Cutting through 99% of the #techshit

The #openweb is a much better framing than #fediverse when trying to break out of the tribal bubbles. It speaks to something broader and historical, whereas #fediverse is just one (flawed) expression of those ideas.

Why #openweb matters, it’s not new, which is actually a strength, this is the original internet vision before it got hijacked by #dotcons. It avoids the self-referential nature of the #fediverse, which often turns into a closed loop of devs talking to devs. It’s a term that can bridge communities rather than reinforcing in-group/out-group dynamics.

The limits of mirroring #dotcons, the first stage of the #fediverse, was largely about copying corporate social media platforms but without the profit motive. That was useful, but it’s hit a ceiling. Why? Lack of real community support – Devs build stuff, but actual social infrastructure is missing. Scaling the wrong way – Just copying individualist, engagement-driven models doesn’t actually create an open, healthy network. Reinforcing the #geekproblem – Developers remain in control, not communities, which leads to predictable NGO-style behaviour creeping in.

Shifting the balance in tech, we can’t just keep replicating the #mainstreaming mess in different codebases. The tech itself needs to reflect the values of the #openweb, decentralised in governance, not just code, community-led, not dev-controlled, process transparency, not just ‘open-source’ performatively.

Dealing with the #geekproblem, devs are used to solving problems in isolation, but society isn’t a coding challenge. They often bring #NGO behaviour into the #fediverse, expecting deference to their authority—and then act surprised when there’s kickback.

Being #openweb native, if you’re coming from the NGO world, you’ll have a much better time if you actually engage with the native culture of the #openweb rather than trying to impose external hierarchies. Otherwise, you’ll just recreate the same socially and self-destructive patterns that have wrecked everything else. So yeah, to boost this thinking, we need to start using #openweb more and move beyond the #fediverse branding trap.

The #4opens and #nothingnew both cut through 99% of the crap so the few people who are going to do something can do something that would be useful rather than unless. From useful you get a few more people, rinse and repeat, and you get social change and challenge, even if this is repressed or implodes, it will be more fun, and interesting than the current mess making.

Public Social Media: The Choice is Clear

As the #fashernista and #geekproblem “debate” over social media platforms intensifies, the choice between public, decentralised networks and corporate-controlled #dotcons has never been clearer. Let’s look at a simple example:

Mastodon is owned by no one and everyone (community-driven). Its structure is public non-profit. Number of distributed nodes are in the thousands (fully decentralised). Post length: 500 characters and more. Can edit? Yes. Mastodon represents the native #openweb. It’s built on decentralised principles, where people and communities own and control their spaces. There’s no central authority dictating rules or exploiting for profit.
Bluesky is owned by Venture Capitalists, Its structure is corporate for-profit. Number of “distributed” nodes: One (centralised in practice) Post length: 300 characters Can edit? No. Bluesky, despite its claims of decentralisation, is owned and operated as a for-profit venture. Its structure centralises power and prioritises profit over people’s control, offering a polished but limited alternative to #mainstreaming paths.

The choice between #Mastodon and #Bluesky reflects a broader conflict between decentralisation and #dotcons corporate control. It should, but often is not easy to see that networks like the #Fediverse are native to the #openweb where Bluesky is an interloper, though they are both #4opens. Projects like the #OMN, #4opens, and the #Fediverse itself, offering freedom, community ownership, and transparency. Bluesky, on the other hand, represents the same closed, profit-driven ethos of the #dotcons, repackaged in a new “shiny” wrapper.

When you choose a network, you’re not just choosing where to post, you’re choosing what kind of internet you want to build. The open, public internet is still within reach. The choice should be clear.

Seed from a toot and image from @FediTips

The web wasn’t built by solo tech geniuses

The web wasn’t built by solo tech geniuses, finance firms, or flashy luminaries making illusionary promises. It was grown by the collective time, energy, and creativity of millions of grassroots people and communities working together to create something greater than themselves. The internet as we know it emerged not from the top-down visions of elites, but from decentralised, collaborative efforts. This same collective energy will be what propels us into the next era of the #openweb, a web that remains true to its native principles of accessibility, freedom, and inclusivity.

