The Fediverse is native to the open web

We are having a tech reboot for the last few years, federated seems to be where it’s at right now, and it makes sense, the #fediverse is flourishing where so many “#web3” or pure #p2p projects stumbled. This isn’t to say #p2p is bad. But for a peer-to-peer social network to actually work and be social useful, it would need mechanisms for collectivising: shared moderation, subjective trust, a way to handle conflict. Purely (stupid)individualist solutions have been tried before, and they don’t hold together at all beyond a tiny scale. Atomised people cannot build any lasting commons.

The strength of federation as a path is that it collectivises by default. Servers are groups, not individuals, decisions are made within communities, not in isolation, this builds resilience. What is currently #blocking this path is our #fashionistas and #geekproblem people, who are still clinging to parts of #mainstreaming “common sense!. If you try to vertically scale, if you dream of competing head-on with Silicon Valley, running giant datacentres with teams of sysadmins, you’ve already lost. That’s their game, their best proficiency. You cannot beat them at it.

The path forward is to do something they cannot do without breaking their own business model. Something they would never want to do even if they could. That’s the opening. That’s the #OMN path. So let’s be clear about what the current #openweb reboot and the #fediverse is not:

  • The fediverse is not an electricity grid. You don’t have to be plugged in everywhere for it to function.
  • The fediverse is not feudalism. You are not a serf bound to some lord’s server. You can leave, fork, migrate, or self-host.
  • The fediverse is not a commodity. It is not like a telephone line or a utility service to be packaged, sold, or regulated in the same way.
  • And no, the fediverse is not a big truck that carries data down the highway. It’s a messy garden, a bazaar, a commons.

The #fediverse works because it is untidy, diverse, and decentralised. It’s a network of collectives, not a monopoly machine. The #OMN path and vision is to lean into this: not to replicate the #dotcons in smaller, scrappier forms, but to compost the mistakes of the past and grow something native, nourishing, and #4opens.

The #OMN isn’t about isolated gestures, it’s about building federated, trust-based media networks that actually work at scale. Right now, the truth is simple: you can’t just join or create one tomorrow. Why? Because the path needs composting first.

By composting, we mean taking the wreckage of past projects – messy, co-opted, burned-out, over-managed, or over-centralised – and turning it into fertile ground. From this social fertile soil can we grow #OMN that support:

  • Open, federated collaboration
  • Shared media creation and distribution
  • Affinity group – based moderation and governance
  • Strong social resilience against co-option by corporations or #dotcons

We need to then bride this existing federated path into the seed #p2p path with social tools that work and hold this bridge in place. The #OMN is a work in progress, and that’s intentional. It’s about building the crew, the culture, and the infrastructure before anyone can just “join.” This isn’t a platform you log into; it’s a path we create together, step by step. Until we do that composting, passive participation isn’t possible, the first step is #KISS that’s exactly what we’re focused on making happen.

A poet’s view of the path

The #AI bubble might be nastier than the Dot.com crash

The path the #mainstreaming in tech is taking is clear. #AI is fashion, the valuations are absurd, the cost structures unsustainable, and the hype cycle feels like it’s already outpacing reality.

We’ve been here before, dot.com déjà vu. The #dotcons bubble of 2000 was built on fake demand and fantasy valuations. Venture capital flooded into half-baked platforms that promised to “reinvent” everything, while the effect was to hollow out and enclose the native #openweb. When the bubble burst, it wasn’t just investors who lost, the damage was social, cultural, and technological, it’s the mess we are in today.

The AI bubble, 2025 edition, we’re watching the same movie again, only bigger and nastier. This time, the hype engine is driven by press releases and corporate lobbying, amplified by blinded compliant media desperate to see the next miracle story. Every company claims they’re solving “the biggest problem” with AI. But lift the lid, the rhetoric, and what remains? Business models that don’t add value, expensive wrappers around existing tools. Unsustainable costs – GPU farms burning cash and carbon in equal measure. Speculation over substance, #nastyfew investors betting on domination rather than usefulness.

