#OMN demonstrates the values that dead ideologies refuse to acknowledge

The #fashernista common sense path, driven by trends, appearances, and surface-level thinking, is always a reflection of the dominant ideology. In today’s world, this means it perpetuates the neo-liberal #deathcult, which pushes profit over people and the environment. This ideology a motivation of #stupidindividualism, where the focus is on personal gain, consumerism, and competition rather than solidarity, cooperation, and collective well-being.

This same mentality is mirrored in the #geekproblem, where technologists to often design and promote tools and systems that replicate and reinforce neo-liberal values, rather than challenge them. By framing technology as “neutral” or purely functional, they ignore the broader social impact of their work, allowing it to serve as an uncritical extension of the #deathcult’s values. This is why so much of modern technology amplifies isolation, surveillance, and exploitation instead of fostering connection, community, and empowerment.

Challenging these people and their ideas is crucial if we want to break free from the current cycles of destruction. However, ignoring them and focusing our energy elsewhere may be the more practical and effective path. Engaging with them to often leads to frustration and burnout as their ideological framework is deeply ingrained, and their reflexive defensiveness derails productive efforts.

As with composting, when there’s too much “shit” to shoval, the resulting stink can make the change we need feel unpleasant and off-putting. The sheer negativity and hostility of challenging entrenched ideologies creates a barrier to engagement for those who might otherwise join or support transformative movements. If the alternative to the #deathcult seems unappealing or toxic, it risks alienating the very people and communertys we need to build a better path away from the current mess.

Instead of wasting time trying to convince the entrenched or defending against their reactionary attacks, we could focus on building practical, grounded alternatives? By creating spaces, tools, and communities that embody the “native” #openweb values, we can offer a tangible, appealing contrast to the hollow shadow of the #deathcult worshipping. The goal is to show—not just tell—that another world is possible, and that it is not only necessary but desirable.

By doing this, the stink of the current dead ideology will become irrelevant. When people experience the benefits of living and working in paths that lead to commons, mutual aid, and flourishing, the death spiral of #stupidindividualism and the #geekproblem will lose its appeal. In the end, it’s not about fighting their ideas directly, it’s about making those ideas obsolete by building something far better.

To dive deeper into this , we need to look at the underlying mechanisms of how the #fashernista mindset, the neo-liberal #deathcult, #stupidindividualism, and the #geekproblem perpetuate themselves—and, more importantly, look at how this interlocking mess hinder progress while pretending to advance it.

The #Fashernista mindset is a reflection of dominance, as it operates as a mirror to dominant ideologies. By nature, it does not challenge power structures but absorbs and reflects their values, often in a more palatable or “trendy” form.

Aesthetic over substance, the prioritisation of appearances—what looks progressive, innovative, or ethical—over what actually is. For example, this neo-liberal “common sense” can be dressed up in “sustainable” or “inclusive” branding, while the underlying paths remain exploitative.
Tokenistic activism leads to shallow forms of activism, where symbolic gestures (#dotcons posting, slogans, memes and corporate-sponsored campaigns) replace meaningful systemic action. It gives the illusion of progress while leaving the core issues untouched.
Gatekeeping change is more about chasing trends rather than structural transformation, the #fashernista mindset creates a kind of cultural gatekeeping. True progress, which often appears “messy” and challenges comfort zones, is sidelined in favour of ideas that are easier to sell to the mainstream.

A Devotion to self-destruction, at the core of the neo-liberal mess, is the worship of market forces as the ultimate solution to all human problems. This drives society toward environmental collapse, social disintegration, and increasing inequality, all while proclaiming itself as the only rational way to organise the world.

Market “common sense” holds that markets are inherently efficient, fair, and inevitable, even as they consistently fail to address systemic crises like climate change, economic inequality, and resource depletion.
Individualism as control, framing individuals as isolated, rational actors responsible for their own success or failure, the #deathcult deflects attention from structural oppression. This isolates people, making collective action more difficult and reinforcing the system’s power.
Growth at all costs is an obsession with endless economic growth, even on a finite planet. This suicidal drive underpins its “deathcult” nature: it sacrifices long-term survival for short-term profits.

#StupidIndividualism is isolation masquerading as freedom

Alienation is growing with the idea that people should rely solely on themselves, #stupidindividualism leaves people disconnected from community support systems. This alienation feeds despair and reinforces compliance with the status quo.
Consumerism is identity, with people being encouraged to define themselves by what they consume rather than what they contribute to society. This distracts from collective struggles and entrenches a culture of passivity.
Weaponised identity politics, while this postmodern movment started as a way to empower marginalised groups, in the hands of #stupidindividualism, it becomes a tool of division. Individuals focus on personal grievances rather than uniting across identities to address systemic oppression.

