Mainstreaming: Building Grassroots Balance

Our history of involvement in #EU digital outreach and policy meetings has made one thing starkly clear, our #openweb is deeply entangled in the process of #mainstreaming, a messy, often co-optive dynamic where grassroots voices are softened, diluted, and redirected into bureaucracy, then in the end they are simply #blocked. Yes, while there is value in taking part, it’s also a wake-up call.

The push to shape digital paths from above is strong. But without active grassroots alternatives, there will be no balance that is needed. The building of a so-called “commons” is reshaped to fit into #NGO boxes, filled with #dotcons-friendly language, and stripped of any radical potential. This is why our #openweb projects now matter more than ever.

At the heart of this approach must be #KISS (Keep It Simple, Stupid) in both technology and user experience. We don’t need more convoluted tools or platforms weighed down by geek prestige. We need simple, effective frameworks and networks that allow users-as-producers to build the social complexity on their own terms. Complexity should come from people, not code.

And this brings us to the elephant in the room, the #geekproblem. Our own grassroots digital spaces are still shaped by a narrow, deterministic culture that lacks wider social understanding. In the path we need to be on, we cannot code our way to liberation if the ideology behind the code is warped, and currently, it is. As we often say: all code is ideology solidified, and it has real social effects.

Right now, way too much of that ideology stems from the #deathcult, hidden behind kind words, progressive branding, and empty buzzwords. This disconnect between stated values and real-world outcomes is dangerous, and disturbingly common.

This is why we’re pushing the #OGB, an online Open Governance Body for the #fediverse and beyond. Built around the #4opens and grounded in social paths, the OGB is designed to be a real voice for grassroots communities. It’s an open project, a no-permissions outreach tool, use it if you find value in it.

We’re currently looking for funding support and collaborators, particularly developers who are attracted to this vision. If you have links, networks, or skills to offer, get in touch.

The time is urgent. The mainstreaming machine is rolling forward. Let’s compost the #techshit, reclaim our spaces, and grow better from the bottom up.

More on this: http://hamishcampbell.com

#OGB #openweb #KISS #4opens #DIY #EU #geekproblem #commons #fediverse

A sharp take, systems are visibly broken

In the end, all social action happens through generalized talk, categories, metaphors, shorthand. That’s how language works. But we live in a cultural amnesia where this is forgotten, mistaken for “common sense.” The #OMN embraces this messy, human space, while the #geekproblem seeks rigid machine-like CONTROL. They’re often technically right, but socially intolerant. We, by contrast, are often technically wrong, but humanly right. What we need is a bridge between these approaches, or we’ll just keep circling. The #OMN needs some control; the #geekproblem needs a lot of humanity. But they don’t see this, and so they keep #BLOCKING. For example, take the common pattern where someone says, “why don’t you just develop it?” That line unconsciously dumps all responsibility on narrow “geeks” while ignoring the role of social imagination, UI/UX design, and the deeper process we’re trying to solve together. That’s the #geekproblem: not the code, but the refusal to look at the problem outside the code. So here we are again—rinse, repeat. Let’s not. Let’s build the bridge.


We are living through a deep crisis, not just of environment, economy, or governance, but of imagination and the will to live. The old systems are visibly broken, the #IPCC reports confirm what many already feel, we are trapped inside a #deathcult, and #mainstreaming culture offers only distraction, careerism, and status games for isolated individuals. There is no hope there.

But hope is not some fluffy optimism, it’s a social force. And in every grassroots, federated, DIY tech project, the solution is always the same, more people. Not more gatekeepers. Not more hierarchy. Just more people. This is the core truth of the #OMN (Open Media Network). It’s not a product, it’s a process. It’s not a startup pitch, it’s a compost heap where good things grow, if we turn it, feed it, and invite others to join in.

We already know how the far right wins, they appeal to real feelings of injustice, then twist those feelings into #stupidindividualism that serves their own class interests. It’s reactionary ideology, and it’s spreading fast. What do we do? Step away from their game. Get involved in building something different. The #4opens gives us a simple, powerful tool to judge who’s building towards the commons and who’s just repackaging and pushing the same poison.

https://unite.openworlds.info/Open-Media-Network/4opens

From #GeekProblem to #OMN Solutions

Not for the first time, and certainly not the last, we hit the same wall: misunderstanding and misdirection. The #geekproblem isn’t just about bad code or poor decisions, it’s about an unhealthy, almost inhuman obsession with control. Where we are now? The federated model, which is a useful half step, a half-measure? Federation is an interesting paradox, as it panders to control, offering people their own little digital kingdoms. It dilutes control, spreading authority so thinly that it could evaporate into nothing.

