#Fashionistas in Activism: How Buzzword Chasing Undermines Real Change

In activism, the term “#fashionistas” captures individuals and groups, especially within #NGOs and advocacy organizations, who latch onto trendy causes or ideologies, not out of deep commitment, but to appear relevant or to align with the latest social currents. This is corrosive to meaningful change, reducing activism to performative gestures rather than a sustained struggle for justice.

Superficial engagement when they rush to adopt the language of trending movements (like #BLM, #MeToo, or #ClimateJustice) without committing to their radical roots. For example, after George Floyd’s murder, many corporations and NGOs posted black squares on #Instaspam as a symbolic gesture. But what followed? Few made concrete policy changes or redistributed resources to Black-led grassroots organizations. It was activism as aesthetics, empty gestures rather than systemic action that was called for.

Lack of authenticity when organizations prioritize optics over substance, which breed distrust. Consider the influx of NGOs claiming to champion digital rights but quietly partnering with Big Tech for funding. The grassroots developers working on genuinely decentralized platforms are left unsupported, while the NGO pointless/parasite class absorbs attention and resources, all while reinforcing the #deathcult paths they claim to oppose.

Mainstreaming, activism loses its teeth when it’s tailored for palatability. Take the way climate #NGOs soften their language to avoid alienating corporate funders, pushing “net zero” narratives instead of demanding degrowth or direct action. By sanitizing radical demands, they reinforce the status quo rather than confronting the power structures driving #climatechaos.

Misaligned priorities, chasing trends, means resources get funnelled away from sustained struggles. For example, the fleeting attention on #Palestine waxes and wanes with media cycles, while groups doing year-round solidarity work scrape by with minimal support. #Fashionistas flock to hashtags when they’re hot, then move on, abandoning communities who still face oppression once the spotlight fades.

Reactive rather than proactive when #fashionistas are caught chasing the next big thing rather than strategizing long-term solutions. Think of the explosion of interest in #openweb media during political unrest, a real issue, yes, but one that reveals the broader failure to build #4opens, community-run digital infrastructure proactively. The #OMN project exists precisely to address this, but it’s hard to gain traction when attention constantly flits to the crisis of the moment.

Rectonery, the most toxic aspect of fashionista activism is its tendency to reinforce the very systems it claims to oppose. When #NGOs adopt radical language but stay within #mainstreaming paradigms, they create an illusion of progress. For instance, diversity initiatives in tech are often superficial, leading to token hires rather than dismantling structural racism or addressing the #geekproblem that keeps tech culture hostile to outsiders.

How do we compost the #fashionistas mess? The answer lies in prioritizing authenticity, long-term commitment, and meaningful engagement. This means, centring grassroots voices by funding and amplify people working on the ground, not just polished, and mostly pointless #NGO campaigns.

Rejecting mainstreaming, by be willing to alienate power to keep to radical paths. This needs us to building infrastructure, like #OMN and #indymediaback to create autonomous spaces outside corporate control. Historical awareness, it matters to remember our past struggles, rights and freedoms were won by collective action, not #PR campaigns.

What, we don’t need, is more buzzword-chasing #nonprofits. We need shovels, compost, and a commitment to grow something real from the ruins of the #deathcult. It’s not glamorous, but it’s the only path to lasting change. Let’s start digging.

#4opens #activism #openweb #OMN #techshit #nastyfew


The best revenge against the #nastyfew is simple: don’t talk about them at all.

What fuels them is attention — the endless cycle of fixating on their every move. Unless it’s absolutely necessary, keep the focus on the ideas and the collective struggles, not the individuals causing the mess.

Talk about the systems, the structures, the republicans, not the disruptive few seeking to derail the conversation.

Ignoring the #nastyfew is the most powerful revenge you can take. Stay grounded, stay collective, and keep it #KISS.

Why European Social Democracy for some people still holds the key to a just and sustainable future

For decades, European social democracy has stood as a counterweight to the relentless logic of capitalism, proving that societies can thrive when they prioritize people and planet over profit. Yet in recent years, these ideals have been swept away by the rise of #neoliberalism and the slow creep of corporate capture. For some people it’s worth revisited the core principles, not as relics of a bygone era, but as seeds for the future? Let’s look at potential benefits of this approach, and why reclaiming its best elements might be crucial for rebuilding our world in the face of #climatechaos and growing inequality.

