The idea of “signal” amidst the “noise” of the #mainstreaming agenda is both a necessary aspiration and a challenging philosophical undertaking. To frame this concept, we need to connect it to practical action and helps to see it through the lens of #OMN and the metaphor of the shovel.
Signal represents news, agendas, and actions that prioritize public good, transparency, accountability, and social responsibility. It’s about stories that connect people, foster community resilience, and address systemic problems. Signal has a purpose beyond profit or personal gain—it’s rooted in collective benefit and meaningful change.
Noise is the overwhelming chatter of sensationalism, clickbait, fear-mongering, and consumerist narratives that dominate the #mainstreaming agenda. It’s the distraction that keeps us from focusing on real solutions, fuelled by #deathcult ideologies of neoliberalism, #stupidindividualism, and private greed.
Building signal in a noisy world is about judgment for social good, signal requires active discernment. Instead of going with the flow, we need to pause and critically evaluate the impact of information. Does this serve the community? Does it align with principles of equity, justice, and sustainability?
Action through metaphors, the shovel and compost metaphor is perfect. The OMN is a tool—a shovel—to sift through the noise, dig into the messy realities, and create fertile ground for new, better narratives. The act of composting represents transforming waste (noise) into something fertile (signal).
Collaborative projects like OMN focus on creating decentralized, trust-based paths where communities can curate and amplify signal. By focusing on horizontal governance and community-first publishing, the OMN counteracts the corruption and privatization inherent in current systems.
The moral imperative, we’ve lived in a metaphorical sewer for over 40 years. The #deathcult’s grip on society has normalized being covered in “shit,” but what’s tragic is the embrace of this state through #stupidindividualism and #fashionista agendas. These aren’t just distractions—they actively undermine collective progress.
Instead of lamenting, we need to act. Grab the shovel, embrace the mess, and build compost heaps that nurture real alternatives. When private greed meets public need, corruption is inevitable. The shovel isn’t just a tool—it’s a commitment to refuse passivity and to turn decay into growth. Let’s build ecosystems of signal together. #OMN
For a nuanced take on the #geekproblem, we need to highlight challenges and cultural dynamics in tech development. A starting point is the support for standards as foundations, everything in tech is built upon layers of “open industrial standards,” which provide value and interoperability. Ignoring these foundations to create isolated systems is akin to “building sandcastles”—fragile and ephemeral. The process of defining standards, however, is itself flawed and sometimes exclusionary, reflecting broader social issues like tribalism or nationalism.
Tribalism in tech can be seen as innovation and community-building but can also create fragmentation, gatekeeping, and resistance to collaboration. Comparisons to nationalism suggest that, like nations, large #dotcons (e.g., Facebook, Google) exert power rivalling traditional states, creating their own “tribes” with significant social influence. Tribalism in tech isn’t inherently bad; it can build strong, purpose-driven communities. However, when it turns exclusionary and disconnected from real-world issues, it becomes counterproductive.
Critique of dotcons and deathcult focues on the dominance of for-profit platforms (#dotcons) and the neoliberal ideology (#deathcult) underpin much of the dysfunction in society, including within the tech world. Life “inside the dotcons” involves uncritical participation in harmful systems, perpetuating cycles of #stupidindividualism and environmental degradation (#climatechaos). Platforms like Facebook and Google exemplify prioritizing profit over public good. Moving away from this requires alternatives rooted in the #4opens: Open data, Open source, Open standards, Open processes. Projects like the #OMN exemplify this shift.
Mediating harm in tech development with the broader social and environmental impacts of technology, pushing against #stupidindividualism and toward collective, sustainable solutions. Much of the “blocking energy” comes from entrenched systems and social inertia rather than active conspiracies, though intent exists in places like #traditionalmedia. Developers have a responsibility to build systems that mediate harm and foster collective well-being. This means rejecting solutions that exacerbate individualism and embracing technologies that empower communities and address systemic issues like climatechaos.
The #geekproblem as dysfunction, the geekproblem reflects a 20th-century tribalism that fails to embrace the ethical, collaborative potential of the #openweb. Examples include failed projects like #Diaspora, which had technical merit but struggled due to cultural and governance issues. The dysfunction stems from a narrow focus on technical solutions without considering social or ethical dimensions. Bridging this gap requires integrating diverse perspectives into tech development, emphasizing simplicity and human-centric design.
