OMN history note: Failbook, activism, and the enclosure of organising

This is a mess we are finally starting to move away from. For over a decade, #failbook was one of the main organising spaces for progressive activism. On the surface it looked useful: easy groups, fast sharing, broad reach. But structurally it was never neutral. It was built as a #dotcons attention machine, optimised for engagement, conflict, and dependency. That design matters.

Platforms like this don’t just host activism – they reshape it. They push people toward reaction over reflection, outrage over organisation, and constant presence over sustained collective work. As we now recognise, they breed argument loops, emotional exhaustion, and political burnout. Not because activists are doing it “wrong”, but because the environment is engineered to reward exactly that behaviour.

From an #OMN perspective, this sits inside a wider enclosure cycle: grassroots online energy gets poured into #dotcons corporate infrastructure, that infrastructure extracts value (attention, data, control), and movements quickly become dependent on systems structurally hostile to long-term collective growth.

This is where the critique of the #deathcult becomes useful – not as a slogan, but as a description of how #neoliberal “common sense” gets embedded into everyday tools. If everything is individualised, reactive, and algorithmically amplified, then solidarity becomes very hard to sustain.

So yes: a huge amount of activist energy over the last 20 years has been absorbed into producing “empty” reach and visibility inside the #dotcons, rather than building durable autonomous spaces outside them. That has consequences, it weakens movements over time, even when it feels productive in the moment to the blinded #fashionistas. Simply it was a dead end.

Finally, we are now seeing something important – fatigue and recognition. Many groups are realising that #dotcons are no longer reliable organising spaces – but not only because of corporate control, but because of rising right-wing trolling, algorithmic hostility, and the general degradation of signal into noise. This has helped trigger a shift toward #openweb projects like the #Fediverse over the last few years.

Some parts of the activist ecosystem are beginning to look back toward federated tools and slower, more resilient forms of coordination. This is where the #OMN argument becomes practical rather than theoretical: if we want movements that last, we need spaces designed for cooperation, not capture.

The lesson is simple, even if uncomfortable – if you organise inside systems designed to fragment you, you should expect fragmentation.

The next phase is not louder posting, it’s building elsewhere. Every time someone shares an article about how terrible the world is, my first question is simple – What are you doing about it?

Outrage without action is another form of consumption, doomscrolling isn’t organising, sharing isn’t building, knowing isn’t enough.

The world won’t change because we comment on the mess. It changes when we create alternatives, challenge power, and work together to build something better.

#KISS

How we built the neoliberal #Deathcult

For most people, the crisis feels recent. Housing costs. Energy bills. Food prices. Debt. Insecure work. Growing inequality. Endless wars. Ecological breakdown. The #mainstreaming story is that these are separate problems with separate causes. COVID. Ukraine. China. Immigration. Technology. Bad politicians. The reality is simpler, these crises grow from the same roots – the moment things changed, one graph tells the story.

From the end of World War II until roughly the early 1970s, productivity and wages rose together. When workers produced more value, they received a larger share of that value. This was not charity. It was the social settlement that emerged from the disasters of the Great Depression and World War II. Governments understood that if ordinary people could not afford the goods they produced, capitalism would repeatedly collapse into crisis. The answer was public investment, strong unions, social housing, public infrastructure, public healthcare, education, and rising wages.

This was what some people now call the “golden age” of capitalism. Workers bought homes. Families survived on a single income. Public infrastructure expanded. Living standards generally improved. Then the trend broke, as productivity continued rising, but wages stopped. For the last fifty years, workers have produced more and more while receiving proportionally less and less. The wealth didn’t disappear, it moved upward.

Saving capitalism from itself – The original US New Deal wasn’t created because elitists became generous, it emerged because the system faced a legitimacy crisis. Mass unemployment. Mass poverty. Growing labour movements. Strong socialist alternatives. Faced with these pressures, governments invested in public works, strengthened labour rights, regulated finance, and redistributed wealth. The lesson was simple, if people have money, they buy goods, if people buy goods, businesses survive, if businesses survive, the economy functions. This wasn’t radical, it was practical as the state acted to stabilise society.

The neoliberal turn – by the 1970s, a different ideology was waiting in the wings. The solution offered by thinkers such as Milton Friedman and institutions such as the Chicago School was to reverse the post-war settlement. Privatise public assets, break unions, cut taxes on wealth, deregulate finance and reduce social spending to treat everything as a market. This project became government policy under Reagan, Thatcher, and much of the Western political class. The promise was freedom, the result was enclosure. Public wealth became private wealth, collective institutions were weakened, corporate power expanded, the bargaining power of workers collapsed.

The result was clear, the graph above tells the story, productivity kept climbing, compensation stagnated. The gains increasingly flowed upward. For the workers debt replaced wages, the old social contract was based on rising incomes, the new one was based on borrowing. If wages no longer rise fast enough, people still need homes, education, healthcare, transport. The gap was filled with debt: Credit cards, Student loans, Mortgages, Personal loans. Instead of sharing productivity gains directly, people borrowed against their futures. This worked for a while, until it didn’t.

A resent example of this mess is 2008 – The financial crash – exposed the reality, when ordinary people face crisis, they are told to tighten their belts. When financial institutions face crisis, public money appears instantly. Millions lost homes, lost jobs. Meanwhile, banks received vast bailouts. The lesson was clear. The system still knew how to mobilise resources, it simply chose who to save.

This is why we use the harsh hashtag #Deathcult. Composting this mess is where the #OMN idea of the #deathcult becomes useful as neoliberalism is not simply a set of economic policies, it is a cultural common sense. It teaches a “common sense” path that markets solve everything and that public solutions are inefficient. That society does not exist, that individuals succeed or fail alone. That endless growth on a finite planet is normal. That every commons must become a commodity.

This invisible ideology is now so deeply embedded that many people cannot imagine alternatives. The system creates crises and then presents more market solutions as the answer. Climate collapse becomes carbon trading. Housing crisis becomes investment opportunity. Community becomes #dotcons platforms. Citizens become consumers. The cure is always more of the disease.

In this mess we need to remember what we have lost, the biggest loss wasn’t economic, it was social. The institutions that once balanced private power were weakened: Trade unions, Cooperatives, Mutual aid, Community media, Public ownership, Local democracy, Shared stewardship, The commons. These weren’t perfect, but they gave ordinary people collective power. Without them, people are pushed into isolated competition. What #OMN calls #stupidindividualism. Everyone struggling alone against systems too large to influence individually.

Building beyond the mess, is not about post-modern nostalgia, the post-war settlement was deeply flawed. But what is built can be rebuilt, this means on a progressive path creating commons rather than commodities, governance rather than management, participation rather than consumption and community media rather than corporate platforms to grow cooperation rather than extraction.

As social infrastructure, the #4opens provide one practical foundation for this work: open process, open data, open standards and open licences. Because the real challenge is not technological. It is rebuilding the social relationships that make alternatives possible.

To sum up the graph of productivity and wages is not simply an economic chart, it is a map showing where the wealth went. And once we know where it went, we can start asking a more useful question: #KISS how do we build something different?

#OMN #OpenWeb #4opens #Deathcult #Neoliberalism #Commons #MutualAid #FoodSovereignty #CommunityMedia #OpenGovernance #NothingNew #DIY #KISS

The commons were never theory – It was always practice

Let’s be clear about something, the commons are not an academic concept waiting to be discovered by economists or policy wonks, not a diagram in a textbook, not something that needs a queen, a government, or a management consultant to bring into existence. The commons are what people have always done when they are left alone to organise their own survival with neighbours they trust.

Peasants managing grazing land across medieval Europe. Indigenous communities stewarding water, forest and fishery for generations. Canal boat communities building informal mutual aid along waterways. Squatters running collective houses. Hackers building free software together. #Indymedia collectives publishing grassroots news from the bottom up. The digital commons – open source, creative commons, the #fediverse, the #openweb – already existing right now, built by thousands of ordinary people, not by any institution.

This is worth saying clearly because the #mainstreaming story about the commons almost always starts in the wrong place – with Garrett Hardin’s 1968 “tragedy of the commons” paper, which blamed collective ownership for environmental destruction and was used for decades to justify privatisation. The paper was ideologically loaded, historically illiterate, and largely wrong.

On the other side of mainstreaming we have Elinor Ostrom who spent her privileged career documenting why, eventually winning a Nobel Prize for showing that communities routinely manage commons successfully under the right social conditions. Her work, it is full of peasants, fishers, farmers and irrigators, not governments or corporations, let’s try and balance pointing at the top by point to the source

The real tragedy is not the commons. It is what #neoliberalism does to the social fabric that makes commons possible. As I have been arguing for years at hamishcampbell.com, the #deathcult worship of the 1980s and 1990s didn’t just privatise assets – it broke the institutions and the relationships that made collective stewardship possible. Hyper-individualism doesn’t just make people selfish, it makes cooperation feel unnatural, even threatening. That is not an accident, it is a classic divide-and-control strategy.

