Published Date 27/10/14 00:52
Stupid individualism and the visionOntv templates.
Our templates for video journalism are designed to radically simplify and empower normal people to make coherent video news pieces using the tools they largely already have. They are successful at this if people fallow the template's – it says this at the end of most of them.
The issue that creates failure is a standard one for the possibility of an alternative, I call it this “stupid individualism”.
The disparity of wealth on the surface and poverty of the underlying human condition (some would call this “spirit”) is striking to many thinking and feeling people. Our shared western society is based on a hegemonic false senses of individualism, were the reality is largely faceless conformity thinly covered by lifestyle fashion. This is the bases of consumer capitalism our “wealth” is built on. The world view atomises any possibility of building an alternative and shows up in as a block in most attempts to build one.
Our templates boil down more than 30 years of experience of awarded wining fast turn around video journalism to a A4 cartoon sheet. The instructions are clear and complete, if you fallow these, after a few attempts you will likely have mastered the bases of audio visual story telling and from this point of mastery opens a whole world of creativity and real genuine individualism.
Very few actually get this far and we know this because we have trained thousands of citizen journalist over hundreds of workshops at both undercurrents and visionOntv. Why? I would put fowered my old friend/foe “stupid individualism” as the prime explanation (though would admit the are technical challenges as well).
The impotence of the template is more in what it doesn’t say, the is much more information in the omissions, this is how it fits on a A4 with pictures. It distils what does work and explains this.
People do not fallow the template, often they do not even pick it up and read it, they then go onto do what THEY think is video making, they do all the bits that the template purposely omits and very few of the bits in it, the result is almost always a dis empowering mess. This is the same thing with all groups we work with.
We live in an individualist society, were we are all “empowered individuals”. The problem is evident in that this is our empowerment is an illusion, we are all dis empowered individuals with egos let lose on dispoling mode. We think we are empowered because everything around us that works is on bureaucratic auto pilot, we don’t actually have to create anything original and lack the base skills to so when the rare option comes round. Our templates are such a rear opportunity, if you can take your mind out of dispoleing mode and fallow the instructions – the first step and a rare hopeful sign for us as trainers is a budding CJ actually checking the steps on the paper template as they go though the filming.
This “stupid individualism” is a block on many parts of building an alternative.