For the last 20 years, however, we’ve been stuck in the corporate-controlled ecosystem of the #dotcons. Platforms like Meta, Google, and Amazon have dominated the landscape, turning the internet into a commodity to be bought, sold, and controlled. Their vision has led to the rise of the #closedweb, where profit and surveillance trump openness and collaboration. This #mainstreaming path is deeply concerning because it fundamentally contradicts what the web was meant to be, a space for sharing, learning, and connecting without the old gatekeepers.

There is a movement to reverse this trend, the #Fediverse, but like meany reboots it’s floundering as it grows through the inrushing of “common sense”. What we need is native #KISS foundations for a thriving #openweb, A path to this is to embrace the #4opens as guiding principles:

Open Data: Ensuring that information can be freely shared and reused.
Open Source: Building tools and platforms that anyone can access, modify, and improve.
Open Standards: Creating interoperable systems that work across platforms and communities.
Open Process: Making decisions transparently and inclusively to foster trust and collaboration.

This is a simple retelling of the #FOSS process with the addition of #openprocess as is used in the best projects, this is a part of the #nothingnew path we are on.

It’s not enough to critique the #dotcons, we need to actively build alternatives, the #Fediverse has already taken the first set on this path. The next step is focusing our energy on “native” projects like #OMN (Open Media Network), #IndyMediaBack, and #OGB (Open Governance Body), on this path we can create a decentralised, human-centred web that prioritises communities over corporations. These projects are not about recreating the same flawed systems in a slightly different guise; they’re about fundamentally rethinking how we engage with technology, governance, and communication. This rethink is #nothingnew as it’s copying the working structure of grassroots activism.

The time is now to come together and make history by working on these alternatives. The #openweb is not just an ideal; it’s a necessity for a sustainable, democratic future. Let’s reject the illusions of the #closedweb and instead build a web that truly belongs to everyone.

Tech princes and the #deathcult

The billionaire problem, Elon Musk, tech oligarchs, and the #deathcult of wealth as a social path.

Elon Musk’s purchase of Twitter is emblematic of a larger issue: the unchecked power of tech oligarchs. These aren’t your run-of-the-mill millionaires; they’re part of a nasty few, the class that operates above the ultra-wealthy, shaping politics, economies, and societies to their inadequacy. While the myth is pushed that billionaires are brilliant innovators who work harder than everyone else, the reality is darker. Their actions reflect a destructive #deathcult mentality, hoarding resources, manipulating public discourse, and pushing harmful ideologies for personal gain and standing.

Let’s start with Musk himself. People think of him as the “SpaceX and Tesla guy,” (this is not true, but that’s another story) his behaviour since acquiring Twitter reveals his priorities. Musk purchased the platform for $43 billion, not as a business investment, but as a tool for propaganda to consolidate power and influence politics. To platforming far-right politics, by amplify propaganda and undermine the thin remaining democratic paths. From boosting bots that inflate the appearance of support for far-right ideologies to reinstating accounts that push hate speech, these actions directly impact global politics.

This control of Twitter, and most importantly the chattering classes that stay in this #dotcons, has silenced the little dissent left. Bot-driven disinformation spreading far-right ideologies isn’t accidental; it’s strategic manipulation of public opinion to push agendas. Like supporting trump and authoritarianism, spending over $250 million on Trump’s election campaigns.

Musk isn’t alone, tech oligarchs like Bezos and Zuckerberg are equally complicit in reshaping society to benefit themselves, at the now clear expense of the public. Bezos’s quiet Influence, unlike #Musk, #Bezos operates in the shadows, Amazon spends millions lobbying US politicians to block antitrust laws and maintain monopolies to exploits workers and maximise profit. His strategy is quieter but no less harmful. #Zuckerberg’s free speech farce, with the ending of liberal fact-checking on #Facebook under the guise of “free speech.” The result? A flood of bots spreading hate speech, disinformation, and simple propaganda. By prioritising profit over public responsibility, this #dotcons becomes another breeding ground for extremism.

