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How to re boot grassroots media to help to re boot the open web to create real social change

Published Date 7/13/15 1:43 PM

DRAFT

We need to get our current dispurate and weak activist sites to link to each other, then get NGO’s to do the same. Then push out news river embeds to more mainstream sites to expand the network.

This project needs to be run as a non-branded open network based on open social and technical standereds.

The social side is based on linking flows of information.

Producers

Consumers

Aggregates

Of course you can and should be all of the above, but to aid expansion and growth this is not insisted on.

The first two paths are easey, the last more complex:

* Producers, this is any web site that puts out an RSS feed, this is most sites on the internet [tick]

* Consumers, are at a basic level very easy to do using a javascript sidebar code or a custom CMS plug-in using the javascrit plugin the barrier to upkeep is slight so this can spread easily. [half tick]

* Aggregates are slightly more complex as they will need custom codeing, this all ready exists in a basic form for Drupal and WordPress and the miro project. [needs work]

As the production side is already solved and the consumers side is relatively trivial this only leaves the Aggreaters as a steep path to take. We have a small budget to kick this off and is technically feasible.

The second part needed is actually the more complex one, how to get groups and individuals to implement open cooperative working practices. The issues that have to be bypassed/addressed/ignored:

* Geek culture is infeactured with encryption and fake technical privacy, this is fading with the victory of failbook and its fellow dotcoms and the disintegration and fading into obscurity of the geek privacy projects. But this will comeback and bite at the OMN as it grows out and builds the basic open tech. So we have to harden the project against this agenda by codeing the opens into the foundations of the project.

* The Trots and the Authoritarian tendency left jumping on the band wagon, this is solved in the same way as the geek problem as they actually share the same pathology of the 20th century illusion of control.

* NGO’s this is solved by moving to fast for them to react, if we get bogged down this might become an issue of co-option. Keep moving fast.

To sum up build soled open foundations and keep moving fast.

How would the project look/feel

The open web and the sites that make it up would look much like they look today.

But the OMN project would socialise linking and sharing to create a network out of all the small disparate bits that make up the remains of this fading open web.

Production and consumption sites would gain a sidebar containing realtime updating links to “tag” based rivers of relevant content.

Aggregating sites would contain rivers of subject based content that they would sive and add value to be re-tageing. And creating meta articles linking to original sources. The feeds that production and consumption sites display would come from one of these aggreating sites.

The network would grow out organicly based on subject:

* a aggregating site could only handeal so many feeds before the human moderates are overwlemed this would lead to specialisation and a hirakey of subject aggreaters that would organicly mirror the existing real social interest groups.

* we would end up with specialisation, and a shifting network of overlapping bottom, middle and top sites which would all find ordnances and drive traffic back to the producing sites that feed the network.

* bottom sites would aggregate mostly original producer sites, middle sites would aggregate a mixture of original sites and tags from subject based bootem sites, finally the top sites would aggregate tag based feeds from the middle sites.

How would this look to the “users”

* It would be much easer for “normal” users to find relevant content on subjects that they are interested in, they would be introduced back to the open web by links on #failbook and #juduceserche engine. This growth of traffic would re-energise peoples websites and inspire the upgrading of meny moribund website projects and a move away from current hegemonic dotcom aggregation of #failbook and its siblings.

How would it affect “producers”

* publish ones and your content appears on 100’s of sites driving traffic and commenting back to your blog/website and away from #failbook atel. The open web is being straggled by the pay to view throttling on these copurte silos, its a no brainier to move to escape this now. With the increased trafic you can put energy into upgrading your existen website to make it more relevant, the OMN would be active in providing the open tools and plug ins to make this happen.

What would this look like from tech prospective:

KISS open industrial standards based on trust and redundant data roll-back back functions to Handel the breakdown of trust that will happen some times.

RSS will be used as a database object exchange format, a tagging taxonermy will be used to shift and create the flows of these objects. Subscribing to tag based RSS feeds will be the bases of the trust network.

Open databases will hold duplicate meta data linking back to the original source of the RSS object.

*** the is a creative way of making the consumption of content more transparent and develop/user friendly – this will be talked about later ***

RSS feed aggregation would be base on trusted, strate through or moderated ie adding to a moderation cue in the aggregating sites.

Timeframe:

3 months to build the seed aggreaters and basic javescript embeds/plugins

6 months to build out the seed networks

9 months to major launch

12 months to being a real alternative and play a role in saving the open web.

Food for thinking:

If you think this sounds oldfaserned you would be right it is, its the basics that needs to happen to create a pool of metadate enhanced media objects. What happens after this? for ideas will add some links:

http://mashable.com/2015/07/06/why-web-design-dead/