We do need a call for change to address these challenges head-on, we need ethical interventions rather than drawn-out or overly complex common sense “solutions”. The geekproblem highlights the limitations of tech communities to balance technical expertise with broader social responsibility. Ultimately, the solution lies in rekindling the spirit of the openweb while actively composting the “shit heap” of the dotcons. One path is addressing the geekproblem, to shift tech culture toward collaboration, accountability, and sustainability, to create tools that serve people rather than profit #KISS
“the crew gathered around #SocialHub worked remarkably well for a while, organising good gathering, conferences and very useful outreach of #ActivityPub to the #EU that seeded much of the current #mainstreaming. But yes, it was always small and under utilised due to the strong forces of #stupidindividalisam that we need to balance. Ideas?“
From grassroots origins, #SocialHub emerged as a community-driven platform, rooted in the #openweb principles, focusing on the interplay of technology and “native” social paths. Its initial success lay in its collaborative ethos, free from mainstream interference. This promising start has since failed, due to lack of core consensuses and the active #blocking of any process to mediate this mess making.
Current challenges are from the influx of non-native perspectives, The twitter migrants and rapid #Fediverse expansion has diluted what was left of the original focus. Then in reaction to this the has been a retreat to tech paths over the social paths. This shift toward technical priorities has marginalized the social aspects that initially defined the community, this is a mirroring broader #geekproblem struggles that are core to the original failing.
What actually works is always grassroots messiness and constructive processes, that is messy in a good way, authentic, grassroots movements are inherently untidy, this ordered/chaos is where real social value is born. Attempts to overly structure or mainstream these paths risks losing their soul. Lifestyleism, and fragmented tribalism, distract from meaningful change. These behaviours breed from #stupidindividualism, a core product of the #deathcult culture that undermines collective action. There is a role for activism, based on learning from history to avoid repeating mistakes. This can lead to wider social engagement, and an embrace of messiness to counteract the stifling tendencies of rigid mainstreaming and isolated tech focus.
The metaphor of “shovels” is useful to turn the current pile of social and technical “shit” into compost is apt. Grassroots communities nurture a healthier ecosystem that balances tech and social. The imbalance favouring tech over social must be addressed. Reinvigorating the core social crew with a focus on community-oriented discussions and actions can restore equilibrium.
For this, it can be useful to challenge neoliberal narratives, use the #openweb/#closedweb framework to critique and dismantle neoliberal “common sense”. Highlight how these ideologies breed the individualistic and exploitative tendencies that undermine collective progress. The need for vigilance against co-option and the importance of nurturing the messy authenticity of grassroots movements. The path forward requires not just shovelling but planting seeds of collaboration, transparency, and collective action. By embracing the chaos and keeping the focus on social value, the #openweb can flourish as a genuine alternative to the #closedweb.
One of the strong #blocking forces is #mainstreaming objectives being imposed on non-mainstream projects. This is a strong recurring issue in alternative tech spaces like the #openweb and #Fediverse. This happens because people perceive mainstreaming as “common sense,” mistaking it for adding value. Over time, this mess erodes the radical, decentralizing paths, feeding people back into the centralization of #dotcons and perpetuating the #stupidindividualism we are trying to overcome.
Define and defend non-mainstream objectives with strong clarity of purpose. Clearly articulating the goals and principles of #openweb projects, emphasizing the value of non-mainstreaming paths. This needs to be anchored in frameworks like the #4opens and ethical guidelines such as the #PGA Hallmarks. Build the community agreements to hold these in place to ensure contributors understand and commit to these principles. Actively use documents, onboarding materials, and collective discussions to signpost these paths.
Strengthen “native” culture against #stupidIndividualism by balancing the push for collective governance, we need federated and decentralized governance structures like #OGB (Open Governance Body). These prevent individuals from overriding group objectives with personal agendas. Emphasize trust by fostering a culture that prioritizes relationships and trust over competition and self-interest.
Build post-scarcity #FOSS tools that focus on simplicity and functionality, avoid overloading projects with unnecessary features (#techshit) that complicate usability and dilute the #KISS vision. Prioritize accessibility, with tools that empower communities without requiring heavy technical expertise, making them usable and scalable without compromising their radical foundations. Use the #4opens to anchor technology in open processes, data, licences, and standards to ensure transparency and prevent co-optation.
Compost the stinking pile of #techshit. Shovels are a metaphor for composting, to open spaces for critique and push back #mainstreaming attempts constructively. Use feedback loops to identify and counteract behaviours that undermine these paths. Use real-world examples to illustrate the long-term harm. To combat the “common sense” myths, highlight how #mainstreaming benefits centralized systems and reinforces the #deathcult that meany people worship.
Resilience in the #fediverse and beyond is grown by practical limiting node scalability, in federated flows, understand scalability limits based on moderation and quality. This prevents overgrowth and maintains trust within smaller, more accountable communities. Encourage decentralization, by supporting the diversity of smaller instances rather than a few dominant ones. This ensures resilience and reduces the risk of centralization.