The path back is not top-down – it never was – it is horizontal, rooted in trust, built through repeated small acts of mutual accountability. It is turning stress and conflict into commons culture rather than mutual destruction. It is rebuilding journalism as a commons rather than a product. It is composting “digital sovereignty” branding and just actually building working commons tech instead. The #4opens – open process, open data, open standards, open licences – are not abstract technical principles, they are social trust infrastructure, the modern grounding the commons grows from.

#stupidindividualism is what we need to compost

Thatcher said there is no such thing as society – the commons, everywhere it has ever worked, is the practical, lived refutation of that claim. Not a government programme, not a think tank report. Peasants. Boaters. Coders. Neighbours. People organising their own lives together, horizontally, with accountability to each other.

That is where we start, that is where we always started.

#OMN #commons #openweb #4opens #neoliberalism #deathcult #stupidindividualism #BuildingAlternatives

Thatcher, Reagan were the wrecking crew: How we keep pushing mess

This story is about the ideology that won. In the late 1970s and early 1980s, two politicians on either side of the Atlantic didn’t only win elections, they reshaped what people came to accept as “common sense.” Margaret Thatcher in Britain and Ronald Reagan in the United States did not invent capitalism’s worst tendencies, but they gave them state power, institutional infrastructure, and ideological legitimacy.

What they built was not simply a set of policies, it was a social programme we are still trapped inside more than forty years later. The push was simple and devastating citizens became “taxpayers,” public services became “handouts,” collective investment became “inefficiency,” and the commons became a problem to be solved through privatisation.

Decades of postwar social infrastructure – built on the understanding that some things are too important to be left to markets – were dismantled, defunded, and handed over to private interests -the very same interests funding the political projects carrying out the dismantling.

This is what #OMN means when we talk about enclosure. Not just land enclosure, but the enclosure of everyday life itself: Water, housing, transport, education, healthcare, communication and culture. Everything turned into a commodity.

Neither Thatcher nor Reagan created this mess, the project was carefully engineered. Reagan established a President’s Commission on Privatisation which drew up extensive plans to strip public assets and services. Thatcher pushed through mass privatisation of utilities, council housing, and national industries while selling the process as “popular capitalism.”

Behind them stood an entire ideological machine of the Heritage Foundation, the Adam Smith Institute, the Institute of Economic Affairs, the Reason Foundation, and countless university economics departments and corporate-funded policy groups.

Their role was to make radical upward redistribution sound like neutral common sense, and they succeeded. Even the language changed “tax burden,” “efficiency,” “choice,” “reform,” “flexibility.” Every word quietly carrying the ideology.

The method itself was brutally simple – cut taxes for the wealthy and corporations. Create public deficits. Use those deficits to declare public services “unaffordable.” Privatise the resulting wreckage. Transfer wealth upward. Starve public institutions until they fail, then point at the failure as proof they never worked.

The cruelty was not accidental, it was structural. Thatcher’s Chancellor openly described mass unemployment as “a price worth paying.” Reagan’s administration treated social devastation as collateral damage in the restoration of elitist power.

The results were not abstract, from 1948 to roughly 1979 in the United States, productivity and worker wages rose together. After Reagan, productivity continued climbing sharply while wages largely stagnated. Workers produced more wealth than ever before, but a growing share of that wealth flowed upward into capital accumulation rather than wages or public goods.

The mess this created was Labour’s share of national income steadily declined while housing costs rose, debt exploded, unions collapsed, and public infrastructure deteriorated. Debt became the mechanism keeping society functioning: mortgages, credit cards, car loans, student loans, payday lending. Daily survival increasingly depended on borrowing. Higher education shifted from a public good into a privatised commodity. Healthcare became financial extraction. Housing became speculation rather than shelter.

The language was “freedom.” But the freedom being expanded was the freedom of capital. None of this was racially neutral. Reagan’s “welfare queen” narrative deliberately racialised poverty to fracture working-class solidarity. The actual fraud case behind the story was tiny compared to the propaganda built around it, but the myth worked politically because it redirected anger downward rather than upward.

The so-called “War on Drugs” targeted Black communities while harsher sentencing laws entrenched mass incarceration. Meanwhile, the AIDS epidemic was ignored for years because many of the people dying were treated as disposable by political elites. Thatcher’s government supported sanctions-busting trade with apartheid South Africa while denouncing the ANC and treating Nelson Mandela as a terrorist.

These were not side issues, the neoliberalism story required enemies: welfare scroungers, criminals, radicals, immigrants, trade unionists, the “undeserving poor.” Every enclosure needs someone to blame for the damage enclosure causes.

In the rich west the programme attacked wages, unions, and public services. Abroad it was openly violent. Reagan’s administration funded and armed the Contras in Nicaragua despite international condemnation. US-backed regimes across Latin America carried out massacres, disappearances, and systematic repression while being framed as defenders of “freedom.” Thatcher supported Augusto Pinochet long after the scale of torture and repression was well known.

The noise was consistent and on going as liberation movements became “terrorists,” dictators aligned with Western capital became “allies,” and democracy mattered only when it protected existing power. The same logic still dominates global politics today.

What was lost was not only economic, the postwar social settlement – however flawed – rested on the idea that some things belonged to everyone and should be collectively protected:

  • healthcare,
  • housing,
  • education,
  • water,
  • transport,
  • welfare,
  • culture,
  • democratic infrastructure.

These systems were not gifts from benevolent elitists, they were won through the struggle by labour movements, cooperatives, mutual aid traditions, socialist organising, and community solidarity. Thatcher famously claimed:

“There is no such thing as society.”

This was not only rhetoric, it was a political programme. Destroy people’s belief in collective action and you destroy their ability to resist enclosure. This is where the #OMN critique of the “tragedy of the commons” matters. People are capable of managing commons collectively, history is full of successful examples, what neoliberalism destroys are the social conditions that make commons possible:

  • trust,
  • reciprocity,
  • accountability,
  • long-term stewardship,
  • community responsibility.

When competition replaces care, extraction replaces stewardship, hyper-individualism – what we call #stupidindividualism – erodes social fabric itself. The tragedy becomes real because the conditions needed to avoid it are systematically dismantled.

Understanding this matters not for nostalgia, but for navigation. The crises surrounding us now: housing collapse, ecological breakdown, inequality, democratic decay, loneliness, food insecurity, social fragmentation, mental health crises, are not random failures. They are predictable outcomes of forty years of #neoliberal wrecking. The mess this created is functioning largely as designed, prioritises elitist capital accumulation above any social wellbeing.

The liberal centre cannot solve this because it operates inside the same logic, technocratic management of decline is not transformation. Real alternatives require rebuilding #KISS commons-based infrastructure, not only as abstract ideals, but as practical trust infrastructure. This is the work of composting the current mess and growing alternatives from within the ruins.

Thatcher claimed there was no alternative, she was wrong. But building alternatives means being honest about what was destroyed, who destroyed it, how they destroyed it, and why the same logic still dominates today. This honesty is where rebuilding begins.

Women taking about oppressors

With this in mind, let’s recap on what Thatcher and Reagan built, its not just bad policy, not just inequality, its a full #deathcult – the self-destructive logic of #neoliberalism so committed to short-term greed and #stupidindividualism that it knowingly sacrifices the ecological and social foundations human life depends on. Forty years of hard indoctrination that doesn’t just fade away its – normal is walking around in a toxic story and calling it common sense.

The #nastyfew – platform owners, landlords, corporate lobbies, think tank networks – didn’t win through merit. They won the #classwar temporarily, by capturing institutions, rewriting rules, and flooding the #mainstreaming with their logic until it felt like gravity.

The #dotcons – Facebook, Google, X/Twitter and the rest – are the digital continuation of the same enclosure. Corporate platforms built on data extraction, presenting themselves as neutral public spaces while converting human attention and community into profit. The #closedweb is just privatisation with a friendlier interface.

And the #climatechaos bearing down on us is not a separate crisis. It is the #deathcult arriving at its logical destination.

Real alternatives are built from the bottom, not handed down from the top. The #openweb – internet infrastructure built on open standards, community control, and the #4opens (open code, open data, open standards, open process) – already exists as working infrastructure, built by thousands of ordinary people, not governments or corporations. Then we have the #fediverse, #activitypub, #FOSS, #indymedia – these are not utopian visions, already built, from the ground up, by people practising #DIY politics for real.

