The #fashionistas are everywhere in our spaces. They look shiny, sound clever, and always seem “in the know.” But scratch the surface, and you find nothing but mirrors and buzzwords. They are hallucination machines, not listening, not dialoguing, not building, just repeating the same empty lines to hide their lack of substance.
We need to shovel the empty words into piles, turn them over, and use the stink to fertilize something real. The #OMN is one such tool. Not polished, not PR-friendly, not built for grants or press releases. It’s messy, grounded, spiky, and fluffy. A toolkit for people who actually want to build, not brand. The #fashionistas will hate it, because it doesn’t need them. Good. That’s how we know we’re on the right path.
These #fashionistas conscious or not, are about wrapping the #deathcult in a soft blanket of jargon and “professionalism”, to make exploitation sound like innovation. To turn grassroots messiness into #PR. And people keep falling for it. Why? Because the #fashionistas sell the feeling of being respectable, of being listened to by power. They dangle the bait of #NGO grants, seats at the table, and photo ops. But what they deliver is silence, blockage, and decay.

They call it communication, but it’s not dialogue, not listening, not truth. It’s hallucination: Smiling faces repeating empty words. Buzzwords to cover the rot. Smoke and mirrors to keep power safe in its head down worship.
This is the work of the #fashionistas of our spaces. They parade their new “frameworks,” their shiny “initiatives,” their endless “community guidelines.” Always dressed up, always polished, always empty. They are masters of looking good while doing nothing.
They sell hallucinations because reality frightens them. Reality is messy, full of dissent, full of challenge. Reality is compost – steaming, turning, breaking down. From compost grows life. From their hallucinations grows only more of the #deathcult. While they hold the space, communities are silenced. When they push themselves, the centre holds only rot. With their hallucinate, the #mainstreaming keeps killing the margins.
What we do not need is their delusions. We do not need their fashion “shows”. Our path is different. The path we take is composting. Shovel in hand, we turn the pile. We let the stink breathe. We break down the lies, the #PR, the shiny reports. We turn their hallucinations back into fertile ground for something real.
Not only that, but we need more projects like the #OMN on this path: open process, open data, open code, open standards. The #4opens is this compass: sunlight over secrecy, dialogue over control. The #KISS principle is our reminder: keep it simple, keep it real.
Let the #fashionistas keep their hallucinations. We need to be busy with planting the soil.

Sanity means stepping outside the churn. The obstacle is simple but heavy, people cannot see change and cannot face challenge. That blindness keeps us stuck, yes, some say what I write here is “bleeding obvious.” It is, but that’s the point, it’s not for the already converted, not for the initiated. These posts are shovels: tools to compost the #fashionistas and the #geekproblem, to turn the pile of #techshit into fertile soil.
The #OMN project grows from this compost. It’s not a theory to admire, it’s a path to move people out of #mainstreaming and into diverse subcultures where we actually live change and challenge. When rupture comes – and it always does – the strength of that diversity, the lived practice of horizontals, will be seeds for planting a future worth having.
This path is not about being “original.” It’s about being useful. About creating spiky, fluffy translations that help us step aside from the churn, shovel in hand. Use them, or lose them, please.

We keep seeing this mess. The moment grassroots energy spills over into #mainstreaming, something alive, the #fashionistas arrive to “facilitate.” Suddenly the spiky edges are dulled, the fluffy warmth is flattened, and what’s left is another empty process path, they kill with kindness, or worse, with “common sense.”
Let’s be very blunt, these people are not important as individuals. What matters is the path they push us down. The “commonsense” they sell is poison. Every time we let them set the frame, our spaces collapse back into #stupidindividualism or #NGO capture. Every time.