There is a recurring argument about the #Fediverse that starts with a reasonable question of how can the Fediverse scale? So why, because, yes, it doesn’t yet have the same ease of use as mainstream social media. Infrastructure can be fragile. Servers can struggle when large numbers of people arrive at once. Developers need support and servers cost money. There are no universal performance guarantees, and there isn’t a single business model paying for the whole system. All of that is real.
But underneath this question is a important distinction. Are we trying to scale a platform, or are we trying to scale a network of communities? Those are not the same project, platform scale versus network scale. The #dotcons are built around platform scaling, the basic model is: one organization → one platform → millions of users → centralized infrastructure → centralized governance → monetized attention. The objective is to get as many people as possible onto the same system.
The Fediverse nativly comes from a different tradition, its #KISS path is: many communities → many servers → open protocols → federation → local autonomy → shared network. The objective isn’t necessarily to put everyone in the same place, it is to allow different places to connect. That is the central distinction that gets ignored by mainstreaming crew in discussions about “scaling the Fediverse”.
Scaling the platform is not the same as scaling the network, if we take the #dotcons model as our definition of success, then the Fediverse will always look deficient. It doesn’t have one company providing everything, have one business model funding everything, it doesn’t have one #UX controlling everyone, or one central authority making all the decisions. But these aren’t simply missing features, they are features we deliberately don’t want to reproduce.
The common sense question shouldn’t be – why isn’t the #Fediverse more like mainstream social media? The more need focus should be on – how do we make a federated network of communities sustainable at much larger scale? That is a different engineering, economic and social problem, a different idea of scale.
The problem we need to compost is then, #mainstreaming blindness asks – how do we get millions of people onto one platform? The openweb asks – how do we make thousands or millions of people able to participate in sustainable communities that can connect to each other? That is still scale, it is distributed scale rather than centralized scale. Instead of building one giant machine capable of containing everyone, we build a network of autonomous communities capable of supporting themselves while remaining interoperable. This is native to the historic logic of the #openweb.
This changes the #UX question, the cultural problem that is easy to mistake for a UX problem #mainstreaming common sense talks about. The #dotcons have spent years developing effective systems for capturing attention, infinite feeds, control algorithms, notifications, status competition, engagement metrics pushing personalized outrage. Constant “novelty”, better named as people becoming accustomed to digital drugs. So the mainstreaming “fix” is “why doesn’t this work like the platforms I’m used to?” But if the alternative simply reproduces the same addictive relationship between people and media, we haven’t built anything at all that we need, and the will still be no alternative.
Our native project we have worked so hard on for the last 50 years, is not only about changing the plumbing, its better understood as drug detox. The openweb needs working detox, what we do not need is a “better” version of the same addiction. The current reboot needs is a different relationship with media to move from passive consumption towards participation – publish → participate → moderate → organize → build. This is the reasons the #OMN is interested in the UX question.
The aim isn’t to make another platform that is easier to consume, it is to make participation easier than consumption. On this different path the #mainstreaming people still have veiled points, but the problem they still use these to push us down bad paths. Yes, distributed doesn’t mean free, but this distinction should not become an excuse for ignoring the real material problems. Servers cost money, developers need to live, systems need maintenance, communities need resources, infrastructure needs reliability.
You cannot wish these problems away, but to rebalance this we do have seed paths, platform cooperatives are one possible response. Shared ownership and cooperative funding can provide useful ways of sustaining infrastructure and development. But this needed “business model” is not the same thing as a governance model.
And this is where the argument gets more interesting, the governance problem. Once we accept that the #Fediverse is a network rather than a platform, we need governance appropriate to a network, with questions like: Who decides? Who represents whom? How do autonomous communities resolve conflicts? How are shared resources managed? How do communities negotiate with powerful external organizations? What happens when commercial interests arrive? And how do we prevent a small number of organizations from becoming permanent gatekeepers?
These aren’t abstract questions, the more successful the #openweb becomes, the more contested it will become. The #dotcons have enormous resources and existing user bases. Governments, NGOs, foundations and commercial interests will also have reasons to influence an increasingly important open network. So governance needs to be designed before concentrated power becomes embedded.
The historical disagreement, the difference between the two approaches becomes clearer. One path says – The Fediverse needs to become sustainable enough to compete with Big Tech. Build better infrastructure, develop business models, support developers and perhaps use platform cooperatives.