The #geekproblem is when this gets captured – when technical control replaces social trust, when complexity becomes a barrier rather than a tool, when #techchurn burns through community energy without building anything lasting. The antidote is #KISS – keeping it simple, human, and rooted in real relationships.

The #NGO path – professionalised, funder-friendly, managed dissent – is #mainstreaming with a radical badge on, it defuses rather than builds. The #fashernista tendency prioritising the look and language of activism over the unglamorous work of building lasting structure is #fluffy blocking in performance clothing.

What actually works is #grassroots organising grounded in trust, horizontal process, and the willingness to #compost failure breaking down what didn’t work into fuel for what comes next rather than hiding the mess or repeating it. As the #OMN path puts it: broken institutions need rebuilding as commons, not as managed services or branded campaigns.

The #deathcult is real, the mess is real, the #nothingnew reminder is useful – these cycles have happened before, and ignoring that history is how we walk straight into the same traps again. But so is the ground we already stand on, sart there.

#OMN #Neoliberalism #Thatcher #Reagan #OpenWeb #4opens #Commons #MutualAid #FoodSovereignty #ClimateChaos #Mainstreaming #Deathcult #Dotcons #BuildingAlternatives

The everyday con: How the #deathcult turns crisis into extraction

The story is simple once you stop looking at the green branding and start looking at social power. A powerless tenant farmer in the Cairngorms watches land his family has worked for generations sell for ten times what it was worth only a few years ago. Not because farming suddenly became more valuable, but because carbon became a speculative asset. A corporation somewhere needs a green badge, farm land becomes the badge, our agriculture disappearing becomes the cost. This is not a “mistake”, its normal, this is the “common sense” system working as designed. #ClimateChaos under capitalism becomes another market opportunity, another asset class, another enclosure of the commons.

The mechanism of the #Carboncon, a corporation that has power can carry on almost exactly as before climate change became an issue: same factories, same flights, same extraction, same emissions, same growth ideology. Then it buys a Scottish hillside, plants trees on it, and announces to the world that it is now “carbon neutral.” If it wants more PR sparkle, it calls itself “carbon negative.” Nothing fundamental changes. The emissions are still happening, extraction is still happening, the destruction is still happening.

What changes is the accounting story, a piece of land somewhere else is converted into a tradable abstraction that launders the corporation’s image while allowing business-as-usual to continue. This is the logic of #neoliberalism applied to ecology – if there is a crisis, turn the crisis into a market. Our glaring current example of this is BrewDog and its greenwashing cycle, #BrewDog becomes a perfect illustration of the mess, in 2020 the company bought a 9,300-acre Highland estate, partly funded through public grants, promising millions of trees and “carbon negative” operations.

Then reality hit a large number of trees died, peat disturbance has released stored carbon, regulators ruled the carbon-negative advertising misleading, the branding quietly disappeared, and the estate was later sold into the carbon-offset market. Public money in, #PR campaign launched, trees dead, farmer displaced, badge worn, land commodified and Carbon credits traded – Business continues as normal, round and round the #deathcult spins.

This should sound historically familiar: The Highland Clearances never really ended, the justification changed. Then it was sheep, now it is carbon. Communities are again being displaced by distant capital as land is consolidated into investment portfolios instead of living local economies. The mess is productive mixed-use landscapes are transformed into speculative ecological assets managed for investors, corporations, and global finance.

This is enclosure updated for the era of #climatechaos. Around half of Scottish estate sales in recent years have gone to investment funds, corporations, and large trusts rather than people intending to actually live on and work the land. At the same time local communities are priced out, young farmers are locked out, food production declines, rural life becomes hollowed out, and decision-making moves further away from the people directly affected.

The language changes, the extraction remains the same, the deeper problem is that people still expect the systems causing the crisis to somehow solve the crisis. But capitalism does not solve crises, it monetises them – when pollution becomes profitable, pollution markets appear, when climate collapses, carbon markets appear, when social breakdown accelerates, surveillance markets appear, when loneliness spreads, platform monopolies appear. The system feeds on crisis because crisis creates new opportunities for extraction #KISS.

This is why the #mainstreaming obsession with “green growth” is ideological theatre, infinite growth on a finite planet was always insane, adding green branding does not make it sane in any way. The carbon market does not reduce emissions, it redistributes responsibility while preserving existing power structures. The food grown by local farmers is real, the communities rooted in landscapes are real, the accumulated ecological knowledge is real. The carbon spreadsheet is an abstraction traded by financial actors who have little or no connection to the land itself.

This is where projects like #OMN matter, its path is about rebuilding the social infrastructure needed for collective action outside the control of #dotcons, PR agencies, NGOs, and corporate gatekeepers. Because right now, the stories people hear are shaped by institutions whose survival depends on preserving the existing system. The corporation has a marketing department, the local people usually does not, so the lies travel faster than the truth.

The #openweb matters because communities need their own media infrastructure to organise, communicate, document to resist enclosure in all its modern forms. Without this, even resistance becomes mediated through controlling paths designed to neutralise it. A society built on commodification will commodify nature, society built on extraction will extract from ecological collapse itself, society built on #stupidindividualism will struggle to defend commons and collective life in any meaningful way. This is why we need to become the change and challenge, not through current common sense purity politics, not through #fashionista performative consumerism, and definitely not through corporate-approved and funded activism.

But through rebuilding #OMN commons-based culture and infrastructure from the ground up, by compost not branding – our tools are shovels, not greenwashed investment portfolios. The future depends on whether we keep feeding the #deathcult or start growing alternatives.

#OMN #OpenWeb #ClimateChaos #CarbonCredits #Commons #FoodSovereignty #MutualAid #LandJustice #Enclosure #Deathcult #Dotcons #Mainstreaming #4Opens #NothingNew

Treating everything as personal conflict is a dead end

Let’s focus on being honest, the most exhausting and destructive habit in activist and alternative tech spaces is the blinded reflex to turn disagreement into personal conflict. Someone challenges an idea, and it becomes an attack, names a pattern of behaviour, and suddenly it’s a vendetta. Someone points at structural problems and gets accused of targeting individuals. This is #stupidindividualism in its purest form, and it’s #nothingnew.

It’s not only about difficult personalities or bad intent, it’s the result of forty years of #neoliberal conditioning. The #deathcult of “common sense” market logic has trained us to see everything as personal, personal responsibility, personal success, personal failure, personal conflict. The frameworks for understanding structural problems have been stripped away, so when structural problems are talked about, people fall back on the only tool they’ve been given – finding someone to blame.

The result is nasty and predictable, good projects collapse into personality clashes, needed critiques get dismissed as personal attacks. The real issues will be the systemic mess that needs composting, never get addressed, because everyone is too busy dealing with the drama. This is #deathcult doing what it’s designed to do – keep us fighting each other instead of the system.

So why do we struggle to see this mess, it’s mostly invisible to the people caught inside it as people feel like they’re responding reasonably to real problems, and sometimes they are. But the frame – “this person is the problem” – is almost always wrong as this mess runs like background software, it shapes perception before conscious thought kicks in. A structural critique goes in, a personal accusation comes out – not because people are stupid, but because that’s how they’ve been trained to interpret things.

This is why telling people to “be less defensive” or “think structurally” rarely works. Were asking people to change behaviour without changing the environment that produces it. Culture follows structure, if we want different behaviour, we need different processes, practices, and spaces.

How we actually compost this? It isn’t about perfection, it’s about having better tools – some practical shovels (like the #OMN) to use to name the pattern, not the person, when things start getting personal, we simply shift the frame. “This feels like it’s turning into a personal conflict, but the issue is actually how we’re making decisions” works better than “you’re being defensive.” One opens space, the other closes it.

  • Build processes before you need them, don’t wait for conflict to figure out how to handle it. Groups that survive disagreement usually have simple, visible processes in place: how decisions happen, how issues get raised, who mediates. This is what #4opens and #OGB are for – use them early.
  • Separate decision-making from chat as most drama lives in chat spaces – WhatsApp, Discord, comment threads are optimised for reaction, not reflection. If decisions happen there, we’ll get reactive, personalised outcomes. Move important decisions into slower, more visible, documented spaces.
  • Make structural problems visible as vagueness fuels personalisation – Clear statements like “our funding model creates dependency” or “new people can’t influence decisions” give people something real to work on. Without that clarity, frustration gets directed at individuals.
  • Actively grow a different culture, its slow, but it works. Model structural thinking by rewarding people who name patterns rather than blame individuals. Create spaces where “this process isn’t working” is normal. Over time, this shifts what feels like common sense.
  • Let people step back without drama, not everyone can work in structurally-aware, non-hierarchical spaces right now, that’s OK. If leaving a project becomes a crisis, everything becomes personal. Lower the stakes, reduce the pressure, and personalisation drops.
  • Compost failure publicly, when things go wrong, talk about what failed, not who failed.
    The #openweb keeps reinventing broken wheels because we don’t compost our mistakes. Honest, structural post-mortems build shared learning.