We need to be building tools for flourishing, in a large part to counteract #stupidindividualism and mainstreaming, for this we need affinity groups that focus on post-scarcity tech and tools that foster trust, collaboration, and grassroots empowerment. To make this happen, we need these affinity groups to use the #4opens as a guiding framework and the #OGB to organize collective governance. By prioritizing these non-mainstreaming flows, we expand the #openweb sustainably while preserving its radical, human-centered roots. Let’s build tools that reflect human flourishing, not corporate consolidation. It’s hard work, but it’s the only path forward that can work.
The influence of postmodern thinking among #fashernistas—people more focused on appearances and trends than substance—has eroded the core purpose of activism: fostering positive social change rooted in love, solidarity, and mutual aid. Meanwhile, the rise of a new breed of right-wing “activists” using hate and fear to advance the agenda of neo-liberalism’s #deathcult highlights the stark difference between activism and fascism. It’s critical to reclaim language and purpose in this context to clarify and reinvigorate progressive movements.
Confusion, postmodernism’s emphasis on skepticism and deconstruction has undermined the unifying narratives that once drove collective action. While useful for critiquing power, it results in fragmented movements without clear goals. This confusion allows #fashernistas to dominate activism, prioritizing visibility and personal branding over systemic change.
Hate-based “activism”, where the right-wing movements use hate and fear to build “solidarity” based on this fear, by reinforce the “stupid” part of individualism, feeding off the #deathcult of neoliberalism. These movements weaponize the language of activism, but their actions serve fascist goals of division and destruction.
This is the core of #stupidindividualism poison that neoliberalism breeds, isolated people and erodes the collective bonds necessary for transformative activism. This individualism poisons movements, turning them into echo chambers of self-interest rather than engines of solidarity.
Even the conservatives think we are in a mess
Ideas for antidotes, reclaiming activism for progressive change:
* Redefine activism anchored in solidarity, and collective care, rejecting hate and fear as tactics. Clearly differentiate between activism (which builds and unites) and fascism (which destroys and divides).
* Center collective narratives, move beyond postmodern fragmentation by building shared stories and visions for the future. Activism that connects people to a larger purpose and community. Embrace horizontal structures, by foster decentralized and inclusive decision-making processes, thus reducing reliance on vertical, personality-driven leadership. This actively counters #stupidindividualism with collaborative frameworks like the #4opens.
* Focus on systems and paths, not individuals, shift away from individual heroics and saviour complexes. Build tools and strategies that empower communities rather than centring individuals.
* Reclaim language, use honest language to name problems and solutions. Call hate-based movements what they are, fascist. Avoid diluting terms like “activism” with actions that lack integrity and constructive purpose.
Building a liveable, humanistic future, needs us, to reclaiming activism, grounding in principles that resist the #mainstreaming influence and cultural by-products like #stupidindividualism. Movements that reject hate and fear as tactics, fostering instead the solidarity needed to challenge oppression and resulting environmental destruction. The antidote lies in collective care, shared purpose, and tools like the #4opens to ensure accountability and #KISS progress. We need foundations to build from, with this we counter the cultural decay of the #deathcult and take paths toward meaningful, sustainable change we really need.
The resurgence of grassroots radical media projects requires a return to foundational principles, particularly the embrace of #FOSS and #opensource practices. These principles align with the #4opens framework, which acts as both a lock and a key for building sustainable and accountable media networks.
The Basics, Activism vs. Mainstreaming, where activism aims to resist and redirect the mainstream toward progressive change. #Mainstreaming, on the other hand, often serves NGO agendas, softening resistance to maintain institutional stability and job creation for its participants. Recognizing this distinction helps grassroots projects avoid being co-opted into reducing systemic change to incremental tweaks.
The importance of #FOSS and #4opens in keeping radical media transparent and accessible. The #4opens (open process, open data, open licenses, and open standards) ensure inclusivity and guard against #mainstreaming dilution. These principles help create paths accountable to people, not funders and institutions.
Core vs. Periphery: OMN prioritizes the 1% of technologies and workflows that align with human-focused projects, filtering out the shiny distractions of mainstream tech. Guided by the PGA Hallmarks, the project adheres to these anti-capitalist, anti-patriarchal, and grassroots-oriented principles to ensure alignment with long-term goals rather than fleeting trends. This challenges, right-wing coordination, the right has effectively leveraged #openweb media over the last decade, outpacing the left in cooperation and strategy. To counter this, the left must embrace collaborative frameworks like the #4opens and avoid falling into isolated #stupidindividualism. Verbiage and Focus is an issue, academia often overcomplicates the discourse, leading to a churn of ideas without actionable outcomes. Projects need clear plans that balance innovation with practical implementation.