The #geekproblem is often technology without politics, which emerges from a belief that technology is inherently neutral and that its development can exist separately from politics, ethics, or social power structures. This naivety—or wilful blindness—results in tools that perpetuate the very problems they claim to solve.

Apolitical engineering, where technologists focus on building “innovative” tools without considering their social impacts. For instance, surveillance technologies are marketed as safety solutions while eroding privacy and empowering authoritarianism.
Centralisation in disguise when #FOSS, open-source and decentralised projects replicate centralised power dynamics as their creators fail to address underlying social issues. A decentralised system run by a different few is still elitist.
Failure to address root causes as the #geekproblem thrives on quick fixes and clever hacks rather than systemic paths leading to solutions. It too often assumes that technology alone can solve problems like poverty or climate change, ignoring the need for social, political and economic transformation.

We do need balence, why ignoring these messy forces may be the smarter path as confronting the #fashernista mindset, neo-liberal #deathcult, #stupidindividualism, and the #geekproblem head-on often feels like trying to swim against a tidal wave. These ideologies are deeply ingrained, and challenging them directly can result in burnout, frustration, and thus further entrenchment of the status quo.

The “shit-to-compost ratio” is a thing when engaging with these entrenched paths we end up uncovering a lot of “shit”—toxic debates, defensive reactions, and wasted energy. If this overwhelms the capacity to turn these challenges into productive change, the effort can become self-defeating. Sometimes instead of fighting these paths on their terms, it may be more effective to focus on building alternatives like the #OMN. By creating functioning, appealing models of community, solidarity, and sustainability, we can then push to make the current systems obsolete, this is “our” path not theres

Building alternatives is a #KISS path to counter the destructive ideologies and to demonstrate the viability of better paths. This means focusing on practical, community-driven tools and solutions that embody the values we want to see in the world.

An important question is why people can’t see this? The inability to recognise these dynamics stems from decades of cultural conditioning and structural manipulation.

Simple propaganda, The priest’s of neo-liberalism has spent decades shaping public perception, presenting it as the only viable path. Its dominance is so pervasive that many cannot imagine alternatives.
Cultural individualism, when people are taught to see themselves as isolated individuals rather than interconnected members of a society. This blinds them to the power of collective action.
Distractions built into consumer culture, social media, and the 24-hour news cycle keep people distracted and disengaged from any real systemic issues and paths.
Fear of change with the unknown being scary, and the idea of steping away from entrenched paths can feel overwhelming or even impossible.

To shine light we need to compost the stink of the dominant ideologies — reflected in the everyday #fashernista mindset, neo-liberal #deathcult, #stupidindividualism, and the #geekproblem. But yes this needs to be balenced as directly fighting these entrenched paths can often feel futile and counterproductive. Instead, we need to also focus on building the alternatives we want to see, like the #OMN, cooperative, community-driven, and grounded in solidarity.

By creating working paths of a diffrent future, we make the failures of the current path self-evident and offer a clear, appealing alternative path. The change won’t come from confrontation alone—it will come from living and demonstrating the values that these dead ideolgys refuse to acknowledge.

The obstacle is people cannot see change and challenge

The failures of the liberal class, should now be obvious, and are rooted in their worship of neo-liberal “common sense,” that eroded our collective capacity for thought and solidarity. For 40 years, the #mainstreaming “left” abandoned the principles of class struggle, leaving the majority of people isolated and alienated. This complacency, steeped in postmodernist detachment, has created a vacuum that allows fear and hate to flourish. Over the past two decades, left identity politics, though well-meaning in its inception, has fragmented movements, prioritising narrow individualism over collective power.

The right wing has seized this opportunity to co-opt and distort progressive narratives, using them instead to fuel division and weaponise fear. This has paved the way for a shift towards authoritarianism and fascism, deepening the crisis of inequality, climate collapse, and social disintegration.

Yet, amidst this ongoing bleak reality, there is hope. The growing failures of the mainstream can be a turning point. They create the conditions for a return to #KISS (Keep It Simple, Stupid) class-based left-wing movements, movements grounded in shared struggle, solidarity, and common purpose. This shift needs to sweep away the current #mainstreaming crew, who refuse to lift their heads from #deathcult worshipping dogma, and consign these long dead ideologies to the compost heap of history where they belong.