The “problem” is that the tech conversations are controlled by ghosts. For ten years, “control” was the centre of everything in tech, privacy, moderation, governance, structure. Now that conversation is fading into the background, this makes you wonder, What was directing those conversations? Why did they fade? And why do we keep falling for the same cycle of control and distraction? If I were a conspiracy nutter, I’d say these people were paid by lizards to keep us agitated just enough to stay passive, so that back in the day we’d accept the next wave of #dotcons with open arms.

The non conspiracy view is that every day, we carry tiny shrines to the #deathcult in our pockets, and at every moment pull them out to endlessly scroll, consuming, and reinforcing the same failed, despondent paths. So, if we empty our pockets, what’s the alternative?

  • Shovels, I call for shovels, we need to dig deep and build real alternatives.
  • In this, the #OMN isn’t about recreating old power structures, it’s about growing new ones.
  • The #4opens isn’t just a technical framework, it’s a way to judge and navigate tech without getting lost in corporate distractions and traps.

What can we do now? Instead of trudging along with the same tired paths, let’s build and support real #KISS solutions. Support projects that aren’t just replicating the old models. Stop chasing the latest distraction and focus on the real work. Turn agitation into action, not passivity. Shovels in hand, it’s time to dig the #OMN, this could be fun, but it won’t be easy.

Critique without action is just noise. If we want real change, we need to move beyond commentary and into building. The #OMN isn’t just an idea, it’s a framework waiting for hands to shape it. So, instead of watching from the sidelines, who’s actually up for developing the tech we need? The tools exist, the knowledge is there, and the moment is ripe. If we don’t build our own paths, we’ll keep walking the ones laid out by the same failing institutions.

https://unite.openworlds.info/Open-Media-Network

The #4opens vs. liberal tokenism in #openweb tech

The “social./bill-of-rights” is a new example of a well-meaning but toothless attempt at defining ethical tech. It’s the same process and project as the #4opens, but framed in a way that’s more palatable to liberal and capitalist interests. The difference? The #4opens isn’t just an appeal to values—it’s a functional way of judging developers and projects. #KISS

For those who actually want to build a better #openweb, the real work is here: https://unite.openworlds.info/Open-Media-Network/4opens

This should not be about reinventing the wheel. We really don’t need another set of guidelines that sound good but change nothing. What we need is real accountability and practical tools that push projects directly to actually align with the open principles they claim to support.

  • The #4opens isn’t just an ideal—it’s a framework for action.
  • If a project doesn’t hold up under scrutiny, it’s not open.

#nothingnew comes to mind, but diversity is not necessarily bad, diversity in approaches is good, but fragmentation isn’t. These initiatives need to be linked together in a meaningful way, rather than diluted into disconnected efforts. This is basic #openweb thinking, connect, build, and push back against the corporate creep.

If the #deathcult of neoliberal tech has taught us anything, it’s that soft reforms lead to co-option. The path is through grassroots accountability and practical, enforceable openness #KISS

UPDATE: then you have the #fediforum implosion https://kolektiva.social/deck/tags/fediforum

Paranoid individualism and composting the mess

Fighting the #mainstreaming is pointless if you don’t have anything to replace it with #KISS.

We need to present a sharp critique: funding structures not only shape but often stall #openweb development. The core issue is that #NGO funding models divert energy away from real grassroots alternatives, trapping projects in bureaucracy rather than fostering a thriving #DIY culture.

The rise of full-scale, paranoid individualism—born from #stupidindividualism and fueled by the #deathcult’s mainstream influence—further entrenches these issues. NGO funding mechanisms consume real alternatives, replacing them with sanitized, ineffective projects that lack transformative potential. The missing link is a genuine #DIY culture, yet structural forces keep it suppressed.

The #OMN and #OGB offer a possible escape, but without more organic intellectuals actively engaging, the cycle of stagnation will only repeat. The challenge is clear: can the #OGB carve out a space where real alternatives can grow, or will it become just another casualty of the NGO machine?

For the #OMN and #OGB to succeed, they must open a genuine alternative path—but the battle is uphill. The key lies in the organic intellectual: grounded, engaged, and practical. This stands in stark contrast to the alt-tech “chatting classes,” who recycle uninspired narratives instead of building real solutions.

The #mainstreaming mess

The #mainstreaming project is visibly failing. Worse, it is set to catastrophically fail over the next 30 years as #climatechaos escalates. The signs are everywhere: environmental collapse, political instability, and the hollow nature of mainstream culture. Yet, large parts of liberal society continue to bow to the #deathcult, a path of power, greed, and control over life, community, and sustainability. The end result we can now clearly see is the rule of big, dumb, ugly men with guns, a world driven by violence and fear rather than cooperation and creativity.