Avoiding the #deathcult of neoliberalism, most mainstream tech assumes human nature is fixed by 40 years of neoliberalism, building reactionary systems. Grassroots projects reject this limitation and design tools that reflect the full spectrum of human potential. To move, we need to leverage experience, older activists should gently guide enthusiastic newcomers by asking, “How does this work with the #4opens?” and “Does this further the PGA hallmarks?” This approach fosters accountability and focus without stifling creativity. A core part of this is filtering technology, to avoid getting lost in the tech world’s “stinky, shiny fashions.” Focus on tools that genuinely empower communities rather than perpetuate #mainstreaming.
Build humanistic tools, to stop creating isolated, individualist solutions, tools fostering collaboration across diverse movements. Reboot proven models, starting new projects in a world dominated by #stupidindividualism leads to often to fragmentation. Instead, reboot and modernize successful past initiatives like #Indymedia, grounding them in the #4opens and #KISS federated governance.
The time is ripe for a #reboot of the alt/grassroots tech world. By centring projects on transparency, inclusivity, and collaboration, we can counter the forces of #deathcult neoliberalism and #mainstreaming. The #OMN is a framework for this sustainable and impactful radical media, to make us ready to sift through the tech pile and find the tools that serve humanity. Join the effort to help shape the future of grassroots media and governance. Learn more at OMN
The important tension in the current state of social change efforts: individualism vs. collectivism, vertical vs. horizontal structures, and the challenges of maintaining fragile consensus. These dynamics have direct implications for how we approach systemic problems like #climatechaos and the creation of alternatives through projects like the #OMN.
On this subject, it’s important to understand why #stupidIndividualism is dangerous, which can be seen in the failure of individual solutions. Relying on individual action (e.g., recycling, personal carbon offsets) shifts focus from the systemic nature of crises. The climate emergency, for example, is primarily driven by industrial-scale emissions and unsustainable policies—not individual behaviour. This emphasis on individualism undermines collective action, which is the only scale at which meaningful change and challenge can occur.
Blind spots in vertical thinking, hierarchical (“vertical”) structures dismiss and fail to understand the dynamics of decentralized (“horizontal”) systems. Vertical systems are focused on control and clarity, at the expense of collaboration and diversity, which horizontal structures thrive on.
The dangers of certainty, consensus vs. certainty, pushing for “certainty”, rigid clarity often destroys consensus. Consensus, while fragile and imperfect, is the foundation of all functioning societies. It is built on compromise, flexibility, and mutual understanding. The insistence that “my view is right” fractures the trust necessary for cooperative systems to thrive.
Why this is destructive, the breakdown of consensus leads to polarization and inaction, both of which are catastrophic in the face of crises like #climatechange. Certainty-driven narratives ignore the complexity and nuance required to address interconnected, systemic issues.
Ideas for moving forward, focus on processes, rather than direct outcomes:
Build systems (like the #OMN) that prioritize open, participatory processes over prescriptive solutions. The #4opens—open process, open data, open licences, and open standards—offer a starting point for structuring this.
Encourage horizontal thinking, foster decentralized systems where power and decision-making are distributed. This creates resilience and allows diverse voices to contribute meaningfully.
Embrace ambiguity and iteration, instead of pushing for rigid clarity, accept that solutions evolve through experimentation and iteration. Social change is a dynamic process, not a static goal.
Reframe certainty as trust, replace the need for certainty with a culture of trust-based collaboration. Trust allows for flexibility and creativity within systems, enabling them to adapt and respond to changing circumstances.
Use crises as opportunities for solidarity, crises often push societies toward authoritarian responses. Instead, frame crises as opportunities to build solidarity, emphasizing shared struggles and collective goals.
This is why ideas matter, the urgency of the #climatecrisis, paired with the inertia of entrenched systems, makes it tempting to lean on familiar, hierarchical solutions. However, transformation comes from collective, decentralized efforts that prioritize flexibility, trust, and inclusion over individualism and rigid control. Projects like #OMN and frameworks like the #4opens are tools for navigating these challenges while staying grounded in the #KISS principles of solidarity and mutual aid.
