, or personal power? Does it strengthen the commons, or just the clique?

The hashtag story isn’t about rejecting all rituals. It’s about refusing to confuse personal gain with collective growth. Traditions that build soil – trust, flows, openness – must be tended. Traditions that rot into self-serving traps must be turned, aerated, broken down. That’s the cycle: compost the false, nurture the living.

#OMN #4opens #KISS