Why this round may be worse, at least the #dotcons bubble left some infrastructure we could build on: fibre, hosting, and the spread of the web itself. The #AI bubble looks different, as it centralises power even further in the hands of a few #dotcons. Accelerates #climatechaos through energy-intensive training runs and datacentre inflation. It undermines our flawed democracies, trust in media and knowledge with floods of synthetic content.

The ending to this video is a shocker, but not unsepreising when you look at the context of the video.

Instead of building open, federated, useful tools, we’re watching another round of #techshit enclosure, hype and money funnelling into projects that can’t last, but which will leave more #techshit scorched-earth legacy when they collapse. The #dotcons crash was messy, the AI crash could be toxic.

What can people do to walk away from this mess? How do you help with the #OMN and #4opens? The AI bubble shows what happens when tech is built on the normal hype, enclosure, and extraction on the #dotcons path. The #OMN is the opposite of this. It’s about building trust-based, federated networks where media, knowledge, and tools aren’t just another asset class to be bought and sold. The #4opens are the activist #FOSS antidote to bubble logic:

  • Open Data – No black boxes. If #AI is going to be part of any future, the training data, biases, and methods must be transparent, not locked up by Google, OpenAI, or Microsoft.
  • Open Code – Instead of closed, centralised data sets and platforms that extract rent, we need free/libre code anyone can run, fork, and improve.
  • Open Standards – The current AI mess is about silos and monopolies. Federated standards (like ActivityPub for social) are how we work to keep diversity alive and break enclosure.
  • Open Process – The opposite of corporate secrecy and hype. Decisions need to be made in the open, accountable to communities, not hidden boardrooms or PR cycles.

The #AI bubble is the normal every day #deathcult logic of the #dotcons playing out again: extract, enclose, collapse, repeat. The #OMN and #4opens give us a way to compost this mess into something more fertile. From enclosure → to federation. From secrecy → to openness. From hype cycles → to slow, messy, sustainable growth.

If we don’t actively build and defend this needed native path, we’ll be left cleaning up another round of collapse, only this time with more concentration of power, more environmental damage, and a deeper erosion of trust. The choice is simple: do we keep betting on bubbles, or do we build commons?

And the path is #KISS, so people please don’t be a prat about this, thanks.

Mess and more mess, “diversity”

We need to look at our paths and current the controversy in “diversity” in our #deathcult worship, to see the need to compost the current mess. The problem with “pushing diversity” isn’t diversity itself. That’s fine – essential, even. The problem lies in the ideology shaping the push.

Much of it comes from #mainstreaming progressive liberalism, which operates inside the logic of the deathcult. It reduces diversity to a checklist, a branding exercise, a way to appear “inclusive” while leaving power untouched. This is not liberation, it’s management.

When we enter into these spaces, conversations about diversity collapse into the same-old mess: the mixing of right and left framings, suspicion on all sides, endless accusations. Instead of solidarity, we end up with #blocking. Instead of building, we burn out. The is no good outcome.

This is the normal worship of the #deathcult, the endless loop of optics and control, where movements fracture and collectives suffocate with “diversity strategies” that have no relation to grassroots realities.

The path as ever is compost. Take the mess – the liberal tokenism, the reactionary backlash, the burnout – and compost it into something alive. Composting means, returning to grassroots voices, not NGO checklists, seeing diversity as lived struggle, not branding. Grounding it in #4opens, where openness makes co-option harder, to turn toxic blocks into fertile soil for collective growth

The #OMN path is simple: it’s not about ticking boxes or replicating liberal #NGO frameworks. It’s about federated, messy collaboration that actually works. Diversity is not a corporate slogan. It’s the lived complexity of struggle. If we can compost the deathcult ideology that poisons it, diversity becomes strength rather than a management tool.

The question is, are we willing to compost the liberal mess, or do we let it keep rotting movements from the inside?

From “Woke” Capital to MAGA Capital – A Case Study

In the US, every presidential election is sold to us as a transformation of the nation. The chattering class pundits and their #fashionista followers tell us: a new people have been elected alongside a new government. Obama, Trump, Biden, each framed as a seismic cultural shift. But if you care to look, the reality is different: turnout is low, margins slim, the electoral college dulls change. What’s hyped as a national rebirth is just a reshuffling of the same #deathcult mess.

