VisionOnTV: A Lost Future of Grassroots Video

Nearly 20 years ago, we built something radical. #VisionOnTV wasn’t just another platform, it was a #4opens movement. A bold attempt to break free from corporate-controlled media and give people the tools to create and share activist-driven, alternative television. We weren’t waiting for permission; we were building the future we wanted to see.

Before #YouTube became the advertising surveillance monolith it is today, we had a different vision. One where video wasn’t just disposable clickbait, but a tool for social change. The project was to curated hard-hitting documentaries, radical comedy, underground music, and voices that #mainstreaming #TV wouldn’t touch. Unlike the corporate “content farms”, our focus was on nurturing quality grassroots storytelling, ensuring activist media was just as compelling as anything on TV.

Technically, we were ahead of the curve. Using #Bittorrent for distribution, #Miro for viewing, and Creative Commons licensing, VisionOnTV se out to build a decentralized media network, a vision that today’s #PeerTube is still catching up to. We worked for a world where people weren’t just passive consumers, but active participants in the media they watched.

Of course, the internet went in a different direction. The rise of #dotcons pulled people into walled gardens where visibility was dictated by algorithms, engagement was hijacked by ads, and “independent creators” had to play the platform game or disappear. VisionOnTV stood against that tide, but history didn’t side with us.

Yet, the need for a project like VisionOnTV has never gone away. The corporate grip on media is suffocating, activist voices are still being marginalized, and the fight for an open, people-powered internet continues. Maybe it’s time to dig through the compost of the past and see what new seeds we can plant.

What do you remember about VisionOnTV? And what lessons should we carry forward into today’s decentralized media struggles?

#IndymediaBack #OMN #4opens #NothingNew

Introduction

Hamish Campbell is an #openweb organic intellectual and a core contributor to the #OMN (Open Media Network). He publishes at http://hamishcampbell.com, where he documents decades of radical media work, social tech projects, and reflections on activist culture. You’ll find him across the #Fediverse, on the #dotcons, and #YouTube – pushing for open dialogue around politics, technology, and media.

Over the years, Hamish has been central to a number of grassroots tech and media initiatives, including:

Undercurrents – video activism documenting direct action and alternative culture.
Ruffcuts – Copy left (before, Creative Commons) licensed video CD-ROMs project distributed across UK and global activist networks.
UK Indymedia – part of the global Indymedia network, building open publishing platforms for activist journalism.
VisionOnTV – producing and distributing social movement video through peer-to-peer networks and open tools. Now in its fourth generation of FOSS tech, the project has been running on and off for nearly 20 years.
The PeoplesTV Project – creating low-cost, live-edit, and video aggregation tools for real-time, mobile grassroots reporting.
4opens – a framework for ethical #FOSS tech development, demanding openness of code, data, standards, and governance.
OMN (Open Media Network) – building a trust-based federated media infrastructure for alternative publishing.
ActivityPub and the Fediverse – working with native protocols and community to develop open, decentralized publishing tools and outreach them.
OGB (Open Governance Body) – prototyping grassroots governance models tailored to activist and Fediverse cultures.
Rebooting Indymedia – re-energising grassroots media infrastructure with fediverse tech and horizontal process. This Fediverse tech got to roll out before covid but did not survive the pandemic
MakingHistory – a new project under active development, exploring collective memory and storytelling.

Hamish approaches all of this through a political lens – believing that code is ideology made real. He is sharply critical of tech shaped by capitalism, which he sees as systemically extractive, closed, and hostile to real social change. His approach to “humane coding” centres on designing systems that embrace complexity, emergence, and care – tools that reflect human relationships rather than enforce control.

Beyond the tech world, Hamish has been involved in hundreds of activist campaigns and alternative life experiments. He’s written academically on vagabond culture and hitchhiking, and has produced and edited over 1,000 videos and documentaries in the last 20 years.

For the past decade, he has lived aboard a semi-off-grid lifeboat, navigating Europe’s canals and coasts — a real-world metaphor for the digital values he champions: autonomy, resilience, and mutual aid. #BoatingEurope

Cat videos – A “shadow ban” experiment on youtube

Just finished a cat video, it’s an experiment for #YouTube. We have over 7000 subscribers and over 5 million video views on our legacy #visionontv account Our viewing numbers have been dropping over the last few years, and now we get very few views, likely do to do with the activists content not being “ad friendly”. Have recently tried making fluffy content, very few views, so let’s try cats 😉

Am curious if the “algorithm” will pick it up or not. If it does pick up will it feed views onto the other videos on the account, with the suggestions etc.

Pushed it out quite hard on #failbook #twitter and #mastodon, but it did not pickup views on youtube (37 views in 15 hours) which suggests that the visionontv account is “shadowbanned” not surprising I suppose, will try pushing the video on cat forums to test how strong the “ban” is.

You can find much more interesting (but not as cute) videos on http://visionon.tv

Report back on #XR peertube/youtube video posting experiment

Report back on peertube/youtube video posting experiment. #XR video posted only to peertube got 18 views in 48 hours. Video posted only to youtube got 26 views in 24 hours so far. Both videos were nice fluffy #XR shared widely in meany #dotcons groups with 1-10k subscribers so in theory to 20-50k people based on “simple” subscription count.

Posted to peertube

Posted to youtube

Let’s look back for a moment. Last year posting similar video you #youtube would have received 100-250 views

10 years ago 2000-4000 views would be normal.

Thoughts on this the #dotcons algorithm affectively #BLOCK straight grassroots video reports – only by shaping your media to #SEO games can you get any views in the #dotcons. This behaviour has shifted popular radical messages/media makers to #deathcult agenders to have any hope of achieving personal “success” and will continue to malform our media if there is no working alternatives for them to use.

I think our “digital addictions” explains the failure of the videos to organically spread inside the #dotcons with views not being feed by the algorithms which prefers #clickbate and people have been trained to push #clickbate so no longer see the need to push straight content – “vanilla” radical grassroots content does not feed their digital addictions or the hole mainstream culture leaves inside us all.

On one hand, if we keep going down the #dotcons path our media will become more and more malformed to #deathcult agender simply to get views and attention. on the other “straight” grassroots coverage will be affectively BLOCKED.

A note here for the #fashionistas “Gaming” the algorithms is just SEO under a new path. Let’s worship the “cargo cult” mentality and not a helpful comment/reply please have a think on this point.

For the last 10 years I have been pushing anti-algorithm content to amplify the exclusion affect. Looking at these numbers I think we are starting to get peek exclusion as our visionontv youtube channel has 7k subscribers so to get only 26 views in 24 hours is notable bad, just on this subscribe base not to mention the #failbook groups embed postings etc.

Talking about the #deathcult is not advertising friendly no matter how fluffy some of your content is 🙂

To conclude. Two points for #openweb media we need to remove “advertising friendly” as criteria. Second we need to actively detox people from their digital addictions. We do the first one, but we have no real plan/implementation/ideas on the second.

The #OMN has PGA and #4opens as concrete foundations, so we have firm ground to build the second needed part down the line.

Yes. Lots of #NGO’sh people will want to add “common sense” #dotcons ideas and process to #openweb projects as they take off. There will be a pile of shit shovelling need to get past this “common sense” issue. We need good shovels #OMN

The reason we are building out the wide #OMN network to provide a space for our messages and to make compost out of our current shit pile;)

UPDATE: the youtube video got to 42 views in 2 days the peertube stayed at 19 views both are very poor numbers but the #openweb one is growing and the #dotcons one visible declining which is positive.