This story is about compost, not control: Our world is smeared in social shit. We live in a vast, stinking pile of it. The left has its post-modern shit – where truth dissolves into vibes and dreams. The right has its fascist shit – where truth is something you enforce with obedience and violence. We drink the seeping effluent from this dung heap. Our work, our shops, our politics, our tech… all of it is smeared in the same rot. The planet itself is decomposing under the weight of this social shit.
But, shit makes good compost, you just need a shovel, It’s useful to start this composting with #fashionista thinking being the enemy of compost, its one of the recurring problems in our movements, from grassroots tech to climate activism to alternative media, it is why we need to call out this #fashionista thinking. It’s damage, pushing a complacent, fear-based mindset shaped by aesthetics, purity, and performance rather than working process, mess, and collective work.
This blindness leads to a focus on control, which quickly turns toxic. The moment control becomes the organising principle, everything messy, experimental, or unfinished becomes a threat. And that’s when behaviour turns into this full-on #blocking.
This path of narrow “thinking” skips the first steps: The awkward attempts, the compost and mud, the scaffolding, the incomplete prototypes. Instead, it judges the seed for not already being a tree, the foundations for not being a building, and the prototype for not being a polished “safe” product.
It’s not just irritating, it’s actively destructive, when #fashionista worldview treats change like a commodity, it’s a poisonous dynamic. The refusal to understand #KISS process leaves people stuck in this dark pattern, mostly having no idea they’re doing it. This is a very contradictory issue, on one hand they can still believe they’re “defending standards”, protecting “the right way”, or acting as guardians of quality or values. But in practice, it’s ignorance, and malice or parody at worst. On the other there are nihilism just destroying everything, as I say it’s a mess.
Organic metaphors help bridge the messy gap: A plant needs soil, soil needs compost, compost is messy. If you can’t handle the compost, you are not working in the garden.
Then we need to touch upon the defensiveness problem, when we challenge this behaviour you get instant negativity. A strong defensiveness kick because critiquing the #fashionista paradigm exposes the gap between self-image and real impact. People who think they’re “the adults in the room” get, fearful, then angry when told they’re slowing things down. They double down, personalise the issue, and then retreat into purity/safety politics.
Refusing to have conversational space outside the deathcult’s terms is, frankly, worshipping the #deathcult. Conversations become impossible, because they can’t tolerate talking outside the narrow bandwidth of #mainstreaming “common sense”, that is in “undefined terms”,
So what can we do? The #openweb reboot needs mess, not perfection. The tradition – the real open web, not the #NGO-sanitised simulation – is built on: rough consensus, running code, shared mistakes, public process, imperfect prototypes, open but flawed governance and messy collaboration. We need to communicate the understanding that everything meaningful starts rough, unfinished, and imperfect. Perfection is not the starting point, perfection is what you get after a thousand messy, iterative steps.
This is why #fashionista thinking harms the #openweb, a strong tendency to block all of this, and worst of all, it convinces people who should be building that, shaming, they’re “not good enough” to begin, this mess kills movements before they start. People trapped in this rarely see that they’re part of the problem, not the solution.
We need a culture that protects messy steps, if we want the #openweb to reboot in a way that isn’t swallowed by #dotcons logic. We need collective composting, not competitive posturing.
Likewise, we need a culture that treats steps as legitimate even when they’re provisional, blurry, imperfect. Never judge the seed by the standards of the forest, nothing grows if people are afraid to plant in the first place.
The #OMN plan, is to keep working and presume people will stop being #mainstreaming prats at some point. And start doing useful #openweb tech. This could be you, message us if it is 🙂

Verticals can be fuckwits when it comes to anything horizontal. That’s not a personality flaw, it’s a values clash, a basic “common sense” failure.
You see this in every movement, and you can see it clearly online right now in the #openweb. Vertical thinking defaults to hierarchy, control, and enforcement. Horizontal thinking defaults to trust, process, and shared responsibility. When the former tries to manage the latter, everything breaks.
I short-circuit a lot of pointless debate by defining the terms #KISS, with a tech focus:
Left = open / trust
Right = control / fear
That’s it. Everything else is noise.
It’s pointless to build on complexity in a post-truth world powered by #techchurn and driven by #fashionista incentives. Complexity just becomes camouflage for power, branding, and control. We’ve spent the last few years watching this fail, over and over again.
Without this #KISS shortcut, we go nowhere, the real choice is simple: build social truth together, or keep worshipping the #deathcult.
The second option is what currently passes for “common sense.” The first one needs a shovel #OMN


