The deeper work is that none of this is quick. The #deathcult didn’t embed itself over decades by accident, and it won’t disappear because of a few good arguments. People don’t think their way out of (stupid)individualism, they experience their way out.

What works is repetition of building spaces that function differently, showing that collective approaches work and sticking with it long enough for that experience to become normal. That’s the path of #OMN not only focusing on fixing people, not that only the right language solves everything. The path is #KISS, building open, trust-based, structurally honest systems – and composting the failures along the way – we slowly shift what “common sense” looks like.

The work is slow, practical, and unglamorous, the shovel is structure, the compost is honesty. The soil is what grows when we stop treating every problem as someone’s fault. Pick up the shovel, there’s a lot to get through.

#OMN #4opens #KISS #nothingnew

The Fluffy/Spiky Debate and the Trolls in Between

The fluffy/spiky tension is one of the oldest and least resolved arguments in activist and grassroots organising spaces. It’s real, it’s necessary, and it’s been exploited. Let’s name the grounding first.

The Fluffy Position

Fluffy politics is about inclusion, emotional safety, consensus, and non-confrontation. At its best it builds welcoming spaces, holds diverse people together, and prevents the macho posturing that drives people away from radical movements. Fluffy people are doing the invisible emotional labour that keeps groups functioning. Without them, most grassroots projects collapse into ego wars.

At its worst, fluffy becomes conflict avoidance dressed as principle. Real problems don’t get named,difficult people don’t get challenged. The group becomes a feelings-management exercise rather than an organising force. Nothing spiky – meaning nothing that actually confronts power – ever gets done, because confrontation itself has been pathologised.

The Spiky Position

Spiky politics embraces confrontation, directness, and a willingness to name uncomfortable truths regardless of who gets upset. At its best it cuts through bullshit, holds people accountable, and actually frightens the powerful rather than merely inconveniencing them. Spiky people often do the work nobody else wants to do – the hard conversation, the direct action, the refusal to pretend things are fine when they aren’t.

At its worst, spiky becomes machismo with a political justification. Aggression gets mistaken for radicalism, burning things down feels more satisfying than building. People who raise concerns about tone or process get dismissed as weak, co-opted, or bourgeois. The movement shrinks to whoever can tolerate the bad atmosphere.

The Debate

The genuine fluffy/spiky debate is worth having. Movements need both tendencies and the tension between them is productive when it’s honest. Fluffy without spiky produces nice shallow groups that change nothing. Spiky without fluffy produces effective alienators who also change little, just more dramatically. The balance is hard and context-dependent – what works on a picket line is different from what works in a community meeting, which is different again from what works online.

The problem is this debate rarely gets had with any honestly, because of a third character type who poisons the the change and challange path.

The Passive-Spiky Fluffy Troll

This is the one that needs naming clearly. This character tends to presents as fluffy. They speak the language of care, inclusion, and safety. They invoke consensus, call for kindness, and position themselves on the moral high ground of the group. But their actual behaviour is spiky in the most destructive possible way – not the honest confrontational spiky that names real problems, but a passive, weaponised spiky that:

  • Distracts – derails productive conversations with tone policing, and hurt feelings at strategic moments
  • Decides – makes unilateral calls while performing consultation, using the language of consensus to smuggle through their own blinded preferences
  • Destroys – systematically undermines people and projects they find threatening, always with plausible deniability, always from behind the shield of their own stated good intentions

They are, in effect, trolls. Not the obvious aggressive troll who can be identified and dealt with, but something more insidious – the troll wearing a fluffy third-bear costume, all warmth on the surface, all disruption underneath.

The Character Types

The Tone Policer – Never engages with substance, always has a concern about how something was said. Uses the language of trauma and safety to shut down challenges to their comfort or control. Allies with whoever seems most aggrieved at any given moment.

The Consensus Hijacker – Performs collective process while actually steering outcomes. Calls meetings, sets agendas, summarises discussions in ways that happen to always reflect their own narrow position. If challenged, expresses deep hurt that their commitment to the group is being questioned.

The Concern Troll – Agrees with the goal in principle, always. Just has concerns. So many concerns. The timing isn’t right, the framing is off, this might alienate people, have we really thought this through. Concern is infinite and self-replenishing, ensuring nothing ever moves forward.

The Moral Credentialist – Collects grievances and allyships like armour. Their identity and stated commitments make them immune to criticism. Any challenge to their behaviour becomes an attack on the community they represent. This is the most effective variant because it recruits others to their defence automatically.

The Exhaustion Engine – Doesn’t block directly, just makes everything take so long, require so much emotional management, and generate so much process overhead that the capable people eventually leave. Wins by attrition.

What To Do

Treat them as trolls. Not with hostility – that plays into their framing – but with the same basic approach you’d use for any bad-faith actor in a shared space:

  • Don’t feed the performance. Engaging earnestly with endless concern-raising rewards the behaviour.
  • Name the pattern, not the person. “This keeps happening and it’s blocking us” is more useful than “you are doing this deliberately.”
  • Keep moving. Don’t let process objections halt action indefinitely. Document, note the objection, proceed.
  • Protect the genuinely fluffy people. Real fluffy organisers are valuable and they’re often the first casualties of passive-spiky trolling, because they’re the most susceptible to guilt and the most invested in harmony.

The fluffy/spiky debate is needed, but the passive-spiky fluffy troll makes sure it never happens properly. Naming them is the first step to composting the mess they make.

The #encryptionist detour

Let’s look back to before the #Fediverse, to be honest about the last two decades of #openweb failure, for a long time we got pulled off the path. Not only by enemies, but by a mix of fear, fashion, and half-understood technical “solutions” that felt right to fearful people at the time.

The rise of the dogmatic, blinded #encryptionist mindset came out of real conditions of mass surveillance revelations (Snowden era), common sense #neoliberal distrust of states and corporations and the real harms of our worship of the (same neoliberal) #deathcult of the #dotcons

Encryption mattered – and still does – private space matters, protection matters. But what happened next at this time is where things went wrong – we shifted focus from necessary tool to blinded totalising path. For the #geekproblem and its fashionista followers – encryption shifted from being a tool in the stack to the answer to everything.

Instead of asking what should be public? – what should be private? And how do we build shared, accountable space? We got a flattened answer of “make everything encrypted and trustless” that sounds good to the blinded fear filled crew as It feels “safe”. But if you are not blind, it obviously undermines the foundations of the #openweb we were working to reboot, the #openweb isn’t built on secrecy – it’s built on shared visibility, trust, and negotiation.

This was mess, enter #blockchain and #DAO – the peak of the detour, this is where the #fashionista layer really took over. Into this already confused path stepped #blockchain, #NFT’s and #DAO governance models of token economies. The mess making was wrapped in smoke and mirrors language of decentralisation, autonomy and trustlessness to “fixing governance”.

But look at what they actually did – financialisation of everything, instead of building commons, we got tokens, ledgers, “market” incentives leading to speculation. This is a very easy to see failed imagination of market logic reintroduced through the back door of wealth = power, not in any way new, it’s smoke and mirrors to hide the same old system the native #openweb path was supposed to move beyond. This detour directly contradicts gift economies, commons-based governance and trust-based collaboration, it was used to push this needed path out of sight.

    It’s the normal mess of fear based #stupidindividualism – governance avoidance disguised as governance. DAOs didn’t in any way solve governance, they simply avoided it as real governance is messy, social, contextual, rooted in trust and relationships. DAOs tried and failed to replace this with hard voting mechanisms, token-weighted decisions and rigid rules. That’s not in any way useful governance, that’s automation of power to remove the human layer instead of engaging with it, its pure #geekproblem that our #fashionistas were to blind (or self-interested) to see past.

      This is the same problem we are repeating today (still in embryo) with the current new crew taking over pushing the #openweb reboot – this time its not only encryption, but it’s the same mess of shifting focus away from what actually matters, the same distraction.

      What can we compost from the last mess, to shine light on this path, back in the day people were busy writing whitepapers, launching tokens, debating protocol layers. Were they should have been building communities, maintaining infrastructure to grow trust networks to support real-world use #KISS This misdirection of focus, resources and energy is the recurring damage as attention is diverted away from the soil layer into tiny self-interested abstract cliques that never root.

        The #geekproblem and the #NGO loop feed this mess, as the fashionista class capture does not happen in isolation. It is amplified by two reinforcing dynamics – the #geekproblem – preference for technical certainty over social mess, belief that systems can replace relationships, discomfort with ambiguity and lived complexity. The #NGO layer with its need for fundable, legible “solutions”, preference for clean frameworks – over messy reality, career pathways built on producing narratives, not outcomes.