The #feudalistic influence of tech princes and oligarchs has consequences that go far beyond social media with political manipulation, global meddling. This is no longer just about wealth, it’s about shaping geopolitical realities. This is going to accelerate the current climate and resource chaos. So why do meany of us keep bowing? There is a persistence of the billionaire myth, the idea that they’re smarter, harder-working, and more deserving, which keeps #mainstreaming people from challenging this power. But it should be obvious these aren’t self-made geniuses, they’re nasty inadequate opportunists thriving in a broken system. This isn’t just about Musk or any of the other nasty few billionaires. It’s about rejecting the #deathcult of greed and exploitation our socialites are based on. The rise of billionaires as political actors isn’t inevitable, it’s a symptom of a path that values unrestrained profit over people.

Where is this going, they crave #control, so they assume everyone else is out to control them. They weave #conspiracies to crush their enemies, so they see a world drowning in conspiracies against them. In the final stages, a fully rotted #ideologue can’t even see threats or weaknesses; their perception is warped by their own decayed #moralcompass. At this point, outside direct, action they are beyond reach. Every word we speak will be twisted against us. Every action we take will be seen as an attack #paranoia #fascist.

The #OMN has a vision for something better, decentralised, open, and community-driven governance. A world where power is distributed, not hoarded by a handful of deranged oligarchs. The challenge is to make this vision a real path, and to turn our distaste for the status quo into action for this change and challenge.

OMN #openweb #fediverse #makehistory #deathcult #OGB #visionontv

The current mainstreaming’s greatest sin is thoughtlessness

A world we see as normal

Can you smell it? Can you feel the unease, the hard shift to the right is feeding off? The dead ideology of Neo-liberalism is everywhere. It’s a rotten corpse in everything we look at, everything we touch. And yes while it might feel uncomfortable, we should actively feel distaste when we look at it and revulsion when we touch it, this is the reality of living under a #deathcult.

For the past 40 years, we’ve been immersed in a system that most people still worshipped as if there’s no alternative. But, where is the path out of this smell of this uneasy feeling? Where is the vision for something different, something rooted in solidarity and sustainability rather than profit and exploitation?

To find a different path, take a moment to look at this example of a #4opens project from a simpler time: Wikipedia revision history from 2011. Note the commitment to “strict scrutiny”, which required that any security measures serve a compelling community interest and be narrowly focused to achieve that and nothing else.

Compare that principle to the current state of tech, where the #encryptionsist agenda overshadows transparency and community accountability. The shift has been stark, away from openness, away from scrutiny, and towards the path where security becomes a shield for entrenched power and control.

This is what we need to confront, the #deathcult thrives on our passive acceptance of #neoliberal norms of #closed. Revulsion in this mess isn’t just justified; it’s necessary. The path we need to take is in rejecting this hard blocking to open spaces to build the #4opens alternatives we so desperately need.

OMN #indymediaback #openweb #makehistory #OGB

You need to think about this more? Let’s look at an example of this in our current lives, people have been living in the shadow of neoliberalism for so long that worshipping the #deathcult has become their nature. The values of exploitation, competition, and #stupidindividualism are baked into what’s considered “normal” behaviour. In contrast, embracing a #lifecult, based on collaboration, community, and sustainability – feels alien, even threatening, to many of these “normal” people.

This is one of the reasons the #Fediverse and alternative social media platforms have struggled to gain traction with the huge influx of #mainstreaming people fleeing the growth of tech fascism. The Fediverse embodies #lifecult principles: decentralisation, mutual aid, and the rejection of exploitative corporate models. While these are positive ideals, they feel too far removed from the familiar patterns of the #deathcult for most people to take the leap.

A cynical path we could take is to meet people halfway. Instead of demanding they abandon their comfort zone entirely, we could make the Fediverse appear less like a #lifecult at first glance by presenting it in ways that feel more approachable and less intimidating, more like the #deathcult they are used to. On this compromise path, yes, the Fediverse should stay true to its principles, but making it less of an overt #lifecult and more of a practical, attractive alternative, this could be the “common sense” step we need to bring people over. Once they’re in, the actually, very needed, hopefully still existing culture, the values of the Fediverse will begin to work their magic.

What do you think? Should we focus on shadowing the approach to reach more people, or would that risk diluting the values that make the #Fediverse what it is? How do we live this balance in our shared #openweb reboot.