The Seven Stages of climate denial:
1. It’s not real 2. It’s not us 3. It’s not that bad 4. We have time 5. It’s too expensive to fix 6. Here’s a fake solution 7. It’s too late: you should have warned us earlier
Trolls use all of these stages to deny the reality of #climatechaos
To tackle the challenges of #stupidindividualism and the #techshit it spawns on the #Fediverse, it’s essential to refocus efforts on balance, collaboration, and meaningful process. Let’s look at one path away from this mess, making, an example of the roadmap for #indymediaback and what do we mean by a #newswire. Looking at the current use of #AP on the #Fediverse with this in mind:
Repeats: Strengthen syndication between instances for better information flow.
Replies: Integrate as comments on newswire posts and features to foster engagement.
Likes/Stars: Define their roles to signal endorsements or importance, avoiding redundant or unclear actions.
DMs: Focus these on moderation or editorial inquiries to streamline communication.
Enforce a balance between creativity and structure, use editorial collectives to curate content based on established journalistic standards (e.g., the 5Ws of news reporting). Apply consistent moderation to maintain the newswire as a valuable resource for grassroots reporting, minimizing off-topic or non-news contributions.
Building a robust newswire needs clear editorial guidelines, beginning with strict adherence to “newsworthiness,” rejecting non-news posts (up to 99% initially) to establish quality standards. Over time, this threshold can relax with user education and feedback. Focus on first-hand reports that embody the 5Ws of journalism (Who, What, Where, When, Why).
The feature process, features synthesize the best grassroots reports into cohesive narratives, combining text, images, audio, and video for impactful storytelling. Develop features through editorial consensus, ensuring diversity of perspectives and adherence to the #4opens.
Federation via #activitypub to share content across the network, building interconnectivity without duplicating efforts. Allow comments and replies to appear across instances, fostering dialogue while maintaining strong editorial oversight.
Dealing with the “Nutter” problem by focus on process, not outcomes. Push the project forward with clear processes built on shared principles, understanding that life and society evolve over time. Avoid getting bogged down by demands for “perfect” solutions—basic, functional systems are a strong start. Reduce misinformation and #FUD by establish user education paths to combat misinformation and clarify project goals. Use editorial tools to label, moderate, and remove false content.
The OMN vision is strong defaults by #KISS hardcoded values and embedding the #4opens at every level of the project to resist the push for dilution by #mainstreaming. Maintaining a grassroots, horizontal approach to development to ensure inclusivity and resilience will need a cultural shift, to address the reliance on #fashernistas and those who push “common sense” a part of this is emphasizing long-term, principled growth over short-term popularity. This path keeps the focus on trust, process, and grassroots collaboration, building a stronger, more resilient #Fediverse and revitalizing #indymediaback as a platform for meaningful, community-driven media. For more information, resources, the OMN wiki is a good place to start.
One of the core’s of #stupidindividualism is the fantasy that we, as individuals, can personally solve the most catastrophic problems. This mindset aligns with neoliberalism’s ideology, which denies the importance of collective action and reduces challenges to a personal responsibility. #Neoliberalism convinces us that our only role is as solitary actors. Instead of organizing or building solidarity, we’re told to “vote with our wallets” or “solve problems ourselves,” with consumers trying to recycle their way out of the #climatecrisis.
Why this benefits the nasty few, it isolates us, keeping us from organizing real challenge’s to power structures that push the current mess. It frames systemic failures as individual failings. If you’re underpaid or exploited, it’s not because the system is broken—it’s because you didn’t negotiate well enough or switch jobs fast enough. It turns political engagement into pointless and addictive consumer choice, where spending habits are treated as activism, ensuring the richest always win no matter what you think you are doing.
How this is reflected in our reality with #climatechaos, we’ve been told to recycle or reduce waste individually, but systemic corporate pollution and pro corporate regulation are the actual culprits. With elections, unlimited campaign spending by the wealthy transforms democracy into a farce, where their financial “votes” drown out grassroots movements. With labour rights, workers are urged to negotiate alone with bosses rather than unionizing, perpetuating exploitation.
This path fosters disillusionment and helplessness, trapping us in a cycle of meaningless individual gestures when what’s needed are collective, systemic changes. It’s not just ineffective; it’s designed to keep the status quo intact. Breaking free means rejecting the “stupid” part of individualism and embracing solidarity, cooperation, and paths that prioritize shared well-being over personal mess.
Please lift your head from worshipping this aspect of the #deathcult
The Fediverse, decentralized social networking, path is fundamentally built on trust and collaboration. This emphasizes that interactions, platform developments, and community guidelines prioritize shared values and respect, rather than being dictated by centralized controls, fear paths and governance.
Why trust matters, it’s distributed, the Fediverse’s open protocol, #activitypub thrives because people and platforms choose to interconnect based on shared values and trust. By focusing on trust, the ecosystem builds inclusivity, creativity, and resilience. Where fear-based strategies (e.g., excessive regulation and distrustful moderation) alienate people and fragments the network.