But we do still have a choice, on the internet we can build and support alternative projects and paths. Instead of kneeling before the #deathcult, we could embrace a #lifecult dedicated to nurturing the #grassroots, growing resilient communities, and reclaiming our collective autonomy. This path is not easy, nor is it comfortable, but it is one of the humane outcomes we can hope for. Am not up for cults my self, but if this is what people won’t let’s make it life rather than death.

The challenge of change, is that this does not emerge from #mainstreaming circles without friction. When alternative movements gain traction, they are both rejected outright and then co-opted and diluted until they become meaningless. The #OMN hashtag story highlights this process, and pushes back the rejection, to balance the struggle, and the slow but real impact on agendas we need.

The question is whether people can engage with this, in the needed #4opens processes. The #4opens is a completely obverse “social” restating of the #FOSS development process, with a crucial addition: #openprocess. Over the last decade, much of this transparency has been lost as activist communities and developers shifted towards encrypted chat for process, locking away vital discussions from needed public discourse.

The weaponization of process, in my experience, whenever we create rigid structures, people inevitably pick them up and start hitting each other with them. This pattern has repeated over decades, killing countless effective grassroots social challenge/change projects. Nearly all of them, in fact. The result? Communities that should be working together end up tearing each other apart over minor ideological differences, procedural disagreements, or personal conflicts. This cycle of infighting and stagnation serves the interests of those in power, it ensures that no real alternative ever gains momentum.

Food for thought is how do we break this cycle? One path is rebuilding the commons, which is currently possible in the digital spaces. Yes, more evaluation than revolution. It’s not about grand theoretical debates or ideological purity, it’s about doing the work by getting involved in your communities. By gather a group together to take practical steps towards #stepaway to move to the #openweb and start rebuilding commons outside the #dotcons.

From a growing network of people and groups doing this, we might get real social change, or we might not. But at least we’ll be doing something practical, rather than simply feeding the current corporate machine.

Seeding the #OMN is a solution to a universal problem, the shit nature of both mainstream/traditional media and the #dotcons that dominate the media landscape. Our lives, economies, and governments are now totally embedded in these corporate-controlled spaces, leaving us little room to manoeuvre. The #OMN offers an alternative, but the biggest barrier is not technology, it’s people’s capture and passivity. Right now, the ONLY thing holding us back is the mass acceptance of despair. The #mainstreaming system breeds apathy. It tells us there’s no alternative, that change is impossible, that resistance is futile. But we know that’s a lie.

The question is: will we act before it’s too late?

Struggling for a Real Alternative

For the last 5 years conversations have been about, the #Fediverse, #Web3 and more recently the pushing of #mainstreaming into the #openweb native path. But despite this, the fediverse is still a notable outlier in the digital landscape. This is in part because unlike the dominant tech trends, which emerge from Silicon Valley and the cross-Atlantic #dotcons agenda, the fediverse is rooted in European ideals of decentralization, federation, and digital autonomy, it’s a “native” openweb project.

When you step outside, into so-called “global” tech events, you’re hit with a wall of #techshit nonsense. Looking back, when I used to bring up the Fediverse at these events, the reaction was predictable: blank stares, polite nods, and then a quick return to parroting the latest #bluesky, #blockchain, talking points. This tells us that the techshit is still mainstreaming and more native paths will continue to be invisible to most people looking for real decentralized alternatives.

One of the issue that pushes this is Identity Politics, in our own spaces, beyond the tech sphere, this issue impacts the Fediverse and grassroots media projects or more precisely, its misapplication dose. By overemphasizing individual identity over collective struggle, leftist and progressive movements fall into fragmentation, making them easier for the #nastyfew to co-opt, divide, and neutralize. This is not to dismiss identity politics outright, systemic oppression is real, and addressing issues of race, gender, and class matters deeply. But when these struggles are disconnected from broader grassroots organizing, they are easily absorbed into the neoliberal agenda.

This is the normal mess dressed in a dress, to push a likely unhelpful metaphor. We’ve seen this time and again with corporate tokenism of big tech and NGOs pushing superficial diversity while maintaining exploitative structures. This “thinking” leads to co-optation of radical movements, which are watered down into harmless social branding exercises that don’t threaten power. Feeding divisiveness, when instead of organizing collectively, activists are pitted against each other over micro-issues, while top-down power structures remain untouched.