Still, perception matters. After Trump’s re-election, the “zeitgeist shift” rippled through politics and corporate boardrooms. Suddenly, dozens of corporations rolled back their Diversity, Equity, and Inclusion (#DEI) programs. Woke capital simply pivoted into #MAGA capital.

Liberal woke capital was about projecting inclusion as market expansion: Pride logos in June. Minorities cast in blockbuster films. “Inclusive” ad campaigns. It looked progressive, but it was always about markets: new demographics = new customers. Sometimes the invisible hand holds a rainbow flag.

MAGA Capital, in contrast, is about disciplining workers and pleasing investors. It’s about showing loyalty to the strongman, not customers. DEI didn’t collapse because “the people rejected it.” CEOs saw an opening: align with Trump, roll back diversity, keep profits flowing.

The firings of Colbert and Kimmel crystallized this shift. Networks needed mergers approved. “Ratings” were the excuse, but raw political loyalty was the reality. This is crony capitalism: the stockholder and the strongman aligning. Trump, the fake businessman from TV, borrows legitimacy from profits and ratings, hiding authoritarianism in smoke and mirrors “democracy”. This is the logic of the #deathcult: all values are disposable, as long as accumulation continues.

Lessons for the #OMN path. The shift from Woke to MAGA shows how fragile diversity is when it’s managed as a brand. It’s reversible, hollow, and always subordinated to capital. For the #OMN and the #openweb reboot, the lesson is simple: Don’t outsource diversity to branding exercises. Don’t confuse representation under capitalism with liberation. Don’t build systems where power pivots on a corporate whim. Instead, compost the mess. Root diversity in lived struggle. Anchor it in the #4opens so co-option is harder and collaboration is resilient.

What should be more obvious is that capital, the #nastyfew, its servants, doesn’t care about values, only accumulation. If we want diversity, inclusion, and justice to be real, we have to build them outside the #deathcult logic, in federated, grassroots spaces that don’t bend every time the political wind shifts.

The question remains: will we keep chasing the mess of spectacle – Woke vs. MAGA, or will we compost it and build something more rooted, messy, and alive #KISS

Why Fail Safe Matters Now

Full film Fail Safe (1964) is a cultural mirror, from another age, that helps us think about the next ten years of mess. With technical systems out of human control. The film’s malfunctioning machines map directly onto today’s algorithmic governance (#dotcons, #AI, automated warfare). Once the chain starts, humans can’t pull back.

Leadership under impossible pressure. Henry Fonda’s president embodies the loneliness of decision-making when systems collapse. Compare that to our current leaders, who are weaker, more performative, and less willing to carry the weight of consequence.

The Professor’s logic vs. human life: Matthau’s cold “game theory” feels like the #neoliberal technocrat mindset – numbers over people, outcomes over ethics.

The unthinkable concessions of the ending forces us to imagine the price of avoiding total annihilation – not a win/lose game, but a choice between different forms of catastrophe. That’s climate politics, resource wars, pandemics, and #dotcons algorithm risk we face.

What lessons can we learn for the next decade? System fragility is the real enemy – climate systems, financial systems, digital platforms: one glitch, and collapse ripples out. We don’t have the principle modernism, Fonda’s gravitas – our current elitists class are hollowed out by #PR driven populism; when the crisis comes, trust won’t be there. The “Professor” mindset dominates – policy is still guided by “hard” data, models, metrics, and “rational actors,” even though reality has long escaped those dogmatic frames. Watching Fail Safe today is like watching the #deathcult’s worldview in black and white: centralized control, elitist decision-making, people as statistics.

What we need is open, collective mediation – instead of waiting for one lonely leader in a bunker, we need horizontal systems (#OMN, #openweb) that can act before catastrophe hardens. The #OMN and the #openweb reboot are the anti–Fail Safe projects: decentralize agency, mediate conflict before escalation, building trust outside fragile centralized systems. It’s a powerful film, because it frames the stakes not just as “politics” but as civilizational survival.