The open web and the messy middle ground

This is a #fluffy response to this thread, about people feeling that some of the discourse surrounding the #openweb is too black and white, and that this is going to increase with the current pushing to the right political reality. Yes, supporting the #openweb doesn’t automatically make you “left-wing” or a “Marxist,” just as using platforms like X or Meta products doesn’t necessarily make you “right-wing nut job” or an out right “fascist.” The world is full of different shades, oversimplifying these issues from the mythical centre grows the polarisation that the people are very likely arguing against.

Building a business on open technologies is not inherently wrong, building exploitative #dotcons is clearly wrong. There is value in the middle ground between commercial success and the native #openweb paths. The challenge is finding the balance and ensuring businesses side respects the #4opens principles our people’s web is built on. Of course, there are risks. Commercial companies working on open technologies often push too far and betray trust. Meta’s entry into the #fediverse, for example, raises suspicions for good reason. Their track record shows a consistent prioritisation of profit over people.

However, that doesn’t mean we should dismiss the idea of building a business around open tech entirely. It’s about trust, accountability, and balance. Being critical doesn’t mean rejecting something outright; it means scrutinising the motives and actions behind it. The same #4opens principle applies whether you’re evaluating a tech startup or a massive corporation.

The bigger political mess the people in the thread are talking about isn’t open vs. closed or left vs. right, it’s the utter mess our middling political class has made with its hard shift to the right. This polarisation isn’t actually coming from the left, as many people assume when they’re critical of “extremes.” It’s a result of the “centre” being dragged further and further over decades. The balance has been lost, and it’s no wonder people are scrambling to find footing in such unstable paths.

I talk about this subject often from a radical progressive left perspective on this site (http://hamishcampbell.com), and yes, it is a mess in every way. The centre path, the one that should hold things together, has veered so sharply that even moderate discussions feel like battles over extremes.

For meany people in the centre, a shift back to something like the Bretton Woods, 20th century social democracy from the era before Reagan and Thatcher pushed us onto our knees to worship the #deathcult for the last 40 years. We do maybe have room for small business owners and local enterprise, a capitalism built on community, not monopolistic greed. Smaller capitalists, smaller systems, more balance.

This balance, and the conversation the #openweb needs to reflect, the larger struggle for balance. The goal isn’t only to polarise or pick sides, it’s to find a progressive “native” way forward that incorporates the best of different perspectives. A diversity of ideas, from Marxist critiques to social entrepreneurial innovation, so long as they operate within the #4opens framework of trust, openness, and accountability.

Yes, it’s a mess, but the way out is through this, shovels and composting come to mind and hopefully hands #OMN

The #OMN path is about building the activist #openweb infrastructure

The #OpenMediaNetwork (#OMN) offers a clear, practical path to building the #openweb, grounded in #4opens. It does this by leveraging open protocols like #ActivityPub (#AP) and #RSS, alongside #FOSS software, to create a distributed network of media platforms where people and groups can join, participate, and contribute. This, like the #Fediverse, is a direct challenge to the centralised, corporate-dominated structures that define so much of the current internet landscape.

Step-by-Step Building Blocks: The #OMN is simplicity and humanistic coding, rather than over-engineered complexity we often see in tech today.

Start with the client-server model. The initial focus is on building a robust client-server architecture to create a stable foundation for media sharing and participation. This forms the “hot” storage layer, data that is live, accessible, and regularly used.
Introduce an offline cold store: Once the client-server infrastructure is operational, a secondary layer of offline cold storage is added. This acts as a backup system, providing high redundancy to safeguard against data loss. Cold storage is cheap, offline, and relies on human interaction for maintenance and retrieval, ensuring resilience and sustainability.
P2P connections to cold storage: The final stage introduces peer-to-peer (#P2P) connections to integrate the offline cold storage with the broader network. This allows people to share and retrieve data across the network, even in decentralised or disconnected environments.
Iterative learning and improvement: The process is intentionally iterative, encouraging learning from practical experience. The system path is designed to evolve and improve over time, informed by real-world use rather than theoretical perfection.

The success of the #OMN depends on its commitment to #4opens. These principles allow for the free sharing and reuse of content, breaking down barriers to collaboration and growing innovation. By storing most data unencrypted (as the majority of it is not private), the system reduces overhead and complexity, keeping the project aligned with the “Keep It Simple, Stupid” (#KISS) philosophy.

