The essence of #mainstreaming social media isn’t about fostering genuine communication or community—it’s about delivering digital drugs. Platforms like #Facebook, #Instagram, and #TikTok thrive by exploiting addictive design patterns, keeping users hooked with endless dopamine hits.
This addiction is why many people struggle to stay on native #openweb social media platforms. These alternatives, built with #4opens at their core, lack the engineered highs of the #dotcons. Without the “fix” of notifications, likes, and algorithmically curated content, people feel withdrawal and gravitate back to the platforms designed to exploit learned their impulses.
The challenge of real meaningful outreach on the #openweb, is to address this addiction cycle. It’s not enough to offer better tools or ethical platforms; we need to actively incorporate digital drug detox into the user experience (#UX). This means, designing for intentional use, replacing infinite scrolling, endless notifications with features that encourage mindful engagement. Rebuilding reward systems on genuine connections, creativity, and learning instead of shallow metrics like likes and shares. Educating people to recognize and break free from the addictive patterns perpetuated by #dotcons.
A detox-focused UX for the #openweb is shifting focus from passive content consumption to active participation in meaningful communities. This path to breaking free from digital addiction is no small task, but it’s needed for building any sustainable future. The #openweb can lead to this shift, offering not just an alternative, but a detox from the digital drug cycle that defines #mainstreaming social media mess.
It’s obvious to us all now, that we do need a critique of the trajectory of social media platforms like #Facebook and #Instagram, to highlight how their growing reliance on AI-generated profiles and diminishing organic engagement undermines the little trust, satisfaction, and the purpose of social connection that people have left in them.
This started with the death of organic engagement, Facebook and Instagram’s shift around 2013 to force content creators and businesses to pay for visibility, marked the end of organic engagement for the majority of people. This created a reliance on paid boosts, alienating real people and the army of small creators who pushed the platforms into prominence. Without organic engagement, people feel unseen, leading to declining satisfaction. The current shift to AI-generated profiles and bots are an attempt to simulate “engagement”, the illusion of interaction.
It should by now be simple, for meany people, to see that #dotcons fail to fulfil the human need for connection and actually alienate people and communities, even when this shift manages to build short-term engagement with profiles and “interactions” to create “likeable” fictional characters for product placement. Replace human influencers with bots is cost efficiency. Feeding artificially inflate metrics to attract advertisers. But as people become more aware of bots replacing humans, the sense of authenticity diminishes, particularly among those who value any real social connections.
As I have been arguing for 20 years there is a real need for alternatives, #DIY and grassroots movements, platforms like the #Fediverse and open-source projects demonstrate that decentralized networks prioritize human connection and transparency over profit. These alternative resist capture by corporate interests and maintain authenticity, creating #openweb ecosystems where trust and interaction thrive.
For meany people, the old #dotcons like #Instagram, #Facebook and #Twitter still dominate their online lives, shaping not only what they see but also how we all think and interact. These platforms, with their complex dark algorithms, offer an addictive experience people find hard to resist. The allure is not just in the content they provide, but in the nature of how that content is delivered—tailored, curated, and designed to keep engagement to the point of dependency.
The dependency on these algorithms has become a digital addiction. This is even more true for the next generation of digital drugs from fallow on generations of #dotcons. The algorithm decides what to show people, shaping perceptions and influencing decisions. Over time, this erodes people’s ability to make choices independently, undermining the freedom that the internet was initially supposed to offer. This loss of autonomy is frightening, as it suggests a surrender of our agency to the invisible hand of the algorithm, which prioritizes engagement in capitalism over well-being.
The Algorithmic trap, how we got here? The business model of these “#closedweb” social media platforms, the #dotcons, is based on addiction. The more time people spend on the platforms, the more data they collect, and the more targeted the ads and “content” becomes, leading to increased profits for the #nastyfew. This cycle creates a powerful incentive for these companies to make their platforms as addictive as possible. The more we rely on them, the more they control us, and the less freedom we have to think and choose for ourselves.
What is particularly messy about this model is how it normalizes digital dependency. For meany people, the idea of switching back to the #openweb, to federated, decentralized social media, where algorithms do not dictate what you see, is unappealing precisely because it does not offer the same instant gratification, fix. These platforms do not feed the addiction in the same way, making them less attractive to those who have grown accustomed to algorithmic curation.
