Were is value online
Its interesting to think for a moment about how widely posts on the #openweb and #failbook are seen. On #failbook an average post on my time line might be seen/read by 10 people and a dog, a good shared post a few hundred people. On my blog an average post would be a few hundred people and a good post 10,000's of people maybe more. its easy to forget that #failbook is a #dotcon in real terms not just in idealogical arguments. The value is on the #openweb - how have people forgotten this?
EC "Cos convenience and the software works"
Yep thats why am pushing the #OMN so the is a space to do something about this.
OMN user storys - A Writers Blog
Tabs is a writer and journalist who in the past was published in major newspapers. She writes opinion pieces based on current news events.
She keeps her hand in by writing pieces for her blog. She then posts her blog on facebook. Some of her friends share her pieces. Her blog reaches between twenty to a hundred people, mainly her friends.
Tabs knows one of the developers of the Open Media Network. He adds her feed from her blog to the OMN so that when she publishes a new piece the sidebars of all the blogs that are interested in her work are alerted. All someone has to do is click on the link and they will be taken to her site so they can read the new blog post. At the same time her blog will be copied and stored on OMN servers, or noids, so that a backup is always available.
As time goes on more people sees Tabs blog on the sidebar on their blogs. Her viewing figures double over a couple of months. So she decides to reciprocate and adds a sidebar to her blog and links to some other blogs she likes.
She is now a part of the OMN. A number of prominent sites feature her blog and the number of people looking at her blog increase dramatically and keeps growing as the network expands.
We have been updating and renovating our websites
Turning off the comments?
Activist media and the Value of the URL link
The currency of the web is the link, so by linking to something you are adding to its value.
Regrettably, activists endemically link to corporate media and social networking sites thus adding value and power to these large multinational corporations they are in theory fighting against.
As a recent example (but I could pick almost any), at the CRUDE AWAKENING event on October 16th 2010, video producers put out links to alternative video sites:
And these links were re-posted for a while, but soon most re-postings and linking were direct to youtube rather than to the real producers' websites.
Why is this a problem? Just to repeat, linking is probably the strongest currency on the web, and anti-corporate activists are too often spending it in the mega-stores rather than the much better social/political experiences of their local cornershops. We CAN build a powerful alternative to the mainstream if we spend our linking currency wisely.
LINK to alternative media whenever and wherever you can, with a valid link (includes http:// - www is no good). If you like a film, see if you like the films around it, and LINK to that flow of films, rather than a single video. There's much more value in a flow, for viewers and for producers.
You can also embed alternative media players on your blog or website (for instance http://visionon.tv/embed) and LINK to the urls of those. This is more useful than embedding a single film from youtube.
Valid LINKS and LINKING to flows help to build alternative, non-corporate infrastructure and it's free.
“create the world you won’t to see”
Micro-advertising for sustainability
1. What do you propose to do?
Simple automated hyper-local advertising to sustain open projects – the new digital sweetshop window.
2. Is anyone doing something like this now and how is your project different?
There are many automated advertising projects, but none for video that are as embedded in the communities they come from. It’s craigslist for video, google adwords for the alternative.
3. Describe the network with which you intend to build or work.
visionOntv creates and trains highly productive hyper-local video news communities, e.g Merseyside Street Reporters Network. These will be the exemplars. Then we expand to sites already embedding our media players and partner with aggregating hubs, followed by local blogs and business websites. The adverts follow the content.
4. Why will it work?
Simplicity and automation: to make an ad, you add an image, title and link to a webpage. You can then choose tags. If the tags are in wide demand they will cost an amount of money, which will initially be very low. These are then served in between content based on user/video geo-location, content tag, and user tags. The viewer will therefore have a close relationship with the ads. The project is built from the bottom up, and has a psychological understanding of peoples’ sense of belonging.
5. Who is working on it?
6. What part of the project have you already built?
visionOntv has 18,000 videos aggregated already, with much of the metadata required. As for local news, Merseyside Street Reporters Network is currently aggregating nearly 500 videos from a single UK city. There is therefore an existing database of curated and tagged geo-located films to hang noticeboard posts off. Beginning with these nodes which we control, we can test solutions to UI / security / spam etc issues. We can also rapidly show a practical outcome.
7. How would you sustain the project after the funding expires?
As a distributed project, it has very low running costs. It is a network for income-generation. The key thing is to push the network out and sustain it through the growth phase. We will use flattr as a partial funding model to help with this.