As a community, we face immense challenges: The hard shift to the far right, surviving the next generation of #climatechaos, enduring social breakdown, and creating systemic change in the face of these crises. But the solutions lie in coming together, rediscovering the power of collective action, and rejecting the #stupidindividualism that isolates us.

The biggest obstacle is that many people cannot see this. Years of cultural conditioning, relentless propaganda, and the atomisation of society have blinded people to the possibilities of collective power. They are trapped in a path that convinces them that there is no alternative – that the only option is to keep their heads down, live inside the status quo, and hope for survival.

But history tells us a different story: when communities organise, they can and do change the world. This is not a time for despair, it is a time for action. The current economic paths are failing, but this failure opens the door to something new, something better. The time for change is now, and it’s up to us to make the challenge happen.

So lift your heads to see clearly, and take action, not as isolated individuals but as a community. Together, we can not only survive, but create a future of growth, humanistic and ecological flourishing.

The #OMN is a social tech step on the path we need to take.

The madness is everywhere – online, offline, doesn’t really make much difference any more. After four decades of being spoon-fed #neoliberal garbage, individualism has rotted collective sense-making. The tech we use? Built by a geek class lost in its own deterministic tunnel vision.

Sanity, then, is about stepping outside that churn. The #OMN approach: grassroots, #DIY, non-corporate, and actually human-focused, has to be a path forward. The question is, who else sees this? Who’s willing to do something genuinely different, not just repackage the same #techshit and call it innovation?

Where do you think those people are hiding?

“Solutions” pushed for the #Fediverse are #stupidindividualism which comes from #deathcult worship

The is real frustration with “solutions” for the #Fediverse leaning toward #stupidindividualism and the normal #deathcult path, especially as these approaches undermine the foundational ethos of the “native” #openweb. What different paths do we need to take:

Re-centre on cooperation and interdependence. This should be obverse, instead of treating the #Fediverse as a platform for fragmented individualism, we need to foster a commons-first approach. Mutual Aid Networks are a path by to encourage instances to form federated clusters based on solidarity, shared values, and collaborative governance. Instance Interdependence needs tools that make cooperation between instances smoother and beneficial, such as shared moderation practices, resource sharing, or even federated funding paths.

Reject platformification, one of the Fediverse’s strengths is that it doesn’t need to mimic the dynamics of corporate platforms. To ensure its future path is native, not corporate we need to stick to the alt path of protocols over platforms, to stay on this path and not get distracted by new shiny #techshit For this we need to prioritise the development of open, robust protocols like ActivityPub that support interoperability over creating “Fediverse apps” that compete to centralise users. Standardised tools for moderation and discovery, create federated discovery and moderation tools that don’t funnel people into centralised algorithms or trending feeds but support meaningful and self-determined connections.

Community-driven innovation instead of for profit and status, communities need to be more involved in defining what needs to be built. We need to mediate the power of tech communities and non-technical people. This ensures the solutions reflect diverse realities, not just the #geekproblem technocratic priorities. Public-good funding paths, to build sustainable funding for open-source tools without relying on venture capital or individual donations. Cooperative crowdfunding, grants from public institutions, or taxation-based paths could work.

Reframe individualism as collective empowerment, the problem isn’t individual creativity; it’s when it becomes detached from collective good. Some ideas to balance this is by highlighting and rewarding people who contribution to the wider social enhance of the #Fediverse e.g., not just code contributions, but admins, moderation etc. One path could be to develop ways to celebrate shared milestones across the network, rather than competitive “likes” or algorithmic trends.

Education and advocacy are a core part of the #openweb to building awareness of the stakes and educating people about the principles of the #Fediverse and the #openweb. Some paths might be: Digital literacy campaigns to educate people about how the #Fediverse operates, its native values, and why it must avoid the #dotcons #closedweb’s pitfalls. Highlight success stories by amplify case studies of community-owned and commons-driven Fediverse instances to inspire others.

Design for long-term sustainability, any system that focuses on short-term growth or clout is doomed to fail. To build something durable, we need resilient federation models to address the scaling challenges that come with growing instances without resorting to centralised solutions. Decentralised governance is core, we need to explore and adopt models like the #OGB for instance and network governance.