The central question is who gains power, the only question that matters in activism, are we giving more power to the centralizers, or are we shifting power to the grassroots? Everything else, culture wars, internal leftist feuds, academic debates, is secondary. And the normal reality is that our current #mainstreaming always leads to power centralization. When the path we need to take, requires discomfort, real change, which is never easy. And right now, we are still stuck in this mess, watching many in the #Fediverse waste time repeating liberal nonsense instead of challenging the #neoliberal dieing old world order.

This leads us onto the illusion of the liberal “centre”, where many so-called progressives are still worshipping the #deathcult, by amplifying right-wing culture war narratives. Why? Because it’s easier. The liberal-left is caught in an endless cycle of reacting to right-wing provocations instead of fighting systemic power. The truth, is that the “centre” is not holding, the centre is never going to hold. And that if you refuse to choose a side, both the left and the right will decide your fate for you. Liberal fence-sitting has always been about the rise of reactionary forces, both online and offline. Thus, if you’re still spending your time fighting over petty internal issues while ignoring the big-picture consolidation of power, you are helping the system you claim to oppose.

What’s can people do? A good first step is building real alternative’s. my example is the #OMN projects and growing the Fediverse, this means: Keeping focus on systemic power, not just individual experience that people keep focusing on. Actively pushing back against co-optation, building truly decentralized native alternatives, not only clones of corporate platforms. Rejecting the culture war distractions and pushing real organizing.

The Fediverse should be better, it’s one of the last remaining spaces where you can create rather than just consume. But we won’t get there unless we actively fight for it. So the question is: Are we ready to stop feeding shit and start building something real?

#Techshit Hype – #NothingNew

The is nothing new to pointing out that our #fashionistas #mainstreaming crew push tech mess.

Remember in when drone deliveries were going to revolutionize shopping? When every major news outlet unthinkably reported that we’d have autonomous quadcopters dropping off toothpaste and Amazon boxes on our doorsteps?

Or when 3D TVs were the future of entertainment, pushed so aggressively that manufacturers stopped making non-3D models for a while? Where are they now? Rotting covered in dust in clearance bins or forgotten in garages.

Then there was the Internet of Things (#IoT) hype, your fridge was supposed to talk to your toaster, which would text your smart kettle to boil water before you even knew you wanted tea. Instead, we got insecure, surveillance-riddled devices spying on us for #dotcons corporate profit.

And we need to not forget #blockchain, #NFTs, and the endless #Web3 hype? Each was pushed as a revolution, yet all followed the same pattern of hype, vulture capital gold rush, and then, inevitably, disillusionment. NFTs went from “the future of digital ownership” to being silently abandoned by even their most vocal promoters.

Why do we keep pushing this #techshit? Every time a new #mainstreaming tech fad appears, it follows a predictable, boring hype cycle. First, it’s marketed as the next big thing, a must-have, must-invest, must-embrace technology. Then, sceptics, like this site, are ridiculed as out-of-touch or anti-progress, at best or simply trolling at worst. But when the promised revolution never materializes, we quietly move on, forgetting the past mistakes and priming ourselves for the next wave, this is a rinse and repeat cycle.

We need more people to say, “Not this again, you were wrong last time”? So we have space to ask why do we let the wannabe #nastyfew feed us this mess, why do we let it slide, allowing the same marketing binds to #blind us over and over?

The answer is that we have our heads down worshipping a #deathcult, and this is the pushing of #fashernista tech, the cycle of embracing new trends not because they work but because they fit the cultural moment. A mixture of corporate propaganda, social pressure, and the desire to be seen as forward-thinking creates a path where critical thinking is drowned out by #FOMO (fear of missing out). It’s fear, simply fear.

How do compost this? A first step is, instead of dismissing critics, we should embrace grounded scepticism as part of a healthy tech culture. The goal isn’t to reject all new technology, it’s to demand real, meaningful progress rather than letting corporations sell us snake oil over and over. There’s a hashtag for that: #nothingnew, a reminder that most “revolutions” are just recycled ideas repackaged for a new round of exploitation.

This is part of the native #openweb story, not just about technology, but about culture. We don’t need to mindlessly adopt every new fad. Instead, we should compost the hype, extract what’s useful, and discard the corporate waste. Yes, it’s messy. But that’s what being native to the #openweb means.

Read more: hamishcampbell.com

The #geekproblem is too often soft blocking change and challenge in tech

The #geekproblem has been an ongoing issue in the development of radical and open internet paths. This is particularly evident in the influx of #mainstreaming users into the #Fediverse, bringing with them behaviors that, for us #openweb natives, are easy to recognize as part’ish, a mix of good intentions and ingrained habits that common sense uphold the status quo. Our response needs to be one of patience, hand-holding rather than outright biting, because if we want real change, we need to build bridges, not gates.