Reduced income inequality by challenging the hoarders of wealth, Social democracy actively fights against the extreme wealth inequality that fuels the #deathcult of capitalism. By implementing progressive taxation on the ultra-rich and corporations, wealth redistribution to fund public services and social programs, limits on wealth accumulation to prevent runaway hoarding. This old #mainstreaming path treats wealth not as a private treasure, but as a collective resource. It challenges the idea that billionaires should exist at all while millions live in poverty, and asserts that the role of the state is to level the playing field, not deepen the divides.

Improved standard of living, a life of dignity for all, not only trying to mitigate suffering, it works to actively uplift people’s quality of life through: Universal healthcare that prioritizes public well-being over profit. Free or affordable education as a path to empowerment. Robust public services like transport, libraries, and childcare. By ensuring everyone has access to the essentials for a good life, social democracy shows that collective care leads to individual flourishing. It breaks the narrative that people must “earn” the right to exist and replaces it with the belief that dignity is a human right.

Stronger safety nets with protection from capitalist precarity, where markets rule, people are left vulnerable to constant boom-and-bust cycles. Social democracy disrupts this instability by creating social safety nets that catch people when they fall. Unemployment benefits to prevent destitution during job loss, Disability and sickness support for those unable to work, Public pensions to ensure people can retire in dignity. These policies directly challenge the capitalist threat that without endless labour, people deserve to suffer. Instead, they affirm the belief that societies are strongest when no one is left behind.

Greater economic security with power to the workers, social democracy strengthens workers’ rights and provides economic stability by, Job protections & fair dismissal laws, living wage policies tied to actual living costs, Support for unions & collective bargaining. This redistribution of power away from corporate greed towards the workers who actually produce value is a radical shift from the top-down hierarchies of capitalism. It proves that economies don’t need to run on exploitation, they can be collaborative systems where workers share in the prosperity they create.

Increased political representation by reclaiming democracy, deepened democracy where people have a real say in how their societies function through, proportional representation to ensure every vote counts, publicly funded elections to reduce corporate influence, citizen assemblies and referenda for direct democracy. This expands democracy beyond just voting every few years, empowering people to shape the decisions that impact their lives. It challenges the idea that politics is the domain of nasty few elitists and replaces it with the radical belief that people can govern themselves.

Environmental protection by defending the future from #climatechaos. Social democracy recognizes that the health of the planet is inseparable from the well-being of people. That’s why it champions investment in renewable energy & public green infrastructure, strict environmental regulations & corporate accountability, sustainable development policies that balance human and ecological needs. Rather than treating nature as a resource to be exploited, this path sees the environment as a common inheritance that must be preserved for future generations. It directly challenges the short-termism of capitalism, which sacrifices the future for the sake of immediate profits.

Investment in public goods for the collective good, instead of pouring public money into private profit machines, social democracy reinvests in the public commons through infrastructure development for sustainable transport and energy, public research & innovation for collective progress, cultural and community spaces to foster connection and creativity. This long-term public investment shows that societies thrive when they share resources, not when they sell them off to the highest bidder. It dismantles the myth that privatization is more “efficient”, and proves that public ownership can build lasting prosperity.

What this means for radical media and the #openweb, The principles of solidarity, collective ownership, and democratic control, overlap the values that grassroots projects like the #OMN and #indymediaback embody. But instead of waiting for governments to catch up, we can start building these systems and paths now. Decentralized media platforms to break corporate control of information, open-source technologies governed by communities, not corporations, digital commons where people can share, learn, and organize freely.

The #4opens already provide the blueprint for a more democratic and sustainable digital ecosystem. It’s an easy path that by combining the best aspects of social democracy with the power of decentralized tech, we can bypass broken institutions and start creating the future from the ground up. The old story of social democracy showed us a path, now it’s time to take it further 🔗 http://hamishcampbell.com

#SocialDemocracy #WorkersRights #PublicGood #ClimateJustice #OpenWeb #ReclaimTheFuture