Resist the #deathcult narratives, which thrives on competition, exploitation, and the idea that scarcity is inevitable. This needs constant push back, with abundance-oriented design to build paths centred on care, trust, and generosity – rejecting the zero-sum thinking of extractive systems. Radical openness is a good native path for, tools like the #4opens are core.

This “native” thinking are based on ideas to anchor the #Fediverse in the principles of mutuality, solidarity, and the commons while resisting the pull of #stupidindividualism and centralisation.

This is about the failed liberal class, with their heads bowed in worship of the #deathcult for the last 40 years, have abandoned critical thought. Their unacknowledged postmodernist complacency has pushed us away from class struggle, leaving us isolated and alone. Meanwhile, the last two decades of left identity politics have allowed the right wing to co-opt and weaponise progressive narratives, filling them with fear and hate.

Yet, amidst this bleak shift towards fascism, there is a potential positive: a return to #KISS (Keep It Simple, Stupid) class-based left-wing movements. These movements need to reclaim the ground from the current #mainstreaming crew, who continue to blindly worship neo-liberal “common sense,” while #blocking out and refusing to acknowledge its failures. It’s well past time to consign these dead ideologies to the compost heap of history.

What comes next is up to us. As a community, we face the real challenge of surviving the next generation of #climatechaos pushing social breakdown while driving forward the systemic changes these crises demand. It’s not as if we have a choice—change is no longer optional, and action is overdue.

Branding keeps coming up as an issue

The #fediverse is a glimpse of a radically kind of society through decentralized and community-driven models of governance and organization. This path can be used to challenge traditional hierarchies and power structures, making it possible to resist the imposing liberal “common sense” solutions which align with existing control. On this very different path we need tools like #OGB (Open Governance Bodies) to grow native governance that is transparent, participatory, and empowering.

But one of the issues that is used to block the wider project move is the role of #fediverse, branding, while “common sense” sees as a unifying force, actually is as often imposes barriers to community ownership and agency. When centralized branding dictates the identity of a project, it stifles participation and creativity. To counteract this negative default path, we can:

Shift to Community Branding, with communities running instances to create their own visual and cultural identities. This empowers localized expressions while fostering ownership and pride.
Standardize for collaboration, develop shared guidelines for a cohesive experience, while maintaining flexibility for local adaptation.
Minimize branding barriers, by avoiding overly strong branding in open-source codebases to make technology easier for people and communities to adopt and customize.

This focus leads to a decentralized and inclusive ecosystem, where control is balanced with the communities rather than only developers and funders. Core to this is the path of challenging #StupidIndividualism, in this context the hashtag critiques the focus on individualistic thinking and self-serving branding in #openweb projects. To start to challenge this, we need to hold in place open dialogue on the power dynamics of branding and its impact on participation.

To keep flourishing, we need to focus on decentralized trust-based networks that amplify grassroots voices. Encourage messy, iterative approaches to activism that embrace the complexity of social change. Build #FOSS tools that empower communities to take control of their narratives, reclaiming native paths from centralized systems and corporate algorithms.

We need to counteract the entrenched despair of #mainstreaming paths to compost the mess for real, impactful change.

What can we learn, what can we do?

The tension between different approaches to activism highlights the need for creative synthesis in addressing the broader social and ecological crises we face.

Fluffy vs. #Spiky: A Diversity of Tactics The idea that both working within the system (#fluffy) and challenging it directly (#spiky) are necessary is central to creating a robust and adaptive movement. Building “common ground” is crucial, but the left’s fragmentation under decades of #neoliberalism and #postmodernism has left it standing in a metaphorical swamp. Moving forward requires reclaiming a grounded, shared space—intellectually, socially, and ecologically.
Revisiting #Modernism A return to modernist thinking—despite its flaws—can offer clarity and purpose, emphasizing structure, progress, and shared goals. Balancing this with the experimental potential of socialism and anarchism, especially on a distributed scale (enabled by federation and P2P technologies), creates room for growth outside the mainstream.
Liberal Social Democracy as a Step Back While the ultimate goal may lie in more radical transformations, liberal social democracy can serve as a stepping stone away from the creeping threat of fascism. This pragmatic approach helps to stabilize the ground for further progress.
Deathcult vs. #Lifecult: The Cultural Meta-Narrative The #deathcult metaphor encapsulates a culture driven by greed, materialism, and ecological destruction. The #lifecult offers a messy but hopeful alternative, grounded in values like ecology, social justice, and collective care. The process of “composting”—transforming negative aspects into fertile ground—is a powerful metaphor for this shift.
The Role of Undercurrents True hope lies in the undercurrents of social movements that challenge mainstream culture and provide alternative narratives. These undercurrents, messy as they may be, are where transformative potential resides. A focus on “life-affirming values” helps to communicate with those who may be entrenched in rationality or blinded by the logic of the #deathcult.