It’s a film of our times, what can we learn for the #openweb? In 1964, Sidney Lumet’s Fail Safe held its audience in terrified silence. A simple technical malfunction – a misread code – sent American bombers hurtling toward Moscow. No one could call them back. The world’s survival depended on one president’s unthinkable decision. It was fiction, but it spoke to a truth of the nuclear age: centralized systems, once in motion, cannot be controlled.

Sixty years later, we are in our own Fail Safe moment – but this time the system is digital. The malfunction, is #neoliberalism embedded in our algorithmic #dotcons pipelines. As we push more #AI moderation system, hallucinates flags, the error replicates at machine speed across platforms. What began as a technical hiccup hardens into policy. Governments, seeing chaos, step in “to restore order.” dictators empower security agencies to control networks, to stabilise their hold on power. Like the bomber wings in Fail Safe, the system escalates itself. Once the order is given, there is no recall code.

The #OMN alternative to this is #KISS we need to build is affinity groups on the #openweb – messy, small, federated – to keep our communities talking. Instead of one brittle command chain, thousands of small nodes exchange trust. Instead of a sinal voice, a new signal-to-noise ratio emerges. This slows the shift right. People can begin to rebuild, bottom-up.

Fail Safe ended in tragedy, with a president sacrificing New York to prevent global annihilation. It was a portrait of lonely leadership in a centralised system gone haywire.

Our age offers another path. The lesson is stark that In centralised systems, malfunction = collapse. In federated, mediated systems, failure = resilience. The #openweb reboot is not about nostalgia for old tech. It’s about building structures that can survive the malfunctions ahead. When the next ten years are defined by glitches, spirals, and breakdowns – and they will be – then the survival of our social fabric depends on embracing the horizontal path.

The nuclear age taught us that a single misread code could end the world. The algorithmic age is teaching us that the current glitch could end society.

The #openweb native path gives us more of a chance to be Fail Safe.

#Film #coldwar #review

Looking for an affinity group to take the first step #OMN

The #algorithm on #YouTube has flipped hard right wing for me, a few other people have said the same, please add if you have seen this as well? If this is widespread, it shows how important it is to get normal people back to the #openweb reboot we are all involved in here.

This is obviously a form of social control, with the dominating of the #dotcons platforms in most peoples lives, plain and simple, the price of us building this domination.

The #hashtag story begins with disempowering the #mainstreaming in our own minds. First step: breaking the spell, realising we don’t have to live inside their frame.

Second step: forming the affinity group circle. Gathering with others who can see through the smoke and mirrors. From that circle comes the power to build the #OMN shovel.

Third step: composting. Taking all the #techshit – the failed projects, poisoned cultures, and dead ends – and turning them back into fertile soil. #OGB

What we do with that soil is up to us. That’s where the future grows. #KISS

The #geekproblem only sees #cavetechnology. But society is far too complex for that, you’d have to kill billions to make it work.

4opens is the opposite: a data commons. Light as a tool to fight with, not darkness to hide in.

Composting the #techshit, planting the future

DRAFT

We have been stripped naked by the last 40 years of the #deathcult. Every assumption that we lived in a tolerant, “good” world is slipping away. The growing #classwar was historically balanced to stop the possibility of a soviet takeover, as blinded liberals see this, two accidents: a temporary ecosystemic surplus and a temporary post-WWII settlement. Both have been rapidly dismantled. And when the foundations are gone, the liberal illusions fall with them.

What this looks like in the USA, Trump, neoliberalism’s golem, is dismantling his creators’ project. The Democrats wander listlessly like puppets with their strings cut. Client states are facing rebellion without the normal imperial backing. This growing stagnation wasn’t an accident, it was the plan. Just enough suffering to keep people scared, not enough to spark revolt. Just enough democracy to keep people hopeful, not enough to allow change.

If things keep going without major changes, we end up with fascism or authoritarianism in every major country. The next possibility of change is whether China’s technological developments manage to hold global warming under 2 degrees. If not, every border becomes a vicious killing zone, not the “minor” ones we already live with, but a planetary system of militarised exclusion and death.