In the #geekproblem worldview, technical infrastructure is about CONTROL. The metaphor they use for protocols and interactions is a gateway, something that can be opened or closed at will, something that allows some people in and keeps others out. The #OMN, by contrast, understands this infrastructure in terms of TRUST. Our metaphor is a bridge, something that facilitates free movement, allowing people to interact organically, without arbitrary restrictions. This fundamental difference in perspective is crucial. In real life, bridges don’t have gates. This should be obvious, but it is entirely non-obvious to the geek mindset and its rigid coding paths.

The root of the problem is the lack of social thinking. One of the driving forces behind the constant tech churn, the never-ending cycle of new projects, new code, new systems that never seem to lead anywhere, is a fundamental lack of respect for joined-up social thinking. In the #geekproblem worldview, technology exists in a vacuum, disconnected from the wider social context. They believe they can invent from their limited social experience and simply ignore the history of radical movements that shapes the flows they supposedly code for.

This is why so many geek-led projects fail to align with humane agendas. Without social grounding, their work reinforces the dominant, pointless, and extractive tech industry culture rather than challenging it. The irony is that this problem isn’t just limited to #dotcons; it also infects the alt-tech sphere, where supposedly radical projects fall into the same patterns of CONTROL rather than TRUST.

Open vs. closed, is the same old struggle: #openweb vs. #closedweb, TRUST vs. CONTROL. It is the spirit of the age, a battle that has now become a worldwide issue affecting both corporate platforms and alternative technology movements alike. What we need is a radical shift in thinking. We need to move from a mindset of CONTROL, of hard blocks, of gatekeeping, of rigid protocol enforcement, to one of TRUST. This requires unlearning deeply ingrained habits and embracing the messy, leaky, social reality of real-world interaction. The #4opens provide a clear path out of this mess, but the geek world’s obsession with control constantly obstructs that path.

Breaking the blocks to shift this balance? The first step is to recognize that the current approach is failing. The narrow #DoOcracy model, which has dominated for the last five years, is not working. With the #dotcons bringing an influx of new people to the #Fediverse, the problem is only going to get worse if we don’t address it. And it’s useful to remember that to do nothing is to actively block progress.

Solutions, challenge the orthodoxies, that the dominant thinking in tech culture is not set in stone. We need to push back against the assumption that CONTROL is the only way to maintain order.

  • Build bridges, not gates: The infrastructure we create must facilitate movement and exchange, not gatekeeping and restriction. We must actively design for TRUST rather than CONTROL.
  • Reject the #fashernista trap: Many existing solutions are just old ideas dressed up in new clothes. If we want real change, we must strip away the façade and get to the core of what actually works.
  • Trust-based coding: We need to find and support #FOSS coders who are willing to build systems based on trust, rather than reinforcing the culture of control. The #OGB is one example of an initiative attempting to do this.
  • Learn from history: We need to avoid repeating the mistakes of the past. For a #mainstreaming example, the Soviet Union’s control-based economic system ultimately failed, and we should be wary of replicating its top-down approach in our tech movements.

A non-mainstreaming movement, is a truly radical path to break free from the invisible constraints that now seem like common sense. We need to go back in time, before these blocks solidified, and build up from there. Non-mainstreaming tech must be SOCIAL and COMMUNITY-driven. To achieve real social change, we step away from the current narrow geek agendas and refocus on the needs of people rather than the diversity of protocols. let’s treat them as simple flows.

The #OMN project is a answer to this problem. By using the #4opens as a foundation, we build a open and transformative alternative to both #dotcons and alt-tech dead ends. But to get there, we must first overcome the #geekproblem’s obsession with control. The bottom line is the desire for CONTROL in both code and culture is a dead-end. It is part of the #deathcult ideology that underpins both corporate and alternative tech spaces. If we want to break free from this cycle, we must embrace TRUST, social thinking, and real-world complexity. We must compost the old ways of thinking and build something new.

The solution is clear, stop hard-blocking progress, embrace messiness as a necessary part of building real alternatives, design systems that prioritize TRUST over CONTROL. If we can do this, we have a chance to build the future we actually want. If not, we will remain trapped in an endless cycle of reinvention, failure, and stagnation.

The choice is ours. Let’s make it wisely.

Who Broke the #OpenWeb?