Suggestions for Moving Forward: Focus on finding shared values between different activist approaches to grow solidarity while respecting diversity of tactics. Encourage scalable experimentation with alternative economic and social models, with federation and P2P tech to scale these efforts. Storytelling using metaphors like #deathcult and #lifecult to reframe conversations and make complex issues relatable and actionable. Education and agitation to challenge apathy and #stupidindividualism by helping people reconnect with collective action and shared purpose. Ecology of movements, its helpful to recognize the importance of both reformist (#fluffy) and radical (#spiky) approaches as complementary rather than contradictory.

And most importantly please try not to be a #blocking prat.

Why does this matter?

This matters because the frameworks we live in, whether modernism, post-modernism, or the neoliberal #deathcult, shape how we understand reality, our place within it, and the potential for change. If we don’t recognize these structures, we remain trapped in illusions that prevent meaningful action.

The role of ideology, modernist ideology offers a foundation of human history and collective progress, but it’s been co-opted by right-wing propaganda (e.g., the #economist masquerading as “common sense”). Meanwhile, post-modernism undermines shared truths, leaving us with no clear path forward. Recognizing these dynamics is the first step toward regaining agency.

Understanding the tag of #stupidIndividualism, over the past 40 years, we’ve been conditioned to prioritize individual success over collective well-being. This focus on personal gain erodes community bonds and undermines our ability to work together for systemic change. The result? A fractured society that’s easy to manipulate and exploit.

The consequences of this inaction, we’ve endured 40 years of class war from the center, an assault on public goods, social safety nets, and collective action. The results are: #climatechaos, rising inequality, and a culture of apathy. Without a counterbalance, this path will push us over civilisation claps.

What can normal people do? Start small, reconnect with neighbours, support local initiatives, and rebuild trust. Collective action begins with shared experiences and mutual support. Engage with grassroots projects like #OMN, #OGB, and #indymediaback which offer practical tools and platforms for decentralized, community-led solutions. These initiatives challenge #mainstreaming narratives and provide spaces for alternative voices. Get involved, contribute your skills, and amplify reach.

Challenge the illusions, by questioning the media we consume. Recognize propaganda dressed as “common sense” and seek out alternative sources on the path of community and equity. To find balance, in extremes – whether of individualism or collectivism – can lead to stagnation or authoritarianism. The goal is balance: fostering individual creativity within a framework of collective care and accountability.

Think beyond the #deathcult, by clearly rejecting the neoliberal worship of markets, privatization, and profit at all costs. A left-led class war balances pushback against extreme inequalities and injustices of the past 40 years. A first step is rejecting apathy and embracing balance, to create spaces where hope thrives and change becomes possible.

The challenge is real, so is the potential for change. There are grassroots paths. The tools can exist. The question is, will we act?

Signal vs Noise

The idea of “signal” amidst the “noise” of the #mainstreaming agenda is both a necessary aspiration and a challenging philosophical undertaking. To frame this concept, we need to connect it to practical action and helps to see it through the lens of #OMN and the metaphor of the shovel.

Signal represents news, agendas, and actions that prioritize public good, transparency, accountability, and social responsibility. It’s about stories that connect people, foster community resilience, and address systemic problems. Signal has a purpose beyond profit or personal gain—it’s rooted in collective benefit and meaningful change.

Noise is the overwhelming chatter of sensationalism, clickbait, fear-mongering, and consumerist narratives that dominate the #mainstreaming agenda. It’s the distraction that keeps us from focusing on real solutions, fuelled by #deathcult ideologies of neoliberalism, #stupidindividualism, and private greed.

Building signal in a noisy world is about judgment for social good, signal requires active discernment. Instead of going with the flow, we need to pause and critically evaluate the impact of information. Does this serve the community? Does it align with principles of equity, justice, and sustainability?

Action through metaphors, the shovel and compost metaphor is perfect. The OMN is a tool—a shovel—to sift through the noise, dig into the messy realities, and create fertile ground for new, better narratives. The act of composting represents transforming waste (noise) into something fertile (signal).

