How #mainstreaming can meaningfully fund grassroots movements, they get the value from

One of the biggest tensions in the fight to build an alternative, sustainable future is the relationship between mainstream resources and grassroots projects. The reality is STARK: grassroots movements need resources to survive and thrive, yet the very act of receiving funding, if they can access it at all, drags them into the suffocating grip of #mainstreaming culture, where the radical edges that make them valuable are dulled and destroyed. So, how can conscious mainstream actors support grassroots movements without killing the radical energy that creates the value in the first place.

The answer lies in sharing resources in non-mainstreaming ways, a difficult leap for many, but an essential one. The only people who can truly be useful in sustaining #openweb paths are those willing to break free from the entrenched habits of top-down control, endless bureaucracy, and the need to polish everything into marketable, bite-sized pieces.

What does non-mainstreaming support look like?

Unconditional Funding: Grassroots projects need funding without strings attached. Too often, funding comes with requirements that reshape the project itself, turning radical experimentation into pointless palatable, measurable outputs. True support means trusting grassroots communities to know what they need and allowing them to allocate resources nimbly. #TRUST #opencollective

Trust-Based Relationships: A “native” healthier approach is to build long-term relationships with grassroots groups, listening to their needs and responding in an organic, flexible way. #TRUST #OMN

Decentralized Decision-Making: Bottom-up governance models. Funding should flow to collectives, not charismatic individuals or figureheads building careers #KISS #OGB

Infrastructure, Not Ownership: A path that might work, rather than buying influence, mainstream actors can provide infrastructure, hosting, bandwidth, servers, physical spaces, without attempting to control the projects using them. Think of it as building bridges, not fences. #Fediverse instances

Amplify, Don’t Absorb: Mainstream platforms and institutions need to amplify grassroots voices without assimilating them. This means using their reach to highlight native radical projects but stepping back to let those projects speak for themselves. No need to repackage the message, people can handle raw, messy reality. #indymediaback

Why this bridge building matters, the current mainstream is crumbling under the weight of its contradictions. As #climatechaos accelerates, as #neoliberalism fails to deliver anything but more suffering, people will look for alternatives. But if those alternatives are already swallowed and sanitized by the current mainstream, hope dims. Grassroots movements are the seedbeds of real change, they hold the living knowledge of how to build differently.

Keeping the bridge in place isn’t an act of charity; it’s a #KISS survival strategy. The future will grow from the compost of the old world, and those willing to step off the conveyor belt of #mainstreaming and into the rich, chaotic soil of grassroots experimentation will be the ones who help plant the seeds.

#fediversehouse

Why the Fediverse Needs a Connection Between Mainstreaming and Grassroots

One of the best things about the Fediverse is that real people and community’s get to choose what kind of digital paths they want to take. Don’t want #Meta snooping around? Join or host an instance that blocks them out. Prefer not to have people search your content? Lock it down in your settings. Want to mediate the strong #blinded flow of “normies”? Close the doors via your instance settings. It’s a “nativist” system that offers a radical degree of agency compared to the #dotcons.

But what happens when people start demanding that their version of the #Fediverse become the default for everyone else? That’s where things get tricky, and where we risk losing the most valuable aspect of this messy, decentralized network: the bridges between worlds. The danger of closed loops, it’s understandable that people want their corners of the #Fediverse to feel safe, sustainable, coherent, and aligned with shared values.

The problem is that when we focus on tools so that every group can retreat into its own echo chamber, we recreate the failures of the wider #dotcons web: fragmented bubbles where ideas stagnate, and meaningful conversations can’t happen. This is what I mean when I talked about #mainstreaming echo chambers, the tendency for people to isolate themselves in what feels comfortable, which ultimately makes everything smaller.

The irony is that this impulse to close off is, in a way, the same as the desire to keep the Fediverse open. Both are reactions to the failures of centralized tech platforms. People who want to mediate #mainstreaming influences are trying to nurture the fragile seedlings of the grassroots culture they’ve built, while those advocating for broader adoption hope to prevent the network from collapsing into irrelevance. Both impulses come from wanting the Fediverse to survive, they just express that desire in too often opposite #blocking ways.