To break free from this spiral, people need digital detoxification, but It’s hard to know how to go about this? This is not just about reducing screen time; it’s about reclaiming the paths to make choices independently of what an algorithm suggests. It’s about learning to engage with content and people on your own terms, rather than being passively fed by a machine designed to keep you hooked.
Driving this mess is our worshipping of the #deathcult for the last 40 years, the social shift towards practices and systems that, while profitable for a few, are destructive for the many. The #dotcons have built their empires on this, creating digital paths that prioritize profit over people, “engagement” over enlightenment. This mess extends beyond social media. It speaks to a broader critique of how our paths in technology and #neoliberal ideology have shaped our lives. #Neoliberalism, with its focus on free markets and minimal government intervention, seeped into our thinking, making us blind to the ways in which we are being manipulated and controlled. This ideology is so ingrained that it has become “invisible” to most, making it difficult to see any potability of a different path we could take.
To see beyond the ideological wall, we need to help people see the invisible, to recognize the ideological frameworks that shape their perceptions and actions. Many people find it difficult to appreciate perspectives outside their own, particularly when those perspectives challenge deeply held beliefs. This is why so many people are #blocking by dismiss paths that try to explain these concepts from different ideological viewpoints. For those of us who try to view the world through multiple lenses, it can be frustrating to see how limited the #mainstreaming narrative is. With liberal media, pushing a narrow view of the world, that reinforces rather than challenges the status quo.
Activists and thinkers who have long warned of the dangers, are frequently sidelined or ignored. This is why it’s crucial to keep telling these stories, even if they are not always heard or understood. We must continue to highlight the ways in which our digital lives are being shaped by forces that do not have our best interests at heart. We must strive to make the invisible visible, to reveal the ideological underpinnings of the systems we interact with daily.
This is a needed, but difficult story, the story of digital addiction and the #deathcult. It requires us to confront uncomfortable truths about how we live our lives online and how we’ve allowed ourselves to be manipulated by the tools that were supposed to set us free. That the way we engage with technology is not a matter of personal choice but is shaped by the economic and ideological systems in which we are all a part. It’s a story that needs to be told from multiple perspectives, not just those of the chattering classes or the narrow liberal media. A story that should include the voices of activists, technologists, and everyday people struggling to reclaim humanistic paths.
In the end, if we want to have any future—let alone one that is truly open, decentralized, and free—we need to recognize the dangers of digital addiction and the ideologies that sustain it. We need to support the #openweb and the technologies that empower people rather than control them. This is a first step to break free from the #deathcult mentality, creating an online and offline world that we might like to live in #KISS
Hamish Campbell, a veteran in radical media for the past 30 years, discusses the failure of current technology and mainstream culture. He highlights how the #dotcon boom commodified our data, resulting in closed technology silos like #Facebook and #Instagram that capture our attention and data for their own profit. Campbell argues that alternative technology built around an #encryptionist agenda has gone nowhere and that the world is dominated by these tech giants. He argues for the importance of the #openweb, which was born open but is dying closed over the last 20 years, and advocates for rebooting grassroots media as a solution. Campbell uses the Oxford #IMC as an example of how a simple federated network can work by sharing content, using trusted link flows, and allowing content to be moderated or rolled back. He believes that the beauty of the #openweb is based on free flowing links, unlike the #closedweb of our current dominating technology. Campbell concludes that the #OMN project is more important for what it does not do than for what it does, and highlights the need to take small steps towards a solution by rebooting grassroots media as a example project.
What you can do
In the last few years there have been events and gatherings in the US, Portugal, and Madrid, discussing the possibility of #rebooting#Indymedia. The current history of Indymedia has been primarily written by academics and is very Americanized, so there is a need to retell the stories and provide a wider perspective. To successfully reboot Indymedia, I think it needs to return to its open and serendipitous roots, rather than the bureaucratic and closed structure it became. Fortunately, most of the technical tools needed for a decentralized and federated system, such as ActivityPub and Scuttlebutt, already exist. To maintain its radical grassroots philosophy, the #4opens principles should be used to ensure openness and accessibility. To get involved, one can search for #indymediaback or “reboot Indymedia” and find useful links #OMN