Collaborative projects like OMN focus on creating decentralized, trust-based paths where communities can curate and amplify signal. By focusing on horizontal governance and community-first publishing, the OMN counteracts the corruption and privatization inherent in current systems.

The moral imperative, we’ve lived in a metaphorical sewer for over 40 years. The #deathcult’s grip on society has normalized being covered in “shit,” but what’s tragic is the embrace of this state through #stupidindividualism and #fashionista agendas. These aren’t just distractions—they actively undermine collective progress.

Instead of lamenting, we need to act. Grab the shovel, embrace the mess, and build compost heaps that nurture real alternatives. When private greed meets public need, corruption is inevitable. The shovel isn’t just a tool—it’s a commitment to refuse passivity and to turn decay into growth. Let’s build ecosystems of signal together. #OMN

Shifting tech to collaboration, accountability, and sustainability

For a nuanced take on the #geekproblem, we need to highlight challenges and cultural dynamics in tech development. A starting point is the support for standards as foundations, everything in tech is built upon layers of “open industrial standards,” which provide value and interoperability. Ignoring these foundations to create isolated systems is akin to “building sandcastles”—fragile and ephemeral. The process of defining standards, however, is itself flawed and sometimes exclusionary, reflecting broader social issues like tribalism or nationalism.

Tribalism in tech can be seen as innovation and community-building but can also create fragmentation, gatekeeping, and resistance to collaboration. Comparisons to nationalism suggest that, like nations, large #dotcons (e.g., Facebook, Google) exert power rivalling traditional states, creating their own “tribes” with significant social influence. Tribalism in tech isn’t inherently bad; it can build strong, purpose-driven communities. However, when it turns exclusionary and disconnected from real-world issues, it becomes counterproductive.

Critique of dotcons and deathcult focues on the dominance of for-profit platforms (#dotcons) and the neoliberal ideology (#deathcult) underpin much of the dysfunction in society, including within the tech world. Life “inside the dotcons” involves uncritical participation in harmful systems, perpetuating cycles of #stupidindividualism and environmental degradation (#climatechaos). Platforms like Facebook and Google exemplify prioritizing profit over public good. Moving away from this requires alternatives rooted in the #4opens: Open data, Open source, Open standards, Open processes. Projects like the #OMN exemplify this shift.

Mediating harm in tech development with the broader social and environmental impacts of technology, pushing against #stupidindividualism and toward collective, sustainable solutions. Much of the “blocking energy” comes from entrenched systems and social inertia rather than active conspiracies, though intent exists in places like #traditionalmedia. Developers have a responsibility to build systems that mediate harm and foster collective well-being. This means rejecting solutions that exacerbate individualism and embracing technologies that empower communities and address systemic issues like climatechaos.

The #geekproblem as dysfunction, the geekproblem reflects a 20th-century tribalism that fails to embrace the ethical, collaborative potential of the #openweb. Examples include failed projects like #Diaspora, which had technical merit but struggled due to cultural and governance issues. The dysfunction stems from a narrow focus on technical solutions without considering social or ethical dimensions. Bridging this gap requires integrating diverse perspectives into tech development, emphasizing simplicity and human-centric design.

We do need a call for change to address these challenges head-on, we need ethical interventions rather than drawn-out or overly complex common sense “solutions”. The geekproblem highlights the limitations of tech communities to balance technical expertise with broader social responsibility. Ultimately, the solution lies in rekindling the spirit of the openweb while actively composting the “shit heap” of the dotcons. One path is addressing the geekproblem, to shift tech culture toward collaboration, accountability, and sustainability, to create tools that serve people rather than profit #KISS

What we need to do

Mainstreaming, compost, and the #4opens shovel. There is a direct line between the challenges of the #mainstreaming of the #openweb and the critical need for tools like the #4opens.

Mainstreaming brings visibility and energy – but it also risks flooding the space with shallow “common sense” that undermines the deep, messy values the #openweb was built on. Without mediation, the very soil of our ecosystem is poisoned by glossy #NGO spin, corporate capture, and the empty cult of innovation.

This is where the #4opens comes in, not just a checklist, but your shovel. A tool to crack open the rot, compost the #techshit, and grow something better. Tools to shift the balance, every project and platform can be held to account:

Open data

Open source

Open standards

Open processes

This framework lets us evaluate and pressure projects drifting into capture by #dotcons, NGOs, and “thought leaders.” If we keep using the shovel, community-led governance becomes the natural path – control stays in the hands of people, not hierarchies.