30 years ago, the #openweb held the promise of a decentralized, people-driven internet where communities thrived free from corporate control, built on openness, collaboration, and trust. However, over time, #mainstreaming overlapping forces contributed to its fragmentation and decay. I will outline each of these groups that played a role in hollowing out the one’s strong native path. Till ten years ago, we just had a shell of its former self.

A brief look at who undermined the #openweb:

  1. #Encryptionists – Security Theatre Over Trust-Based Relationships

Security and privacy are crucial aspects of online interactions. However, the rise of encryption absolutism led to a fixation on security theatre rather than meaningful, trust-based relationships. By prioritizing complex, user-unfriendly security measures, #encryptionists alienated non-technical users. They created barriers to entry, making the #openweb feel inaccessible to the very people it aimed to empower. Trust, once a fundamental building block of the openweb, was sidelined in favour of rigid, abstract security morality that ignored real-world social dynamics. While encryption is necessary, it should complement usability rather than hinder this “native” path. When security becomes a gatekeeper rather than an enabler, it fractures communities rather than strengthening them.

  1. #Geekproblem – The #openweb as an irrelevant subculture

Technologists and early adopters built the openweb, but over time, the culture of fear based geek elitism turned the flow into a closed-off subculture. Developers built tools for themselves rather than for broader communities, leading to solutions that required extensive technical knowledge to use. The obsession with purity in code and ideology hidden within this path created unnecessary division and infighting. Rather than embracing the diverse needs of the public, the #geekproblem pushed people away, reinforcing a bubble that only a self select few could engage with. Instead of evolving into an inclusive, mass-adopted movement, the openweb became a niche playground for those already initiated in its ways, leaving the rest to the mercy of corporate-controlled #dotcons.

  1. #Fashernistas – Self-interest, greed, and the worst of both worlds

The rise of wannabe internet influencers, thought leaders, and opportunists, what we call the #fashernistas, has further eroded the openweb. Many latched onto the latest trends not out of any genuine belief or understanding, but for self-promotion and status. They borrowed aspects of both corporate and grassroots cultures, cherry-picking whatever served their individual interests while ignoring the larger ethical paths and responsibilities. Their influence diluted the radical ideas, turning this space into shallow branding exercises rather than growing the meaning filled movements. Instead of acting as advocates for real change and thus challenge, they became part of the problem, steering discussions toward popularity contests rather than the substance we need.

  1. #Dotcons – The corporate takeover of data and social control

The most obvious and destructive force has been the rise of corporate social media (#dotcons), which privatized data and metadata for profit and control. The internet was transformed from an open space into a series of walled gardens controlled by tech giants. Monetization models based on surveillance and algorithmic manipulation reshaped online behaviour, pushing engagement metrics over any real or genuine human connection. By making convenience their selling point, they successfully pulled people away from the increasingly #geekproblem decentralized, community-led paths and platforms. The result? A generation that has become dependent on centralized services while completely losing control over their digital lives.

The destruction of the openweb was not inevitable, and it does not have to be permanent. A lot of people and communities are already back on this “native” path with the #Fediverse. How we actively help to work to reclaim this openweb reboot:

  • Reclaim Trust-Based Relationships – Instead of hiding behind abstract security models, we need to balance this with rebuilding relationships based on trust and transparency. This means developing tools that prioritize human connection over cryptographic isolation.
  • Stop Chasing Security Theatre at the Cost of Usability – Security should serve people, not alienate them. We need simple, effective solutions that balance safety with accessibility.
  • Challenge Commercialization and Centralization – Corporate control of the web needs to be actively resisted. Open, federated, and cooperative models should be the foundation of our digital spaces, this is a fight we can win.
  • Build Resilient, People-Powered Infrastructure – We need investment in decentralized, community-driven technologies that are not reliant on any single entity. By growing the culture of home-hosting, redundancy, and peer-to-peer networks, we can create systems that can survive and thrive outside corporate control and be a little resilient to social brake down we are going to face over the next 20 years.

In conclusion, the openweb was torn apart by a combination of #deathcult ideological rigidity, cultural elitism, opportunism, and corporate greed. But the is hope, as we are currently rebuilding this path, the question now is: Will we let the forces that destroyed the original openweb movement shape these fresh seedling beds, or will we take back control to grow something better and stronger.

People, community, the struggle between #openweb and #dotcons

This is a mess which has been clear to see for 20 years, but people still keep falling into the same traps instead of stepping off the cycle of conflict leading to control. Yes, we had something, we lost it, but as I talk about, we are still refusing to face why.