The plea “don’t be a prat” is a reminder for crew of all flavers to avoid overreacting and resorting to authoritarian measures when conflicts and challenges arise. Over-policing (#blocking) and adopting fear-driven paths and controls undermine the community’s trust-based flows and will push people away.
To sustain the #fediverse, we need transparent governance to encouraging open dialogue and consensus-driven decision-making. And we need strong stories that highlight the ecosystem’s reliance on collaboration over coercion. This is needed to resist co-opting by fear, to avoid fearmongering narratives that overemphasis the threats, leading to centralization and over-regulation, the very things we are stepping away from.
The #OMN concept of the “inspiring organic path for tech” emphasizes grassroots, decentralized, and inclusive approaches to technology and governance:
The Open Media Network (OMN): This project focuses on decentralizing media and data flow, breaking silos, and fostering peoples control through trust-based systems. #OMN leverages the Fediverse and tools built on the #4opens framework (open data, source, standards, and processes) to create a collaborative ecosystem that resists traditional centralized controls.
Challenging Mainstream Tech Norms: The OMN and associated projects like the Open Governance Body (#OGB) address the dominance of neoliberal ideologies in tech, promoting governance that pushes community needs over hierarchical and market-driven models. It critiques paths that perpetuate #stupidindividualism and other barriers to collective action.
Empowering Grassroots Movements: Advocates for simple, accessible frameworks (e.g., the KISS principle) and strategic use of tools like #hashtags to build visibility, cohesion, and support for grassroots initiatives.
By focusing on transparency, openness, and community-led development, these paths, grow the #fediverse in to a resilient, democratic tech ecosystem. For deeper insights, you can explore Hamish Campbell’s website for more about these initiatives and their practical applications.
The current #mainstreaming paths are deeply embedded in capitalist structures, when looking at this critically, it reveals itself as a #deathcult, with the embodiment of unrestrained growth and consumption that runs counter to meaningful solution to #climatechange. While billionaires and corporatens may entertain the illusion of future-proofing their wealth and safety, the reality is more perilous than it appears to their narrow world views. Their greed fed opulence and influence can’t shield them indefinitely from a collapsing ecosystem that sustains all life, including their own.
At the heart of this is the inherent contradiction in capitalism itself: it requires perpetual growth to survive. This necessity for expansion is incompatible with the measures needed to mediate or stop #climatechaos. If growth halts, so does the economic machinery that upholds the current power structures, creating a destabilizing domino effect. While many might ask why those in power do not pivot to prioritize environmental preservation, the answer lies in the system’s relentless demand for expansion. Even if an individual capitalist—or a consortium—decides to scale back for the sake of long-term planetary health, the market will simply replace them with competitors who are more willing to pursue relentless profit, growth, and resource consumption.
The current path has a self-destructive logic, this paradox is why even billionaires who are conscious of the dire climate situation resort to insufficient and infective measures. They might fund green technologies and push for marginally lower carbon emissions, but the actions remain constrained by the underlying logic: protecting the continuity of capital. This capital-centric world-view can’t embrace the radical systemic change we actually need to avert ecological collapse.
Billionaires and the bunker illusion, the ultra-wealthy/greedy fuckwits, plan to retreat to their fortified bunkers and private, insulated zones once climate-induced chaos growes un medateable. While contingency plans do exist—high-tech shelters, land acquisitions in regions predicted to be less affected by climate change—these are temporary solutions. A world unravelling from the fabric of its ecosystems will not sustain even the most fortified enclaves indefinitely. Even if technology advances to the point of enabling space colonization, the timelines required for such ventures far exceed the immediacy of the crisis we keep pushing.
This is a systematic issue and we need a collective solution. Capital, the motivation and power for action, is not about individual capitalists but capital as an entity, the socio-economic phenomenon that exerts control over its arbiters. Capital needs infinite growth, prioritizing profit over sustainability and long-term human survival. Individual or even collective attempt to defy this logic and implement meaningful, planet-preserving strategies would be outpaced and outcompeted by others who align more closely with capital’s #stupidindividualism of ruthless greed is good.
This #KISS understanding underscores the distinction between idealist and materialist interpretations of the crisis. Idealists believe that with enough awareness and willpower, the system can change from within. Materialists, recognize that capital is a structure that acts beyond the control of any individual or organization. It functions like biological evolution: it values reproduction and expansion above all else, even when those traits are in the end destructive.
