For meany people, the old #dotcons like #Instagram, #Facebook and #Twitter still dominate their online lives, shaping not only what we see but also how we think and interact. These platforms, with their complex algorithms, offer a seductive experience people find hard to resist. The allure is not just in the content they provide, but in the nature of how that content is delivered—tailored, curated, and designed to keep engagement to the point of dependency.

The dependency on these algorithms has become a digital addiction. This is even more true for the next generation of digital drugs from fallow on generations of #dotcons. The algorithm decides what to show people, shaping perceptions and influencing decisions. Over time, this erodes people’s ability to make choices independently, undermining the freedom that the internet was initially supposed to offer. This loss of autonomy is frightening, as it suggests a surrender of our agency to the invisible hand of the algorithm, which prioritizes engagement over well-being.

The Algorithmic trap, how we got here? The business model of these “#closedweb” social media platforms, the #dotcons, is #KISS based on addiction. The more time people spend on the platforms, the more data they collect, and the more targeted the ads become—leading to increased profits. This cycle creates a powerful incentive for these companies to make their platforms as addictive as possible. The more we rely on them, the more they control us, and the less freedom we have to think and choose for ourselves.

What is particularly messy about this model is how it normalizes digital dependency. For meany people, the idea of switching back to the #openweb, to federated, decentralized social media—where algorithms do not dictate what you see—is unappealing precisely because it does not offer the same instant gratification. These platforms do not feed the addiction in the same way, making them less attractive to those who have grown accustomed to algorithmic curation.

To break free from this spiral, people need digital detoxification, but It’s hard to know how to go about this? This is not just about reducing screen time; it’s about reclaiming the capacity to make choices independently of what an algorithm suggests. It’s about learning to engage with content on your own terms, rather than being passively fed by a machine designed to keep you hooked.

Driving this mess is our worshipping of the #deathcult for the last 40 years, the social shift towards practices and systems that, while profitable for a few, are destructive for the many. The #dotcons have built their empires on this model, creating digital paths that prioritize profit over people, engagement over enlightenment. This mess extends beyond social media. It speaks to a broader critique of how our paths in technology and #neoliberal ideology have shaped our lives. Neoliberalism, with its focus on free markets and minimal government intervention, seeped into our thinking, making us blind to the ways in which we are being manipulated and controlled. This ideology is so ingrained that it has become “invisible” to many, making it difficult to see any potability of a different path we could take.

To see beyond the ideological veil, we need to help people see the invisible—to recognize the ideological frameworks that shape their perceptions and actions. Many people find it difficult to appreciate perspectives outside their own, particularly when those perspectives challenge deeply held beliefs. This is why so many people are #blocking by dismiss paths that try to explain these concepts from different ideological viewpoints. For those of us who try to view the world through multiple lenses, it can be frustrating to see how limited the #mainstreaming narrative is. Liberal media, pushes a narrow view of the world, that reinforces rather than challenges the status quo.

Activists and thinkers who have long warned of the dangers of these systems are frequently sidelined or ignored. This is why it’s crucial to keep telling these stories, even if they are not always heard or understood. We must continue to highlight the ways in which our digital lives are being shaped by forces that do not have our best interests at heart. We must strive to make the invisible visible, to reveal the ideological underpinnings of the systems we interact with daily.

This is a needed but difficult story, the story of digital addiction and the #deathcult is a necessary one, but it’s also a hard story to tell. It requires us to confront uncomfortable truths about how we live our lives online and how we’ve allowed ourselves to be manipulated by the tools that were supposed to set us free. That the way we engage with technology is not a matter of personal choice but is shaped by the economic and ideological systems in which we are all a part. It’s a story that needs to be told from multiple perspectives, not just those of the chattering classes or the liberal media. A story that should include the voices of activists, technologists, and everyday people struggling to reclaim humanistic paths.

In the end, if we want to have any future—let alone one that is truly open, decentralized, and free—we need to recognize the dangers of digital addiction and the ideologies that sustain it. We need to support the #openweb and the technologies that empower people rather than control them. This is a first step to break free from the #deathcult mentality by creating an online and offline world that we might like to live in.

How we bridge current #blocking conversations for change and challenge