        Put these together, and you get complicated “solutions” that look impressive, but don’t work in practice. Back then we had a decade of drift we need to not repeat now. Back then we ended up with over-engineered systems nobody uses, governance models disconnected from lived communities and fragmented efforts chasing the next “solution”. This weakened focus on building actual alternatives, meanwhile, the #dotcons carried on consolidating power.

        The reality check for today is we built a pile of #techshit, and we are doing the same now with the current takeover crew of the #Fediverse. The last time because we failed to compost the accumulated outcome of the mess of abandoned projects, broken promises, conceptual clutter we still have the current confused direction. We need to now compost this historical mess, as keeping pretending this is fine is part of the problem, it’s not fine. But – and this matters – this “shit” doesn’t need to be useless, it’s compost.

        The native path we didn’t take (but still can), was always simpler, and still is, to build in public (#4opens), separate public and private space (#KISS), focus on trust, not “trustless”, grow from real communities, not closed cliques.

        We need to develop governance as lived practice, not only code, this is what #OMN and #OGB are pointing toward – human networks first, tech as support, not driver, openness as default for shared knowledge, privacy where it actually matters. If we’re serious about a future – it is to stop chasing totalising tech fixes, stop “common sense” financialising community, stop pretending governance can be automated and start growing from the soil up. And most importantly shift from control → collaboration, from abstraction → grounded practice to shift from narrative → lived reality.

        The point is the #encryptionist turn wasn’t (only) evil as it was a reaction to real harm. But it became a dead end when it tried to replace the social with the technical. What we need to lean from this to shift the current mess is if we want a real #openweb we don’t need more “solutions”, we need to get our hands dirty again to compost the mess to make soil to plant something much more real that can grow.

        #openweb #4opens #OGB #OMN #geekproblem #techshit #KISS

        So what path should we be focusing on to balance this current oligarchy mess. The #OMN (Open Media Network) is decentralized, grassroots, focused on an “open process” rather than a fixed, top-down control structure, it’s a governance model:

        • Continuous ecological process, as navigation through lived memory rather than a set of static rules.
        • Decentralized & community-driven, from users, producers/creators, and admins, aiming to balance out central authority.
        • Federated coordination, strong transparency were no one has to agree, but reasoning and actions are publicly visible to produce accountability for public mess making.
        • The #4opens Principles – building on open data, open source, open standards, and open process.
        • Emergent structure, grows organically through “lived collaboration” and social federated tech flows #OGB (Open Governance Body).

        The #OMN is a path to growing an alternative to corporate-controlled platforms (#dotcons), a “public-first” digital commons.

        The Crew – Paths to Growth?

        These people are a problem, the group of people who took over running the #Fediverse from us first wave crew. The problem is that they are liars – not out of malice, but in a blinded, dogmatic way. They arrived in this native #openweb movement already carrying this mindset, and it’s only deepened since. That doesn’t make them personally nasty, but it does make them dangerously incompetent. Why? Because they generate serious signal-to-noise problems, misallocate resources, misplace competency, and shift focus away from what actually matters.

        The problem with https://www.blog-pat.ch/moving-sideways-paths-to-growth/ isn’t that it’s wrong – it’s that it emerges from a closed loop of “truthy” ideas that feel insightful but don’t engage with #openweb material reality. That’s where the blind, dogmatic lying comes in, not malicious, but structurally embedded. It recycles a familiar narrative, classic signal-to-noise inflation, where old ideas are dressed up as insight.

        This group of people abstracts away power and material constraints. “Growth” is framed as an individual mindset or path choice, when in reality sideways movement is shaped by structural limits – the very things the #OMN project is addressing: lack of upward mobility, organisational bottlenecks, precarity, stagnation, and misallocation of labour. That’s the “blind lie”: turning systemic limitation into a personal growth narrative. Not evil, but deeply misleading.

        What we see is the individualist path (#stupidindividualism), centres on the individual journey – your path, your growth, your mindset – with no sense of collective structures, shared infrastructure, governance, or power relations. This is the failure mode we should be composting, instead, the current mess drags “open” thinking back into #neoliberal self-optimisation culture. Rather than asking how we build systems that enable meaningful growth, it asks how you reinterpret your path as growth, that’s a dead end.

        It also contributes to resource and focus drift. This kind of thinking has real consequences for projects like #openweb and #OMN as it encourages endless reframing instead of building – validates drift that weakens focus on the native outcomes and infrastructure we actually need. In practice, it leads to misplaced competency, misallocated effort, and degraded signal. That’s the “dangerously incompetent” part – not personal failure, but systemic impact.

        The deeper issue is that these aren’t bad people, it’s that they are aligned – unthinkingly – with #deathcult thinking by individualising systemic issues and amplifying noise in already fragile spaces. They arrived with this mindset, and the environments they shape reinforce it.

        A grounded approach would ask harder questions: how do we build collective structures that make sideways movement meaningful? Without that, this is just narrative smoothing, smoke and mirrors.

        So to sum up: the post linked above isn’t wrong, it’s worse than that, it’s harmless-sounding, blinded ideology that recycles known ideas, strips out material context, reinforces individualist framing, and adds noise where clarity is needed. In a healthy ecosystem, this would be background chatter, in a struggling one – like the current open social web space – it becomes actively damaging.

        “I headed up to Oxford to a Marmalade Festival event: The World Works on WhatsApp.”

        I’m in Oxford, and I saw that event listed. My reaction was: I can’t stomach that. Still, I probably should have gone, it would have been useful to have that conversation in person.

        Old sod talking about the openweb

        The problem we now face is these people will #gatekeep… if the is no way in or out without there agreement we are going to fail, there is a long history of this mess making. I have seen the same problem people destroy numerous grassroots movements over the 40 years I have been working in this path.

        The goal is simple: build tools that serve people, not profit. #KISS

        The End of the “Peace Dividend” and the Return of History

        #Identitypolitics, is what happens when liberalism turns inward and fragments – call it mad liberalism. #Culturewar is what happens when that same liberalism hardens and lashes out – bad liberalism. Both look like opposites, but they come from the same place.

        The uncomfortable part is both were pushed onto the “left” as the way to fight #neoliberalism the very system that’s been tearing apart the social fabric for decades. Instead of building collective power, we pushed endless identity fragmentation, reactive outrage cycles and symbolic battles detached from material change the left is about.

        Energy that could have gone into organising, building, and challenging power structures got redirected into managing discourse and fighting each other. That wasn’t an accident, it was the path of least resistance within a liberal framework that can’t actually confront the roots of the problem, because it’s part of the problem.

        So while people were arguing over representation and language, the underlying mess – what we call the #deathcult – carried on concentrating wealth, hollowing out communities and locking in structural inequality. And now, that same system is producing a hard shift to the right, feed by anger without direction, backlash without solutions and reaction filling the vacuum left by the failure of the “left” to build alternatives.

        So yes, the liberal centre made the mess, but the more important point is this we’re still stuck inside its framing, still reacting, still fighting on terrain that leads nowhere and still avoiding the work of building something that can actually replace what’s failing. Not to dismiss identity or culture – those matter – but to put them back in proportion, grounded in material reality and collective process. Because if we don’t do that, we stay locked in the loop of liberal fragmentation → right-wing reaction → deeper collapse, and this loop doesn’t end well.

        The question isn’t only who to blame, it’s whether we can stop playing the same game long enough to build something else. Let’s look at this from a much wider view.

        For a long time, the dominant mainstreaming story has been that today’s instability is blamed on the anger of the “left-behind” in the West, a neat, comfortable narrative. But this is shallow, as long before discontent surfaced in the US or UK, entire societies in Eastern Europe and the former Soviet Union went through something far more extreme.

        The 1990s transition to #neoliberalism wasn’t just “reform” – it was a peace-time social collapse when life expectancy dropped, savings were wiped out and crime and addiction surged. This “history” matters now because it shows that what we’re living through isn’t new, it’s the long tail of our worshipping of the same #deathcult, that has been breaking societies for decades.

        The illusion of stability from the early 1990s to around 2010, when the world looked unusually stable, even peaceful. Major wars between big powers disappeared, military spending dropped, trade and GDP surged – “Democracy” spread across the globe. This period was framed as success, some even called it the end of history. But this “peace” rested on smoke and mirrors.

        #globalisation as control – economic interdependence was supposed to prevent war, the idea was simple if everyone is economically connected, conflict becomes irrational. What actually happened was production was off shored, labour was weakened in the West, global supply chains became fragile and unequal and wealth concentrated at the top. This wasn’t peace, it was #classwar.