But we must face the #geekproblem. Geeks often already have the solutions, but without social frameworks, those solutions rot unused. The paradox deepens systemic failure: we get brilliant tools, but no collective way to wield them. That’s why we must move from #stupidindividualism to collectivism. Shift the focus away from “my project, my brand, my innovation” towards collaboration, shared responsibility, and proven paths.

Root our work in #nothingnew, stop reinventing wheels, compost them instead. Embed ecological awareness, tech must walk the same path as the planet. Embrace the slow, messy shovel work, turning rot into fertile ground for robust, community-driven ecosystems.

The call to action is simple: Use or Lose. The healthy #openweb won’t survive on hope alone – it needs active engagement. Contribute to projects. Advocate for the #4opens. Resist the co-option of open spaces. There’s no magic. Just work. The #OMN and the #4opens give us the tools and the framework. Now it’s time to pick up the shovel and start digging – before we’re buried under the weight of mainstream “common sense.”

The Evolution of SocialHub

“the crew gathered around #SocialHub worked remarkably well for a while, organising good gathering, conferences and very useful outreach of #ActivityPub to the #EU that seeded much of the current #mainstreaming. But yes, it was always small and under utilised due to the strong forces of #stupidindividalisam that we need to balance. Ideas?“

From grassroots origins, #SocialHub emerged as a community-driven platform, rooted in the #openweb principles, focusing on the interplay of technology and “native” social paths. Its initial success lay in its collaborative ethos, free from mainstream interference. This promising start has since failed, due to lack of core consensuses and the active #blocking of any process to mediate the mess making.

Current challenges are from the influx of non-native perspectives, The twitter migrants and rapid #Fediverse expansion has diluted what was left of the original focus. Then in reaction to this the has been a retreat to tech paths over the social paths. This shift toward technical priorities marginalized the social aspects that initially empowered and defined the community, this is a mirroring of broader #geekproblem struggles that are a continuing of the fading of the project.

What actually works is always grassroots messiness and constructive processes, that is messy in a good way, authentic, grassroots movements are inherently untidy, this ordered/chaos is where real social value is born and nurtured. Attempts to overly structure or mainstream these paths risks losing the path, this together with lifestyleism, and fragmented tribalism, distract from meaningful change. These behaviours breed from #stupidindividualism, a core outcome of the #deathcult we pray to, the culture that undermines collective action.

There is a needed role for activism, based on learning from history, to avoid repeating mistakes. This can lead to wider social engagement, and an embrace of messiness to counteract the stifling tendencies of rigid mainstreaming and isolated tech focus. The metaphor of “shovels” is useful to turn the current pile of social and technical “shit” into compost is apt. Grassroots communities nurture a healthier ecosystem that balances tech and social. The imbalance favouring tech over social needs to be addressed, reinvigorating the core social crew with a focus on community-oriented discussions and actions can restore equilibrium.

For this, it can be useful to challenge neoliberal narratives, use the #openweb/#closedweb framework to critique and dismantle pushing of #neoliberal “common sense”. Highlight how these ideologies breed the individualistic and exploitative tendencies that undermine collective progress. The need for vigilance against co-option and the importance of nurturing the messy authenticity of grassroots movements. The path forward requires not just shovelling but planting seeds of collaboration, transparency, and collective action. By embracing the messiness and keeping the focus on social value, the #openweb can flourish as a genuine alternative to the #closedweb.

#KISS

UPDATE: This has since failed

Let’s build tools that reflect human flourishing

One of the strong #blocking forces is #mainstreaming objectives being imposed on non-mainstream projects. This is a strong recurring issue in alternative tech spaces like the #openweb and #Fediverse. This happens because people perceive mainstreaming as “common sense,” mistaking it for adding value. Over time, this mess erodes the radical, decentralizing paths, feeding people back into the centralization of #dotcons and perpetuating the #stupidindividualism we are trying to overcome.