Separating privacy from the #openweb: One critical aspect of the #OMN approach is recognising that encrypted privacy tools are a separate project. Mixing these with the development of the #openweb and #Fediverse leads to unnecessary complexity and division. Privacy tools are vital, but are developed in parallel rather than tangled with the foundational infrastructure. This separation allows each project to focus on its strengths while maintaining a clear, streamlined design philosophy.

At its core, the #OMN empowers “normal” people to store and manage their own data. By using a mix of hot and cold storage, people gain control over their digital lives without relying on corporate platforms. The focus on redundancy, backed by tools to search and reimport old data into hot storage, ensures resilience and accessibility.

This human-centric approach contrasts sharply with the corporate and #geekproblem obsession with control and perfection. It’s a more humane vision of technology, based on trust and collaboration rather than surveillance and control.

This builds from a history rooted in activism, the #OMN isn’t just a theoretical project; it’s grounded in decades of real-world activism. From the work of Undercurrents in the 1990s (http://www.undercurrents.org/about.html) to the global mobilisation of the Carnival Against Capitalism (https://en.wikipedia.org/wiki/Carnival_Against_Capital), this draws on over 30 years of direct, on-the-ground experience. The lessons from this history inform every aspect of the OMN, ensuring it stays true to its activist roots.

The current #block on this needed project is dealing with the #geekproblem and #fashernistas: One of the biggest challenges in progressive tech is the dominance of the #geekproblem, projects driven by technologists who prioritise complexity and self-interest over usability and impact. Coupled with the influence of #fashernistas, who chase trends without substance, many projects are doomed from the start

The #OMN cuts through this, yes, we can’t solve this mess pushing, but we are a critical step in the right direction to mediate this mess, by encouraging us to get out the shovels and compost these pushing failures. The goal is to build a system that works, not one that dazzles investors with hype while failing to deliver.

The #openweb won’t (re)build itself. It requires us to reject the endless noise of pointless projects and focus on practical, sustainable solutions. By supporting and growing the #OMN path, grounded in #KISS simplicity, #4opens principles, and decades of activism, we create a resilient infrastructure that empowers people and communities.

The future of the #openweb is in our hands. Dig deep, embrace trust, and start building.

OMN #openweb #OGB #Indymediaback #makehistory

The pushing of doomed projects

We need real and sharp critique’s of the current mess pushing of #mainstreaming in the #openweb and #NGO tech-for-good spaces. The challenge is of cutting down obviously pointless projects from 99% to 90% which is a both realistic and necessary. How can we achieve this needed shift, focusing on impactful subjects, better implementation, and strategic approaches in programming development.

The developing of alternatives to corporate platforms is a first step we have taken in the #Fediverse, with most of the current #mainstreaming projects simply replicate corporate models while branding themselves as “ethical” or “decentralised.” The next step is to create genuine alternatives, by focusing on “native”tools for community governance, people-first design. Then it’s key to mediate the many #NGO tech projects that keep reinventing the wheel instead of tools for the change and challenge we actually need and use.

We need to rethink funding paths for #openweb projects, as the current funding ecosystem drives pointless or doomed #geekproblem and #fashernista projects. Many of these are designed to chase grant money, not solve problems. To mediate this, we need to push for more cooperative grassroots funding pools.

A persistent issue is the disconnect between what developers think people need and what people actually need. Shifting away from the current paths can be done by testing ideas in real-world environments before scaling them, ensuring they’re practical and usable. Stop chasing the startup-style obsession with scaling at all costs. Building federated systems designed to thrive in small, resilient communities. Encourage slow, thoughtful growth that prioritises depth of engagement over breadth of reach. Simplifying over-engineered solutions and avoiding adding complexity for its own sake; the simpler the tool, the more likely it is to succeed.

How do we achieve the 9% Difference? Getting from 99% pointless projects to 90% will require, stronger public scrutiny to slow the pushing of doomed tech projects. This needs to focus on realistic, grounded ideas, on doing, not talking by encourage people to start small and prove themselves through action, not the normal empty big vapid #NGO promises.

