In activism, the term “#fashionistas” captures individuals and groups, especially within #NGOs and advocacy organizations, who latch onto trendy causes or ideologies, not out of deep commitment, but to appear relevant or to align with the latest social currents. This is corrosive to meaningful change, reducing activism to performative gestures rather than a sustained struggle for justice.
Superficial engagement when they rush to adopt the language of trending movements (like #BLM, #MeToo, or #ClimateJustice) without committing to their radical roots. For example, after George Floyd’s murder, many corporations and NGOs posted black squares on #Instaspam as a symbolic gesture. But what followed? Few made concrete policy changes or redistributed resources to Black-led grassroots organizations. It was activism as aesthetics, empty gestures rather than systemic action that was called for.
Lack of authenticity when organizations prioritize optics over substance, which breed distrust. Consider the influx of NGOs claiming to champion digital rights but quietly partnering with Big Tech for funding. The grassroots developers working on genuinely decentralized platforms are left unsupported, while the NGO pointless/parasite class absorbs attention and resources, all while reinforcing the #deathcult paths they claim to oppose.
Mainstreaming, activism loses its teeth when it’s tailored for palatability. Take the way climate #NGOs soften their language to avoid alienating corporate funders, pushing “net zero” narratives instead of demanding degrowth or direct action. By sanitizing radical demands, they reinforce the status quo rather than confronting the power structures driving #climatechaos.
Misaligned priorities, chasing trends, means resources get funnelled away from sustained struggles. For example, the fleeting attention on #Palestine waxes and wanes with media cycles, while groups doing year-round solidarity work scrape by with minimal support. #Fashionistas flock to hashtags when they’re hot, then move on, abandoning communities who still face oppression once the spotlight fades.
Reactive rather than proactive when #fashionistas are caught chasing the next big thing rather than strategizing long-term solutions. Think of the explosion of interest in #openweb media during political unrest, a real issue, yes, but one that reveals the broader failure to build #4opens, community-run digital infrastructure proactively. The #OMN project exists precisely to address this, but it’s hard to gain traction when attention constantly flits to the crisis of the moment.
Rectonery, the most toxic aspect of fashionista activism is its tendency to reinforce the very systems it claims to oppose. When #NGOs adopt radical language but stay within #mainstreaming paradigms, they create an illusion of progress. For instance, diversity initiatives in tech are often superficial, leading to token hires rather than dismantling structural racism or addressing the #geekproblem that keeps tech culture hostile to outsiders.
How do we compost the #fashionistas mess? The answer lies in prioritizing authenticity, long-term commitment, and meaningful engagement. This means, centring grassroots voices by funding and amplify people working on the ground, not just polished, and mostly pointless #NGO campaigns.
Rejecting mainstreaming, by be willing to alienate power to keep to radical paths. This needs us to building infrastructure, like #OMN and #indymediaback to create autonomous spaces outside corporate control. Historical awareness, it matters to remember our past struggles, rights and freedoms were won by collective action, not #PR campaigns.
What, we don’t need, is more buzzword-chasing #nonprofits. We need shovels, compost, and a commitment to grow something real from the ruins of the #deathcult. It’s not glamorous, but it’s the only path to lasting change. Let’s start digging.