CarbonCredits – #OMN (Open Media Network)

The story is simple once you stop looking at the green branding and start looking at social power. A powerless tenant farmer in the Cairngorms watches land his family has worked for generations sell for ten times what it was worth only a few years ago. Not because farming suddenly became more valuable, but because carbon became a speculative asset. A corporation somewhere needs a green badge, farm land becomes the badge, our agriculture disappearing becomes the cost. This is not a “mistake”, its normal, this is the “common sense” system working as designed. #ClimateChaos under capitalism becomes another market opportunity, another asset class, another enclosure of the commons.

The mechanism of the #Carboncon, a corporation that has power can carry on almost exactly as before climate change became an issue: same factories, same flights, same extraction, same emissions, same growth ideology. Then it buys a Scottish hillside, plants trees on it, and announces to the world that it is now “carbon neutral.” If it wants more PR sparkle, it calls itself “carbon negative.” Nothing fundamental changes. The emissions are still happening, extraction is still happening, the destruction is still happening.

What changes is the accounting story, a piece of land somewhere else is converted into a tradable abstraction that launders the corporation’s image while allowing business-as-usual to continue. This is the logic of #neoliberalism applied to ecology – if there is a crisis, turn the crisis into a market. Our glaring current example of this is BrewDog and its greenwashing cycle, #BrewDog becomes a perfect illustration of the mess, in 2020 the company bought a 9,300-acre Highland estate, partly funded through public grants, promising millions of trees and “carbon negative” operations.

Then reality hit a large number of trees died, peat disturbance has released stored carbon, regulators ruled the carbon-negative advertising misleading, the branding quietly disappeared, and the estate was later sold into the carbon-offset market. Public money in, #PR campaign launched, trees dead, farmer displaced, badge worn, land commodified and Carbon credits traded – Business continues as normal, round and round the #deathcult spins.

This should sound historically familiar: The Highland Clearances never really ended, the justification changed. Then it was sheep, now it is carbon. Communities are again being displaced by distant capital as land is consolidated into investment portfolios instead of living local economies. The mess is productive mixed-use landscapes are transformed into speculative ecological assets managed for investors, corporations, and global finance.

This is enclosure updated for the era of #climatechaos. Around half of Scottish estate sales in recent years have gone to investment funds, corporations, and large trusts rather than people intending to actually live on and work the land. At the same time local communities are priced out, young farmers are locked out, food production declines, rural life becomes hollowed out, and decision-making moves further away from the people directly affected.

The language changes, the extraction remains the same, the deeper problem is that people still expect the systems causing the crisis to somehow solve the crisis. But capitalism does not solve crises, it monetises them – when pollution becomes profitable, pollution markets appear, when climate collapses, carbon markets appear, when social breakdown accelerates, surveillance markets appear, when loneliness spreads, platform monopolies appear. The system feeds on crisis because crisis creates new opportunities for extraction #KISS.

This is why the #mainstreaming obsession with “green growth” is ideological theatre, infinite growth on a finite planet was always insane, adding green branding does not make it sane in any way. The carbon market does not reduce emissions, it redistributes responsibility while preserving existing power structures. The food grown by local farmers is real, the communities rooted in landscapes are real, the accumulated ecological knowledge is real. The carbon spreadsheet is an abstraction traded by financial actors who have little or no connection to the land itself.

This is where projects like #OMN matter, its path is about rebuilding the social infrastructure needed for collective action outside the control of #dotcons, PR agencies, NGOs, and corporate gatekeepers. Because right now, the stories people hear are shaped by institutions whose survival depends on preserving the existing system. The corporation has a marketing department, the local people usually does not, so the lies travel faster than the truth.

The #openweb matters because communities need their own media infrastructure to organise, communicate, document to resist enclosure in all its modern forms. Without this, even resistance becomes mediated through controlling paths designed to neutralise it. A society built on commodification will commodify nature, society built on extraction will extract from ecological collapse itself, society built on #stupidindividualism will struggle to defend commons and collective life in any meaningful way. This is why we need to become the change and challenge, not through current common sense purity politics, not through #fashionista performative consumerism, and definitely not through corporate-approved and funded activism.

But through rebuilding #OMN commons-based culture and infrastructure from the ground up, by compost not branding – our tools are shovels, not greenwashed investment portfolios. The future depends on whether we keep feeding the #deathcult or start growing alternatives.