By focusing, we can make a tangible difference in the #openweb space and reduce the noise of pointless #techchurn that currently wastes time, focus and resources. It’s not about erasing failure altogether, that’s impossible. It’s about creating a culture where thoughtful, practical grassroots work has the space to thrive and grow #KISS

The wall of funding silence

“Solutions” pushed for the #Fediverse are #stupidindividualism which comes from #deathcult worship

The is real frustration with “solutions” for the #Fediverse leaning toward #stupidindividualism and the normal #deathcult path, especially as these approaches undermine the foundational ethos of the “native” #openweb. What different paths do we need to take:

Re-centre on cooperation and interdependence. This should be obverse, instead of treating the #Fediverse as a platform for fragmented individualism, we need to foster a commons-first approach. Mutual Aid Networks are a path by to encourage instances to form federated clusters based on solidarity, shared values, and collaborative governance. Instance Interdependence needs tools that make cooperation between instances smoother and beneficial, such as shared moderation practices, resource sharing, or even federated funding paths.

Reject platformification, one of the Fediverse’s strengths is that it doesn’t need to mimic the dynamics of corporate platforms. To ensure its future path is native, not corporate we need to stick to the alt path of protocols over platforms, to stay on this path and not get distracted by new shiny #techshit For this we need to prioritise the development of open, robust protocols like ActivityPub that support interoperability over creating “Fediverse apps” that compete to centralise users. Standardised tools for moderation and discovery, create federated discovery and moderation tools that don’t funnel people into centralised algorithms or trending feeds but support meaningful and self-determined connections.

Community-driven innovation instead of for profit and status, communities need to be more involved in defining what needs to be built. We need to mediate the power of tech communities and non-technical people. This ensures the solutions reflect diverse realities, not just the #geekproblem technocratic priorities. Public-good funding paths, to build sustainable funding for open-source tools without relying on venture capital or individual donations. Cooperative crowdfunding, grants from public institutions, or taxation-based paths could work.

Reframe individualism as collective empowerment, the problem isn’t individual creativity; it’s when it becomes detached from collective good. Some ideas to balance this is by highlighting and rewarding people who contribution to the wider social enhance of the #Fediverse e.g., not just code contributions, but admins, moderation etc. One path could be to develop ways to celebrate shared milestones across the network, rather than competitive “likes” or algorithmic trends.

Education and advocacy are a core part of the #openweb to building awareness of the stakes and educating people about the principles of the #Fediverse and the #openweb. Some paths might be: Digital literacy campaigns to educate people about how the #Fediverse operates, its native values, and why it must avoid the #dotcons #closedweb’s pitfalls. Highlight success stories by amplify case studies of community-owned and commons-driven Fediverse instances to inspire others.

Design for long-term sustainability, any system that focuses on short-term growth or clout is doomed to fail. To build something durable, we need resilient federation models to address the scaling challenges that come with growing instances without resorting to centralised solutions. Decentralised governance is core, we need to explore and adopt models like the #OGB for instance and network governance.

Resist the #deathcult narratives, which thrives on competition, exploitation, and the idea that scarcity is inevitable. This needs constant push back, with abundance-oriented design to build paths centred on care, trust, and generosity – rejecting the zero-sum thinking of extractive systems. Radical openness is a good native path for, tools like the #4opens are core.

This “native” thinking are based on ideas to anchor the #Fediverse in the principles of mutuality, solidarity, and the commons while resisting the pull of #stupidindividualism and centralisation.

This is about the failed liberal class, with their heads bowed in worship of the #deathcult for the last 40 years, have abandoned critical thought. Their unacknowledged postmodernist complacency has pushed us away from class struggle, leaving us isolated and alone. Meanwhile, the last two decades of left identity politics have allowed the right wing to co-opt and weaponise progressive narratives, filling them with fear and hate.

Yet, amidst this bleak shift towards fascism, there is a potential positive: a return to #KISS (Keep It Simple, Stupid) class-based left-wing movements. These movements need to reclaim the ground from the current #mainstreaming crew, who continue to blindly worship neo-liberal “common sense,” while #blocking out and refusing to acknowledge its failures. It’s well past time to consign these dead ideologies to the compost heap of history.