The other says – yes, we need sustainable infrastructure – but don’t define success as becoming another Big Tech platform. Build the economic and governance systems around federation rather than replacing federation with centralization.
These positions overlap on many practical problems, they diverge over the path of the thing being built. One starts from the platform, the other starts from the network. That distinction matters because the governance that follows will be different.
This is the gap that led to the #OGB – the Openweb Governance Body. The proposal for a native governance layer for a federated network. Using the same principles that make federation possible – autonomous communities, open protocols, distributed participation, federation between communities, local decision-making, shared standards, negotiation and mediation, accountability between participating groups.
In other words governance that follows the architecture, rather than creating one institution above the network, building ways for the communities within the network to coordinate. Governance between communities “Who should control the Fediverse?” – “How can autonomous communities govern their relationships with each other?” very different questions.
A community shouldn’t have to surrender its autonomy in order to participate, different groups should be able to connect, negotiate, delegate, challenge decisions and coordinate around shared problems. Governance becomes a network capability, rather than a permanent hierarchy sitting above the network. Institutions can still exist, foundations can still exist, cooperatives can still exist. The important thing is that they don’t become synonymous with the network itself.
#OMN is the media version of the same problem – how do we build federated media flows where communities publish, subscribe, moderate, archive and share information without handing ownership of the whole media environment to a platform? #OMN and #OGB are therefore two parts of the same larger project to build the social infrastructure needed for a federated openweb to remain federated as it grows.
The technology matters, #ActivityPub matters, federation matters, #FOSS matters. But none of these automatically produce a healthy social system, they are tools. The culture, economics and governance built around them matter just as much. Don’t scale the wrong thing, is the central lesson.
We should absolutely work on reliability, infrastructure, sustainability and usability, but we should stop treating the #dotcons platform model as the measuring stick for anything. Scaling a platform means concentrating more people and resources into one system, scaling a federated network means enabling more autonomous communities to participate and connect. Those are fundamentally different forms of scale.
What we need to compost is the mainstreaming mess of when we “forget” the historical openweb wasn’t created because people wanted a slightly nicer version of #Facebook. What these people forget is that it came from a different idea of what networked communication could be. The challenge, what we need to support, now is to preserve and develop that difference while dealing realistically with money, infrastructure, scale, governance and the arrival of powerful actors.
So please focus – the real question isn’t simply, can the Fediverse scale? It is, can a federated network scale without turning itself into a platform? And underneath that is can the openweb grow without becoming the thing it was built to replace? A basic #KISS governance problem, that is why we need to build the alternatives now, before the vacuum is filled for us.

The practical #OGB
- Federation, not a central organization – OGB isn’t one body governing everyone. It is a federated governance layer that communities, projects and servers can participate in.
- #ActivityPub native, were overnance functions are distributed through the same federation model as the #Fediverse. Groups can communicate, propose, delegate, challenge and record decisions across organizational boundaries.
- Permissionless participation as the is no central gatekeeper deciding who is allowed to join the governance network. Communities can connect when they meet the basic protocol/social requirements.
- Affinity groups rather than permanent representatives, were people organize around issues, projects or communities. Authority comes from participation and demonstrated trust, rather than simply holding an institutional position.
- Sortition and recall. Where representatives are needed, selection is based on sortition rather than elections or permanent appointment. Delegates remain accountable and can be recalled.
- Dilution of concentrated power. No person, organization or community is able to accumulate permanent control. Roles, influence and decision-making capacity are deliberately distributed.
- Voices rather than a single leadership. A small rotating group of 3–5 “Voices” provides coordination and a public interface without becoming a permanent ruling committee.
- Governance as a protocol/social practice. The important thing isn’t creating another institution, it’s creating a shared way for autonomous communities to negotiate with each other.
So in the current Fediverse the example is:
#SWF governance through an institution.
#OGB governance between federated communities.
And that fits the #openweb because the governance path follows the architecture – distributed, federated, contestable and permissionless, rather than the normal default common sense of centralized ownership. The interesting bit is that #OGB doesn’t have to replace existing institutions, it can talk to them, mediate with them, and provide a counterweight to them while the #openweb remains open.