What would stop this? It’s unpredictable, maybe the reboot of an old ideology, or the dramatic growth of one that barely exists today. A return to #neoliberalism won’t help, and a return to pre-neoliberal #liberalism is impossible. Between 1850 and 1950, ideologies bloomed, clashed, and died. In the last 80 years? Nothing but consolidation and suppression pushed the current blindness. In digital media ecosyteams the #dotcons algorithmic machine is accelerating the mess, the traditional media world is closing.

The suffering is accelerating beyond tolerance, beyond what can be hidden. Some say immiseration brings revolution, but, revolutions comes when expectations of something better are dashed, not when misery drags on. The 20th century Marxism of the authoritarian socialism crowded out other left paths, and when it faded, little remained. #Neoliberals didn’t have to control everything; they just had to preside over a void.

And into this void the blinded #fashionistas pushed the #dotcons. YouTube, Facebook, TikTok – as algorithmic machines of fear and control, that then went on to feed the hard right, who picked up the agendas and traditions of the left with the fall of the past left projects. The right twisted solidarity into nationalism, collective action into mob violence, critique into conspiracism. We fucked this up, and we have to fix it. The fix for this mess isn’t going to come from #mainstreaming policy papers or NGOs. The real fix has to come from the messy, grounded rebuilding of #classwar based open networks to grow grassroots trust.

To make this change we need an affinity group to short circuit the hopelessness they sell us, yes, it’s easy for the few to see that this hopelessness is a lie. But shifting to the majority to rebuild #mainstreaming is a much bigger project. So a small step is projects like the #OMN. If we don’t plant something better like this, we will be force-fed the future YouTube and Meta have already chosen for us. And that future looks a lot like fascism dressed up as entertainment.

#KISS

The algorithm is feeding us fascism – Time to step away

The hard right is taking all the agendas, traditions, and paths that the left abandoned, and twisting them to push its authoritarian politics harder. It’s a mess of our own making. When we walked away from the sense-based left paths – trust, solidarity, open debate, collective action – we left a vacuum. The right filled it with fear and control. We fucked this up. Now we have to fix it. #KISS

With the spreading of right-wing propaganda on the #dotcons what we’re experiencing is a late-stage symptom of the #dotcons algorithm machine. Once it starts feeding this level of right-wing “recommended” propaganda, you can be certain that the average person has been saturated with it for years. That’s how we end up with the cultural rot and polarisation we see now.

The dynamic is simple:

  • Engagement is the only metric → anger and fear drive more engagement than trust or hope → the algorithms amplify right-wing and conspiratorial content.
  • Normalisation follows → people stop noticing the manipulation, because it comes wrapped in everyday “banter,” “debate,” or “news.”
  • Politics bends to the feed → #mainstreaming media, #NGOs, and politicians chase the same attention flows, further dragging “common sense” into the gutter.

So yes, getting people to step away from #dotcons and back into the #openweb is crucial. The compost metaphor fits:

  • #techshit to compost → all the broken, manipulative, ad-driven “social” platforms.
  • #OMN → a messy, trust-based garden where communities can grow their own media again, rather than being force-fed monoculture by algorithm.
  • Path forward → build simple, transparent tools (#KISS) and link them to social practices (trust, affinity, #4opens) so people see the difference in their own lives.

The move is urgently necessary because the alternative is to let the rotting #deathcult (#neoliberalism + #dotcons) push smoke and mirrors, feeding on our attention, poisoning our discourse, and steering our politics to the hard right.

The right propaganda, commentators, try to distract us from the extremes of the right by claiming there’s an “extreme left.” Let’s lift the lid on this. The right is driven by individualism and the obsession with “winning” as if it’s a contest. This path breeds selfishness and calculated cruelty with zero empathy – more selfishness, more cruelty. The left, is a strong contrast, it starts from kindness and mutual support. It believes in sharing, in building together. The extreme of that isn’t violent chaos but extreme kindness, extreme empathy. Which side would you rather see amplified by algorithms?

We need to get to work with shovels to compost this mess.

Pick up the shovel, build the commons

Right now, our digital lives are stuck between two bad choices: Stranded silos, your notes, photos, chats locked into one device. #dotcons capture, hand it all to Google, Apple, Meta, and rent your own history back from them.