Let’s use #Failbook as a practical example of a monster that devours our dreams, fifteen years ago, the writing was already on the wall, #failbook and the #dotcons would eat everything. It wasn’t some grand conspiracy, just basic power and control dynamics. People knew this. They saw the cage being built around them, yet walked in willingly. Why? Because in the small picture, it was “easier” to stay inside than to step outside. They thought they were users, but they were being used. Every attempt to “fix” #failbook, the endless ethical tech debates, the “kinder, fairer” alternatives, the #NGO-funded projects promising “a better social network”, misses the core issue: You don’t fix a monster. You stop feeding it and walk away.

This is where the religious metaphor fits, people don’t want atheism (the #openweb), they do want a nicer god (ethical #dotcons). They are still kneeling before centralized power, just hoping for a softer whip. We need to stop worshipping the digital feudal lords and start building something else entirely. One path is to reboot the original #openweb

To do this we need some social history: The #openweb was murdered, and no one faced the consequences, we need a truth and reconciliation process for what happened to the #openweb. Why? Because people refuse to learn from history, and that means they keep making the same mistakes. Look at the waves of migration from open to closed over the last two decades:

  • The rise of blogs and open publishing (2000s) → The pull into social media walled gardens (2010s)
  • The rise of the federated web (2000s, early 2010s) → The collapse into corporate-owned silos (late 2010s, 2020s)
  • The rebirth of the Fediverse (Mastodon, PeerTube, Lemmy, etc.) → Now being co-opted by NGOs and #mainstreaming interests

Each time, the excuse is different, but the result is the same, we hand over power, they take control, we lose everything. Until we face the fact that we let this happen, that we were complicit, this cycle won’t stop. Every time we fail to call it what it is, the blood-letting/stains soaking back.

The problem with #NGO and co-op models, people love to push the same “solutions” that failed before. Pushing a voluntary project into a hard “not-for-profit” structure kills it, this happened again and again. Look at #indymedia. It worked because it was messy, decentralized, built from the ground up. Run by volunteers, not controlled by a central authority. Rooted in the activist base, not an #NGO-funded agenda. Then came the push to “formalize” it, and what happened?

  • Funding fights, bureaucracy, infighting.
  • Projects being hijacked or forced into rigid structures.
  • Most of the co-op/NGO media projects collapsed.

There is nothing wrong with people building not-for-profit media, but stop forcing voluntary activism into structures that will kill it. The old mistakes aren’t new solutions. They are just mistakes waiting to happen again.

The #OMN and the need for diversity of strategies, the #OMN is built on a simple idea, diversity of strategies is strength. We need:

  • Commercial models where they work.
  • Not-for-profit structures where they make sense.
  • Voluntary activism as the foundation.

Then the basic #4opens of them linking to each other. What we don’t need is people using their own narrow worldview as a #BLOCK on other approaches in the guise of “helping”. This happens all the time, with the #NGO crowd that wants everything formalized, structured, and professionalized, they see grassroots messiness as a problem. The geeks want everything to be purely about the tech, ignoring the social and political realities. The politicos want everything to align with their ideology, even when that means excluding actual working solutions. These proxy fights kill the meany projects before they even start.

The solution is not ideological purity, it’s pragmatic diversity. If we want to break the cycle, we need to stop repeating the same mistakes, stop blocking each other, link and start building with what we have #KISS

One path to this, that needs support https://opencollective.com/open-media-network


The light in this is the #Fediverse, otherwise the last decade in tech has been a complete dead end. We’ve watched the same old mistakes play out, layering more “solutions” onto the #geekproblem without ever questioning the foundation. Instead of building trust, we’ve been sold “security” wrapped in fear, reinforcing the same toxic cycles that keep us locked in place.

The #OMN projects build from the #Fediverse and #openweb reboot to break from this. They are about real empowerment, shifting power by growing trust rather than control. If we keep repeating the same mistakes, we’re just feeding the #deathcult, accelerating the collapse. The #fashernista and #encryptionist obsessions, instead of opening paths to change, have become blind alleyways leading to catastrophe. We need to step back, reassess, and build differently, before the coming decades bring suffering on a scale we’ve barely begun to grasp.

Trump and the tools of the old world order

An example of this is The United States Agency for International Development (#USAID) which was presented as a humanitarian force for economic and social development worldwide. However, its origins and operations paint a different much darker path, of geopolitical manoeuvring and #neoliberal hegemony over the last 40 years. Now, with the hard shift to the right, USAID is being gutted, alongside other long-standing institutions of the U.S. “liberal” global order.