What comes next is up to us. As a community, we face the real challenge of surviving the next generation of #climatechaos pushing social breakdown while driving forward the systemic changes these crises demand. It’s not as if we have a choice—change is no longer optional, and action is overdue.

Branding keeps coming up as an issue

The #fediverse is a glimpse of a radically kind of society through decentralized and community-driven models of governance and organization. This path can be used to challenge traditional hierarchies and power structures, making it possible to resist the imposing liberal “common sense” solutions which align with existing control. On this very different path we need tools like #OGB (Open Governance Bodies) to grow native governance that is transparent, participatory, and empowering.

But one of the issues that is used to block the wider project move is the role of #fediverse, branding, while “common sense” sees as a unifying force, actually is as often imposes barriers to community ownership and agency. When centralized branding dictates the identity of a project, it stifles participation and creativity. To counteract this negative default path, we can:

Shift to Community Branding, with communities running instances to create their own visual and cultural identities. This empowers localized expressions while fostering ownership and pride.
Standardize for collaboration, develop shared guidelines for a cohesive experience, while maintaining flexibility for local adaptation.
Minimize branding barriers, by avoiding overly strong branding in open-source codebases to make technology easier for people and communities to adopt and customize.

This focus leads to a decentralized and inclusive ecosystem, where control is balanced with the communities rather than only developers and funders. Core to this is the path of challenging #StupidIndividualism, in this context the hashtag critiques the focus on individualistic thinking and self-serving branding in #openweb projects. To start to challenge this, we need to hold in place open dialogue on the power dynamics of branding and its impact on participation.

To keep flourishing, we need to focus on decentralized trust-based networks that amplify grassroots voices. Encourage messy, iterative approaches to activism that embrace the complexity of social change. Build #FOSS tools that empower communities to take control of their narratives, reclaiming native paths from centralized systems and corporate algorithms.

We need to counteract the entrenched despair of #mainstreaming paths to compost the mess for real, impactful change.

Open Media Network (OMN): An Overview

It’s past time to stop trying to own the river and start learning how to navigate it.

Principles of the #OMN

Simplicity: Keeping the network and its tools straightforward allows for greater accessibility and usability.
Decentralization: Empowering people and communities to control their narratives by avoiding reliance on centralized platforms and corporate algorithms.
#4opens: Building around open data, source, process, and standards to grow trust and collaboration.
Participatory and Transparent Processes: The network grows organically with a focus on grassroots engagement rather than top-down control.

This is a reformatted and updated text from 8 years ago:

The Open Media Network (#OMN) is a reboot of the “indymedia” project, reimagined as an open, decentralized network for sharing and aggregating content across websites. Guided by the principles of the #4opens and motivated by the PGA hallmarks, OMN creates a people-to-people trust-based tagging system for collaboration and ethical aggregation.

What Are OMN Nodes?

OMN nodes are the backbone of the network. These nodes perform specific functions to enable the sharing and dissemination of content within the #openweb:

Hosting Content Flows: Nodes curate and host flows of content based on tags from other OMN sites on subjects that interest them.

Content is imported via RSS from external sites and by #ActivityPub from #Fediverse and OMN sites.

Tagging and Retagging: Nodes can tag and retag objects within content flows to direct them to other nodes or to specific sections, such as sidebars/pages on websites.

Providing Tagged Content: Nodes offer tagged content flows to other sites, which can embed the content using codes as needed.

Content Archiving (Optional): Nodes may choose to archive content locally.

The roles and functionality of nodes will evolve organically as the network develops.

Types of Sites in the OMN

OMN sites serve different purposes within the network:

Publishing Sites: The original sources of content. Typically, provide an #RSS feed and ActivityPub flow for the network.

Aggregating Sites: Focus on specific subjects, localities, or themes. Receive feeds from publishing sites and curate high-quality, trusted content for distribution to higher-level nodes.

News/Link Portals: Regional, national, or major subject sites. Aggregate trusted feeds from intermediate aggregating sites and select publishing sites.