We deserve better. What we actually need is simple: Blobs of data that syncs across devices and servers. A conflict resolution flow. Sync is hard, but not impossible, better to resolve a clash than lose flow. A protocol path that isn’t “just another cloud,” but part of a commons.

This is the path of the #OMN (Open Media Network). Bridging client/server with #p2p flows, people power, where people hold their own history instead of renting it back from the #deathcult. To make this work, we need to keep it #KISS so normal people, not just geeks, can understand and use it. It’s not about building a new shiny app. It’s about laying the pipes, tanks, and flows – the plumbing – that keeps our media and our history, as a reflection of us, in native flows.

This is shovel work. This is how we compost the #techshit and grow something real. The choice is clear, stay stuck in silos, lease life from the cloud. Or pick up the shovel and build a trust-based, decentralised future. The tools are #OMN, #4opens. What’s missing is you. That’s the shovel work. That’s the compost. The question isn’t “can we build it?” – the question is: who’s going to pick up the shovel first?

https://unite.openworlds.info/Open-Media-Network

https://opencollective.com/open-media-network

The current mess we make

If we “common sense” build a hierarchy, the prats will always float to the top. Then all we have done is create another pile of mess that needs composting later. A better path? Don’t build hierarchies in the first place. #KISS, instead, build open flows – compost heaps, not pyramids. In a heap, everything breaks down, mixes, and feeds new growth. In a pyramid, the few sit on top, blocking the agency of the many.

Heap vs Pyramid

Heap (good) → A compost heap is messy, organic, and alive. All contributions mix, rot down, and feed the next cycle. Nobody sits “on top” because everything breaks down and transforms.

Pyramid (bad) → A rigid hierarchy. Those at the top block, exploit, and feed off those below. It looks tidy, but it’s sterile and suffocating.

Shovel vs Perfume

Shovel (good) → Cracking open the rot with real tools. Airing it, turning it, letting the stink escape, so new life can grow.

Perfume (bad) → Glossy projects that spray chemicals over the pile, masking the smell but never dealing with the rot. It just festers underneath.

Backbone vs Smiling Violent Man

Backbone (good) → Shared, visible structure that holds the body of the collective together. Transparent, flexible, and accountable.

Smiling Violent Man (bad) → What you get when “structureless” cultures collapse: an informal tyrant, hiding behind charm while wielding coercion.

Forest vs Plantation

Forest (good) → Open commons where we can sow seeds, share harvests, and tend the land together. Diversity makes it resilient.

Plantation (bad) → Controlled monoculture, fenced in, run for profit and power. The workers labour, the overseers extract.

Soil vs Concrete

Soil (good) → Soft, porous, full of worms and bacteria. It holds water, recycles nutrients, and supports growth.

Concrete (bad) → Hard, brittle, blocks life. Looks strong but cracks under pressure, leaving deserts in its wake.

Put more metaphors in the comments, please.

Content in the #OMN

In the #OMN we keep things simple. There are 3 main categories of content (plus a 4th, transitory chat, which we don’t cover here):

Post
The main media object. This could be an article, photo, video, or podcast – the core piece of content you want to share.

Comment
A flow branching off each post. This is where dialogue, debate, and reflection happen. Comments are tied to the post but flow outward as part of the network.

Feature
An overview object. A feature gathers together related posts on a subject, adds context, and links both inward (to posts and hashtag flows in the #OMN) and outward (to other sources).

Together, these 3 categories form the data soup that flows through the #OMN’s pipes. Posts are the raw material, comments are the social metabolism, and features are the compost heaps where meaning is aggregated and fed back into the commons flow.

It’s all just linked objects in trust mediated flows, that’s it #KISS

Official Steps into the Open Social Web… but Whose Steps?

We’re seeing “official” moves in the development of the #opensocialweb. Big players are turning up. Conferences in Geneva. Glossy orgs like @ProjectLiberty positioning themselves as bridge-builders between tech and governance.

On the surface, this looks like progress, recognition, and legitimacy. But let’s be brutally honest: these are completely the wrong people to be steering the direction. The problem isn’t that they show up, it’s that they try to take up all the air in the room.