Define and defend non-mainstream objectives with strong clarity of purpose. Clearly articulating the goals and principles of #openweb projects, emphasizing the value of non-mainstreaming paths. This needs to be anchored in frameworks like the #4opens and ethical guidelines such as the #PGA Hallmarks. Build the community agreements to hold these in place to ensure contributors understand and commit to these principles. Actively use documents, onboarding materials, and collective discussions to signpost these paths.
Strengthen “native” culture against #stupidIndividualism by balancing the push for collective governance, we need federated and decentralized governance structures like #OGB (Open Governance Body). These prevent individuals from overriding group objectives with personal agendas. Emphasize trust by fostering a culture that prioritizes relationships and trust over competition and self-interest.
Build post-scarcity #FOSS tools that focus on simplicity and functionality, avoid overloading projects with unnecessary features (#techshit) that complicate usability and dilute the #KISS vision. Prioritize accessibility, with tools that empower communities without requiring heavy technical expertise, making them usable and scalable without compromising their radical foundations. Use the #4opens to anchor technology in open processes, data, licences, and standards to ensure transparency and prevent co-optation.
Compost the stinking pile of #techshit. Shovels are a metaphor for composting, to open spaces for critique and push back #mainstreaming attempts constructively. Use feedback loops to identify and counteract behaviours that undermine these paths. Use real-world examples to illustrate the long-term harm. To combat the “common sense” myths, highlight how #mainstreaming benefits centralized systems and reinforces the #deathcult that meany people worship.
Resilience in the #fediverse and beyond is grown by practical limiting node scalability, in federated flows, understand scalability limits based on moderation and quality. This prevents overgrowth and maintains trust within smaller, more accountable communities. Encourage decentralization, by supporting the diversity of smaller instances rather than a few dominant ones. This ensures resilience and reduces the risk of centralization.

We need to be building tools for flourishing, in a large part to counteract #stupidindividualism and mainstreaming, for this we need affinity groups that focus on post-scarcity tech and tools that foster trust, collaboration, and grassroots empowerment. To make this happen, we need these affinity groups to use the #4opens as a guiding framework and the #OGB to organize collective governance. By prioritizing these non-mainstreaming flows, we expand the #openweb sustainably while preserving its radical, human-centered roots. Let’s build tools that reflect human flourishing, not corporate consolidation. It’s hard work, but it’s the only path forward that can work.

The Problem: Postmodernism, Hate, and #StupidIndividualism

The influence of postmodern thinking among #fashernistas—people more focused on appearances and trends than substance—has eroded the core purpose of activism: fostering positive social change rooted in love, solidarity, and mutual aid. Meanwhile, the rise of a new breed of right-wing “activists” using hate and fear to advance the agenda of neo-liberalism’s #deathcult highlights the stark difference between activism and fascism. It’s critical to reclaim language and purpose in this context to clarify and reinvigorate progressive movements.

Confusion, postmodernism’s emphasis on skepticism and deconstruction has undermined the unifying narratives that once drove collective action. While useful for critiquing power, it results in fragmented movements without clear goals. This confusion allows #fashernistas to dominate activism, prioritizing visibility and personal branding over systemic change.

Hate-based “activism”, where the right-wing movements use hate and fear to build “solidarity” based on this fear, by reinforce the “stupid” part of individualism, feeding off the #deathcult of neoliberalism. These movements weaponize the language of activism, but their actions serve fascist goals of division and destruction.

This is the core of #stupidindividualism poison that neoliberalism breeds, isolated people and erodes the collective bonds necessary for transformative activism. This individualism poisons movements, turning them into echo chambers of self-interest rather than engines of solidarity.

Even the conservatives think we are in a mess

Ideas for antidotes, reclaiming activism for progressive change:

* Redefine activism anchored in solidarity, and collective care, rejecting hate and fear as tactics. Clearly differentiate between activism (which builds and unites) and fascism (which destroys and divides).

* Center collective narratives, move beyond postmodern fragmentation by building shared stories and visions for the future. Activism that connects people to a larger purpose and community. Embrace horizontal structures, by foster decentralized and inclusive decision-making processes, thus reducing reliance on vertical, personality-driven leadership. This actively counters #stupidindividualism with collaborative frameworks like the #4opens.

* Focus on systems and paths, not individuals, shift away from individual heroics and saviour complexes. Build tools and strategies that empower communities rather than centring individuals.

* Reclaim language, use honest language to name problems and solutions. Call hate-based movements what they are, fascist. Avoid diluting terms like “activism” with actions that lack integrity and constructive purpose.

Building a liveable, humanistic future, needs us, to reclaiming activism, grounding in principles that resist the #mainstreaming influence and cultural by-products like #stupidindividualism. Movements that reject hate and fear as tactics, fostering instead the solidarity needed to challenge oppression and resulting environmental destruction. The antidote lies in collective care, shared purpose, and tools like the #4opens to ensure accountability and #KISS progress. We need foundations to build from, with this we counter the cultural decay of the #deathcult and take paths toward meaningful, sustainable change we really need.