        The fig leaf of “democracy” was always market compliance, less about collective decision-making and more about maintaining economic growth. In practice governments served markets, institutions constrained popular power and politics became technocratic management. In #OMN terms, this is #mainstreaming – reducing real political choices into narrow, “acceptable” to the #nastyfew options.

        The hidden cost was hollow societies, this system did produce growth. But hollowed everything out, communities weakened, industries disappeared, inequality exploded and politics lost meaning. People were told everything was fine, while their lived reality worsened.

        So the anger we see today isn’t sudden, it’s delayed. The imperial layer is power without accountability at the global level, this system was held together by a dominant power structure. And here’s where the cracks deepen as rules applied selectively, international law was a tool, not a constraint, economic systems weaponised as needed. The result was a loss of legitimacy, as when rules are not applied equally, they lift the veil to stop functioning as rules at all.

        We are now moving out of that world back to no longer having a single uncontested centre of power. Instead, we have competing blocs, regional tensions, fragile alliances and increasing militarisation. This is what’s called a multipolar world in #IR terms. Historically, these systems are unstable unless there are shared norms and limits, right now, those norms are weak or collapsing.

        So we understand that the liberal #deathcult logic no longer works, globalisation is fragmenting, states are prioritising more self-sufficiency, supply chain control, strategic industries. The old idea of interdependence is now seen as a risk, not a safeguard.

        Liberal ideas of democracy aren’t stabilising conflict, instead of reducing tension, elections amplify nationalism, reward confrontation leading to deepen division. The “#deathcult peace” is no longer holding, It’s a dangerous feedback loop, that without strong shared “rules”, the mess drifts toward proxy conflicts, regional wars, arms races and escalating mistrust. Even if full-scale war is avoided, instability becomes normal, and this instability feeds back into domestic politics – creating more fear, more reaction, more breakdown.

        The deeper problem is #neoliberal exhaustion, we no longer treat the #deathcult as sacred and with #climatechaos and social break down our deaths are seeping closer. It’s now visible systemic exhaustion of the rule of the #nastyfew who built this era of #neoliberalism to prioritised finance over production, replaced politics with management, concentrated wealth and power and stripped away collective purpose.

        This mess making didn’t resolve contradictions, it displaced them into culture wars, liberal identity conflicts and into abstraction. Now those social control is failing, we see the return of “history” where fundamental questions can’t be avoided anymore:

        • What is the purpose of the state?
        • Who benefits from the economy?
        • What do we protect and why?
        • How do we organise collectively?

        This is uncomfortable, but necessary. As the previous era avoided these questions, this one forces them.

        The #OMN perspective on this mess is compost, don’t collapse, that this moment is not just crisis – it’s raw material. The breakdown of the old system creates space, but we need to use the space, it’s why the #compost thinking matters – don’t deny the mess, don’t romanticise collapse, process it into something usable. Because if we don’t, the vacuum gets filled by reactionary politics, authoritarian control and deeper #mainstreaming mess.

        The “end of history” wasn’t an achievement, it was a pause – built on unstable foundations. What we’re living through now is history restarting, messy, risky, uncertain. But also the first real chance in decades to build something that isn’t just a updated version of the same #deathcult logic. We might build a #lifecult if we can hold our nerve, and actually do the work.

        So what comes next? We are moving from “stability” without meaning to instability with possibility. Yes, that shift is dangerous, but it also reopens agency, the question is no longer
        “how do we maintain the system?” It becomes “what do we build instead?”

        The #KISS choice is the #OMN path to grow new #openweb, grassroots, trust-based structures, or we default fall back into more centralised, extractive systems?

        Actually solving things, and why this matters for #OMN

        Activism has a reputation problem, in default #mainstreaming storytelling it’s painted as chaos, absence, or naive idealism. But if you look at what activists at best actually do, a different picture emerges: a long tradition of people working out, in practice, how to solve real problems together without relying on distant authority. And that’s the bit most people quietly skip.

        In most social/political movements, the hard questions – how we organise, decide, share resources, resolve conflict – are deferred. If people think about this at all – First you win power, then you figure out how things will work. That “later” rarely comes, or when it does, it arrives shaped by hierarchy, bureaucracy, and control.

        The #OMN paths flips this. It starts at the micro level of how do a group of people share space? How do they make decisions without bosses? How do they deal with conflict, mess, bad behaviour, uneven effort and how do they build trust that actually holds under pressure? These are not abstract questions, they are everyday problems.

        And this path – at its best – has decades (centuries, really) of paths with real answers like messy consensus processes, affinity groups, mutual aid, horizontal organising, temporary structures that form and dissolve as needed. None of it perfect, all of it is grounded. This is why grassroots activism works in real situations: disaster response, grassroots organising, protest camps, community projects. Because it doesn’t wait for permission or perfect conditions. It already has tools for acting now.

        The messy bit is it’s not magic, let’s not romanticise this. Horizontal organising is hard, it’s full of friction. You get informal hierarchies, dominant personalities, avoidance of conflict until it explodes and burnout leading to #blocking of uncomfortable but necessary conversations. This is the same “poisonous people” problem you see in every movement. #4opens grassroots activism doesn’t remove it – it exposes it – and that’s actually the point. Instead of hiding dysfunction behind formal power, horizontal spaces push it into the open where it has to be dealt with. Or not – and then things fall apart, which is also a kind of clarity. In #OMN language, this is #compost, the mess isn’t a failure. It’s raw material.

        Why this matters for the #openweb – most digital infrastructure is built on the opposite assumption. The #dotcons model says to centralise control, extract value, smooth over conflict, optimise engagement, hide the mess. It “works” – but only by disempowering people and communities. The #openweb path, if it’s going to mean anything, has to go the other way:

        • decentralised
        • messy
        • trust-based
        • human-scale
        • and able to function anyway

        That last bit is where we can learn from anarchist practice, because building federated, grassroots media (like #OMN, #indymediaback, Fediverse spaces) is not just a technical problem, it’s a social one. The tech already basically works, the people part doesn’t – yet. Micro practice is the missing layer – What we keep hitting is the gap between having tools (#ActivityPub, servers, platforms) and having cultures that can use those tools effectively

        You can spin up a server in an afternoon, you can’t spin up trust, shared norms, or collective process nearly as fast. This is where activist/anarchist thinking helps – not as blinded ideology, but as a toolkit:

        • how to run meetings that don’t collapse
        • how to distribute responsibility without losing coherence
        • how to handle conflict without defaulting to bans or dominance
        • how to balance openness with resilience

        These are the problems that keep blocking #openweb projects. It’s about the clash: horizontal vs “common sense”. One of the biggest tensions is this is people default to vertical “common sense” – someone should be in charge, decisions should be quick, authority should be clear. And in moments of stress, that instinct feels right, but over time, it reproduces the same power structures we’re supposedly trying to move beyond.

        So we get a cycle of start horizontal, hit friction, fall back to informal hierarchy, burn out or fragment then repeat. Balancing this cycle requires conscious practice, not just good intentions. For #OMN, this isn’t theory, it’s practical. If we want a functioning, grassroots media network:

        • we need working horizontal processes
        • we need ways to mediate conflict and #blocking
        • we need to actively compost dysfunction instead of ignoring it
        • we need to balance “fluffy” inclusion with “spiky” clarity and direction

        Otherwise, the social layer collapses long before the tech does. And then the #dotcons win by default, not because they’re better, but because they’re simpler in the short term.

        The real opportunity here is to combine #KISS activist micro-practice (how people actually work together) with #openweb technology (how systems interconnect at scale). That combination is rare, and powerful. It gives us a path that is:

        • grounded (not abstract)
        • scalable (but not centralised)
        • resilient (because it expects mess)
        • and actually usable by normal people, not just #geekproblem specialists

        This path isn’t useful because it promises a perfect future, it’s useful because it takes responsibility for the present. It asks – how do we make this work, here, now, with these people, in this mess? That’s the question the #openweb needs to answer, and if we don’t answer it, the answer we’ll get is more of the same, more #closedweb, more #dotcons, more #deathcult normality.

        If we do answer it – even imperfectly – we start to build something else, something that grows not by control, but by practice.

        #OMN Grounding (the roots as a story)

        #OMN Grounding (the roots as a story)

        #techchurn is the endless cycle of adopting new platforms, tools, and technologies – not because they solve any real problems, but because novelty is mistaken for progress. It burns community trust, institutional memory, and activist energy, while leaving the underlying #nastyfew power structures untouched.
        https://hamishcampbell.com/?s=techchurn


        The #OMN uses #stupidindividualism to describe the culturally manufactured habit of prioritising personal gain and self-interest over collective well-being – a behaviour normalised by forty years of #neoliberalism, where people work against their own community and ecological survival while believing they are exercising “freedom”.
        https://hamishcampbell.com/?s=stupidindividualism


        In the #OMN hashtag story, #spiky is the confrontational, direct, and uncompromising tendency within radical movements – the willingness to push back against power, name uncomfortable truths, and refuse to sand down political edges for mainstream comfort.
        https://hamishcampbell.com/?s=spiky


        #RSS is the unglamorous but democratic backbone of the #openweb – a simple, open standard that allows content to flow without the gatekeeping, algorithmic manipulation, and the data hoarding of the #dotcons.