Where are the bridges to activism? Where’s the link to movements that actually push change and challenge? Without those, all we have is tech-for-the-sake-of-tech, more elitist panels, more smiling faces managing decline. Looking closer, is this anything but a bunch of ****wits in suits?

What we need for a real path isn’t only glossy conferences or new standards documents pushing more #techshit to add to the compost heap. What we need to resource is the real work: https://hamishcampbell.com/pick-up-the-shovel-turning-habits-into-compost/

The #OMN is an example project, about building the shovel factory, simple tools that anyone can pick up. Open pipes, trust flows, collective publishing. Not another empty standard, but working soil where communities can actually grow culture and power.

We can’t keep ignoring the stink, Yes, it’s nice to see recognition. But let’s not confuse recognition with change. Without shovels, glossy projects just pile up stink. No perfume, no branding exercise can hide the smell.

We need to say VERY clearly that in the native #openweb, bridges go both ways. If you build them only toward governance elitists, you’ve built a cul-de-sac. If you build them toward activism and grassroots, you create “native” flows that actually move.

So the question remains: who is resourcing the shovel factory? Because without shovels, all this talk is just another layer of rot. With shovels in hands, we can compost the mess into something alive #OMN #4opens #KISS #fediverse #decentralization

Pick up the shovel: turning habits into compost

The problem isn’t that people refuse to act. The problem is that most are stuck in paralysis: “What do I do?” If the only options they see are worshipping the #deathcult or reinventing the wheel, passivity looks like the safest choice.

The design challenge of the #OMN isn’t just tech – pipes, tanks, metadata – it’s rituals and rhythms that invite participation. We need a seed affinity group whose job is simple: set the shovel down in front of people.

Don’t only complain that they aren’t digging. Literally put the shovel in their hands and say:

  • Run a local flow.
  • Tag a batch of data.
  • Moderate one stream.
  • Host one screening/fire circle.

Tiny, clear tasks. The kind you can do in an hour. That’s how you turn passivity into momentum. Shifting habits into usefulness, instead of fighting people’s flaws, turn them into leverage.

#fashionistas crave visibility. Fine. Give them the role of spreading compost metaphors, making the work look alive and fresh. Let them shine light on the soil.

#geekproblem crave puzzles and edge cases. Good. Hand them the tricky parts: trust plumbing, metadata sieves, redundancy logic. Their obsessiveness is an asset if aimed at the right joints of the system.

#mainstreaming crave “safe” recognition. Use it. Frame #OMN as “the next big thing everyone will need to join.” Let them be the “early adopters” who stay safe by appearing ahead of the curve. They don’t need to lead, they just need to follow momentum.

Each group moves in circles, polishing surfaces while the compost pile rots. But if you show them something real – a flow that works, a network that breathes – they drift toward it. Shiny surface with soil beneath, puzzles that connect to lived use, recognition that feels inevitable.

The Lesson, is, don’t try to convince people in the abstract. Show them working compost. Show them trust flows in action. Show them that it’s easier to do something useful than to do nothing. That’s how we push. That’s how we turn paralysis into practice. That’s how you start to compost the #deathcult.

For this in activism, some traditions work, many do not. It’s more complex than it looks, because those traditions that “don’t work” often do work – but only for the people who push them. That’s the root of the hashtag story: a tactic, a format, a ritual can give visibility, ego, and career advancement to its promoters, while leaving the commons weaker. The tradition “works” as a personal lever, but fails as a collective tool.

We’ve all seen this: Endless meetings that build someone’s identity as a “process person,” but drain energy from action. Branding projects that make a clique look good to funders, while hollowing out grassroots trust. Campaigns designed for headlines and hashtags, not for long-term change.

The bitter truth: a tradition can succeed as a ladder while failing as a bridge. We don’t need to throw everything away. We need to compost. To ask: Who does this serve? Does it build trust, or personal power? Does it strengthen the commons, or just the clique?

The hashtag story isn’t about rejecting all rituals. It’s about refusing to confuse personal gain with collective growth. Traditions that build soil – trust, flows, openness – must be tended. Traditions that rot into self-serving traps must be turned, aerated, broken down. That’s the cycle: compost the false, nurture the living.

#OMN #4opens #KISS