The Human Element of OMN

The OMN emphasizes human moderation and relationship building. Trust: Relationships between node administrators, content providers, and users form the foundation of the network. Decentralization: Unlike traditional centralized models, OMN’s structure encourages openness and collaboration. Ethical Aggregation: Content is networked respectfully to create a robust alternative to failing commercial platforms (#dotcons).

Key Features of Ethical Aggregation

Prominent display of OMN links on participating sites. Links are live and direct users to the original host site for reading and commenting. Original sources are credited under content titles. Aggregation behaviour (e.g., full content in apps) is agreed upon by both parties, with opt-out options available. Ad placements near Creative Commons non-commercial content require explicit agreement.

Building the Network

OMN leverages existing web standards to build an open “data soup” that enables many new possibilities. Legacy Web Integration: Uses RSS for backward compatibility. Semantic Web Transition: Moves towards a peer-to-peer semantic web with more p2p protocols. User Stories: Articles published on one site can appear on many other sites, always linking back to the original source.

User Contributions

OMN encourages continuous improvement and collaboration. Content remains open-ended to invite contributions and dialogue. Tags and semantic data added by aggregators enhance the content flow for others.

Joining the OMN

Participation is voluntary and flexible. Existing sites can continue operating independently while sharing content. Posting can be done through personal blogs, group sites, or portals like #indymedia.

For “news” – A New Indymedia

Aggregating hubs/nodes in OMN represent the “new indymedia”. These hubs may focus on subjects, countries, regions, or cities. Unlike the centralizing elements of traditional networks, OMN’s open model reduces the need for centralized control.

Licensing and Openness

OMN adheres to open licensing principles. Content is shared freely within the network. Licensing ensures respect for contributors and promotes ethical usage.

Encouraging Collaboration

OMN thrives on contributions and engagement. Leave questions or incomplete ideas to inspire participation. Create linking overviews or summary articles that highlight stories within content flows. Encourage human relationships to grow the trust-based network.

Conclusion

The Open Media Network (OMN) is an ambitious and open-ended project that refocuses decentralized media sharing for the modern web. By collaboration, trust, and ethical practices, OMN empowers participants to grow a sustainable and impactful alternative to the dieing corporate media platforms.

#Mainstreaming social media: Digital drugs, not social connection

We still have not found our way out of the mess of stepping away from the #mainstreaming #dotcons. For meany people, the current #dotcons social media isn’t about genuine communication or community, it’s about delivering digital drugs. Platforms like #Facebook, #Instagram, and #TikTok thrive by exploiting addictive design patterns, keeping people and communities hooked with endless dopamine hits to fill the holes in their empty lives.

This addiction is why many people struggle to stay on native #openweb social media platforms. These alternatives, built with #4opens, lack the engineered “highs” of the #dotcons. Without the “fix” of notifications, likes, and algorithmically curated content, people feel withdrawal and gravitate back to the platforms designed to exploit learned dysfunctional impulses.

The challenge of needed real meaningful outreach on the #openweb, is to address this addiction cycle. As a first step, it’s not enough to offer better tools or ethical platforms; we need to actively incorporate digital drug detox into the user experience (#UX). This means, designing for intentional use, replacing infinite scrolling, endless notifications with features that encourage creative and mindful engagement. Rebuilding reward systems on genuine connections, creativity, and learning instead of shallow metrics like likes and shares. Educating people to recognize and break free from the addictive patterns that hold the #dotcons in place.

A detox-focused UX for the #openweb is shifting focus from passive content consumption to active participation in meaningful communities. This path is core to breaking free from digital addiction, it is no small task, but it’s needed for any sustainable future. Our outreach of the #openweb can lead to this shift, offering not just an alternative, but a detox from the digital drug cycle that defines #mainstreaming social media mess.

A detox-focused UX for the #openweb isn’t about another shiny platform. It’s about breaking addiction. The #dotcons are digital drugs: infinite scroll, dopamine loops, algorithmic junk food.

#Bsky is digital methadone – a softer addiction, but still dependency.

The #Fediverse is cold turkey – messy, uncomfortable, but the only real way out.

The shift is from passive consumption, to active participation. From being fed content, to tending relationships, building meaning, and shaping our own media environment. Detox is not easy, but it’s the only path to collective social and environmental health.

The importance of words and ideology