        #reboot is the necessary reset of the #openweb – stepping away from the dead ends of #techshit and #dotcons to rebuild human-centred, trust infrastructure using tools like #activitypub and the #fediverse, guided by the #4opens.
        https://hamishcampbell.com/?s=reboot


        #postmodernism is the cultural current that dissolved shared truth into competing narratives, undermines the foundations needed for collective action – leaving people fragmented, cynical, and unable to build solidarity.
        https://hamishcampbell.com/?s=postmodern


        In the #OMN hashtag story, #Oxford is a grounded example of real-world contradiction – where elitist power (#mainstreaming, #NGO, #deathcult) coexists with genuine grassroots community, making it a test bed for grassroots #openweb organising and the #4opens path.
        https://hamishcampbell.com/?s=Oxford


        In the #OMN hashtag story, #PGA (Peoples’ Global Action) represents horizontal, grassroots, anti-capitalist organising – a prefiguration of the #openweb, built on direct action and solidarity rather than #NGO bureaucracy or #mainstreaming compromise.
        https://hamishcampbell.com/?s=PGA


        In the #OMN path, #p2p means people-to-people before peer-to-peer – real human relationships and trust as the foundation that decentralised tech should serve, not replace.
        https://hamishcampbell.com/?s=p2p


        In the #OMN view, #opensource is not just a licence – it’s a political commitment to transparency, shared ownership, and community control over code, data, and process.
        https://hamishcampbell.com/?s=opensource


        The #openweb is internet infrastructure built on open standards, open-source code, and community control – where users share power – as opposed to the #dotcons, with the #closedweb which enclose and monetise the commons.
        https://hamishcampbell.com/?s=openweb


        #openprocess means decisions and governance happen visibly and participatorily – not behind closed doors, so people can see, challenge, and shape outcomes.
        https://hamishcampbell.com/?s=openprocess


        #opendata means data that is freely accessible and shareable – controlled by communities rather than locked inside corporate silos.
        https://hamishcampbell.com/?s=opendata


        In the #OMN path, #open means building on the #4opens – open code, data, standards, and process as a foundation for technology that serves people, not profit.
        https://hamishcampbell.com/?s=open


        #OMN (Open Media Network) is a grassroots project to build human-centred, trust-based digital infrastructure on the #openweb, grounded in the #4opens and focused on community control over technology.
        https://hamishcampbell.com/?s=OMN


        The #OGB (Open Governance Body) is a framework for transparent, inclusive decision-making – replacing hidden power structures with accountable, federated, messy collective governance.
        https://hamishcampbell.com/?s=OGB


        In the #OMN story, #nothingnew reminds us that cycles of co-option and failure have all happened before – and ignoring this history is how we repeat mistakes.
        https://hamishcampbell.com/?s=nothingnew


        In the #OMN story, #NGO refers to professionalised activism that defuses radical politics – replacing grassroots power with managed, funder-friendly “dissent”.
        https://hamishcampbell.com/?s=NGO


        In the #OMN path, #neoliberalism is the dominant ideology of markets over people – normalising greed and eroding solidarity into the logic of the #deathcult.
        https://hamishcampbell.com/?s=neoliberalism


        #makinghistory is the practice of communities reclaiming storytelling – building open, living archives rather than leaving history to those in power.
        https://hamishcampbell.com/?s=makeinghistory


        In #OMN usage, #mainstreaming is how radical ideas get absorbed and neutralised – keeping the language while stripping out real challenge.
        https://hamishcampbell.com/?s=mainstreaming


        In the #OMN path, #KISS (“Keep It Simple, Stupid”) is a political stance against the #geekproblem – rejecting unnecessary complexity as a form of control.
        https://hamishcampbell.com/?s=KISS


        #indymediaback is a call to rebuild grassroots, community-controlled media as an alternative to both #dotcons and hollow #NGO media structures.
        https://hamishcampbell.com/?s=indymediaback


        In the #OMN path, a hashtag is not just a label – it’s a node in a shared political vocabulary, building a map of meaning and direction.
        https://hamishcampbell.com/?s=hashtag


        #grassroots means bottom-up organising rooted in real communities – accountable to collective need, not institutions.
        https://hamishcampbell.com/?s=grassroots


        The #geekproblem is the tendency to replace human trust with technical control – embedding narrow values into systems that shape everyone’s lives.
        https://hamishcampbell.com/?s=geekproblem


        In #OMN, #FOSS is a political commitment to collective ownership of technology – not just a licensing model.
        https://hamishcampbell.com/?s=FOSS


        In #OMN language, #fluffy describes feel-good politics that avoid conflict – prioritising comfort over any real change.
        https://hamishcampbell.com/?s=fluffy


        #feudalism describes the emerging digital structure where platform owners extract value like lords from dependent users.
        https://hamishcampbell.com/?s=feudalism


        #fascism is what happens when the #deathcult drops its mask – authoritarian control to defend failing systems.
        https://hamishcampbell.com/?s=fascism


        On the #OMN path, the #fediverse is practical #openweb infrastructure – decentralised, federated, and not owned by corporations.
        https://hamishcampbell.com/?s=fediverse


        #encryptionist describes the tendency to prioritise technical security over social trust – a core expression of the #geekproblem.
        https://hamishcampbell.com/?s=Encryptionist


        #dotcons are corporate platforms built on data extraction and control, presenting themselves as neutral while enclosing the commons.
        https://hamishcampbell.com/?s=dotcon


        In the #OMN story, #DIY means reclaiming the ability to build and organise outside institutional control – grounding politics in practice.
        https://hamishcampbell.com/?s=DIY


        The #deathcult is the self-destructive logic of #neoliberalism – sacrificing social and ecological survival for short-term fear drivern greed.
        https://hamishcampbell.com/?s=deathcult


        In the #OMN story, #compost means breaking down failure and mess into fuel for new growth.
        https://hamishcampbell.com/?s=compost


        In #OMN, #closedweb is controlled, extractive digital infrastructure where users have no power.
        https://hamishcampbell.com/?s=closed


        #climatechaos describes the accelerating breakdown driven by the #deathcult, beyond manageable “climate change.”
        https://hamishcampbell.com/?s=climate


        #classwar is the ongoing conflict between the #nastyfew and the communities they exploit – often hidden by #mainstreaming narratives.
        https://hamishcampbell.com/?s=classwar


        #capitalism is the dominant system turning everything – relationships, nature, culture – into “profit”.
        https://hamishcampbell.com/?s=capitalism


        In #OMN, #block is the reflex to shut down challenge – preventing the messy work needed for real change.
        https://hamishcampbell.com/?s=block


        #blinded is being unable or unwilling to see beyond #mainstreaming and #dotcons logic.
        https://hamishcampbell.com/?s=blinded


        #fashernista describes performative activism that prioritises appearance over substance.
        https://hamishcampbell.com/?s=fashionistas


        #dotcons are the corporate platforms – Facebook, Twitter/X, Instagram, YouTube and their kin – whose business model is built on harvesting user data, manufacturing engagement, and converting human attention and community into profit, while presenting themselves as neutral public spaces.

        https://hamishcampbell.com/?s=dotcon


        In the #OMN hashtag story, #DIY means reclaiming the practical capacity to build, organise, and maintain tools and communities outside of corporate and state control – not as a lifestyle choice, but as a political act of grounding radical change in real skills, real trust, and real human relationships rather than outsourcing power to institutions that don’t serve you.

        https://hamishcampbell.com/?s=DIY


        The #deathcult is the #OMN metaphor for the self-destructive logic of forty years of #neoliberalism – an ideology so committed to short-term profit, individualism, and economic growth that it knowingly sacrifices the ecological and social foundations that human life depends on.

        https://hamishcampbell.com/?s=deathcult


        In the #OMN hashtag story, #compost means taking the failures, mistakes, and accumulated mess of past movements and tech projects – rather than discarding or ignoring them – and breaking them down into something that can feed new growth, treating dysfunction and #blocking dead ends as raw material for building better rather than as waste to be hidden.

        https://hamishcampbell.com/?s=compost


        In #OMN language, #closedweb refers to the controlled digital infrastructure – platforms like Facebook, Google, and Twitter – built on proprietary code, extractive business models, and centralised power, where people have no meaningful control over their data, their communities, or the rules that govern them.

