A river that needs crossing political and tech blogs - On the political side, there is arrogance and ignorance, on the geek side there is naivety and over- complexity

My videos are on these two youtube channels visionontv 3,832,876 views and undercurrents 22,689,976 views

 

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The way forward - some simple social/technical solutions

* Nurture basic journalism/story telling skills in alt-media to make better outreach media. LINK

* Linking is key, link to alternative resources where ever you can, the easiest way of competing with corporate news sources is by building a web of connecting linked alt-news sources.

* Aggregation is a way to make decentralisation work.

* Have the main way of inputing to any alt-project at a local level then let the content work its way up to the top of subject/geographic aggregation sites. While always keeping the valid link back to the original source. I know its hard but try and avoid building consensus/bureaucratic publish from the top sites/projects where possible.

* QUOTE “content is just something for conversation” This opens the question of where does the interaction around content take place – this is still a unresolved issue and needs more thought and technical work – for now a diversity of strategy is probably the best way forward. While always keeping the valid link back to the original source.

* This is a controversial point - ONLY use the corporate social media solutions for link building and feeding people into contempery media projects – corporate social media solutions should be avoided as much as possible as original sources of distribution. DO use them and abuse them but its a common mistake to build real companies and communities solely within them. Its easy, publish on a alt-newsite site/blog then publish a link on facebook and twitter, you can use tools that do this automatically.

* Be open to using all tools, but try and come down on using free/opensource and open standards were possible. For two reasons

1) there is an opportunity for people to build things with opensource and openstandards using your project that you DIDN'T think of – this is actually where almost all innovation on the web comes from.

2) all corporate tools are bound up with the need to create profit before functionality and user experience so in the end they all have to sell out and focus on profit before users/content, its just a matter of time, the ones that don't follow this line run out of funding and all your work vanishes anyway.

* RSS and Creative Commons are your friends, use them well in every project you create.

That's really it, let's work together to use the “digital hole” undermining corporate media “to replace it with something nicer” its really not that difficult. Let's all Link and Aggregate based on open standards.

Hamish Campbell, (typed while) camping in the forest at the beach in the bay of Biscay.

Activist media and the Value of the URL link

The currency of the web is the link, so by linking to something you are adding to its value.

Regrettably, activists endemically link to corporate media and social networking sites thus adding value and power to these large multinational corporations they are in theory fighting against.

As a recent example (but I could pick almost any), at the CRUDE AWAKENING event on October 16th 2010, video producers put out links to alternative video sites:

http://grassroots.visionon.tv

http://youandifilms.com

And these links were re-posted for a while, but soon most re-postings and linking were direct to youtube rather than to the real producers' websites.

Why is this a problem? Just to repeat, linking is probably the strongest currency on the web, and anti-corporate activists are too often spending it in the mega-stores rather than the much better social/political experiences of their local cornershops.  We CAN build a powerful alternative to the mainstream if we spend our linking currency wisely.

LINK to alternative media whenever and wherever you can, with a valid link (includes http:// - www is no good). If you like a film, see if you like the films around it, and LINK to that flow of films, rather than a single video. There's much more value in a flow, for viewers and for producers.

You can also embed alternative media players on your blog or website (for instance http://visionon.tv/embed) and LINK to the urls of those. This is more useful than embedding a single film from youtube.

Valid LINKS and LINKING to flows help to build alternative, non-corporate infrastructure and it's free.

“create the world you won’t to see”

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