Content with tag corporate tools .

The way forward - some simple social/technical solutions

* Nurture basic journalism/story telling skills in alt-media to make better outreach media. LINK

* Linking is key, link to alternative resources where ever you can, the easiest way of competing with corporate news sources is by building a web of connecting linked alt-news sources.

* Aggregation is a way to make decentralisation work.

* Have the main way of inputing to any alt-project at a local level then let the content work its way up to the top of subject/geographic aggregation sites. While always keeping the valid link back to the original source. I know its hard but try and avoid building consensus/bureaucratic publish from the top sites/projects where possible.

* QUOTE “content is just something for conversation” This opens the question of where does the interaction around content take place – this is still a unresolved issue and needs more thought and technical work – for now a diversity of strategy is probably the best way forward. While always keeping the valid link back to the original source.

* This is a controversial point - ONLY use the corporate social media solutions for link building and feeding people into contempery media projects – corporate social media solutions should be avoided as much as possible as original sources of distribution. DO use them and abuse them but its a common mistake to build real companies and communities solely within them. Its easy, publish on a alt-newsite site/blog then publish a link on facebook and twitter, you can use tools that do this automatically.

* Be open to using all tools, but try and come down on using free/opensource and open standards were possible. For two reasons

1) there is an opportunity for people to build things with opensource and openstandards using your project that you DIDN'T think of – this is actually where almost all innovation on the web comes from.

2) all corporate tools are bound up with the need to create profit before functionality and user experience so in the end they all have to sell out and focus on profit before users/content, its just a matter of time, the ones that don't follow this line run out of funding and all your work vanishes anyway.

* RSS and Creative Commons are your friends, use them well in every project you create.

That's really it, let's work together to use the “digital hole” undermining corporate media “to replace it with something nicer” its really not that difficult. Let's all Link and Aggregate based on open standards.

Hamish Campbell, (typed while) camping in the forest at the beach in the bay of Biscay.

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Posted on 24/11/10 17:31.

What is the Open media network 2 (OMN)?

Some more notes:

Not an isolated individual website – many individual websites in a bigger commons. The open internet used to be a such a commons Q. why is this increasingly no longer so and why/what should/can we do about this.

Subject sites linked by affinity sharing activity streams. An open data cauldron OUTSIDE corporate walled gardens. The sites that make up the network are simply ladeals to add ingredients to the soup and pull out tasty content from the common space. We eat. Sharing promoted links to create a human community and a machine network. We end with a functioning visible community outside the walls (but linked into it) of corporate social-media.

How dose it manifest (small practical thoughts)?

For (small) us we need RSS in to work with sites outside our CMS.

- we have to have anufe working sites to start the process

- can use a JavaScript embed from Liferay on other sites in till they implement a native plug-in to do this.

- at the moment wordpress sites can be content creation and display but not core node aggreagters, dropule sites can be core node aggregaters with the right (very) geeky plugins. The are currently no simpale tools for what needs building.

Small practical PROBLEMS

* we do not have a user group to do testing

* Almost complete domination of corporate tools - why build an alternative?

Were are (the very small) we now?

We aren’t doing a project called visionontv we haven’t be doing this for a year or more. We have been trying to build the open media network (OMN). The issue we have is increasingly this is not been what has been happening. Inward Focus is needed.

Looking (some would say stumbling) forwarded:

Next step. The network will be made up of a sidebar giving updates of all parts of the network

* the only way to cross post to other sites is to post to the original site and it will be aggregated.

The new NEWSFLASH will be shared across all sites as will the LINKS site.

Some guidelines for sites (the small we) are building

Original content will be the top bar - logo and site navigation, the [left] central column and the footer.

SO - only the central culume will have updateing site content (rest static or OMN)

EVERY - permanent site we build needs to be like this...

- one off action sites can break this template as they are sub pages off the main site.

DO THIS NOW

While we have live sites, if we leave this till our sites are cold we fail.

ISSUE we face (both small and big we) - People will complain about the design as they don’t understand what it is for. these complaints (and solutions) are not to be headed as they do not understand the project which is to overcome  "stupid individualism" it is a network and networks are process based and always messy.

Using corporate sites such as meetup etc. is ONLY to be done as secondary to the core network site ie. post summary and exerts linking back to the core site. To not understand this is to walk strait back into the place we are moving out of. WHY they are about building a closed and controlled network owned by the corporate world they are our DIRECT COMPATION to what we are trying to do. "we use and abuse" is our motto, it is important not to get caught in there trap. So use them to push the traffic outside them ONLY.

The RSS-in is needed so that sites that "arnt us" can join the network otherwise we are just another dead portal – our project is about avoiding this – this is a no brainer can we get wider co-operation on this.

In the big picture we aren’t a video portal, “visionontv” is just one part of the network and the network isn’t us – we are just planting seedlings – if others do not plant to (bigger) OUR common project we will fail. Leaving the current metaphorical table covered with half empty and dry mouldy soup boles and and in the end the cauldron will be taken away from us. When I look at radical media I see this. Its not a pretty picture and no amount of NGO thinking and action will fix this – the internet came from micro scale DIY culture not the NGO world – the is no resion that it cant be regenerated by this same culture – time to get on with this.

The activist NGO trap - full on social work

The direction of many groups has been to this - and it is fuelled by a deep denial and lots of fog. But the ends in the same place. A place we we all agree we don’t wont to go.

Of course the statagy of sustainability dose not work as NGO's are not rich anufe to cross subsidise and social action dose not make money (aspesheraly in the digital age).

OUTCOME - The action/production is shut down and the NGO become soft social work which is were the funding is.

With this in mind “micro-capitalisam” and susabilerty are a issue.
 

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