        https://hamishcampbell.com/?s=closed


        The #deathcult of #neoliberalism has driven us past the point where “climate change” – with its implication of manageable, orderly shifts – remains any honest description of what we face now. What we actually have is #climatechaos: cascading, systemic breakdown of the ecosystems, weather patterns, and social structures that human civilisation depends on, accelerating faster than institutions built on forty years of market logic are capable of, or willing to, address.

        https://hamishcampbell.com/?s=climate


        #classwar is the ongoing and unacknowledged conflict between those who benefit from and actively reproduce the #deathcult of #neoliberalism – the #nastyfew, managing, and credentialed classes – and the communities, workers, and ecosystems they exploit. A conflict that #mainstreaming culture works to render invisible, reframing systemic dispossession as individual failure.

        https://hamishcampbell.com/?s=classwar


        #capitalism is the current common sense – the water we swim in – the economic system that systematically converts collective goods, human relationships, and the natural world into private profit, enforcing this logic through every institution and platform we touch, while presenting itself as the only possible reality.

        https://hamishcampbell.com/?s=capitalism


        In the #OMN hashtag story, #block refers to the reflexive, unconscious tendency of individuals and communities to shut down unfamiliar and challenging ideas, people, and processes – a defensive gesture rooted in #stupidindividualism and #postmodernism that prevents the trust-building and messy collective work needed for real #openweb organising.

        https://hamishcampbell.com/?s=block


        #blinded refers to being so captured by #mainstreaming tech orthodoxy and ideological “common sense” – particularly #neoliberalism and #dotcons culture – that you no longer see, or refuse to see, the harms those systems cause or any alternative paths that exist outside them.

        https://hamishcampbell.com/?s=blinded


        #fashernista describes a person in progressive or radical spaces who prioritises the appearance and aesthetic of activism – the right look, language, and social positioning – over the unglamorous, difficult work of actually building lasting structural change.

        https://hamishcampbell.com/?s=fashionistas


        If you want, the next step is to cluster these into a clean “chapter flow” (roots → mess → behaviours → solutions) so this stops being just a glossary and becomes a narrative tool.

        These are the foundation tags – the ones everything else grows out of – the overall project: grassroots, trust-based, human-centred media infrastructure

        #openweb – the political/technical terrain we’re trying to reclam

        #4opens – the non-negotiable baseline (open code, data, standards, process)\openprocess – visible, participatory decision-making as default

        #grassroots – bottom-up power, not institutional mediation

        This cluster is about legitimacy, if it’s not grounded in these, it drifts into #NGO capture or #dotcons logic quickly. This is the “native soil” everything else either grows from or gets rejected by.

        The Problem Space (what we’re composting), these tags describe the mess we’re in – the stuff we don’t ignore, but break down.

        #deathcult (neoliberalism as destructive common sense)

        #neoliberalism – 40 years of market logic shaping behaviour

        #dotcons – corporate capture of digital space

        #closedweb – controlled, extractive infrastructure

        #mainstreaming – dilution and co-option of radical ideas

        #NGO – managed dissent and professionalised politics

        #classwar – underlying structural conflict

        This is the compost heap, you don’t fix this directly, you don’t “win” against it head-on. You break it down, reuse what’s useful, and grow alternatives around and through it.

        The #geekproblem Layer (tech distortions) is where things go wrong in implementation.

        #geekproblem – replacing social trust with technical control

        #techchurn – endless pointless rebuilding

        #encryptionists – over-prioritising technical purity over social reality

        #KISS – counterbalance: keep things simple and usable.

        This cluster is why good ideas fail, not because the ideas are wrong, but because the tools and culture get shaped by people who don’t understand social process. This is where most #openweb projects die.

        Cultural/Behavioural Patterns (how people act). The human layer – messy, unavoidable, and central.

        #stupidindividualism – learned self-interest over collective good

        #postmodernism – fragmentation of shared meaning

        #fluffy – avoidance of conflict, feel-good paralysis

        #spiky – necessary confrontation and edge

        #block – reflex rejection of challenge

        #blinded – inability to see outside dominant narratives

        #fashernista – prioritising appearance over substance

        This is the real battlefield, not tech, not policy – behaviour. If you don’t mediate this layer, everything collapses back into dysfunction, no matter how good your structure is.

        The Alternative Infrastructure (what we build), are the actual tools and practices that make change possible.

        #fediverse – decentralised network as a base layer

        #activitypub – the protocol glue

        #RSS – simple, open distribution backbone

        #p2p – people-to-people first, tech second

        #FOSS / #opensource – shared ownership of tools

        #opendata – accessible, non-extractive information

        These only work if rooted in the first cluster, otherwise they get captured and turned into another layer of the #closedweb.

        Governance & Process (how we hold it together). Where most projects fail – or succeed.

        #OGB – structured, open governance

        #openprocess – again, because it’s that important

        #DIY – practical ownership and responsibility

        Without this, informal power takes over. You end up with hidden hierarchies, gatekeeping, and eventual burnout. With it, you get messy but functional collective control.

        Practice & Direction (how we move).

        #reboot – reset and rebuild from working patterns

        #indymediaback – learning from past grassroots media

        #makinghistory – documenting and owning our narratives

        #nothingnew – grounding in historical cycles

        This cluster stops you repeating mistakes, without it, every new wave thinks it’s inventing something new and walks straight into the same traps.

        Grounding Example Layer

        #Oxford – real-world test bed of contradictions

        #PGA – historical example of horizontal organising

        Without grounding, this all drifts into theory, these are example tags anchoring it in lived practice, where things break, and where they can actually work.

        The Meta Layer (how to use this)

        #compost – break down failure into growth

        This is the key to the whole thing – Don’t try to “fix” the mess. Don’t try to “win” cleanly, you compost:

        bad behaviour → learning

        failed projects → patterns

        conflict → structure

        Final point (this matters) is the mistake people make is trying to tidy this into a neat theory, reduce it to messaging, turn it into a fixed ideology. That kills it, this clustering is not about control – it’s about navigation.

        The mess stays messy, but now people can walk through it without getting lost.If you don’t cluster this stuff, it turns into a wall of noise. The mess is useful.

        The hashtag story is messy, that’s the Point

        One of the constant pressures we face in #OMN and wider #openweb spaces is the urge to “tidy things up.” People arrive, see a messy landscape of hashtags – #geekproblem, #deathcult, #dotcons – and their first instinct is to fix it, define it, standardise it, make it neat and legible. That instinct feels sensible, but is also the #geekproblem.

        The hashtag ecology we’ve been growing over the last decade is designed to be messy. Not as a failure, but as a feature. These tags are not rigid definitions; they’re handles – entry points into ongoing conversations. They hold space rather than close it down. Different people can use the same tag slightly differently, argue over it, stretch it, even misuse it. That friction is not a bug. It’s the composting process.

        This is where the #geekproblem shows up hard. The default technical mindset is to treat language like code: define variables, eliminate ambiguity, enforce consistency. In living social systems, that approach kills more than it fixes. You don’t get clarity – you get dead structure. A taxonomy that excludes instead of invites.

        But – and this matters – pure chaos doesn’t work either. If everything is noise, only insiders can hear anything. New people can’t find a way in, and the whole thing collapses into a closed loop. The compost stops producing anything useful. So the question isn’t “mess or order?” It’s how to grow balanced living structures.

        Dead structure says: this is the correct meaning, this is the right way to use it, anything else is wrong. Were living structure says: here’s how this is being used, here are examples, come play and meaning emerges through use. That’s the difference between a locked-down platforms and the #openweb. One enforces clarity from above, the other grows understanding from below.

        Think of it like ecology. Compost isn’t just random waste – it’s a process. Layers, breakdown, transformation over time. Healthy systems have patterns and flows, but they’re never fixed. Forests change. Rivers shift. Nothing is static, but nothing is completely formless either.

        The same applies here we don’t need to “clean up” the hashtag mess. We need to use it better by repeating patterns, so people can follow threads, tell stories that embody the tags, let contradictions surface and be worked through and resist the urge to prematurely close meaning. This is basic #KISS, but it’s a hard lesson. Keep it simple doesn’t mean make it simplistic. it means don’t over-engineer what needs to stay alive.

        So yes, the mess has value. It creates space for people to build differently, to step outside the rigid frames of the #dotcons and their algorithmic control. It’s how we hold open a commons instead of collapsing back into platforms.

        But remember, if everything is compost, nothing grows. If everything is fixed, nothing lives. #OMN sits in that tension, not cleaning up the mess, not drowning in it – but composting it into something people can actually use to make change.