There is some room for corrective action within the existing system, but it’s inadequate. Policies to mitigate environmental impact, even when enacted, are slow and piecemeal. The issue isn’t that #mainstreaming decision-makers don’t understand the problem; rather, they don’t grasp the depth of systemic overhaul required to address it. The principles they consider immutable—the rules of modern economics and finance. The “common sense” is the problem.
The need for radical change, the #deathcult of mainstreaming, propelling growth and consumption despite ecological warnings, is locked in a dance with CAPITALS logic. While billionaires may fund clean energy startups and talk about sustainable practices, their wealth and the power structures they uphold are bound up in the unsustainable status quo. Change and challenge requires uprooting fundamental beliefs about how economies must operate, not just superficial adaptations. Until this realization is spread, capital will continue on its path, indifferent to the ruins it leaves.
Best not to be a prat about this, thanks.
Why Capitalism and Climate Change Solutions Are Fundamentally Incompatible
The urgent need to address climate change collides with an uncomfortable reality, as we outline capitalism’s foundational mechanics make meaningful climate action impossible. This isn’t a case of individual negligence but a systemic flaw. Capitalism, by design, prioritizes profit and growth, at the expense of long-term, collective concerns and environmental preservation.
Capitalism favours the greedy few who can maximize profits in the shortest timeframe. It’s a path where the most ruthless and nasty competitor prevails, setting the standard that others must follow or face obsolescence. This constant pressure means that if an individual capitalist or company recognizes the existential threat of #climatechaos, they cannot afford to act on it meaningfully without losing their competitive edge. For example, a corporation that decides to limit emissions at the cost of profitability will quickly be outcompeted by one that does not.
The logic of capitalism ensures that any significant deviation from maximizing short-term profit results in failure within the market. Thus, while some companies engage in “green” initiatives to pay lip service to sustainability, these efforts are superficial. They exist to placate public concern and leverage marketing advantages, rather than drive the needed systemic change. The myths are that capitalism, through innovation and competition, will solve climate change. However, capitalist solutions boil down to maintaining leverage and coercing others into action. For example, the race for green technologies like electric cars and renewable energy can be more about dominating a new market sector than reducing environmental harm. Elon Musk’s ventures into space and sustainable technology, hailed as forward-thinking, illustrate this principle. Space colonization and technological fixes reflect an expansionist mindset, a search for new “territories” to exploit as resources on Earth dwindle.
Capitalism’s path needs to push costs onto external parties, the public and the environment. The system relies on government-funded infrastructure and socialized costs, as seen with subsidies for oil companies, highway construction for the automotive industry, or public bailouts for corporations in crisis. When it comes to addressing #climatechange, this reliance on externalized costs becomes a liability. The climate crisis is a global “cost” that capitalism, left unchecked, will not address willingly. It requires collective action that contradicts capitalism’s individualistic and profit-driven paths. This is why capitalist markets require regulation by state or more importantly collective paths to function at all or sustainably, and even then, such measures face fierce resistance.
The automation age: how the nasty few plans to survive. The question whether billionaires believe they can weather the storm of #climatecollapse is complex. Many of them, seeing the unsustainability of infinite growth, look for exit strategies. This explains the investments in space travel, underground bunkers, and gated communities. The implication is stark: they believe their wealth will shield them from the mass suffering climatechange will bring. Automation adds another layer to this story. With machines replacing human labour, the exploiters envision a future where their economic power persists without the masses of real people, that’s you and me. This dystopian reality shows the detachment of capital from human and ecological concerns.
We currently face a failure of collective action. One of capitalism’s critical flaws is its inability to coordinate collective action without state intervention. While some countries have managed to decouple emissions from #GDP growth through advancements in service sectors and digital economies, this decoupling remains insufficient to meet the global targets needed for net-zero emissions. The system’s piecemeal and reactive approach cannot match the scale of planning required for real and needed climate action. Without a fundamental restructuring that prioritizes the collective good over private profit, meaningful progress remains an illusion and out of reach.
For forty years, we’ve been steeped in a dominant, and largely invisible ideology I call the #deathcult, a metaphor for the relentless spread of neoliberalism that has reshaped our social, economic, and technological systems in destructive ways. Alongside this, the rise of #dotcons (corporate, centralized tech platforms) over the past twenty years has distorted the path of the internet and #openweb, steering it away from #4opens collaboration and into monopolized, extractive business models. We’re have been living the fallout now for the last ten years: a fractured digital landscape built on artificial scarcity and closed systems. This article explores the roots of this ideological mess and touches on the return to community-oriented solutions, rooted in collective ideals, through projects like the #fediverse and a renewed openweb.