Origins and the Cold War Agenda, founded in 1961 under President John F. Kennedy, USAID was pushed into view as a means to promote global development. In truth, it was the normal Cold War weapon of this era, countering Soviet influence under the guise of humanitarian assistance. The Foreign Assistance Act centralized foreign aid and explicitly tied it to U.S. geopolitical strategy. This was done in the open, Lyndon B. Johnson admitted that food aid was leveraged to redirect recipient countries’ spending toward military and security cooperation with the U.S.

A very easy to see example of this was the Food for Peace program, which used grain shipments to coerce nations into rejecting Soviet assistance. With famine relief being politicized as a tool for control, India, for instance, had to tone down its criticism of the U.S. war in Vietnam before receiving necessary aid.

Covert operations, as a soft power arm of the #CIA, despite meany of these institutions being branded as independent agencies. In 1973, Senator Ted Kennedy directly questioned whether USAID was involved in Southeast Asian covert operations. The answer was a resounding yes.

  • In Guatemala, during the genocide of the Mayan people in the 1970s, USAID funded and trained police forces to conduct counterinsurgency operations against leftist movements.
  • In Uruguay, USAID’s Dan Mitrione personally trained security forces in torture techniques, including electroshock and psychological warfare.
  • In the 1980s, USAID facilitated “non-lethal aid” to Contra forces in Nicaragua, effectively ensuring they remained combat-ready despite congressional restrictions on military support.
  • In Peru, USAID financially supported dictator Alberto Fujimori’s forced sterilization program, targeting 300,000 Indigenous women under the guise of population control.

Perhaps the most infamous case was Afghanistan, where #USAID provided millions to the University of Nebraska to develop textbooks filled with anti-Soviet propaganda, using religious rhetoric to radicalize young Mujahideen fighters. The blowback in globe mess from these operations is still felt today, a compleat shit storm of mess making.

With the fall of the USSR, these old #coldwar institutions pivoted towards more #neoliberal capitalist economic restructuring, pushing deregulation, privatization, and free-market reforms in post-Soviet states. Democracy promotion was a pretext, but only for “democracies” that aligned with U.S. corporate interests. Any “independence” risked financial punishment or outright regime change operations. This was a disaster for much of the region, which we are seeing play out in the Russia Ukraine war.

Post-9/11: The security state expansion saw budgets balloon, increasing by 70% between 2001 and 2003. The agency became more directly aligned with military operations, particularly in Afghanistan and Iraq. In these war zones, USAID’s stated mission of “nation-building” was a flimsy cover for consolidating U.S. control over shattered economies. The real work of development, tackling poverty and fostering stability, was an afterthought compared to the securing American military dominance in the era.

Trump’s “Draining the Swamp” what is this about and what will be likely outcomes: Oligarchy pushing #neoliberal chaos vs managed hegemony, These institutions were a tool of imperial control, but their removal creates a vacuum. The likely outcome is that private corporations and unaccountable privatised military contractors will increasingly step in to replace state-controlled influence operations.

We might see the growth of right-wing Isolationism with Trump’s America First rhetoric leading to a defacto disengaging from directly shaping international development, but not from coercion. Economic sanctions and direct intervention (as seen in Venezuela) remain the preferred tactics for managing the mess these polices create, there is a very dangerous feedback loop here.

There is a shift to cruder authoritarian paths, instead of “soft power” the replacement actors and institutions are based on direct strongman alliances, reinforcing a world order based on brute force rather than, shadowed economic manipulation.

What should the progressive left do? Rather than mourning the loss of USAID and other Cold War institutions, the left should take this as an opportunity to redefine internationalism. Instead of #neoliberal “aid” programs that uphold global inequality, we should be pushing for:

  • #KISS grassroots solidarity: Development led by those directly affected, not dictated by the #nastyfew imperial wonabe powers. A seed of this is the #OGB project.
  • Decentralized cooperative structures to replace hierarchical and state-controlled #NGOs with open, transparent, and accountable networks. A seed of this is the #OMN projects.
  • Reclaiming media from the #nastyfew Influence and control: With US funded media outlets shutting down, now is the time to push for independent, radical journalism free from state agenda. A seed of this is the #indymediaback project.

What we need to focus on is opposing the #deathcult in all forms, whether #neoliberal soft power or #Trumpist strongman tactics, which obviously both serve the interests of the #nastyfew class. A real #KISS alternative means dismantling or mediating global #capitalism itself. #Trump’s destruction of the old world institutions is another step in shifting power from one faction of the #nastyfew to another. The question that matters isn’t whether these institutions should exist, it’s what we build in their place, and how we gain the power to become the change and challenge to do this #KISS