The failed bridge of #FediverseHouse is a normal path. This tension came to a head with projects like #FediverseHouse and #Fediforum, which aimed to be a gathering space but ultimately failed to build lasting bridges. It wasn’t because people didn’t care, it was because there wasn’t enough understanding of how to hold that tension between the grassroots and the mainstream without one swallowing the other. The projects lack the simplicity of #KISS (Keep It Simple, Stupid) and got tangled in the same old dynamics of control and fragmentation.

Keeping the bridge in place has a lot to do which sharing resources, in non #mainstreaming ways, yes, we understand, this is a hard leap for meany people but only people who can make this step can acturly be useful in the end to the “native” #openweb paths. The solution isn’t to pick a side, but to intentionally hold the bridge. In a smaller, view, that might look like running accounts across multiple instances and boosting content between different ideological spaces to keep ideas flowing. It might mean advocating for #4opens values even in mainstream-leaning spaces, or gently nudging the more isolated pockets of the Fediverse to stay curious about what lies outside their walls.

The Fediverse doesn’t need to be one thing, that’s its strength. But if we let the bridges decay, we lose the possibility of cross-pollination, of radical ideas seeping into #mainstreaming consciousness, or of everyday people stumbling into a space that makes them question the status quo. Instead of fighting, as we so often do, to make one version of the #Fediverse dominant, maybe the real work is in keeping the network alive, messy, imperfect, but always connected. Because it’s in those connections that real alternatives grow.

Feeding on the Roots: How Mainstreaming Devours Radical Movements

We’ve had 40 years of head-down worship of the #deathcult, and now very few people dare to lift their heads to look around at the mess we live and die in. It is really hard to communicate to #mainstreaming people inside the #dotcons that today, way too much mainstreaming is simply parasitic. That the balance is out with them feeding, draining the life from grassroots #DIY creativity, to consumes it, and then discards the husk. This is in part why our liberal society and wider ecology are in crisis. We let “them” devour and discarded the very cultures that regenerates our lives.

Punk emerged as a raw, anti-establishment eruption of energy: people building their own venues, pressing their own records, and living outside the system. Within a decade, the mainstream chewed it up, spat out mall-punk aesthetics, and sold rebellion back to kids as a fashion statement. The original #DIY culture that sustained community withered, while corporations wore its preserved skin to sell the same cultural emptiness punk rose to resist.

Or take the light green movement. Grassroots dark green eco-activism in the ’70s and ’80s was fierce and uncompromising, with people physically blocking bulldozers, building tree-sits, and creating autonomous zones. Today, the “green” label is a marketing gimmick, plastered on disposable products and corporate ad campaigns. The radical core of systemic change has been devoured, leaving a husk of performative (stupid)individual actions like buying metal straws.

Even the internet itself — once an open tool of ideas, built by native #DIY culture and hackers who wanted to share knowledge freely — was, after a ten-year fight, enclosed by the #dotcons. They bought the creativity, built walled gardens, and replaced collective digital commons with algorithmic echo chambers. What was once a chaotic, messy, generative space became a polished, ad-riddled shopping mall.

This cycle repeats because people don’t see the consumption happening in real time. They’re taught to see success as visibility, and visibility as validation. But by the time a radical idea becomes visible to the mainstream, it’s usually already being gutted from the inside. The #mainstreaming only lets radical ideas and actions in when they’ve been defanged, made safe, and rendered useful to perpetuate the status quo.

The result is today’s society running on empty, haunted by the hollowed-out shells of the movements that imagined another way of being. And because we’ve been taught to equate progress with endless consumption, of ideas, identities, cultures, few people realize they’re living in a landscape of corpses.

The question is: how do we shovel this mess to change this cycle? How do we protect the roots while letting the flowers bloom? And how do we get people to lift their heads, shake off the #mainstreaming trance, and see the compost we’re standing in, the fertile ground where real alternatives do grow? How do we change and challenge what is mainstreaming?

Note: This is a #fluffy attempt at communicating to the #mainstreaming. In reality, this post is about #activertpub and the #Fediverse. I’ve already written extensively on this, but I don’t think those pieces break through to the #mainstreaming. So, I used other examples to illustrate the issue.

#fediversehouse