Neoliberalism, is the driver of our current crisis, is anti-social at its core, cutting shared resources and social spaces in favour of so-called “efficiency” and profit, leading to what I call in the hashtag stories the deathcult—a mindset where profit pushes over life, social well-being, and environmental health. This ideological control permeates our sense of “common sense,” bending it to fit a world where exploitation is not just tolerated but expected. With our worship, we’ve been pushed to accept social and environmental sacrifices as the price of “progress”, instead of recognizing them as a sign of systemic failure.
The #dotcons and digital enclosure of our commons. The internet was built to be an open and decentralized platform. Yet, the past two decades of “dotcom” culture transformed it into a centralized, corporate-controlled ecosystem that discourages innovation and subverts people’s and community autonomy. Companies like Google, Facebook, and Amazon thrive by enclosing the commons, creating walled gardens where data and attention are commodities for sale and control. This shift, which we all played a role in, has stifled alternative voices and projects, pushing out grassroots initiatives in favour of profit-driven silos.
The dotcons path exploits not just users’ data but the very concept of community, turning every interaction into controlling people for private profit. At long last, we’re now seeing a response in the form of projects like the #fediverse and #activertypub, which decentralize and reclaim digital space from these corporate giants. However, without collective action and a shared vision, this new path remains under threat of co-option from these corporate interests, with #dotcons and #VC funded #threads and #bluesky both being pushed into this “commons” we have spent years opening.
On a parallel path of the last 20 years, we have been suffering from a #geekproblem: a cultural fixation within the tech community on solving social issues through purely technical means, in ways that exclude non-technical people. Encryption, for instance, is a valuable tool for privacy but isn’t a universal solution to all social or technological issues. The “more encryption” mindset neglects the importance of building trust and understanding in online communities, focusing instead on individual security in isolation.
For example, with projects like #nostr when encryption becomes the end-all solution, we’re left with technology that is impenetrable to regular people, creating more barriers than it removes. The challenge isn’t just technical; it’s social. We need to mediate the geek-centric approach with practical, accessible solutions that empower people, not only a few tech-savvy minorities.
A #KISS and #nothingnew path, can help to mediate these issues, concepts that encourage us to revisit old, tried-and-true solutions rather than reinventing the wheel in ways that add complexity. Complexity and “innovation for innovation’s sake” leads to, too much, #techshit—overly complicated tech that serves no one but its creators. The KISS path reminds us that simplicity fosters inclusivity. If we want more people to engage with the openweb, we need to create tools that prioritize accessibility and usability over complex features. The nothingnew philosophy supports this by encouraging us to look to the past for inspiration, reviving old ideas that worked instead of constantly chasing the latest #fashernista trends.
Hashtags are tools for #DIY community organization, but in this era of #stupidindividualism, hashtags get dismissed as tools for self-expression or “fashion statements” (#fashernista). Yet, hashtags can serve a deeper purpose in organizing and connecting people around shared ideas and goals. Instead of using hashtags to show off, we can use them to build flows of mutual support and collaboration. The DIY ethos is central to this: organizing from the bottom up, using digital tools to strengthen offline communities and collective action.
Embracing collective paths, one of the main issues that fractured early movements, like #indymedia, was the inability to work collectively. The culture of individualism championed by neoliberalism crept into activist spaces, weakening them from within. Reclaiming the openweb means reclaiming collective processes, where shared resources and collaborative decision-making are balanced with individual control. We need native digital spaces where communities work together, rather than being siloed into “users” isolated by individualistic platforms.
Moving forward: Composting the #Techshit. We’re now on a path to compost the tech detritus of the past two decades—the techshit accumulated through#NGO funding of misguided projects and closed systems. Just as composting turns organic waste into fertile soil, we can take the lessons of past failures to create a thriving, resilient commons reboot. By fundamentally abandoning the pursuit of artificial scarcity and focusing on shared abundance, we foster this better, more humane path.
For this to work, we need to address the #geekproblem to place as much value on social solutions as we do on technical ones, to create tech that supports community needs rather than hindering them. This path values process over product, relationships over transactions, and social well-being over profit.
Ultimately, the choice is clear: continue worshiping at the altar of the #deathcult, or support the “native” path with the openweb. The former is the path we are on now, of escalating, isolation, environmental destruction, and social disintegration, while the latter offers a chance at connection, collaboration, and resilience. This path won’t be easy, but it’s worth the effort to avoid being subsumed by the dominant, #deathcult story we repeat to ourselves.
As we work to reboot old systems and build better ones, let’s ask ourselves: What are we helping to reboot today? By choosing collective action over individualism, KISS over complexity, and cooperation over control, we can step away from the current mess and plant the seeds for hope and survival.
Lift your head, dirty your hands we have a world to plant
